iWellsite
iWellsite Automation Inc. is an Edmonton-based industrial automation company that sells edge-computing hardware and the iWellOps web platform to monitor, control, and optimize progressive cavity pump wells for oil and gas producers in Western Canada.
- Company typePrivate
- Founded2011
- HeadquartersEdmonton, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What iWellsite does
iWellsite Automation Inc. is a privately held Canadian industrial automation company founded in 2011 and headquartered in Edmonton, Alberta, with a regional office in Calgary. The company builds smart field and well management solutions for oil and gas producers, with a specific focus on progressive cavity pump (PCP) and artificial lift optimization in Western Canadian operations (Alberta and Saskatchewan). Its core offering is the iWell Operating System (iWellOps), a web-based platform accessed via browser or mobile app that delivers continuous 24/7 monitoring, analytics, and automated pump control for oil wells.
The technology stack combines edge-computing hardware with a central analytics platform. Two proprietary hardware products — the iWell Monitor (edge data collection from pump VFDs, pressure transducers, and flow meters with web-based storage, trending, and analytics) and the iWell Controller (gathers pump parameters and provides local, remote, or fully automatic pump control) — feed data into iWellOps. The platform adds domain-specific analytical features such as Inflow Performance Relationship (IPR) curve generation for production-target setting and fluid shot analysis with foam suppression for accurate inflow pressure determination, plus customizable alarms, equipment life-cycle tracking, and collaborative field management for operations and engineering personnel.
iWellsite operates a sales-led, direct-to-producer GTM motion, engaging operations and engineering staff at oil companies via live demos, free trial deployments, and quote-based multi-year contracts. Revenue is generated from a mix of hardware sales (iWell Monitor and iWell Controller units) and recurring SaaS subscriptions for the iWellOps platform. The company is founder/owner-operated, with no disclosed external venture capital beyond a non-dilutive Advanced Technology Centre grant, and remains sub-scale with 11-50 employees and a small base of publicly named enterprise customers in the Western Canadian oil patch.
iWellsite firmographics
Firmographics- Name
- iWellsite
- Legal name
- iWellsite Automation Inc.
- Website
- https://iwellsite.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iWellsite Automation Inc. is an Edmonton-based industrial automation company that sells edge-computing hardware and the iWellOps web platform to monitor, control, and optimize progressive cavity pump wells for oil and gas producers in Western Canada.
- Ownership category
- akta.pro rank
iWellsite industry classification
Industry- Product category
- Oil and Gas Production Automation Software
- NAICS
- Oil and Gas Field Machinery and Equipment Manufacturing (333132)
- SIC
- Oil & Gas Field Machinery & Equipment (3533), Oil & Gas Field Services, Nec (1389)
- akta.pro primary industry
- Production Services & Artificial Lift (ESP, Rod Lift, Gas Lift, Chemicals) (EUALABAH)
- akta.pro secondary industry
- Controls, Monitoring & Condition Management (for Pumps/Compressors) (IMAHANAI)
Keywords
Where iWellsite is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
iWellsite business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- iWell Operating System (iWellOps) SaaS/Software: Web-based platform subscription for well monitoring, control, and optimization. Accessed through any mobile device, laptop, or desktop. Provides data access, trending, analytics, and automated control capabilities for oil wells.
- iWell Monitor Hardware: Sale of edge computing hardware for data collection at wellsites. System collects data from pump VFDs, pressure transducers, flow meters, and transmits to the web platform.
- iWell Controller Hardware: Sale of control equipment that enables data gathering and local/remote/full automatic control of pumps. Combined with iWell Operating System for full field management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial Program |
| Other | Multi-year contract | Monitor and Report System to Complete Optimization Package |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
iWellsite product offering
Product offeringCore offering
iWellsite provides automated well monitoring and pump control solutions for oil and gas producers operating progressive cavity pumps (PCP). The company delivers the iWell Operating System (iWellOps), a web-based platform integrated with proprietary edge computing hardware (iWell Monitor and iWell Controller) for real-time data collection, remote pump control, alarm management, and production optimization analytics.
Product overview
iWellsite offers a platform-plus-products architecture centered on the iWell Operating System (iWellOps). iWellOps serves as the core web-based platform providing central data repository, analytics, monitoring, and control capabilities. The product portfolio includes two hardware products: the iWell Monitor System (for data collection and transmission from wells, pipelines, and VFDs) and the iWell Controller (for pump parameter data gathering and automated pump control). Additional analytics features include Fluid Shot Analysis (for inflow pressure determination) and IPR functionality (for production target setting). The system is designed for progressive cavity pumps (PCP) and serves oil and gas producers seeking automated pump off control, well optimization, and continuous monitoring.
Differentiator
Problem solved
Functional benefit
Brands
- iWell Operating System (iWellOps): Core web-based platform for monitoring and controlling oil well pumps, providing data collection, analytics, and remote control capabilities for production operations.
- iWell Monitor
- iWell Controller
Products and services
- iWell Operating System (iWellOps) Central web-based platform for oil well monitoring, control, and optimization. Provides real-time data access, trending, analytics, and automated pump control for production operations personnel and engineers managing PCP wells.
- iWell Monitor System Edge technology-based data collection hardware system for wellsite monitoring. Collects and transmits key well, operations, and pipeline data from VFDs, pressure transducers, and flow meters to the web-based iWellOps portal.
- iWell Controller Hardware device that gathers pump parameters from VFDs and peripheral measurement devices. Provides local, remote, or fully automatic pump control, combined with the iWell Operating System for single well pump optimization and full field management.
Quantifiable outcome
- 71% increase in oil production (from 1.46 to 2.5 m3/d) for NEP 2-23 well case study
- +3 more outcomes
Companies that use iWellsite
Customer profileNamed customers3 records
Segments3 records
iWellsite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
iWellsite partnerships and signals
Strategic signalScale indicators1 record
Recent moves7 records
Expansion highlights5 records
iWellsite competitors and assessment
Company assessmentDirect peers
- WellAware: U.S.-based provider of remote monitoring and optimization for oil and gas wells, with an asset-light SaaS-plus-hardware model aimed at upstream operators. Directly comparable to iWellsite in product (continuous wellsite monitoring), customer base (oil producers), and delivery (edge hardware + cloud analytics).
- Sensorfield: Remote oilfield monitoring specialist offering SCADA-like, cellular-connected sensors and analytics for upstream operations. Highly comparable to iWellsite in targeting artificial-lift and wellsite optimization use cases for small-to-mid E&P operators.
- PumpSpy: Pump-monitoring solutions provider focused on remote pump telemetry, alerting, and lifecycle management. Comparable to iWellsite's iWell Monitor + iWell Controller in scope (pump parameter monitoring, automated control, alarm notification), though oriented to water/wastewater as well as oil & gas.
Broad incumbents
- Weatherford International: Global oilfield services and equipment company with a substantial artificial lift product line (including PCP systems) and digital well-monitoring offerings. Competes with iWellsite on the same PCP wells but as part of a much broader upstream portfolio.
- ChampionX (formerly Apergy/Dover Artificial Lift): Production and artificial lift technology company serving upstream oil and gas operators worldwide. Comparable because it competes for the same optimization and monitoring spend at the wellsite, even though its portfolio extends well beyond PCP.
- Halliburton: Major oilfield services company with deep artificial lift and digital well-monitoring capabilities. Relevant incumbent peer because it can bundle lift monitoring and control into multi-service contracts that displace independent specialists like iWellsite.
- SLB (Schlumberger): Largest oilfield services provider, with comprehensive artificial lift, production optimization, and digital well offerings (including former Weatherford and ChampionX-adjacent assets). Competes head-on with iWellsite on wellsite monitoring and pump-off control at the largest accounts.
- Baker Hughes: Global energy technology company whose oilfield services segment — particularly the legacy Lufkin Industries PCP and rod lift business — directly overlaps with iWellsite's artificial lift focus. Bundles well monitoring into full-service contracts that compete against iWellsite's standalone offering.
- Emerson (Process Management & SCADA): Industrial automation giant whose process management, SCADA, and remote operations offerings are widely deployed across oil & gas production. Competes with iWellsite at the well-monitoring layer — especially where operators prefer a single-vendor automation stack over a niche specialist.
Emerging players
- PCM Group (Progressive Cavity Pump specialists): Specialist manufacturer and servicer of progressive cavity pumps, particularly active in Canadian heavy-oil applications. Highly comparable to iWellsite in terms of PCP-centric focus and Western Canadian customer overlap; represents both a potential partner and adjacent competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
iWellsite social profiles
Digital presenceiWellsite financial estimates
Financial estimateRevenue estimate
Valuation estimate
iWellsite leadership team
Management profileNumber of profiles
iWellsite funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iWellsite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iWellsite
What does iWellsite do?
iWellsite provides automated well monitoring and pump control solutions for oil and gas producers operating progressive cavity pumps (PCP). The company delivers the iWell Operating System (iWellOps), a web-based platform integrated with proprietary edge computing hardware (iWell Monitor and iWell Controller) for real-time data collection, remote pump control, alarm management, and production optimization analytics.
Is iWellsite a public or private company?
iWellsite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iWellsite founded?
iWellsite was founded in 2011. It employs 11 to 50 people.
Where is iWellsite based?
iWellsite is headquartered in Edmonton, Canada, in the North America region.
How does iWellsite make money?
Three revenue lines are on record. iWell Operating System (iWellOps) SaaS/Software is the primary driver. The others are iWell Monitor Hardware and iWell Controller Hardware.
Who are iWellsite's main competitors?
Direct peers on record are WellAware, Sensorfield and PumpSpy. Broad incumbents are Weatherford International, ChampionX (formerly Apergy/Dover Artificial Lift), Halliburton, SLB (Schlumberger), Baker Hughes and Emerson (Process Management & SCADA). PCM Group (Progressive Cavity Pump specialists) is listed as an emerging player.
Does iWellsite have an API?
No public API is recorded for iWellsite.
What industry is iWellsite in?
iWellsite's product category is Oil and Gas Production Automation Software. Its primary akta.pro industry code is EUALABAH, Production Services & Artificial Lift (ESP, Rod Lift, Gas Lift, Chemicals), with a secondary code of IMAHANAI, Controls, Monitoring & Condition Management (for Pumps/Compressors). Its NAICS code is 333132 and its SIC code is 3533.