What Cromodora Wheels does

Cromodora Wheels S.p.A. is a privately held Italian industrial manufacturer founded in 1962 (re-established under its current legal form in 1987 when Giancarlo Dallera acquired the light alloy wheel division from Gruppo Gilardini / Fiat). The company produces high-pressure cast magnesium alloy wheels and low-pressure casting heat-treated aluminum alloy wheels, and has introduced Flow Forming Technology to reduce rim thickness and wheel weight, with downstream benefits for fuel consumption and CO2 emissions. All cast wheels are automatically x-rayed before heat treatment, and finished via state-of-the-art machining and painting. Its manufacturing footprint comprises two plants — Ghedi (Brescia), Italy and Mošnov, Czech Republic — employing more than 600 workers (310 in Italy), with 85% of production exported.

The company operates as a tier-1 OEM/first-equipment supplier (B2B enterprise model) to a roster of premium automotive manufacturers including Ferrari, BMW, Jaguar-Land Rover, Daimler (including AMG and Smart), Porsche, Audi, Volkswagen, Skoda, Seat, FCA/Stellantis, Mercedes-Benz, Maserati and MINI, with revenue derived from long-term supply contracts rather than public pricing. Distribution is direct OEM, and the company has invested in circular-economy and ESG positioning — most notably a 2021 Hertwich Engineering (SMS Group) chip melting furnace for aluminum recycling and recent certifications including IATF 16949, ISO 14001, ISO 50001:2018, ASI Performance Standard, and TISAX AL3. A 2020 long-term partnership with Audi (extending up to ten years) anchors capacity visibility into 2030. Pricing is contractually negotiated, the company is independent (no parent, no disclosed institutional investors), and Executive President Giancarlo Dallera — awarded the Cavaliere del Lavoro in 2018 — continues to lead the firm.

Name

Cromodora Wheels

Legal name

Cromodora Wheels S.p.A.

Website

https://cromodorawheels.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

251–500 employees

Short description

Cromodora Wheels S.p.A. is a privately held Italian manufacturer of forged and cast magnesium and aluminum alloy wheels, supplying premium automotive OEMs (Ferrari, BMW, Audi, Porsche, Mercedes-Benz, Stellantis) from plants in Italy and the Czech Republic.

Ownership category

akta.pro rank

Product category

Automotive Wheels Manufacturing

NAICS

Motor Vehicle Parts Manufacturing (3363)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ)

Keywords

• Automotive OEM wheels
• Alloy wheel manufacturing
• Low pressure casting
• Flow forming wheels
• Magnesium alloy wheels

Headquarters

HQ city

Ghedi

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. OEM Wheel Manufacturing: First equipment supplier manufacturing and supplying wheels to premium automotive manufacturers. Revenue derived from long-term supply contracts with car makers including Ferrari, BMW, Jaguar-Land Rover, Daimler, Porsche, Audi, Volkswagen, and others.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Cromodora Wheels S.p.A. manufactures cast and forged alloy wheels — including high-pressure cast magnesium alloy wheels and low-pressure casting heat-treated aluminum alloy wheels — for premium automotive OEMs. The company also produces Flow Forming Technology wheels designed to reduce weight, fuel consumption, and CO2 emissions, serving as a certified Official Supplier to brands such as Ferrari, BMW, Porsche, Audi, Mercedes-Benz, and Jaguar-Land Rover.

Product overview

Cromodora Wheels S.p.A. is a manufacturer of alloy wheels for the automotive industry. The company produces three main product lines: (1) High-pressure cast magnesium alloy wheels for standard production and competition use, (2) Low-pressure casting heat treated aluminum alloy wheels as their primary offering, and (3) Flow Forming Technology wheels for weight reduction. All wheels undergo X-ray inspection before heat treatment and are finished with state-of-the-art machining and painting technology. The company operates quality management throughout the manufacturing flow.

Differentiator

Problem solved

Functional benefit

Products and services

• High-Pressure Cast Magnesium Alloy Wheels High-pressure cast magnesium alloy wheels produced since 1962 for standard vehicle production and competition use, supplied as first-equipment to premium automotive manufacturers.
• Low-Pressure Casting Heat-Treated Aluminum Alloy Wheels Heat-treated aluminum alloy wheels manufactured using low-pressure casting technology, with all cast wheels automatically X-rayed before heat treatment; finished with state-of-the-art machining and painting.
• Flow Forming Technology Wheels Lighter wheels produced using Cromodora's Flow Forming Technology, which reduces rim thickness and wheel weight to lower vehicle fuel consumption and CO2 emissions, supplied to premium automotive OEMs.

Quantifiable outcome

• Weight reduction through Flow Forming Technology translates into reduced fuel consumption and CO2 emissions

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and major.

• AudicoreStrategic or Co-development Partner · 1 January 2020Long-term partnership agreement lasting up to ten years for sustainable and cost-effective wheel plant cooperation. Audi and Cromodora working together in new ways to create a sustainable and efficient manufacturing facility.
• Hertwich Engineering (SMS Group)majorTechnology or IntegrationSupply of chip melting furnace for wheel production in Ghedi, Italy. Enables modernized recycling of aluminium chips with high metal yield and low energy costs.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BBS GmbH: German manufacturer of premium forged and flow-formed alloy wheels for automotive OEMs and aftermarket, with deep roots in motorsport and premium OEM supply. Directly comparable to Cromodora in product technology (flow forming, forged aluminum) and premium OEM customer profile.
• Ronal Group: Swiss-based global manufacturer of aluminum wheels for passenger cars and commercial vehicles, supplying European OEMs. Directly comparable to Cromodora as a European aluminum wheel Tier-1 supplier with multi-plant operations and OEM supply contracts.
• Borbet: German family-owned alloy wheel manufacturer with multiple European plants supplying European OEMs and aftermarket. Comparable to Cromodora in private European ownership structure, aluminum wheel technology, and OEM supply model.
• Enkei Corporation: Japanese manufacturer of aluminum wheels for OEM and aftermarket, supplying Japanese and European OEMs including premium brands. Comparable to Cromodora in flow-formed and cast aluminum wheel technology.
• Fondmetal: Italian manufacturer of forged and cast aluminum wheels, historically known for motorsport and premium OEM supply including Formula 1. Comparable to Cromodora as an Italian-based premium alloy wheel supplier with deep OEM relationships.
• OZ Racing: Italian manufacturer of performance alloy wheels supplying premium OEMs and motorsport. Comparable to Cromodora in Italian heritage, premium OEM customer base, and high-performance wheel technology.
• Alcar (ALCAR Holding): Austrian/German wheel manufacturer and steel wheel distributor serving European OEMs and aftermarket. Comparable to Cromodora as a European alloy wheel supplier with established OEM relationships.

Broad incumbents

• Superior Industries International: US-headquartered, NYSE-listed manufacturer of aluminum wheels for passenger cars and light trucks, one of the largest wheel suppliers globally. Comparable to Cromodora as a large-scale aluminum wheel OEM supplier, though broader in geographic and customer footprint.
• Maxion Wheels: World's largest wheel manufacturer, producing steel and aluminum wheels for passenger cars, commercial vehicles, and off-highway. Comparable to Cromodora as a global wheel OEM supplier, but with broader product portfolio and significantly larger scale.

Regional players

• Kosei Aluminum: Japanese aluminum wheel manufacturer serving primarily Japanese OEMs with limited European OEM presence. Comparable to Cromodora in aluminum wheel manufacturing technology but competes regionally rather than in Cromodora's core European OEM market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cromodora Wheels