What B2B News Network does

B2B News Network (B2BNN) is a privately held, Toronto-based digital media company founded in 2015 by Jennifer Evans. It operates the b2bnn.com publishing platform, producing editorial coverage of B2B marketing, technology, sales, and professional services for a horizontal audience of B2B practitioners, marketers, sales professionals, and decision-makers in Canada and North America. Its content taxonomy spans subcategories including paid media, ABM, SEO, content marketing, MarTech, AdTech, AI, blockchain, FinTech, eCommerce, sales, HR, legal, and supply chain, with a dedicated conference coverage vertical covering events such as Web Summit, Collision, Elevate, and MaRS Impact.

The platform is built on a standard web content management system (WordPress/WP Engine, per the wpenginepowered CDN reference) delivered through desktop and mobile responsive design. Distribution extends across Facebook, LinkedIn, and Twitter social channels, plus email newsletter signup infrastructure, supporting both organic content reach and SEO-driven traffic. There are no disclosed APIs, SDKs, integrations, or software products; B2BNN is a media property, not a SaaS business.

Monetization is advertising- and sponsored-content-led. Pricing is not publicly disclosed; the site is free to readers and generates revenue through display advertising and paid placements such as the documented Marketing AI Institute summit promotion. The company operates with a 1-10 employee footprint and is associated with a sister company, SqueezeCMM (a B2B marketing technology product vendor), and the founder's parallel ventures Pattern Pulse AI and Tech Reset Canada. There is no evidence of institutional funding, parent-company ownership, or public listing.

Name

B2B News Network

Legal name

B2B News Network

Website

https://b2bnn.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

B2B News Network is a Toronto-based digital media company founded in 2015 that publishes editorial coverage of B2B marketing, technology, sales, and professional services, monetized through advertising and sponsored content partnerships aimed at North American B2B practitioners.

Ownership category

akta.pro rank

Product category

Online B2B News Publishing

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• B2B news publishing
• Digital media content
• Industry news platform
• Marketing technology news
• Content marketing services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels5 records

Core offering

B2B News Network operates a free online B2B news and content publication at b2bnn.com that publishes articles, analysis, and editorial coverage across B2B Marketing, B2B Technology, B2B Sales, B2B Services, and B2B Reads. Content is produced by staff writers, guest authors, and industry experts, with on-site reporting from major industry conferences. The platform is monetized through advertising and sponsored content partnerships rather than reader subscriptions.

Product overview

B2B News Network is a B2B news and media website that publishes articles, analysis, and insights across multiple categories including B2B Marketing, B2B Technology, B2B Sales, B2B Services, and B2B Reads. The platform serves as a content publication and does not offer distinct software products, modules, or named digital products beyond its news website.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B News Network (B2BNN) Online Publication

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SqueezeCMMcoreStrategic or Co-development PartnerSqueezeCMM is identified as B2BNN's sister company. SqueezeCMM released a new Conversion Tracking Module, indicating a product development and content collaboration relationship between the two entities in the B2B marketing technology space.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Digiday: Digital media industry publication covering media, marketing, advertising, and technology. Comparable to B2BNN as a B2B-focused news outlet covering MarTech, AdTech, and digital transformation.
• Adweek: Established advertising, marketing, and media industry publication covering agencies, brands, platforms, and technology. Broader incumbent competing for the same B2B marketing/technology advertiser dollars that B2BNN targets.
• Marketing Week: UK-based B2B marketing news and analysis publication covering brands, agencies, and marketing strategy. Comparable as a B2B marketing content publisher with similar advertiser base and editorial focus on marketing effectiveness.
• The Drum: Global B2B publication covering marketing, advertising, media, and the creative industries. Comparable as a B2B marketing/creative news outlet targeting the same marketing decision-maker audience as B2BNN.

Direct peers

• CMSWire: B2B digital customer experience and content management publication covering MarTech, digital workplace, and information management. Directly comparable given similar B2B tech/marketing vertical focus and audience of enterprise decision-makers.
• MediaPost: Multi-vertical B2B media trade publication covering online media, marketing, advertising, and technology. Directly comparable to B2BNN in audience (B2B marketers/tech buyers) and ad/sponsorship-driven revenue model.
• MarTech.org: Long-running B2B marketing-technology news site covering MarTech, AdTech, and digital marketing operations. Directly comparable to B2BNN given its overlapping B2B MarTech category coverage and audience of marketing/tech decision-makers.
• Business2Community: Open-contribution B2B digital media outlet covering marketing, technology, finance, and small business. Comparable to B2BNN in B2B editorial breadth, SEO-driven content model, and ad/sponsored monetization.
• Chief Marketer: B2B publication covering B2B marketing strategy, martech, ABM, and customer experience. Directly comparable to B2BNN given overlapping coverage of B2B marketing, technology, and event-driven content.
• Demand Gen Report: B2B publication focused on demand generation, marketing operations, and sales enablement. Comparable to B2BNN's B2B marketing and sales verticals, serving overlapping audiences of marketing and sales leaders.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/b2bnewsnetwork
• Facebookfacebook.com/b2bnn
• LinkedInlinkedin.com/company/b2b-news-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B2B News Network