Fan Shop HQ

What Fan Shop HQ does

Fan Shop HQ is a direct-to-consumer e-commerce retailer that sells officially licensed sports merchandise across all five major U.S. sports leagues: NFL, MLB, NBA, NHL, and NCAA. The company operates a single Shopify-hosted storefront at fanshophq.com, offering a multi-category catalog that includes apparel-adjacent accessories (wallets, jewelry, sunglasses), home and office decor (3D stadium wall art, metal signs), tailgating and game-day supplies (BBQ sets, license frames), golf accessories, and pet products. Product prices range from approximately $14.99 to $299.99, with most items priced between $14.99 and $119.99 and premium items such as the 25-layer StadiumView 3D wall art at $299.99. The catalog is organized by league and by individual team, with collections for all 32 NFL franchises, 30 MLB teams, 30 NBA teams, 31 NHL teams, and over 100 NCAA college programs.

The underlying technology is a standard Shopify e-commerce platform with integrated payment processing. Payment data is protected by SSL encryption in transit and AES-256 encryption at rest, with the storefront operating under PCI-DSS compliance. The company ships exclusively within the United States at a flat rate of $7.99 for the lower 48 states, with additional fees for Alaska and Hawaii and no international shipping. Order fulfillment uses USPS for packages 5 ounces or lighter and UPS for heavier items, with in-stock items shipping within 5–7 business days and some made-to-order products requiring extended processing times.

The business model is straightforward: one-time product sales at fixed unit prices, with no subscription or recurring component. Revenue is generated through direct-to-consumer transactions, with customer acquisition driven by organic social media presence on Twitter, Facebook, Pinterest, and Instagram, supplemented by an email newsletter for promotions and new product announcements. The company is privately held and independently operated, with no disclosed parent company, venture capital backing, or institutional investment. Fan Shop HQ is headquartered in Colorado Springs, Colorado, offering a 30-day satisfaction guarantee with full refunds, and does not disclose revenue, headcount, or funding figures.

Name

Fan Shop HQ

Legal name

Fan Shop HQ

Website

https://fanshophq.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Fan Shop HQ is a direct-to-consumer e-commerce retailer selling officially licensed NFL, NBA, MLB, NHL, and NCAA sports merchandise via a Shopify storefront to U.S. sports fans.

Ownership category

akta.pro rank

Product category

Licensed Sports Merchandise

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)

akta.pro secondary industries

Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF), Sports Memorabilia & Autographs Retail (CRALAGAI)

Keywords

• Licensed sports merchandise
• Team apparel and accessories
• Sports fan gear
• Officially licensed collectibles
• Team home decor

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Fan Shop HQ generates revenue through one-time product sales of officially licensed sports merchandise including apparel, accessories, home goods, and collectibles for NFL, NBA, MLB, NHL, and NCAA teams. Products are sold at fixed prices with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Fan Shop HQ is a direct-to-consumer online retailer that sells officially licensed sports merchandise for all major U.S. professional and collegiate sports leagues (NFL, MLB, NHL, NBA, and NCAA). Its catalog covers team-specific apparel, accessories, home and office decor, tailgating supplies, golf accessories, pet products, and collectibles such as leather wallets, BBQ tool sets, sunglasses, Euro-bead jewelry, license plate frames, metal signs, and 25-layer StadiumView 3D wall art. Customers purchase individual products at fixed unit prices through a Shopify-hosted storefront, with flat-rate U.S. shipping and a 30-day full-refund satisfaction guarantee.

Product overview

Fan Shop HQ is an e-commerce platform that sells officially licensed sports merchandise across five major professional and collegiate sports leagues: NFL, MLB, NCAA (college), NHL, and NBA. The product portfolio centers on fan gear and collectibles including wallets, BBQ sets, sunglasses, jewelry, golf accessories, license frames, metal signs, and home decor. The store operates as a multi-brand/multi-team catalog with collections organized by league and specific team, offering both league-wide merchandise and team-specific sub-collections such as Oregon Ducks, Oklahoma Sooners, and Oklahoma State Cowboys merchandise. Products range from everyday accessories like keychains and phone cases to premium items like 3D stadium wall art and leather goods.

Differentiator

Problem solved

Functional benefit

Products and services

• NFL Merchandise
• MLB Merchandise
• NCAA College Merchandise
• NHL Merchandise
• NBA Merchandise
• StadiumView 3D Wall Art
• Leather Wallets Collection
• BBQ Sets and Tailgating Accessories
• Team-Branded Sunglasses and Eyewear
• Euro Bead Jewelry Collection
• Golf Accessories
• Metal Signs and Wall Decor
• License Frames and Vehicle Accessories

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Lids: Licensed sports apparel and headwear retailer (online and mall-based stores) carrying officially licensed gear across NFL, MLB, NBA, NHL, and NCAA—overlapping category and customer base with Fan Shop HQ, though with a stronger focus on headwear and team jerseys than accessories/home goods.
• Rally House: Multi-sport licensed merchandise retailer (online plus physical stores across the U.S. Midwest and South) carrying apparel, accessories, and home goods for NFL, MLB, NBA, NHL, and NCAA teams—directly comparable assortment and target customer to Fan Shop HQ, with a slightly more regional omnichannel footprint.
• BreakingT: DTC officially licensed sports apparel and merchandise brand selling t-shirts, hats, and gifts tied to current sports moments and teams—overlapping target customer and licensed-merchandise positioning with Fan Shop HQ, with a more trend-driven, drop-based merchandising model.
• Fanatics: The dominant direct-to-consumer operator of officially licensed sports merchandise; runs the official NFL, MLB, NBA, and NHL shops, plus Fanatics.com, with the broadest licensed product assortment and exclusive league/player partnerships, making it the closest comparable—and primary competitive threat—to Fan Shop HQ.
• Mitchell & Ness: Authentic and throwback licensed sports apparel brand (now owned by Fanatics) selling jerseys, headwear, and apparel across all major U.S. leagues—directly comparable product category and officially licensed positioning to Fan Shop HQ, but with a stronger premium/throwback identity.
• Homage: Vintage-style officially licensed sports apparel and accessories brand selling t-shirts, hoodies, and gifts for NFL, MLB, NBA, NHL, and NCAA—overlapping product type and licensed-merchandise positioning with Fan Shop HQ, but skewing toward nostalgic/throwback designs.
• College Football Shop: Vertically focused online retailer selling officially licensed NCAA merchandise across apparel, home goods, and accessories—directly comparable to the NCAA half of Fan Shop HQ's assortment, with a college-only specialization that competes for the same alumni and student-fan buyer.

Broad incumbents

• Dick's Sporting Goods: Major U.S. sporting goods retailer carrying officially licensed fan merchandise alongside equipment and apparel; competes with Fan Shop HQ for the same sports-fan customer, but with a much broader assortment including non-licensed and equipment categories and a deep physical-store footprint.
• Amazon: Marketplace selling officially licensed sports merchandise from multiple sellers, often at competitive prices and with Prime shipping—overlapping assortment with Fan Shop HQ on NFL, MLB, NBA, NHL, and NCAA gear, but with vastly greater traffic, fulfillment speed, and price competition.

Emerging players

• Woot: Amazon-owned daily-deal e-commerce site that frequently runs officially licensed sports merchandise deals across all major U.S. leagues—overlapping product category with Fan Shop HQ but with a deal-driven, value-positioned model rather than full-price licensed curation.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fanshophq
• Facebookfacebook.com/fanshophq
• Instagraminstagram.com/fanshophq
• Pinterestpinterest.com/fanshophq

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fan Shop HQ