Oblio

What Oblio does

Oblio is a privately held, Portland, Oregon-based digital studio founded in 2015 with a 1-10 person team that builds interactive digital experiences for the entertainment industry. The studio's core capabilities span AR and mixed-reality photo booths, social-platform AR filters, WebGL and 360°/VR experiences, interactive games (including Facebook Instant Games), and physical installations, supported by creative coding pipelines that combine HTML, WebGL, Unreal Engine, Blender, photogrammetry, and LIDAR scanning. Notable proprietary work includes the TENET audio-recognition site, the LEGO Batman Bat Climb Facebook Instant Game (~40 million plays), the SHAZAM! photo-booth campaign (13,000+ generated videos), and Insidious: Chapter 3 The Room Experience (2015 W3 Best in Show, CLIO KeyArt finalist, FWA SOTD/MOTD).

Oblio monetizes exclusively through bespoke, project-based professional services engagements rather than recurring software, licensing, or platform fees; pricing is not publicly disclosed and each engagement is scoped to the client. Its enterprise client base is concentrated in major film studios — Warner Bros., Lionsgate, Paramount, Sony Pictures, and Netflix — supplemented by sports and media networks (Fox Sports, BET) and, more recently, consumer and healthcare brands (Peloton, Augmedics) plus advocacy work (No Kids In Prison). The studio distributes its work through client-led campaigns, premiere events, and consumer social platforms (Instagram, Snapchat, Facebook Instant Games), and partners with experiential agency Team Epiphany and AI provider D-ID to extend its delivery capacity beyond its small in-house headcount.

Name

Oblio

Legal name

Oblio

Website

https://oblio.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Interactive Digital Experience Design and Production Services

NAICS

Advertising Agencies (54181), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

akta.pro secondary industries

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), Brand Activations & Experiential Campaign Design (MPAAAGAA), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• Interactive digital experiences
• Creative technology services
• Augmented reality development
• Entertainment marketing campaigns
• Webgl interactive websites

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Project-Based Creative Services: Oblio generates revenue through custom digital experience projects for entertainment clients. Projects include AR filters, websites, games, 360/VR experiences, and installations for film promotions, branded campaigns, and events. Revenue is project-based, typically one-time per campaign with no recurring component.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Oblio is a project-based digital studio that designs and builds custom interactive experiences for entertainment and brand clients, combining WebGL websites, AR filters and photo booth applications, social and Facebook Instant Games, VR/360-degree content, and physical installations. Each engagement is a bespoke creative-technology build delivered as a one-time campaign asset (typically tied to a film release, premiere, or brand activation) rather than a packaged, recurring product offering.

Product overview

Oblio is a digital studio specializing in technology as a design tool, combining HTML, WebGL, VR, video, and physical installations to create immersive digital experiences. The company offers five core service offerings: Websites (custom WebGL experiences with dynamic storytelling), Mixed Reality (AR filters for social platforms and photo booth applications with face tracking), Games (social platform games and mini-games with prototyping and graphics creation), Creative Technology (creative coding and AR project pipelines), and Installations (physical installations bridging digital and tangible spaces). Their portfolio includes AR Photo Booth Applications (Top Gun: Maverick, SHAZAM!), AR Filters (Sonic 2, Tom & Jerry), WebGL Experiences, 360° Video Experiences, and VR Experiences, primarily serving film studios and entertainment brands for promotional campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Interactive Websites Design and development of custom WebGL and interactive microsite experiences with dynamic storytelling, immersive navigation, and custom asset creation. Built for enterprise entertainment, media, and brand clients promoting films, events, or causes (e.g., Insidious Chapter 3 Room Experience, Mockingjay Part 2 viral site, BET Hip Hop Awards retrospective, No Kids in Prison).
• Mixed Reality Experiences Design and development of AR and mixed reality experiences including social-platform AR filters (e.g., Sonic 2, Tom & Jerry, Birds of Prey, Peloton filters, Detective Pikachu Snapchat lenses), AR photo booth applications with face tracking and green-screen compositing (e.g., Top Gun: Maverick, SHAZAM!, Massive Talent, Secrets of Dumbledore), and AR museum/QR portal experiences. Delivered for entertainment studios and consumer brands.
• Interactive Games Design, prototyping, and production of interactive games built for social platforms, websites, and Facebook Instant Games. Includes mini-games tied to film promotions, prototype builds, and graphics creation ranging from pixel art to 3D modeling. Examples include LEGO BATMAN Bat Climb (Facebook Instant Game with ~40M plays), Ready Player One chatbot, Goosebumps interactive game, and Sonic 2 ring-throwing AR filter.
• Creative Technology (R&D / Pipelines) Custom creative coding, pipeline engineering, and AR software development using technology (HTML, WebGL, machine learning integrations, server-side Blender rendering, audio recognition models) as a design tool for AR projects and bespoke digital experiences. Includes integration with partner technologies (e.g., D-ID deep nostalgia platform) to deliver novel capabilities.
• Physical Installations Design and production of physical installations bridging digital and tangible spaces, including UX design for guiding attention and visceral responses, and on-site tech implementation balancing accessibility, budget, and feasibility. Examples include SHAZAM! traveling photobooth deployed at premieres, conventions, and NBA games (13,000+ videos generated).

Quantifiable outcome

• 13,000+ videos generated with worldwide booth deployment for SHAZAM! campaign
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Team EpiphanycoreStrategic or Co-development PartnerAgency partner for multiple projects including BET Hip Hop Awards and Jingle Jangle (Netflix). Collaborated on creative campaigns requiring media relations and experiential marketing expertise.
• Rod HuntminorStrategic or Co-development PartnerIllustration collaboration for Goosebumps 'Where's the Creature' interactive game. Custom illustration served as foundation for 'Where's Waldo' style game experience.

Scale indicators5 records

Expansion highlights5 records

Direct peers

• Active Theory: Los Angeles-based creative technology studio specializing in immersive WebGL, AR, and real-time 3D experiences for major entertainment brands, with comparable web-based interactive campaigns for film and music clients.
• North Kingdom: Swedish interactive agency building award-winning digital experiences, AR campaigns, and branded games for entertainment clients, with strong overlap in immersive storytelling and creative technology.
• Unit9: Global production studio creating interactive content, AR/VR experiences, and experiential campaigns for major entertainment and consumer brands — directly comparable across services, technology stack, and client base.
• Resn: New Zealand-based creative tech studio producing immersive websites, WebGL experiences, and interactive campaigns — comparable boutique scale and focus on technology-driven brand storytelling.
• Jam3: Toronto-based digital creative agency recognized for interactive film marketing campaigns, AR experiences, and branded games — closely mirroring Oblio's entertainment-focused interactive work.
• Tool of North America: Creative digital agency known for film marketing campaigns and interactive entertainment experiences, working with major studios on AR, games, and branded content — directly comparable client and output profile.
• B-Reel: Global creative technology studio producing AR filters, interactive films, and branded digital experiences for major entertainment and consumer brands, with overlapping capabilities in WebGL and immersive storytelling.

Regional players

• Wieden+Kennedy: Iconic Portland-based creative agency and Oblio's local geographic peer, with deep entertainment-marketing relationships (notably with major film and gaming brands) — a potential partner or talent competitor given shared city and category.

Broad incumbents

• MPC: Major VFX and digital experience studio serving the same Hollywood studio clients on promotional content, immersive experiences, and real-time CG — broader film-services scope but comparable client roster and creative technology.
• MediaMonks: Global content production and digital agency network producing AR experiences, social content, and interactive campaigns at scale for major entertainment clients — overlapping capability but much larger portfolio scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=_9scHX_f5fE
• Xx.com/oblioio
• Facebookfacebook.com/OblioLLC
• LinkedInlinkedin.com/company/oblio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oblio