Unto

What Unto does

Unto is a 501(c)(3) nonprofit humanitarian organization incorporated in Florida and operating as the official humanitarian ministry of Cru, the global Christian ministry. Founded in 1991 as Operation CareLift, the organization was later renamed Global Aid Network (GAiN) and rebranded as Unto in 2020. It is headquartered in Orlando, FL (100 Lake Hart Drive) with a secondary Orlando office (6550 Hazeltine National Drive, Suite 150) and a Global Logistics Center in Mount Joy, PA (1506 Quarry Road) responsible for packing and shipping humanitarian supplies. Unto runs five core programs — Food and Agriculture, Clean Water, Critical Aid, Women's Dignity Initiative, and Disaster Relief — supplemented by Vision Clinics, Mobility Aids, Refugee Hope Kits, Campus Ministry, and Mission Trips. The operating model combines physical aid distribution (wells, meals, clothing, hygiene items, shelter materials) with a spiritual-evangelism mission delivered through Cru's 190+ country network of local missionaries, who live in the communities served and follow up over time. The organization explicitly does not accept government funding, which enables operation in war zones, persecution hotspots, and closed countries where conventional NGOs face restrictions.

The technology and logistics backbone is a volunteer-powered warehouse operation that processes bulk-donated clothing, food, and disposable medical supplies from corporate and organizational partners, enabling the organization to claim $4 in delivered impact per $1 in cash given. Meals are delivered at an approximate cost of $0.30 each. In the most recent year, Unto reported serving more than 1.24 million people across 70+ countries, with planned near-term throughput of nearly 1.3 million meals in a single quarter and 144 clean water projects serving 130,000+ people. Approximately 80% of staff are "supported staff" who raise their own compensation through personal supporter networks — including the CEO — keeping the on-books U.S. workforce to an estimated 51-100 employees.

Revenue is generated entirely through charitable giving, with streams including one-time and recurring individual donations (the Unto Partners monthly giving program), periodic matching-gift campaigns (e.g., dollar-for-dollar up to $50,000 or $100,000), non-cash gifts (appreciated securities, IRA charitable rollovers for donors 70½+, planned bequests), and donor-advised fund grants routed through Cru Foundation (minimum $500 deposit). Standard one-time giving tiers are $50, $100, $250, $500, or custom amounts. Donations are deployable across specific initiatives (Maximum Impact, Meals, Agriculture, Clean Water, Critical Aid, Shipping, Disaster Relief) or the general fund. The organization reports 95% of gifts going to ministry programs, 3% to fundraising, and 2% to G&A, and holds ECFA certification and the Candid Gold Seal of Transparency. The customer segments served (beneficiaries) include people facing food insecurity, communities without clean water, displaced people and refugees, disaster victims, and women in unreached communities, with documented field presence in countries including Honduras, Jamaica, Guatemala, El Salvador, Suriname, Venezuela, Peru, Egypt, Zambia, Zimbabwe, Malawi, South Sudan, Tanzania, and Sierra Leone.

Name

Unto

Legal name

Unto Inc.

Website

https://unto.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Unto is a 501(c)(3) nonprofit and the humanitarian ministry of Cru, providing food, clean water, and critical aid in 70+ countries through local missionary networks while sharing the message of Jesus in the world's toughest places.

Ownership category

akta.pro rank

Product category

Humanitarian Aid Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Community Food Services (624210), Other Grantmaking and Giving Services (813219)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)

akta.pro secondary industries

Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF), Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC), Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF), Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

Keywords

• Humanitarian aid services
• Clean water programs
• Food assistance programs
• Disaster relief services
• Charitable donation programs

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Individual Donations: Unto receives charitable contributions from individuals who give one-time or recurring donations to support humanitarian programs. Donors can give to specific initiatives (Maximum Impact, Meals, Agriculture, Clean Water, Critical Aid, Shipping, Disaster Relief) or general ministry funds. The organization offers monthly giving through the Unto Partners program and accepts various gift types including securities, IRA transfers, and donor-advised fund grants.
2. Matching Gift Campaigns: Unto runs periodic matching gift campaigns where contributions are matched dollar-for-dollar up to certain thresholds (e.g., $50,000, $100,000), incentivizing donor participation and increasing giving impact.
3. Non-Cash and Estate Gifts: The organization accepts appreciated securities, IRA charitable rollovers (for donors 70½ or older), and planned giving/bequests. This allows donors to give non-cash assets while receiving tax benefits, providing Unto with additional revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Unto is a 501(c)(3) humanitarian nonprofit that provides food, clean water, critical aid, and disaster relief to people in the world's toughest places, delivered through volunteer-packed logistics and local missionary staff. Programs are funded primarily through individual donations, monthly Unto Partners giving, matching-gift campaigns, and non-cash gifts, with the organization pairing physical aid with faith-based outreach in more than 70 countries.

Product overview

Unto is a humanitarian ministry organized as a platform of interconnected programs rather than a single unified product. The core consists of three main programmatic areas: Food and Agriculture (providing meals and sustainable farming training), Clean Water (wells, repairs, and water filters), and Critical Aid (clothing, tarps, hygiene items, mobility aids, vision clinics). Supporting programs include the Women's Dignity Initiative, Disaster Relief, Refugee Hope Kits, Campus Ministry, Mission Trips, Church Partnerships, and Volunteer opportunities. The organization also operates a Maximum Impact Fund that directs donations to where most needed across these programs. All programs combine physical humanitarian assistance with sharing the message of Jesus, and are delivered through local staff teams and in-country partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Food and Agriculture Program Provides nutritious meals to those facing food insecurity and famine, and hosts agriculture workshops that help communities cultivate sustainable food sources through training and drip irrigation kits.
• Clean Water Program Drills new clean water wells and repairs broken ones; local staff teams distribute water filters and host hygiene trainings to provide clean water access to communities in need.
• Critical Aid Program Provides essential items such as clothing, tarps for shelter, hygiene items, mobility aids, and other basic necessities to meet people's most basic needs.
• Women's Dignity Initiative Women's health program that impacts entire families through training on physical, emotional and spiritual health.
• Disaster Relief Provides immediate assistance to disaster victims including water filters, tarps for temporary shelter, and meals, working with staff teams on the ground during crises.
• Vision Clinics Vision screening and eyeglass distribution programs that provide glasses to those who cannot afford or access vision care.
• Refugee Hope Kits Packed essential supply kits customized for refugees including meals, water filters, clothing, hygiene items and more.
• Agriculture Training / Workshops Hands-on education about composting, pesticide reduction, soil health, irrigation, and sustainable farming practices, including bucket drip irrigation kits and seeds.
• Maximum Impact Fund General fund supporting Food, Clean Water and Critical Aid programs with dollar-matching opportunities.
• Volunteer Program In-person and at-home service opportunities to relieve suffering.

Quantifiable outcome

• More than 1.24 million people served last year
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• CrucoreStrategic or Co-development PartnerUnto is the official humanitarian ministry of Cru, operating as a subsidiary to provide local staff teams serving in the toughest places with humanitarian aid and coaching. This relationship enables access to Cru's extensive 190+ country network of missionaries and staff members who distribute aid and share the gospel message.
• Jesus Film ProjectcoreStrategic or Co-development PartnerPartnership for sharing the message of Jesus in local languages during clean water projects. When local Unto staff teams work to drill wells, they partner with Jesus Film Project to share the gospel message in the local language. Water filter recipients also have opportunity to watch the 'JESUS' film.
• Bulk Donation Partners (Corporations and Organizations)coreStrategic or Co-development PartnerUnto procures large donations of clothing, food, disposable medical supplies and other items from like-minded organizations and corporations. These bulk donations enable the organization to achieve $4 impact for every $1 in cash given.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• charity: water: Nonprofit focused exclusively on funding clean water projects (wells, filters, sanitation) in developing countries with a strong digital fundraising model. Directly comparable to Unto's Clean Water program and well-funded donor acquisition approach.
• WaterAid: International nonprofit dedicated to clean water, sanitation, and hygiene (WASH) access in low-income countries. Directly comparable mission and program design to Unto's Clean Water vertical, though secular rather than faith-based.
• Food for the Hungry: Evangelical Christian relief and development organization delivering food security, clean water, agriculture training, and disaster response integrated with faith ministry. Directly comparable program portfolio and beneficiary segments to Unto's Food and Agriculture and Clean Water initiatives.
• Bethany Christian Services: Faith-based humanitarian organization providing refugee resettlement, foster care, and family services with a Christian identity. Comparable faith-rooted approach and refugee/displaced-person beneficiary focus to Unto's critical aid and refugee programs.
• Convoy of Hope: Faith-based humanitarian organization focused on disaster relief, food distribution, clean water, and community outreach with gospel integration. Comparable programmatic mix (food, water, disaster response) and similar mid-sized scope targeting US-based donors.

Broad incumbents

• Compassion International: Large evangelical child-sponsorship organization operating in dozens of countries with church-partner-based delivery, child nutrition, and water programs. Comparable faith-based mission and church-network distribution model to Unto's Cru-affiliated approach.
• World Vision: Major Christian humanitarian NGO providing clean water, food security, child sponsorship, and disaster response in nearly 100 countries. Overlaps directly with Unto's food, water, and disaster relief programs and its faith-rooted identity, but at much greater scale and institutional complexity.
• Samaritan's Purse: Large evangelical humanitarian organization delivering food, clean water, medical care, and disaster relief globally with an explicit gospel-sharing mission. Closely comparable to Unto in faith-plus-aid positioning, but operates at materially larger scale and broader program scope.
• Catholic Relief Services: Large faith-based humanitarian agency providing food, water, emergency response, and health programs across 100+ countries. Comparable broad humanitarian portfolio but distinct Catholic (vs. evangelical) faith framing.

Others

• International Mission Board (IMB): Southern Baptist missionary sending agency that operates in countries with humanitarian need and shares the gospel. Comparable evangelical mission network and 'toughest places' field posture to Unto's Cru-affiliated approach, though not a primary humanitarian aid distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/unto.people
• LinkedInlinkedin.com/company/unto-people
• Instagraminstagram.com/unto_people
• Xx.com/unto_people

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unto