Artra
- Company typePrivate
- Founded1978
- HeadquartersArnhem, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
Artra firmographics
Firmographics- Name
- Artra
- Legal name
- Artra
- Website
- https://artra.nl
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Artra industry classification
Industry- Product category
- Professional Training and Education Services
- NAICS
- Professional and Management Development Training (611430), Computer Training (611420)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)
- akta.pro secondary industries
- HRIS, Payroll & HR Operations Systems Training (EDABAIAI), Professional & Career Skills Tutoring Platforms (Coding, Data, Business) (EDANAGAI)
Keywords
Where Artra is headquartered
LocationHeadquarters
- HQ city
- Arnhem
- HQ country
- Netherlands
- HQ region
- Europe
Offices9 records
Markets served
Artra business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Training and Education Courses: Artra generates revenue primarily through providing training courses and educational programs for labor market professionals. Revenue is earned through course fees charged per participant or organization. Courses are offered in multiple formats: classroom, e-learning, and blended learning. Pricing varies by course complexity, duration, and delivery format. They also offer modular packages (Basis, Plus, Compleet) with subscription-like recurring revenue potential.
- Professional Services and Consultancy: In-company training programs are offered at custom pricing. Advisory services are provided through contact and consultation requests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Individual E-learning Courses |
| One time/ perpetual license | Pay-as-you-go | Basisopleiding Uitzendprofessional |
| One time/ perpetual license | Pay-as-you-go | Collective Labour Agreement Course (English) |
| One time/ perpetual license | Pay-as-you-go | Vestigingsmanagement Training |
| One time/ perpetual license | Pay-as-you-go | Recruitment Professional Program |
| One time/ perpetual license | Pay-as-you-go | WordSalesintercedent Program |
| One time/ perpetual license | Pay-as-you-go | SEU Opfristraining |
| Subscription | Annual | Artra Modulair - Basis-pakket |
| Subscription | Pay-as-you-go | Artra Modulair - Plus-pakket |
| Subscription | Annual | Artra Modulair - Compleet-pakket |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Artra product offering
Product offeringCore offering
Artra is a Dutch training and education provider that delivers classroom, e-learning, and blended-learning programs for labor market professionals across the temporary staffing, detachment, recruitment, and HR sectors. Its core offering centers on the Basisopleiding Uitzendprofessional (BOU) and Basisopleiding Backofficeprofessional, supplemented by specialized programs such as WordSalesintercedent, Recruitment Professional, the Detachering Programma, the HR-professional Programma, and the Management & Leiderschap track. Courses are delivered open-enrollment, in-company (customized), and via e-learning, with official SEU and SNA PE-points recognition.
Product overview
Artra is een opleidingsinstituut voor arbeidsmarktprofessionals in Nederland dat een uitgebreid portfolio aan trainingen, opleidingen en e-learnings aanbiedt. Het aanbod is opgebouwd rond een core product met diverse opleidingslijnen: de Basisopleiding Uitzendprofessional (BOU) en Basisopleiding Backofficeprofessional als fundamenteel aanbod, aangevuld met specialisaties via WordSalesintercedent, Recruitment Professional, het HR-professional Programma en het Detachering Programma. Daarnaast biedt Artra aanvullende modules zoals online assessments (Insights Discovery, The Bridge), AI-Geletterdheid e-learning, SEU-opfristraining en trainingen op het gebied van communicatie, grensoverschrijdend gedrag en management & leiderschap. Het volledige e-learningaanbod is ook toegankelijk via het modulaire platform 'artra Modulair', waarmee deelnemers zelf hun leerroute samenstellen uit Basis-, Plus- en Compleet-pakketten. Trainingen worden aangeboden via open inschrijving (klassikaal en online), als e-learning en incompany (ook in het Engels en Pools).
Differentiator
Problem solved
Functional benefit
Products and services
- Basisopleiding Uitzendprofessional (BOU)
Quantifiable outcome
- High pass rates for SEU examinations
- +1 more outcomes
Companies that use Artra
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Artra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Artra partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Recruiters UnitedcoreLong-standing partnership with the largest independent recruitment platform in the Netherlands and Belgium. Artra participates in events, webinars, and the Recruiters United Academy. Artra is listed as a partner organization.
- Young Recruiters UnitedcorePart of the Recruiters United network, Young Recruiters United is the community for ambitious recruiters (0-5 years experience) who want to grow, learn, and accelerate their network. Artra participates as a partner.
- Recruitment UnicornsminorArtra partners with the annual Pathé Recruitment Unicorns Theater Tour, the largest recruitment and employer branding event in the Netherlands with over 2,000 attendees in 2026.
- RecruitmentLifeminorPartnership with the recruitment community and knowledge platform that shares content, best practices, and organizes distinctive events such as Summercamp, Heel Holland Hires, and Recruitment Comedy.
- FlexNieuwsminorPartnership with the knowledge and insight platform for the flex intermediary sector, providing information on CLA changes, legislation, HR technology, and labor market trends.
- NRTO (Nederlandse Raad voor Training en Opleiding)coreArtra is a member of the Dutch Council for Training and Education, adhering to the Gedragscode Beroep en Bedrijf (professional code of conduct) for training providers.
- SEU (Stichting Examens Uitzendbranche)coreArtra is an official partner in providing PE-recognised training courses for the SEU professional certification system. Their Basisopleiding Uitzendprofessional and other courses prepare participants for SEU examinations.
- SNA (Stichting Normering Arbeid)coreArtra provides training courses that award PE-points recognized by SNA for inspectors who certify temporary staffing companies. This supports SNA's mission of fraud and illegality prevention in the flexbranche.
- UWV (Employee Insurance Agency)coreArtra is contracted by UWV as a training provider under the Inkoopkader Scholingsdiensten 2021 (Procurement Framework for Training Services), helping people return to the labor market through education and retraining programs.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Artra competitors and assessment
Company assessmentDirect peers
- SRM: Dutch training institute offering professional development courses for working professionals across business, management, and HR domains. Comparable to Artra in professional training delivery model and focus on employed adult learners seeking career advancement credentials.
- Schouten & Nelissen: Dutch training and coaching provider with broad offerings in leadership, HR, communication, and personal development, delivered via classroom, e-learning, and in-company formats. Comparable to Artra in B2B training model and focus on professional skills development for Dutch workforce.
- NCOI Opleidingen: Largest Dutch professional and management training provider offering classroom, online, and blended learning for working professionals. Directly comparable to Artra in target audience (employed professionals seeking certification and career development) and in course catalog breadth across HR, management, and business skills.
- LOI (Leidse Onderwijsinstellingen): Major Dutch distance learning institution offering courses across professional, vocational, and academic categories via online and blended formats. Comparable to Artra in e-learning delivery and multi-format course offerings for Dutch adult professionals.
- ISBW Opleidingen: Dutch short-course professional training provider covering business, management, HR, and communication topics for working professionals. Comparable to Artra in B2B training model, focus on practical short-format courses, and target audience of Dutch employed professionals.
- Boertien Vergouwen Overduin: Dutch management and leadership development training provider serving mid-market and enterprise clients with in-company and open enrollment programs. Comparable to Artra in B2B training focus on professional development and leadership skills within Dutch market.
- De Baak: Dutch management training and personal leadership development institute offering intensive programs for managers and professionals. Comparable to Artra in management and leadership training vertical and in serving Dutch employed professionals seeking career development.
- NTI: Dutch online learning provider with broad catalog spanning vocational, professional, and academic courses delivered primarily via digital and blended formats. Comparable to Artra in e-learning platform operation and modular subscription-style course access for adult learners.
Broad incumbents
- Nyenrode Business Universiteit: Established Dutch private business university offering executive education, MBA, and management development programs. Comparable to Artra at the management/leadership training level but operates in a broader and more prestigious segment with degree-granting authority Artra lacks.
- Vlerick Business School: Belgium-based business school with strong Dutch market presence offering executive education, management development, and corporate training programs. Comparable to Artra in management training focus and serving Dutch-speaking professionals but operates at a more senior executive tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Artra social profiles
Digital presenceArtra compliance and trust
Trust signalCompliance4 records
Artra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Artra leadership team
Management profileNumber of profiles
Profiles4 records
Artra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Artra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Artra
What does Artra do?
Artra is a Dutch training and education provider that delivers classroom, e-learning, and blended-learning programs for labor market professionals across the temporary staffing, detachment, recruitment, and HR sectors. Its core offering centers on the Basisopleiding Uitzendprofessional (BOU) and Basisopleiding Backofficeprofessional, supplemented by specialized programs such as WordSalesintercedent, Recruitment Professional, the Detachering Programma, the HR-professional Programma, and the Management & Leiderschap track. Courses are delivered open-enrollment, in-company (customized), and via e-learning, with official SEU and SNA PE-points recognition.
Is Artra a public or private company?
Artra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Artra founded?
Artra was founded in 1978. It employs 11 to 50 people.
Where is Artra based?
Artra is headquartered in Arnhem, Netherlands, in the Europe region.
How does Artra make money?
Two revenue lines are on record. Training and Education Courses are the primary driver. The others are professional Services and Consultancy.
Who are Artra's main competitors?
Direct peers on record are SRM, Schouten & Nelissen, NCOI Opleidingen, LOI (Leidse Onderwijsinstellingen), ISBW Opleidingen, Boertien Vergouwen Overduin, De Baak and NTI. Broad incumbents are Nyenrode Business Universiteit and Vlerick Business School.
Does Artra have an API?
No public API is recorded for Artra.
What industry is Artra in?
Artra's product category is Professional Training and Education Services. Its primary akta.pro industry code is BPAEANAN, Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching), with a secondary code of EDABAIAI, HRIS, Payroll & HR Operations Systems Training. Its NAICS code is 611430 and its SIC code is 8200.