Danir
- Company typePrivate
- Founded1986
- HeadquartersMalmö, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
Danir firmographics
Firmographics- Name
- Danir
- Legal name
- Danir AB
- Website
- https://danir.se
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Danir industry classification
Industry- Product category
- Technology Consulting Services
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Strategy & Corporate Development Consulting (BPAHACAA)
- akta.pro secondary industry
- Financial Management & Performance Improvement Consulting (BPAHACAF)
Keywords
Where Danir is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Danir business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Consulting Services Revenue: Core revenue generated through subsidiary consulting companies providing technical consulting, software development, IT services, and engineering solutions to clients across multiple industries globally.
- AI-Driven Ad Platform: DanAds generates revenue through automated, AI-driven advertising platforms for publishers, with white-label solutions enabling full control for advertisers from budget to results.
- Industrial Operations: Kaunis Iron generates revenue through iron ore concentrate production, approximately 2.3 million tons annually with annual turnover around 3 billion SEK.
- Financial Services: Finansfabriken provides business loans, invoice purchasing, and debt collection services for small businesses, combining modern technology with human-centered decision making.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based consulting services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Danir product offering
Product offeringCore offering
Danir is a family-owned holding company that owns and develops a portfolio of primarily consulting and technology companies focused on supporting customers' digitalization. Its subsidiary groups deliver IT consulting, embedded systems, software development, engineering consulting, AI/ML, cloud, and digital transformation services to enterprise clients globally. The group also operates adjacent businesses in staffing/recruitment, financial services, proprietary SaaS, patented lighting, mining, and hospitality.
Product overview
Danir is a family-owned holding company (owned by the Dan Olofsson family) focused on long-term entrepreneurship and social engagement. The company operates primarily through 6 subsidiary groups and 13 additional holdings. The subsidiary groups include: (1) Sigma (with six sub-groups: Sigma Technology, Sigma Connectivity, Sigma Industry East North, Sigma Industry West, Sigma Industry South, and Sigma Software) - leading consulting companies helping customers become more competitive through technical expertise; (2) Nexer - global full-service provider driving technical development and digitalization with AI, ML, analytics, embedded engineering, cloud and IT security; (3) A Society - consulting marketplace matching competence with assignments; (4) PION Group - staffing and recruitment services under Uniflex, Poolia, QRIOS brands; (5) Aptio Group - regulatory and industry-specific requirements consulting; and (6) Thanda - hospitality and nature conservation. Additional holdings include: DanAds (self-serve advertising platform with 25 products/services portfolio), Rexor (complete time/project/expense/finance system), InterMatte (digital math tool for grades 6-9), BrainLit (patented daylight-mimicking lighting solutions with UVEN disinfection), Advantum (information system for Swedish industry), and others. Danir Group operates in 29 countries with approximately 9,500-11,600 employees.
Differentiator
Problem solved
Functional benefit
Products and services
- Sigma Technology Global technology consulting group operating across Sweden, Hungary, Norway, Kosovo, Germany, and Ukraine, offering cross-industrial expertise in product information, software, embedded systems, digital solutions, and IT infrastructure for enterprise clients.
- Sigma Connectivity Global design house and development partner specialized in IoT, MedTech, CleanTech, consumer products, and production technology, with over 600 employees at 13 locations worldwide.
- Sigma Software Group
- Sigma Industry East North Eight technology consulting companies offering a comprehensive portfolio of tailored engineering services for modern industry, operating from Linköping to Luleå in Sweden; recognized as Gold Member of Deloitte Best Managed Companies for four consecutive years.
- Sigma Industry West Group of 12 companies with around 650 employees across Sweden, Norway, Poland, Egypt, and USA, offering expertise in product development, embedded systems, UX and design, electronics, software development, energy, process industry, subsea, IoT, cybersecurity, MedTech, and PLM.
- Sigma Industry South Technical consulting services within product and production development for industrial companies in southern Sweden, focused on long-term relationships with employees and customers.
- Nexer Global full-service provider driving technical development and digitalization of businesses and society, with expertise in AI, machine learning, advanced analytics, embedded engineering, cloud, and IT security for enterprise clients.
- A Society Consulting marketplace matching the right competence with the right assignments, helping consultants build long-term relationships, sustainable careers, and future solutions, with over 20 years of experience.
- PION Group Strategic competence solutions within staffing, recruitment, and consulting services under brands Uniflex, Poolia, and QRIOS; listed on Nasdaq Stockholm, Small Cap.
- Aptio Group
- Thanda Group Hospitality, property development, and nature conservation group offering experiences including Thanda Safari (16,500 hectare Big Five reserve in South Africa), Thanda Island (private island in Tanzania), and luxury vintage yacht cruises on the French Riviera.
- DanAds Self-Service Advertising Platform
- Rexor Cloud ERP System Complete cloud-based system for time, projects, expenses, and finance, born in the cloud and developed in Sweden with cutting-edge technology; award-winning company with highest creditworthiness.
- InterMatte Digital Mathematics Digital mathematics teaching tool for grades 6-9 that analyzes student responses and provides specific help messages for errors made, with gamified elements and engaging layout.
- BrainLit Biocentric Lighting and UVEN Disinfection Patented lighting solutions that recreate daylight indoors to enhance health and performance; biocentric light contributes to better sleep, stronger immune system, and increased performance, and is used by Premier League, NFL, MLB, and NBA teams. UVEN is a patented disinfection solution that neutralizes infectious organisms in air and on surfaces.
- Advantum Industrial Information System Unique information system developed in close collaboration with leading Swedish industrial companies, offering development, support, marketing, sales, installation, support, training, and customer-specific configurations.
- Finansfabriken Financial Services Sweden's new human finance company providing business loans, invoice purchasing, and debt collection for small businesses, combining modern technology with human-centered decision making.
- Sigma Industry Recruit
Quantifiable outcome
- 540,000 students helped improve health and school results over 20 years through Star for Life programs
- +3 more outcomes
Companies that use Danir
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles5 records
Danir technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature3 records
Danir partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered strategic, core and minor.
- PitstrategicNexer and Pit entered into a strategic partnership to help enterprises scale AI, modernize systems, and create business value with AI-native development.
- COSMO Partner SolutionsstrategicNexer Enterprise Applications entered into a strategic partnership with COSMO Partner Solutions to strengthen the offering within Microsoft Dynamics 365 through industry-specific solutions and specialist expertise.
- EbbotcoreNexer Unified Commerce and Ebbot partnership to deliver smarter and more human customer experiences through AI-driven automation and seamless customer journeys.
- Sigma Software GroupcoreSigma Software Group serves as key technology partner for DanAds AI platform development, investing 5 million SEK and providing technical expertise for automated, AI-driven advertising platform.
- Swedish Embassy in UkrainecoreInitiated Sweden-Ukraine Business Forum to develop cooperation and business relationships between the two countries since 2012.
- Special Olympics SverigecoreDanir subsidiary Sigma sponsors Special Olympics Sverige since 2020, supporting sports for people with intellectual disabilities with over 10,000 athletes in Sweden.
- UWC (United World Colleges)minorDanir supports UWC Dilijan College in Armenia, part of global network of 18 schools across four continents offering transformative education to 9,000+ young people annually.
- Tech NationstrategicPartner in Hack for Peace pan-European hackathon organized by Sigma Software Group to develop technical solutions for peace and conflict resolution challenges.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Danir competitors and assessment
Company assessmentDirect peers
- Investor AB: Swedish family-controlled holding company (Wallenberg family) with a long-term ownership philosophy and portfolio of operating companies — directly comparable to Danir's structure, governance, and patient-capital model.
- Tietoevry: Nordic IT services and consulting company delivering digital transformation, software, and managed services — the closest publicly traded peer to Danir's Sigma Group and Nexer subsidiaries in scale and Nordic footprint.
- Reply: European IT consulting and systems integration group specializing in digital transformation, AI, and customer experience — closely comparable to Nexer in size, geographic mix, and AI-led service positioning.
- Kinnevik: Swedish family-influenced investment company with diversified operating holdings and a long-term orientation — comparable to Danir as a Nordic patient-capital holding vehicle.
- Latour: Swedish investment company combining a listed industrial group with a wholly-owned consulting/services business mix — structurally analogous to Danir's blend of operating consulting, industrial, and real estate holdings.
- Devoteam: European IT consulting firm focused on digital transformation, cloud, and AI — comparable to Nexer in scale, service mix, and European enterprise client focus.
Broad incumbents
- CGI Group: Global IT and business consulting services firm with end-to-end systems integration, application management, and digital transformation offerings — a larger-scale competitor to Sigma Software and Nexer across enterprise clients.
- Accenture: World's largest professional services firm offering strategy, consulting, technology, and operations services — represents the scale ceiling and competitive benchmark for Danir's IT consulting subsidiaries.
- Capgemini: Global IT services and consulting company with strong presence in Europe — competes with Sigma and Nexer for enterprise digital transformation and engineering services mandates.
Regional players
- Netcompany: Nordic-origin IT services and digital transformation firm that has expanded across Europe — directly comparable to Sigma and Nexer in target clients, delivery model, and regional footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Danir social profiles
Digital presenceDanir financial estimates
Financial estimateRevenue estimate
Valuation estimate
Danir leadership team
Management profileNumber of profiles
Profiles2 records
Danir subsidiaries and ownership
Company hierarchySubsidiaries21 records
Danir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Danir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Danir
What does Danir do?
Danir is a family-owned holding company that owns and develops a portfolio of primarily consulting and technology companies focused on supporting customers' digitalization. Its subsidiary groups deliver IT consulting, embedded systems, software development, engineering consulting, AI/ML, cloud, and digital transformation services to enterprise clients globally. The group also operates adjacent businesses in staffing/recruitment, financial services, proprietary SaaS, patented lighting, mining, and hospitality.
Is Danir a public or private company?
Danir is a private company. It is classified as family owned and is currently operating.
When was Danir founded?
Danir was founded in 1986. It employs 11 to 50 people.
Where is Danir based?
Danir is headquartered in Malmö, Sweden, in the Europe region.
How does Danir make money?
Four revenue lines are on record. Consulting Services Revenue is the primary driver. The others are AI-Driven Ad Platform, industrial Operations and financial Services.
Who are Danir's main competitors?
Direct peers on record are Investor AB, Tietoevry, Reply, Kinnevik, Latour and Devoteam. Broad incumbents are CGI Group, Accenture and Capgemini. Netcompany is listed as a regional player.
Does Danir have an API?
No public API is recorded for Danir.
What industry is Danir in?
Danir's product category is Technology Consulting Services. Its primary akta.pro industry code is BPAHACAA, Strategy & Corporate Development Consulting, with a secondary code of BPAHACAF, Financial Management & Performance Improvement Consulting. Its NAICS code is 54161 and its SIC code is 8742.