Pestle & Mortar

Name

Pestle & Mortar

Legal name

Pestle & Mortar

Website

https://pestleandmortar.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Skincare Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industry

Natural/Organic & Clean Skincare (CRABAAAH)

Keywords

• Skincare products
• Facial moisturizers
• Skin serums
• Skincare routines
• Direct-to-consumer beauty

Headquarters

HQ city

Naas

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales (D2C): Direct-to-consumer sales of skincare products through e-commerce website and retail stores. One-time purchase model for individual products and bundled routines.
2. Wholesale/B2B: Wholesale distribution through approved stockists via euwholesale.pestleandmortar.com portal
3. Membership Program (The Members Edit): Loyalty program offering exclusive rewards, early access and member-only moments

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pestle & Mortar manufactures and sells a skincare product portfolio of cleansers, serums, moisturizers, treatments, masks, mists, and lip balms organized into The Active Range and The Derma Range, complemented by an AI-powered Skin Quiz that delivers personalized product recommendations. The brand sells direct to consumers through pestleandmortar.com and physical retail in Ireland, while distributing through an EU wholesale portal to approved stockists.

Product overview

Pestle & Mortar is a family-run Irish skincare brand offering a comprehensive portfolio of high-performance skincare products. The core offering centers on the Pure Hyaluronic Serum as the hero product, supported by cleansers (Erase, Renew, The Facial Cleanser), moisturizers (Hydrate, The Face Cream), treatments (Superstar, Superstar+, Recover), and specialty products (Pore Reset Pads, Glow Drops, masks). Products are organized into two sub-brands: The Active Range for efficacy-led actives targeting aging and texture, and The Derma Range for gentle, clinically tested formulas for reactive skin. The company also offers curated routine bundles (Ageing Skin Routine, Combination Skin Routine) and an AI-powered Skin Quiz that delivers personalized product recommendations. The portfolio is distributed through direct-to-consumer e-commerce with free US shipping on orders over $70, physical retail stores, and wholesale partners.

Differentiator

Problem solved

Functional benefit

Brands

• The Active Range: Cutting-edge actives, gentle delivery. Efficacy-led skincare powered by proven active ingredients to target dehydration, dullness, texture and fine lines while keeping routines simple and effective.
• The Derma Range

Products and services

• Pore Reset Pads Pre-soaked exfoliating toner pads with a balanced blend of AHAs and BHA (Lactic Acid, Glycolic Acid, Salicylic Acid) and Centella Asiatica complex to refine pores, smooth texture, and boost glow without stripping skin. Priced at $40.
• Pure Hyaluronic Serum (30ml) Multi-weight hyaluronic acid serum delivering layered hydration with high and low molecular weight hyaluronic acid; smaller molecules penetrate deeply while larger molecules form a breathable moisture barrier. Enriched with cucumber extract and aloe. Priced at $59, 5.0 stars across 87 reviews.
• Hydrate Moisturizer (50ml and 30ml) Lightweight moisturizer with TetraPeptide and Squalane infusion. Formulated to hydrate, firm, and plump skin while strengthening the skin barrier and calming irritation. 50ml priced at $66 (5.0 stars, 8 reviews); 30ml travel size also available.
• Hydrogel Eye Patches (30 Pairs / 60 Pieces) Hyaluronic acid and peptide-infused hydrogel eye patches designed to hydrate, reduce puffiness, and refresh the under-eye area. Features multiple application zones including Angel Wing, Doll's Face, Smile Lines, Elevens, and Tech Neck. Priced at $36, 4.8 stars across 6 reviews.
• Pure Hyaluronic Sheet Mask (Pack of 3) Sheet mask utilizing skin drench technology for deep hydration. Pack of three masks designed to deliver intensive moisture to the skin. Priced at $21.
• The Face Cream (100ml) Barrier Recovery Complex moisturizer designed for sensitive, dry, and reactive skin. Dermatologically and clinically tested formula. Priced at €22, 4.9 stars across 126 reviews.
• The Spot Dots (18 and 48 Dot Packs) Hydrocolloid spot treatment dots designed to quickly clear blemishes. Each dot absorbs impurities from congested pores. Available in 18-dot and 48-dot pack sizes.
• Erase Balm-to-Oil Cleanser (100g and 50g) Botanical balm-to-oil cleanser that removes makeup and SPF without stripping skin. Soothing and nourishing formula suitable for sensitive skin. 100g priced at $59; 50g travel size also available.
• The Facial Cleanser (100ml) Purifying face cleanser designed to remove makeup, SPF, excess oil, and daily impurities without leaving skin stripped or dry.
• Vitamin C 2 Phase Serum (40ml) Ferulic and lipid brightening serum with three forms of stabilized Vitamin C plus tamarind. Contains Ferulic Acid to keep formula potent and double UV damage protection. 5.0 stars across 20 reviews.
• Renew Superoxide Illuminating Gel Cleanser (100ml and 50g) Superoxide illuminating gel cleanser that thoroughly cleanses skin while protecting from free radicals that cause premature ageing. 100ml priced at $59; 50g travel size also available.
• Recover MicroLift Eye Cream (15ml) MicroLift peptide technology eye cream. Lightweight, ultra-hydrating formula that instantly smooths fine lines and wrinkles around the eye area. Priced at $52, 5.0 stars across 19 reviews.
• Superstar+ Retinoid Night Oil (30ml) Advanced retinoid night oil with 1% Retinoid Skin Renewal. Contains HPR and blended with cold-pressed oils to diminish fine lines and wrinkles overnight. Priced at $110, 5.0 stars across 28 reviews.
• Superstar Retinoid Night Oil (30ml) Retinoid night oil with 0.2% Retinoid Skin Renewal. Works overnight to leave skin feeling smoother, softer, and more refined.
• Balance Magnesium Mineral Mist (80ml and 30ml) Magnesium-rich mineral mist and clarifying facial spritz. Protects and soothes skin 24/7 with Mg+ mineral complex. 80ml and 30ml travel sizes available.
• Chummi Superfruit Lip Therapy Balm (Berry, Coconut, Vanilla) Superfruit lip therapy balm available in Berry, Coconut, and Vanilla flavors. Nourishes and hydrates lips. 20g size, $8 price point.
• Glow Drops (30ml) Hydra-Glow Drop Complex serum. Customizable glow drops that can be mixed with moisturizer; 2 drops for natural glow, 3 for sun-kissed finish, 6-8 for deep golden glow. 30ml.
• Glow Up Mask (50g) Illuminating resurfacing mask that brightens and smooths skin texture. 50g.
• Detox Mask (50g) Bio-adaptive detox formula mask designed to purify and refresh skin. 50g.
• Ageing Skin Routine Bundle Complete anti-aging skincare routine bundle containing Erase (balm cleanser), Renew (gel cleanser), Recover (eye cream), Hydrate (moisturizer), and Superstar (retinoid night oil). Priced at $292.50, originally $325.
• Combination Skin Routine Bundle Balancing skincare routine bundle for combination skin containing Renew (gel cleanser), NMF Lactic Acid Toner, Balance (mineral mist), Recover (eye cream), Pure Hyaluronic Serum, and Hydrate (moisturizer). Priced at $291.60, originally $324.

Quantifiable outcome

• Products consistently achieve 5.0 star ratings with high review volumes (Pure Hyaluronic Serum: 87 reviews, Superstar+: 28 reviews, Vitamin C 2 Phase Serum: 20 reviews)
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• La Roche-Posay: L'Oréal-owned dermocosmetics leader distributed primarily through pharmacies and dermatologists. Represents the scaled incumbent Pestle & Mortar's Derma Range would compete against in pharmacy channels internationally.
• Vichy Laboratoires: L'Oréal-owned dermocosmetics brand with Vichy Mineralizing Water, Liftactiv, and Normaderm ranges. Comparable category overlap across anti-aging, hydration, and sensitive-skin segments.
• Bioderma: NAOS-owned French dermocosmetics brand focused on sensitive and reactive skin with strong dermatology-channel distribution. Comparable sensitive-skin expertise (Derma Range) and clinical claim substantiation.

Direct peers

• Tata Harper: Luxury natural skincare brand with founder-led storytelling, routine bundles, and clean-formulation positioning. Comparable heritage-inspired brand narrative and premium pricing architecture.
• Glossier: D2C-native skincare and beauty brand that grew via owned channels, content marketing, and community (#glossier). Comparable GTM motion, newsletter-driven engagement, and routine-first merchandising.
• Drunk Elephant: Premium clean-clinical skincare brand (Estée Lauder) built around biocompatible actives and routine architecture. Closely mirrors Pestle & Mortar's efficacy-meets-kindness positioning and multi-step routine bundle approach.
• The Ordinary (DECIEM): Single-active-ingredient, science-forward skincare brand sold at accessible price points. Closely comparable to Pestle & Mortar's "proven actives, simple routine" positioning, with both brands using AI/personalization tools and routine bundles to drive conversion.
• CeraVe: Mass-market dermatologist-developed skincare brand owned by L'Oréal, featuring ceramides, hyaluronic acid, and barrier-recovery claims. Directly comparable category overlap with Pestle & Mortar's Derma Range and HydraPlump System.
• Paula's Choice: Clinical, ingredient-led skincare brand known for BHA/AHA exfoliants and proven actives. Comparable on actives-led positioning, BHA/AHA pads (Pore Reset Pads competitor), and D2C e-commerce focus.

Emerging players

• Dr. Dennis Gross Skincare: Clinical skincare brand known for its Alpha Beta Peel Pads (a direct analogue to Pore Reset Pads) and retinol/peptide-led formulations. Comparable clinical positioning and AHA/BHA pad format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pestleandmortarcosmetics
• Instagraminstagram.com/pestleandmortarcosmetics
• TikToktiktok.com/@pestleandmortar?is_from_webapp=1&sender_device=pc
• Xx.com/pmortar

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pestle & Mortar