Fidgetland
- Company typePrivate
- Founded2007
- HeadquartersWoodland Hills, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Fidgetland firmographics
Firmographics- Name
- Fidgetland
- Legal name
- Fidgetland
- Website
- https://fidgetland.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Fidgetland is headquartered
LocationHeadquarters
- HQ city
- Woodland Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fidgetland business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase model for fidget toys and rings sold directly to consumers through their e-commerce website and Amazon Prime
- Fidget of the Month Subscription: Monthly subscription service delivering a new fidget toy each month
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level fidgets at $5-$15 |
| Unit Pricing | Pay-as-you-go | Premium and jumbo fidgets at $18-$25 |
| Subscription | Monthly | Fidget of the Month subscription at $20/month |
| Unit Pricing | Pay-as-you-go | Apparel and gear at $24-$45 |
| Unit Pricing | Pay-as-you-go | Focus and productivity tools |
| Other | Pay-as-you-go | Sterling silver jewelry - pricing by inquiry |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Fidgetland product offering
Product offeringCore offering
Fidgetland designs, manufactures, and sells handheld fidget toys featuring proprietary interlocking rings and vertical silicone bands, alongside fidget jewelry sold under the Arrow Jewelry sub-brand. Its portfolio spans silent fidget toys for classrooms, premium aluminum fidgets for adults, sterling silver fidget rings, focus and productivity tools, and branded apparel, all marketed for stress and anxiety relief and attention management.
Product overview
Fidgetland is a direct-to-consumer e-commerce company offering a portfolio of fidget toys and stress-relief products. The core offering consists of handheld fidget toys featuring interlocking rings in various sizes (Noah, Stephie, Rizzle, Chaney, Ellie, Little Fella) priced from $5-$25, and fidget jewelry (rings, bracelets) marketed under the Arrow Jewelry sub-brand (Ki Ring, Mercer Ring, Beverly Ring, Van Allen Ring, etc.) priced from approximately $15-$90+. The product line extends into Focus & Productivity tools (Gravity Cube Countdown Timer, Fidgetland Putty) and branded apparel (hoodies, t-shirts). Products are designed for stress and anxiety relief, focus enhancement, and are marketed to students, professionals, and individuals with ADHD, autism, or fidgeting needs. The company appeared on Shark Tank and operates primarily through its BigCommerce-powered e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- Fidgetland: Award-winning fidget toys and rings that reduce stress and anxiety. Products include fidget spinners, rings, and related accessories.
- Arrow Jewelry
Products and services
- Chaney
Quantifiable outcome
- Products used by celebrities and at the White House
Companies that use Fidgetland
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Fidgetland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Fidgetland partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Amazon PrimecoreProducts available for purchase with Amazon Prime shipping through the fidgetland.com website integration with Amazon's Buy with Prime program
- BTS Consulting (Shark Tank Coaching)minorShark Tank coaching services link provided on the Fidgetland website, suggesting a marketing/partnership relationship for business coaching
- American ApparelminorMerchandise hoodies and apparel branded with Fidgetland created by American Apparel
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Fidgetland competitors and assessment
Company assessmentBroad incumbents
- Spin Master: Major toy manufacturer with broad fidget, sensory, and stress-relief toy offerings — a much larger incumbent with overlapping customer base but distributed across many product categories versus Fidgetland's specialization.
- Hasbro: Global toy and games conglomerate with broad consumer products portfolio and retail distribution — incumbent with potential to enter or expand in the fidget/sensory toy space with significantly more capital and shelf access.
Direct peers
- Crazy Aaron's: Maker of Thinking Putty, a tactile sensory toy marketed for stress relief, focus, and creativity — directly comparable to Fidgetland's sensory putty and fidget toys in the stress-relief toy category with similar DTC e-commerce distribution.
- Miansai: Direct-to-consumer jewelry brand with fidget-inspired ring designs and accessories — comparable to Fidgetland's Arrow Jewelry sub-brand in positioning fidget jewelry as fashion accessories with premium DTC brand identity.
- Therapro: Supplier of sensory and fidget tools for occupational therapy, special needs, and educational settings — comparable to Fidgetland's special-needs and student-targeted product lines with similar professional and wholesale channels.
- Antsy Labs: Creator of the original Fidget Cube and other handheld fidget devices marketed for stress and focus — most direct competitor to Fidgetland in the fidget toy category with overlapping customer segments of adults, professionals, and students.
- Therapy Shoppe: Established sensory and therapy product retailer targeting special needs, ADHD, and anxiety relief use cases — comparable product category with similar therapeutic positioning and overlapping customer base in special-needs and pediatric segments.
- Fat Brain Toys: Specialty toy retailer curating high-quality, design-forward toys including fidget and sensory products — comparable to Fidgetland's premium-positioned, DTC-led assortment and serves as both potential channel and competitor.
- Fun and Function: Specialty retailer of sensory integration products and fidget tools for children with special needs, ADHD, and autism — overlapping customer segments and product category with Fidgetland's special-needs and kids' lines.
Emerging players
- Qudo: Maker of fidget rings and sensory jewelry marketed as stress-relief accessories — emerging direct overlap with Fidgetland's Arrow Jewelry line in the wearable fidget category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Fidgetland social profiles
Digital presenceFidgetland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fidgetland leadership team
Management profileNumber of profiles
Fidgetland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fidgetland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fidgetland
What does Fidgetland do?
Fidgetland designs, manufactures, and sells handheld fidget toys featuring proprietary interlocking rings and vertical silicone bands, alongside fidget jewelry sold under the Arrow Jewelry sub-brand. Its portfolio spans silent fidget toys for classrooms, premium aluminum fidgets for adults, sterling silver fidget rings, focus and productivity tools, and branded apparel, all marketed for stress and anxiety relief and attention management.
Is Fidgetland a public or private company?
Fidgetland is a private company. It is classified as unknown and is currently operating.
When was Fidgetland founded?
Fidgetland was founded in 2007. It employs 11 to 50 people.
Where is Fidgetland based?
Fidgetland is headquartered in Woodland Hills, United States, in the North America region.
How does Fidgetland make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are fidget of the Month Subscription.
Who are Fidgetland's main competitors?
Broad incumbents on record are Spin Master and Hasbro. Direct peers are Crazy Aaron's, Miansai, Therapro, Antsy Labs, Therapy Shoppe, Fat Brain Toys and Fun and Function. Qudo is listed as an emerging player.
Does Fidgetland have an API?
No public API is recorded for Fidgetland.