Prime Brands Group

Name

Prime Brands Group

Legal name

Prime Brands Group, Inc.

Website

https://primebrandsgroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Consumer Products Distribution

NAICS

All Other General Merchandise Retailers (455219), General Merchandise Retailers (455), Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (4552)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331), Retail-Hobby, Toy & Game Shops (5945), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Private-Label–Led Mass Merchandisers (CRAGABAG)

Keywords

• Consumer products distribution
• Licensed brand portfolio
• Retail brand partnerships
• Branded merchandise
• Consumer electronics goods

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Consumer Products Distribution: PBG distributes consumer products through brand partnerships with top-tier brands consumers know, love, and trust. The company drives growth through innovation, value, and great consumer experience, managing 100+ products across its portfolio.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Prime Brands Group distributes 100+ consumer products through a portfolio of licensed and partnered brands — including NFL, Peanuts, Sharper Image, Soundhaven, SOAR, ALLCONDITIONS, tidy, and RGX — to retail partners across the United States. The company focuses on driving partner growth through innovation, value creation, and a strong consumer experience, serving 100+ customers with a stated 100% customer satisfaction focus.

Product overview

Prime Brands Group operates as a brand distribution and retail partnership company offering 100+ consumer products. The company manages a portfolio of licensed and partnered brands including NFL, Peanuts, Sharper Image, Soundhaven, SOAR, ALLCONDITIONS, tidy, and RGX. These brands are distributed to retail partners, with the company focusing on driving growth through innovation, value, and consumer experience. The offering is organized as a collection of brand partnerships rather than a unified software platform or product suite.

Differentiator

Problem solved

Functional benefit

Products and services

• NFL Brand Portfolio
• Peanuts Brand Portfolio
• Sharper Image
• Soundhaven
• SOAR
• ALLCONDITIONS
• tidy
• RGX

Quantifiable outcome

• 100% Customer Satisfaction

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• WCFM MarketplacecoreGTM or Marketing PartnerWCFM Marketplace is the fastest growing multi-vendor plugin. PBG has met all requirements to be a WCFM partner, enabling multi-vendor eCommerce capabilities.
• HubSpotcoreTechnology or IntegrationPBG is a HubSpot Platinum Solutions Partner. HubSpot recommends PBG for eCommerce advancements and customer experience. PBG serves customers through the HubSpot platform.
• GoogleminorGTM or Marketing PartnerPBG is an active Google Partner, receiving certain benefits from Google that can be leveraged for client campaigns and advertising.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• HSN (Home Shopping Network): Multi-category digital and TV retail platform selling consumer electronics, lifestyle, and branded goods. Comparable to PBG's online sales channel across diverse branded consumer categories.
• Brookstone: Established specialty retailer of consumer electronics, massage, and lifestyle gadgets. Operates in a similar product category to PBG's Sharper Image and audio/electronics brands.
• Authentic Brands Group: Large-scale brand owner and licensor managing a portfolio of consumer and lifestyle IP. Relevant as both a potential licensor to PBG and a competitive benchmark in branded distribution.
• Iconix Brand Group: Brand management company that licenses consumer brands across categories. Comparable strategic model of monetizing IP through licensing and distribution partnerships.
• Spin Master: Global children's entertainment and toy company with both owned and licensed IP (including entertainment tie-ins). Comparable in branded toy/novelty consumer products.

Direct peers

• Fanatics: Licensed sports merchandise distributor and retailer with extensive league and team rights. Comparable to PBG's NFL-branded distribution model and direct-to-consumer eCommerce orientation.
• Funko: Pop-culture licensed consumer products company (figures, toys, collectibles). Directly comparable to PBG's portfolio approach of monetizing iconic IP across multiple product categories.
• Build-A-Bear Workshop: Branded, licensed-IP driven experiential retail and eCommerce operator. Comparable business model leveraging recognizable characters (e.g., Peanuts-style partnerships) for consumer products.
• The Bradford Exchange: Direct-to-consumer retailer specializing in licensed and collectible consumer products. Operates a similar model of distributing branded items through multi-channel retail.
• Hammacher Schlemmer: Long-standing catalog and online retailer of innovative consumer electronics, gifts, and lifestyle gadgets. Closely parallels PBG's Sharper Image–style electronics and novelty assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Brands Group