What Completo does

Completo (Комплето) is a Moscow-based, full-cycle digital marketing agency founded in 2007 that sells integrated B2B and B2B2C marketing systems to Russian enterprises. Its proprietary Systematic Electronic Marketing (SEM) methodology combines classical marketing, business objectives, research, and deep analytics into a unified system linking strategy, websites, lead generation, content, automation, and dealer management. Operations are organized into five specialized units — Strategy, Traffic, Development, Warm-up (automation), and Marketplaces — supported by 80+ professionals and an in-house MAED marketing academy plus the 100,000+ member TyzhMarketer community.

The product portfolio spans digital strategy, website and B2B portal development (including dealer personal accounts on Bitrix24), performance marketing (context, targeted, retail media), SEO, marketing automation (Salesfarm), email marketing, content and SMM, ABM, marketplace management across Ozon, Wildberries, Yandex Market, and Avito, CRM implementation, branding, and an AI Production service for content workflows. Pricing is quote-based with published floors starting at 250,000 RUB/month for minimum engagements and 500,000+ RUB/month for typical manufacturer promotions, structured around KPI-based performance contracts.

The customer base includes 680+ active clients across 850+ documented cases, with named enterprise engagements including Severstal, SIBUR, Beeline, Rostelecom, Panasonic Russia, Veka, Velux, SuperJob, Torex, and Alta-Profil. The company is privately held by its founders, Andrey Gavrikov and Vladimir Davydov, with no disclosed external institutional investors. Revenue is not publicly disclosed, and all operations are concentrated in the Russian market.

Name

Completo

Legal name

Общество с ограниченной ответственностью «Маркетинговая группа Комплето»

Website

https://completo.ru

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Completo is a Moscow-based full-cycle digital marketing agency serving Russian B2B and B2B2C manufacturers with dealer networks, delivering integrated strategy, performance marketing, SEO, automation, and marketplace services through its proprietary SEM methodology.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

akta.pro secondary industries

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

Keywords

• Digital marketing services
• B2B marketing agency
• SEO promotion services
• Performance marketing
• Website development

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Professional Digital Marketing Services: Full-cycle digital marketing agency providing strategy, web development, SEO, performance marketing, content marketing, marketplace management, and CRM implementation services to B2B and B2C clients. Revenue generated through project-based professional service fees with KPI-based performance contracts.
2. Performance-Based / KPI Contracts: Some engagements structured with KPI-based pricing where specific metrics (leads, sales volume, ROI) are contracted upfront with transparent monthly reporting. Demonstrates confidence in delivering measurable business outcomes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels13 records

Core offering

Completo is a full-cycle digital marketing agency providing integrated B2B and B2B2C digital ecosystems for Russian enterprises and manufacturers. Its core offering combines digital strategy, website and B2B portal development, performance marketing (context, targeted, retail media), SEO, content marketing and SMM, marketplace management (Ozon, Wildberries, Yandex Market, Avito), marketing automation, and Bitrix24 CRM implementation. The agency's work is anchored in its proprietary Systematic Electronic Marketing (SEM) methodology and Salesfarm customer warming system, delivered through five specialized cross-functional units.

Product overview

Completo is a full-cycle digital marketing agency (Маркетинговая группа «Комплето») offering a multi-module portfolio of services organized under B2B Sales Performance. The core offering is a comprehensive digital marketing ecosystem that combines strategy, website development, lead generation, customer warming/automation, content and social media promotion, marketplace management, corporate web services, and CRM implementation. The portfolio is structured into six operational units — Strategies, Traffic, Development, Customer Warming, and Marketplaces — supported by a digital marketing academy (MAED) and a professional community called «Тыжмаркетолог». The named products include website development services (corporate sites, e-commerce, B2B portals, landing pages, Tilda-based pages, Bitrix-based sites), SEO promotion, context and targeted advertising, performance marketing, marketing automation (ma.completo.ru), email marketing, content marketing, SMM (VKontakte, Telegram, LinkedIn, Yandex Zen), marketplace services (Ozon, Wildberries, Yandex Market, Avito), CRM consulting and Bitrix24 implementation, and a mobile app development capability. The company also publishes a flagship book "Digital-маркетинг. Главная книга интернет-маркетолога" (a bestseller on Ozon) and provides a video course for digital marketers.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy (Digital-стратегия) Comprehensive digital marketing strategy development including customer journey mapping, competitive analysis, demand research, positioning, USP development, and 12-month action planning with media planning and KPI dashboards. Designed for B2B and B2B2C clients.
• Website Development (Веб-разработка) Full-cycle website development including corporate sites, e-commerce, B2B portals with dealer management, landing pages, and technical support. Sites are built on various platforms including 1С-Битрикс and Tilda.
• Performance Marketing (Performance-маркетинг) Lead generation through paid channels including context advertising, targeted advertising, media advertising, retail media, and outreach campaigns. Engagements use KPIs-based pricing models.
• SEO Promotion (SEO-продвижение) SEO optimization for websites, online stores, manufacturers, and service sites, including search engine reputation management (SERM) across Yandex and Google.
• Marketing Automation (Автоматизация маркетинга) Marketing automation platform (ma.completo.ru) and CRM-marketing, enabling personalized customer warming chains across channels, triggered sequences, and sales funnel automation.
• CRM Implementation / Bitrix24 (CRM-внедрение) CRM consulting, CRM system audit, Bitrix24 implementation for wholesale companies and manufacturers, and CRM marketing setup.
• Marketplace Services (Вывод на маркетплейсы) Full-service marketplace management including registration, product listing optimization, internal and external promotion, review management, and unit economics analytics for Ozon, Wildberries, Yandex Market, and Avito.
• B2B Portal / Personal Account (B2B-портал / Личный кабинет) Development of B2B portals and dealer personal accounts for managing dealer networks, orders, and customer relationships, integrated with CRM and ERP systems.
• Dealer Sales System (Система дилерских продаж) Dealer clone site generator and dealer sales management system for manufacturers with dealer networks to manage multi-tier distribution and order flow.
• Account-Based Marketing (ABM) Account-based marketing campaigns targeting specific high-value B2B accounts with personalized outreach and engagement strategies for complex, long-cycle B2B sales.
• Retail Media Full-cycle retail media campaigns including strategy, media planning, creative development, targeting setup, and optimization on retail media platforms for manufacturers selling through retail chains.
• Content Marketing & SMM Content creation and distribution across VKontakte, Telegram, LinkedIn, Yandex Zen, and other platforms. Includes social media marketing (SMM) for B2B.
• Email Marketing (Email-маркетинг) Email marketing campaigns including newsletters, triggered sequences, and outreach for B2B lead generation and customer retention.
• Branding (Брендинг) Brand development, rebranding, and brand strategy services including visual identity and positioning.
• Digital Consulting (Digital-консалтинг) Digital consulting, demand research, competitor analysis, communications strategy, and CJM/CustDev survey execution for B2B and B2B2C clients.
• MAED Marketing Education (MAED — Онлайн-академия маркетинга) Proprietary online marketing academy offering video courses, webinars, masterclasses, and methodology guides. Completo is the exclusive representative of the Netherlands Institute of Marketing (NIMA) in Russia.

Quantifiable outcome

• 18x increase in lead volume from digital strategy implementation
• +13 more outcomes

Named customers20 records

Segments9 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Nederlands Instituut voor Marketing (NIMA)coreStrategic or Co-development PartnerCompleto is the exclusive representative of the Dutch Institute of Marketing (NIMA) in Russia. They deliver NIMA-certified digital marketing courses and have incorporated NIMA methodology into their educational programs. Completo's co-authored book 'Digital Marketing: The Main Book of Internet Marketer' is officially recommended by NIMA for the digital director course.
• MAED (Marketing Education)coreStrategic or Co-development PartnerCompleto operates its own proprietary educational brand MAED — Marketing Education. MAED provides video courses on digital marketing, ABM, and digital transformation for managers. The academy teaches in leading universities and online universities including CyberMarketing, Skillbox, and MYAcademy.
• TyzhMarketer CommunitycoreOthersCompleto built and maintains the largest Russian-language marketer community 'TyzhMarketer' with over 100,000 participants across social networks. The community serves as a content distribution channel, talent pool, and brand authority builder.
• Digital Agency Development AssociationminorOthersCompleto is a member of the Association of Digital Agency Development (Ассоциация развития digital-агентств), participating in industry self-regulation and professional development initiatives.

Scale indicators20 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Realweb: Realweb is a Russian full-service digital agency offering strategy, performance marketing, creative, and media services. Directly comparable to Completo's integrated service model with similar enterprise B2B client mix in Russia.
• Aitarget: Aitarget is a Russian digital advertising agency focused on targeted and contextual advertising, with strong Yandex and VK platform expertise. Comparable to Completo's targeted/contextual advertising services for Russian B2B clients.
• Netpeak: Netpeak is a Ukraine-founded performance marketing and digital agency with offices across CIS/Russia. Offers SEO, PPC, analytics, and web development for B2B and e-commerce — directly comparable to Completo's full-cycle agency model across overlapping geographies and verticals.
• Ingate: Ingate is one of the largest Russian digital marketing agencies, offering SEO, contextual advertising, SMM, and integrated digital strategy. Competes head-to-head with Completo on Russian enterprise B2B accounts and shared platform-ecosystem dependency (Yandex, VK).
• Demis Group: Demis Group is a large Russian digital agency with strong SEO, contextual advertising, and web development offerings. Comparable to Completo on Russian mid-market and enterprise clients with similar service portfolio and ranking on Runet Rating.
• iConText: iConText is a major Russian performance marketing agency specializing in contextual advertising, SEO, and media buying. Direct overlap with Completo's Traffic unit and similar enterprise client base across Russian B2B and e-commerce.
• Elama: Elama is a Russian digital advertising platform and agency specializing in Yandex.Direct management and contextual advertising automation. Comparable to Completo's Traffic unit offerings with a slightly more productized/tool-led approach.
• ArrowMedia: ArrowMedia is a Russian performance marketing agency focused on contextual advertising, SEO, and digital strategy. Overlaps with Completo on Russian enterprise lead generation, particularly in B2B and industrial verticals.
• MGCom (Media Group): MGCom is a Russian digital marketing agency offering SEO, contextual advertising, SMM, and integrated digital strategy. Direct overlap with Completo's service portfolio and Russian enterprise client base.

Broad incumbents

• HubSpot: HubSpot is a global CRM and marketing automation platform that competes broadly with Completo's marketing automation, CRM, and content marketing services. Larger incumbent with a productized SaaS model where Completo delivers services — illustrates the platformization risk facing agency peers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Completo_Ru
• YouTubeyoutube.com/@MGcompleto
• LinkedInlinkedin.com/company/completo

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Completo