Fraser Hart
- Company typePrivate
- Founded1936
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
Fraser Hart firmographics
Firmographics- Name
- Fraser Hart
- Legal name
- Fraser Hart Limited
- Website
- https://fraserhart.co.uk
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Fraser Hart industry classification
Industry- Product category
- Retail Jewellery and Luxury Watches
- NAICS
- Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)
Keywords
Where Fraser Hart is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Fraser Hart business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Watches: Primary revenue stream from selling luxury and designer watches from brands including OMEGA, TUDOR, Breitling, TAG Heuer, Longines, IWC Schaffhausen, and fashion brands. Products range from entry-level to luxury timepieces priced from £3,000 to over £13,000.
- Product Sales - Jewellery: Revenue from engagement rings, wedding bands, diamond jewellery, gold, silver, and branded jewellery including Messika, Marco Bicego, CARAT* London, and Gucci jewellery.
- Product Sales - Diamonds: Sales of earth-grown and lab-grown diamonds, including loose diamonds and custom engagement ring orders. Special orders (Northern Star) in different gold types and platinum have 6-8 week delivery times.
- Pre-owned Watches: Secondary market watch sales with 12-month in-house warranty. Pre-owned watches are serviced and buffed before sale.
- Interest Free Credit Financing: 0% APR financing provided through V12 Retail Finance for purchases over £500, enabling higher-value transactions.
- Gift Vouchers: Gift vouchers sold in-store and online, valid for 2 years, with balances from £10 to £1,450.
- Repair and Service: In-house watch and jewellery workshop providing repairs, servicing, ring resizing, and watch battery replacement services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Luxury Watches - Price range £3,001-£5,000 |
| One time/ perpetual license | Pay-as-you-go | Premium Luxury Watches - Price range £5,001+ |
| One time/ perpetual license | Pay-as-you-go | Jewellery - Variable pricing |
| Other | Monthly | Interest Free Credit Financing |
| One time/ perpetual license | Pay-as-you-go | Pre-owned Watches |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Fraser Hart product offering
Product offeringCore offering
Fraser Hart is a UK-based luxury jeweller and watch retailer operating over 22 showrooms and an e-commerce platform. It sells engagement rings, wedding bands, diamond jewellery, loose diamonds (earth-grown and lab-grown), and a broad range of luxury and designer watches from authorised brands including OMEGA, TUDOR, Breitling, TAG Heuer, Longines, and IWC Schaffhausen. Supporting services include in-house repairs, ring resizing, watch servicing, gift vouchers, and interest-free credit financing.
Product overview
Fraser Hart is a UK-based luxury jeweller and watch retailer operating 22+ stores. The company offers a unified retail platform combining physical showrooms with online shopping. The core product portfolio spans engagement rings (with earth-grown and lab-grown diamond options), luxury and designer watches from brands like OMEGA, TUDOR, and Breitling, diamond jewellery, and wedding rings. Supporting offerings include customisation services, interest-free credit financing, gift vouchers, watch accessories, and pre-owned watches with warranty. The business model integrates online e-commerce with in-store services including appointments, repairs, and the Virtual Try On feature.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Free next-day delivery on orders over £200
- +1 more outcomes
Companies that use Fraser Hart
Customer profileSegments4 records
Ideal customer profiles3 records
Fraser Hart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Fraser Hart partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Fraser Hart competitors and assessment
Company assessmentDirect peers
- Goldsmiths: UK high-street luxury watch and jewellery retailer, operated as the largest showroom chain within the Watches of Switzerland Group. Directly comparable to Fraser Hart in product mix (OMEGA, TUDOR, Breitling, TAG Heuer plus bridal jewellery), omnichannel model, and 0% finance-led GTM.
- Mappin & Webb: Heritage UK jeweller and authorised luxury watch retailer, sister brand to Goldsmiths under Watches of Switzerland Group. Competes head-to-head with Fraser Hart in premium watches, diamond jewellery, and bridal, with a similar showroom plus e-commerce footprint.
- Beaverbrooks: Family-owned UK multi-brand retailer carrying luxury watches (Omega, TAG Heuer, Breitling, Longines) and diamond jewellery across a national showroom estate. Closely comparable to Fraser Hart in store count, target customer, and the bridal plus luxury-watch dual proposition.
- Ernest Jones: UK high-street jewellery and watch retailer owned by Signet Jewelers, with a national footprint spanning bridal, diamond jewellery, and branded watches. Overlaps with Fraser Hart on core jewellery categories and omnichannel retail, though positioned slightly more mid-market.
- H.Samuel: Mass-market UK jewellery and watch chain, also part of Signet Jewelers alongside Ernest Jones. Comparable omnichannel model and category overlap (engagement rings, watches, gold jewellery), but skewed to lower price points than Fraser Hart.
- Watches of Switzerland Group: Listed UK-focused luxury watch specialist operating Goldsmiths and Mappin & Webb in the UK plus mono-brand boutiques. The closest publicly-traded proxy for Fraser Hart's luxury watch franchise and authorised-dealer driven business model.
Broad incumbents
- Tiffany & Co. Global luxury jewellery house (now owned by LVMH) with UK flagship stores and a much broader brand portfolio. Comparable on luxury jewellery and bridal, but a brand-led incumbent rather than a multi-brand authorised retailer.
- Signet Jewelers: NYSE-listed parent of Ernest Jones, H.Samuel and US banners (Kay, Zales, Jared). Provides a listed comparable for the omnichannel jewellery retail operating model, though scale and breadth are materially greater than Fraser Hart's UK-only operations.
Emerging players
- Chronext: European online marketplace for new and pre-owned luxury watches. Overlaps with Fraser Hart on the pre-owned watch stream and online purchase funnel, but lacks the showroom, servicing, and bridal offerings.
Regional players
- Hatton Garden Jewellers: Cluster of independent jewellers in London's Hatton Garden district selling engagement rings, diamonds, and luxury watches. Comparable on custom bridal and loose diamond propositions, but London-centric versus Fraser Hart's national footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fraser Hart social profiles
Digital presenceFraser Hart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fraser Hart leadership team
Management profileNumber of profiles
Profiles1 record
Fraser Hart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fraser Hart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fraser Hart
What does Fraser Hart do?
Fraser Hart is a UK-based luxury jeweller and watch retailer operating over 22 showrooms and an e-commerce platform. It sells engagement rings, wedding bands, diamond jewellery, loose diamonds (earth-grown and lab-grown), and a broad range of luxury and designer watches from authorised brands including OMEGA, TUDOR, Breitling, TAG Heuer, Longines, and IWC Schaffhausen. Supporting services include in-house repairs, ring resizing, watch servicing, gift vouchers, and interest-free credit financing.
Is Fraser Hart a public or private company?
Fraser Hart is a private company. It is classified as corporate owned and is currently operating.
When was Fraser Hart founded?
Fraser Hart was founded in 1936. It employs 101 to 250 people.
Where is Fraser Hart based?
Fraser Hart is headquartered in London, United Kingdom, in the Europe region.
How does Fraser Hart make money?
Seven revenue lines are on record. Product Sales - Watches are the primary driver. The others are product Sales - Jewellery, product Sales - Diamonds, pre-owned Watches, interest Free Credit Financing, gift Vouchers and repair and Service.
Who are Fraser Hart's main competitors?
Direct peers on record are Goldsmiths, Mappin & Webb, Beaverbrooks, Ernest Jones, H.Samuel and Watches of Switzerland Group. Broad incumbents are Tiffany & Co. and Signet Jewelers. Chronext is listed as an emerging player. Hatton Garden Jewellers is listed as a regional player.
Does Fraser Hart have an API?
No public API is recorded for Fraser Hart.
What industry is Fraser Hart in?
Fraser Hart's product category is Retail Jewellery and Luxury Watches. Its primary akta.pro industry code is CRAKAGAA, Fine Jewelry Retail (Precious Metals & Gemstones). Its NAICS code is 458310 and its SIC code is 5944.