Bajaj Capital Insurance

What Bajaj Capital Insurance does

Bajaj Capital Insurance Broking Limited is an IRDA-licensed composite insurance broker (License No. 241, License Code CB 042/02) incorporated in Delhi in 2002, originally licensed as a broker on 09/01/2004 and holding a renewed license valid through 08/01/2028. The company operates in India as an aggregator and distributor of insurance products from 26+ general insurers and 18+ life insurers, offering retail and small-business customers health, term life, car, two-wheeler, travel, pet, and commercial insurance on a single platform. The website enables instant online comparison and policy purchase, with a stated "Compare Insurance Plans in 30 Seconds" workflow, while offline support is delivered through a network of 300+ branches across 100 cities, 47+ PAN India locations, and a WhatsApp support channel.

The business model is brokerage-based: the company earns transaction commissions on each policy sold or renewed as an IRDA-registered intermediary, rather than underwriting risk itself. Distribution is hybrid. Direct-to-consumer sales run through the corporate website; partner and agent sales run through partner.bajajcapitalinsurance.com and pos.bajajcapitalinsurance.com (the "Earn with Us" POS program); and physical branches plus WhatsApp/24x7 helpline support serve customers who prefer offline channels. Customer segments span urban Indian individuals and families (primary), Gen Z (18-27), two-wheeler and car owners, working professionals, business owners, and pet owners. Operating scale includes 1.8 million+ lifetime clients, 240,000+ policies issued in the last year, and ₹20.96 crore+ in claims processed in the last year.

The technology stack is a digital insurance distribution platform with multi-insurer integration and instant online issuance, complemented by content marketing (blogs, thought-leadership reports), PR-driven thought leadership (e.g., the Gen Z Insurance Awareness report), and social channels on Facebook, X, Instagram, and LinkedIn. The company is currently undertaking a marketing transformation under a newly appointed SVP and Head of Marketing focused on building an "AI-first marketing engine." Revenue and detailed financials are not publicly disclosed.

Name

Bajaj Capital Insurance

Legal name

Bajaj Capital Insurance Broking Limited

Website

https://bajajcapitalinsurance.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bajaj Capital Insurance Broking is an IRDA-licensed composite insurance broker distributing health, term life, motor, travel, pet, and commercial policies from 26+ general and 18+ life insurers across India via a D2C website, partner and POS agent portals, and 300+ branches across 100 cities.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Insurance Brokerage/Commission: Bajaj Capital Insurance Broking Ltd. operates as an IRDA licensed Composite Broker (License No. 241, CB 042/02), earning commissions from insurance providers for distributing their products. The company acts as an intermediary between insurance buyers and insurers, earning brokerage on each policy sold or renewed.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Bajaj Capital Insurance is an IRDA-licensed composite insurance broker that aggregates and distributes insurance products from 26+ general insurers and 18+ life insurers on a single digital platform. Customers can compare plans from India's top insurers in 30 seconds and purchase policies (Health, Term Life, Car, 2-Wheeler, Travel, Pet, Commercial) instantly online, supported by 300+ physical branches across 100 cities.

Product overview

Bajaj Capital Insurance is an IRDA-licensed composite insurance broking platform that aggregates and distributes multiple insurance products from various partnered insurers. The platform operates as a multi-category insurance marketplace offering Health Insurance, Term Life Insurance, Car Insurance, 2 Wheeler Insurance, Travel Insurance, Pet Insurance, and Commercial Insurance. Customers can compare plans from India's top insurers, purchase policies online, and manage renewals through the platform. The company partners with over 40 insurance providers across general and life insurance segments, positioning itself as a one-stop destination for insurance needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Insurance Comprehensive medical coverage providing protection against hospitalisation, medical emergencies, pre and post-hospitalisation costs, and rising healthcare expenses for individuals and families.
• Term Life Insurance Life insurance product providing financial protection to the policyholder's family in case of death during the contract term, with eligibility for tax deductions under Section 80C up to Rs. 1,50,000.
• Car Insurance Motor insurance covering damages to the car and mandatory third-party liability for vehicles plying on public roads, including own-damage comprehensive coverage.
• 2 Wheeler Insurance Insurance coverage for two-wheelers against damage, theft, and mandatory third-party liability requirements.
• Travel Insurance Coverage against trip delays, cancellations, medical emergencies, and travel-related contingencies for domestic and international travellers.
• Pet Insurance Insurance coverage for pets covering veterinary expenses and healthcare needs of companion animals.
• Commercial Insurance Customised insurance solutions for businesses, including commercial vehicle insurance, to safeguard against commercial risks and operational disruptions.

Quantifiable outcome

• 18 Lacs+ (1.8 million) clients served
• +5 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core.

• ABHI General InsurancecoreOthersABHI General Insurance is one of 26 general insurance provider partners whose products are distributed through Bajaj Capital Insurance's platform, offering customers a wide range of health, motor, and general insurance options.
• Care Health InsurancecoreOthersCare Health Insurance is a general insurance partner of Bajaj Capital Insurance, providing health insurance products distributed through the platform.
• HDFC ERGO General InsurancecoreOthersHDFC ERGO is a general insurance partner whose products (health, motor, and general insurance) are distributed through Bajaj Capital Insurance's platform.
• ICICI Lombard General InsurancecoreOthersICICI Lombard is a general insurance partner of Bajaj Capital Insurance, offering motor, health, and general insurance products through the platform.
• Bajaj Allianz Life InsurancecoreOthersBajaj Allianz Life Insurance is a life insurance partner of Bajaj Capital Insurance, providing term life and other life insurance products distributed through the platform.
• HDFC Life InsurancecoreOthersHDFC Life Insurance is a life insurance partner of Bajaj Capital Insurance, offering life insurance products through the platform.
• ICICI Prudential Life InsurancecoreOthersICICI Prudential Life Insurance is a life insurance partner of Bajaj Capital Insurance, providing life insurance solutions through the platform.
• SBI Life InsurancecoreOthersSBI Life Insurance is a life insurance partner of Bajaj Capital Insurance, offering life insurance products through the platform.
• Tata AIA Life InsurancecoreOthersTata AIA Life Insurance is a life insurance partner of Bajaj Capital Insurance, providing life insurance solutions through the platform.
• LIC Life InsurancecoreOthersLIC (Life Insurance Corporation of India) is a life insurance partner of Bajaj Capital Insurance, offering life insurance products through the platform.
• Insurance Brokers Association of India (IBAI)coreOthersBajaj Capital Insurance Broking Ltd. is a member of the Insurance Brokers Association of India (Membership No.119), representing the regulatory and industry association membership that legitimizes its broker operations.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Turtlemint: India-focused insurance distribution platform combining a consumer-facing comparison site with a Point-of-Sale agent network. Closely comparable to Bajaj Capital Insurance's hybrid D2C + POS agent/channel partner model.
• PolicyBazaar (PB Fintech): India's largest insurance aggregator, listing policies from life, health, motor, and travel insurers. Sells the same multi-line products to similar Indian consumers and competes head-on for the same B2C comparison-and-purchase intent as Bajaj Capital Insurance.
• RenewBuy: Indian insurance aggregator focused on motor, health and life policy comparison and online issuance. Serves the same customer segments as Bajaj Capital Insurance via a similar multi-insurer marketplace model.
• Acko: India-based digital-first general insurer and distributor selling health, motor, travel and other personal lines online. Competes directly with Bajaj Capital Insurance for digitally-savvy Indian consumers, particularly in motor and health, while increasingly combining proprietary and partner products.
• InsuranceDekho: Indian insurance distribution and comparison platform offering motor, health, life and other personal lines across multiple insurers. Targets the same middle-class Indian consumer with a digital-first brokerage model analogous to Bajaj Capital Insurance.

Others

• Bajaj Allianz Life Insurance: Life insurance joint venture whose term life and other life products are sold via Bajaj Capital Insurance's broker network. Functions as an ecosystem supplier / sister brand rather than a competitor, since Bajaj Capital distributes for Bajaj Allianz rather than competing against it directly.
• Life Insurance Corporation of India (LIC): India's dominant state-affiliated life insurer and a life insurance distribution partner of Bajaj Capital Insurance. Operates a parallel proprietary agency channel that overlaps with brokers in the same customer segments, making it both a partner and an indirect competitor.

Broad incumbents

• ICICI Lombard General Insurance: One of India's largest general insurers, simultaneously a key distribution partner of Bajaj Capital Insurance and a competing D2C channel. Represents both an upstream revenue source and a downstream disintermediation threat, similar to other carrier partners.
• HDFC ERGO General Insurance: Major Indian general insurer and health insurer, a listed distribution partner of Bajaj Capital Insurance that is also investing in direct digital sales. Competes as a broad incumbent while depending on brokers for parts of its distribution.
• GoDigit: Digital-first general insurer in India underwriting motor, health, travel and other personal lines directly. While underwriting rather than broking, it competes for the same customer wallet and bypasses broker channels entirely, putting pressure on Bajaj Capital Insurance's aggregation value.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bajaj_insurance
• Facebookfacebook.com/bajajcapitalinsurance
• LinkedInlinkedin.com/company/bajaj-capital-insurance-broking-limited
• Instagraminstagram.com/bajaj.capital.insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bajaj Capital Insurance