Kroonenberg

What Kroonenberg does

Kroonenberg Groep B.V. is a privately-held Dutch real estate investment and development company headquartered at WTC Schiphol Airport. It provides housing for shopping, working and living, operating a portfolio that includes four flagship Dutch shopping centers (Gelderlandplein, De Barones, Hilvertshof, Westmarket/Hoogvliet), prime Amsterdam office assets (notably De Pershal at the former Telegraaf building, Apollolaan 171 and Concertgebouwplein 20), and a growing residential portfolio spanning Q Residences in Buitenveldert, Metropool in Almere, Résidence L'Étoile, and De Drukkerij. Its product surface is anchored by the long-established cores plus newer branded concepts such as Unitz and Unitz Premium (flexible turn-key office from 30 m²) and the Studio Gang-designed Q Residences (248 rental apartments).

Its business model is built on acquisition, redevelopment and long-term leasing of own assets. Revenue comes primarily from rental income on multi-year enterprise leases to retail tenants (Stradivarius/INDITEX, H&M, Zara, Primark, Gina Tricot, Takko, NEW YORKER, Jones Day, etc.) and from fees on development/redevelopment projects. Distribution is direct long-term leasing, with transactions advised by real-estate brokers including KroesePaternotte, CBRE, Cushman & Wakefield, Van Dijk & Ten Cate and Dils. Sustainable-finance capability is evidenced by a Rabobank green loan facility and Breeam In-Use Excellent certification on De Pershal.

The company operates primarily in the Netherlands (Amsterdam, Breda, Hilversum, Almere, Rotterdam, Utrecht, Dordrecht, Lisse, Coevorden, Hardenberg) and has historic international experience via Huys at 404 Park Avenue South in Manhattan and 25 East Washington Street in Chicago. It is led by CEO Lesley Bamberger alongside Paul Bremmer and Paul de Lange, following the April 2026 departure of long-serving Director of Project Development Olaf Nieuwenhuis. The organization is compact (firmographic 11-50 employees), growth is delivered through acquisition of individual properties, portfolios and land positions, and it actively markets via the De Kroonenbergcast podcast, PROVADA real-estate trade fair and shopping-center community events.

Name

Kroonenberg

Legal name

Kroonenberg Groep B.V.

Website

https://kroonenberg.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kroonenberg Groep B.V. is a privately-held Dutch real estate investment and development company that acquires, redevelops and leases prime retail, office and residential properties across the Netherlands, generating recurring rental income from multi-year enterprise leases.

Ownership category

akta.pro rank

Headquarters

HQ city

Schiphol

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Commercial Real Estate Leasing: Long-term leasing of retail, office, and residential spaces in owned properties throughout the Netherlands. Revenue generated from rent payments by commercial tenants including fashion retailers, restaurants, offices, and service providers.
2. Property Development: Acquisition and redevelopment of properties to enhance value and rental income. Growth achieved through purchase of individual properties, acquisition of existing portfolios, and taking land positions.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Kroonenberg Groep is a Dutch real estate investment and development company that acquires, develops, leases, and redevelops properties for retail (shopping centers), office, and residential use across the Netherlands. The company provides custom-built, sustainable property solutions and generates revenue through long-term lease agreements with commercial tenants, office occupiers, and residential renters, while growing via property acquisitions, portfolio takeovers, and land positions.

Product overview

Kroonenberg Groep is a Dutch real estate investment and development company offering a diversified portfolio of properties across three core segments: shopping (retail centers and commercial spaces), working (office buildings and flexible office solutions), and living (residential apartments and complexes). The company's core service is real estate investment and project development, providing creative and sustainable custom solutions. The product portfolio includes branded concepts such as Unitz/Unitz Premium (flexible office workspaces), Q Residences (luxury apartments), Metropool (residential complexes), and De Pershal (premium office redevelopment), alongside owned shopping centers including Gelderlandplein, De Barones, Hilvertshof, and Kalverpassage. The company also operates internationally with projects like Huys in New York.

Differentiator

Problem solved

Functional benefit

Brands

• Unitz: Flexible office workspace concept offering individual turn-key office units starting at 30 m² for self-employed professionals, established companies, and start-ups
• Q Residences
• Kalverpassage
• De Drukkerij
• Résidence L'Étoile

Products and services

• Kroonenberg Groep Real Estate Investment and Development Core real estate investment and development service: acquisition, redevelopment, and long-term leasing of retail, office, and residential properties throughout the Netherlands, with selective international exposure. Built on custom-built sustainable solutions and continuous portfolio optimisation.
• Unitz / Unitz Premium flexible office concept Flexible office workspace brand offering individual turn-key office units starting at 30 m² for self-employed professionals, established companies, and start-ups. Unitz Premium features high-quality self-contained spaces with shared meeting rooms, video conferencing, silence booths, and modern kitchenettes. Located at Apollolaan 171 in Amsterdam with average two-year contracts and flexible rental periods.
• Q Residences Amsterdam Residential complex in Amsterdam Buitenveldert featuring 248 rental apartments across two buildings (Quartz high-rise and Qube low-rise), designed by Studio Gang (their first European project), with interiors by Piet Boon, plaza design by Piet Oudolf/Deltavormgroep, retail/horeca space, and underground parking.
• Metropool Zuid (Almere) Residential complex in Almere with 40 free-sector rental apartments (2 bedrooms each, 16 with 2 bathrooms), ranging from 69-94 m², located at the bustling Stationsplein and delivered fully turn-key.
• Metropool Oost & West (Almere) Two luxury apartment complexes flanking Almere Centrum station, transformed from former office buildings, featuring 67 spacious apartments across 9,000 m² with commercial spaces in the plinth.
• De Drukkerij (Amsterdam) Residential development at Admiraal de Ruijterweg 56, Amsterdam, transforming a former printing house (Senefelder) into 29 rental apartments with industrial character, designed by Heyligers architects.
• De Pershal (Amsterdam office redevelopment) Office redevelopment at Nieuwezijds Voorburgwal 223, Amsterdam, transforming the former 1930 Telegraaf building into 2,700 m² of premium office space with Breeam In-Use excellent certification and energy label A+++. Anchored by a multinational supply chain management and logistics tenant and panoramic office occupier Guerrilla.
• Gelderlandplein (Amsterdam) Shopping centre in Amsterdam South with over 90 shops, restaurants, and a hotel, featuring international allure, high-quality artworks, and the Art Audio Tour. Won the NRW award and ICSC commendation after the 2016 reopening.
• De Barones (Breda) Shopping centre in Breda transformed in 2016-2017 by Rijnboutt from an introverted centre into an open, attractive shopping area woven into the historic city centre. Houses fashion anchors such as The Sting, NEW YORKER, and Costes. Nominated for NRW Jaarprijs 2018.
• Hilvertshof (Hilversum) Shopping centre in Hilversum, renovated 2015-2017 by Rijnboutt, featuring more light, air, and space with rounded forms and glass. Houses H&M, Zara, and Primark. Nominated for NRW Jaarprijs 2018.
• Kalverpassage (Amsterdam) Shopping area in central Amsterdam (formerly Kalvertoren), renovated 2016-2018 with impressive LED ceilings and an art installation by Sigrid Calon.
• Westmarket (Amsterdam) Shopping centre in Amsterdam Nieuw-West, transformed from Shoperade in 2017, featuring an industrial look, international food court, and TK Maxx.
• Hoogvliet (Rotterdam) Shopping centre in Rotterdam with around 100 shops, approximately 30,000 m², plus 248 residential units in former retail spaces.
• Huys (New York) International project at 404 Park Avenue South, Manhattan, transforming a historic loft building into 56 Dutch Design apartments. Project team included Piet Boon (interior), Piet Oudolf (landscape), Carlo Zaskorski, and Sciame (construction).
• Résidence L'Étoile (Amsterdam) 20-floor luxury apartment complex at Van Leijenberghlaan, Amsterdam, with 40 exclusive rental units of approximately 200 m² each, fitness room, guest suites, and host service.

Quantifiable outcome

• De Pershal achieved energy label A+++ and Breeam In-Use excellent certification
• +1 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• RijnbouttcoreStrategic or Co-development PartnerArchitecture firm Rijnboutt has designed multiple Kroonenberg projects including De Pershal, Hilvertshof, and Barones shopping centre. They have been involved in major redevelopment projects transforming historic buildings into modern office and retail spaces.
• Salverda BouwcoreImplementation/ SI/ Consulting PartnerConstruction company that built De Pershal office redevelopment in Amsterdam
• KroesePaternottecoreChannel Partner/ Reseller/ DistributorReal estate broker/advisor assisting Kroonenberg with leasing of retail spaces at Gelderlandplein, Kalverstraat, and other locations. Advised on transactions including Stradivarius, Pipoos, Normal, and numerous other tenants.
• KITT Real Estate AdvisoryminorChannel Partner/ Reseller/ DistributorReal estate advisor assisting Kroonenberg with the Stradivarius lease transaction at Kalverstraat
• Van Dijk & Ten CatecoreChannel Partner/ Reseller/ DistributorReal estate advisor that advised Kroonenberg on the lease of De Pershal to the supply chain management tenant
• CBREcoreChannel Partner/ Reseller/ DistributorAdvised the tenant (supply chain management company) on the De Pershal lease. Also advising on Apollolaan 171 Unitz Premium leasing.
• Maxx BedrijfsmakelaarsminorChannel Partner/ Reseller/ DistributorAdvised terStal on three lease transactions in Rotterdam and Zaandam
• Uniek BedrijfsmakelaarsminorChannel Partner/ Reseller/ DistributorAdvised Kroonenberg on Takko Fashion lease in Hardenberg
• Ditt officemakersminorImplementation/ SI/ Consulting PartnerInterior finishing contractor for Apollolaan 171 Unitz Premium concept
• Claudio VaroneminorStrategic or Co-development PartnerArchitect/designer responsible for design of Apollolaan 171 Unitz Premium concept
• Paul de Ruiter ArchitectscoreStrategic or Co-development PartnerArchitect firm designing the redevelopment of former De Koopman premises in De Barones, including 81 medium-rent flats. Also designed Metropool Oost & West in Almere.
• Studio GangcoreStrategic or Co-development PartnerLeading Chicago architectural firm that designed Q Residences in Amsterdam Buitenveldert - first European project by Studio Gang. Designed the striking Quartz high-rise and Qube low-rise.
• Piet BooncoreStrategic or Co-development PartnerDutch designer responsible for housing layout and parts of the interior at Q Residences Amsterdam
• Piet OudolfcoreStrategic or Co-development PartnerRenowned Dutch landscape designer who worked with Deltavormgroep on plaza design at Q Residences
• DilsminorChannel Partner/ Reseller/ DistributorAdvisor on Apollolaan 171 Unitz Premium leasing

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Heijmans N.V. Dutch construction and real estate developer active in residential, commercial, and area development across the Netherlands. Comparable in Dutch residential and mixed-use development execution; broader and more construction-integrated than Kroonenberg.
• Dura Vermeer: Dutch construction and real estate developer active in residential, commercial, and infrastructure across the Netherlands. Comparable in Dutch mixed-use and residential development execution; larger and more diversified than Kroonenberg.

Broad incumbents

• Unibail-Rodamco-Westfield: Global shopping-center REIT and developer with flagship destination retail assets. Comparable to Kroonenberg's retail property strategy at a much larger scale and broader geographic footprint, providing a public-market reference point.
• VolkerWessels: Large Dutch construction and real estate group with significant residential development and area-development activity across the Netherlands. Comparable at the segment level to Kroonenberg's residential book; broader construction-and-services footprint.
• Klépierre: European shopping-center REIT operating leading retail destinations across continental Europe. Comparable at the segment level to Kroonenberg's shopping-center portfolio and tenant-mix strategy.

Direct peers

• Amvest: Dutch residential developer and investor developing mid-market and free-sector rental housing in Dutch urban areas. Closely comparable to Kroonenberg's residential book (Q Residences, Résidence L'Étoile, Metropool) and Dutch rental focus.
• BPD (Bouwfonds Property Development): Dutch residential and area developer (Rabobank subsidiary) active across the Netherlands. Highly comparable to Kroonenberg's residential development pipeline (Q Residences, Metropool, De Drukkerij) and large-scale Dutch mixed-use development approach.
• Multi Corporation: European shopping-center developer, owner, and manager operating across multiple countries. Comparable in shopping-center focus, redevelopment expertise, and mixed-use tenant strategies relevant to Kroonenberg's Gelderlandplein and De Barones repositionings.
• Synchroon Ontwikkelaars: Dutch area and real estate developer focused on mixed-use urban regeneration projects. Comparable in Dutch urban-mixed-use development approach, though typically smaller in scale and more public-partnership oriented than Kroonenberg.
• Wereldhave N.V. Amsterdam-listed shopping-center REIT focused on full-service centers in the Netherlands, Belgium, and France. Directly comparable to Kroonenberg's retail-led portfolio (Gelderlandplein, De Barones, Hilvertshof), with overlapping tenant mix and Dutch geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kroonenberg-groep

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kroonenberg