Lincoln Associates
Lincoln Associates is a privately held industrial and commercial HVAC and refrigeration equipment representative founded in 1972, serving contractors, engineers, and end users across the Southeast US through five regional offices and 17+ manufacturing partnerships.
- Company typePrivate
- Founded1972
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Lincoln Associates does
Lincoln Associates is a privately held, Atlanta-headquartered HVAC and refrigeration equipment representative that has operated continuously since 1972 as a division of Heat Transfer Components, Inc., a Georgia corporation. The firm functions as a multi-vendor manufacturer's representative, sourcing and specifying industrial and commercial HVAC&R equipment through a portfolio of 17+ manufacturing partnerships (including BITZER, Heatcraft, Munters, Camfil, Reznor, Mars Air, Roberts-Gordon, Applied Air, Drake, ThermoTek, and others) across categories such as air handling, air curtains, dehumidification, evaporative cooling, heating, humidification, indoor air quality, infrared heating, process chillers, and commercial refrigeration. Beyond product representation, the company offers custom system integration, replacement coils (DX, fluid, and steam), parts and service support, and rental equipment, with engineering-led consultation from specification through project lifecycle.
The go-to-market is sales-led and consultative, with five physical offices (Atlanta, Augusta, St. Petersburg, Scottsboro, and Brunswick) and regional sales representatives providing coverage across Alabama, Florida, Georgia, Tennessee, Mississippi, and South Carolina. Customers are segmented horizontally across industrial end users, commercial end users, HVAC contractors, and mechanical/HVAC engineers, with vertical-specific content authored for pharmaceutical, cleanroom, archive preservation, and swimming pool facility applications. Revenue is generated through equipment sales commissions/mark-ups and adjacent professional services (system design, integration support, repair, and maintenance). Pricing is not publicly disclosed; standard Net 30 payment terms are referenced.
The company is privately held with no venture capital, private equity, or institutional investment disclosed, and there is no evidence of public listing, M&A activity, leadership transitions, or recent funding rounds. The firm is not a software, SaaS, or technology company; it is a relationship-driven industrial distribution and engineering-services business whose competitive position is built on tenure (50+ years), regional density, manufacturer breadth, and engineering staffing rather than on proprietary technology or data assets.
Lincoln Associates firmographics
Firmographics- Name
- Lincoln Associates
- Legal name
- Heat Transfer Components, Inc.
- Website
- https://lincolnassoc.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lincoln Associates is a privately held industrial and commercial HVAC and refrigeration equipment representative founded in 1972, serving contractors, engineers, and end users across the Southeast US through five regional offices and 17+ manufacturing partnerships.
- Ownership category
- akta.pro rank
Lincoln Associates industry classification
Industry- Product category
- Industrial HVAC and Refrigeration Equipment Distribution
- NAICS
- Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (423730), Refrigeration Equipment and Supplies Merchant Wholesalers (42374), Refrigeration Equipment and Supplies Merchant Wholesalers (423740)
- SIC
- Steam & Air-Conditioning Supply (4961), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
- akta.pro secondary industries
- HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB), HVAC & Refrigeration Contracting (IMAFALAB)
Keywords
Where Lincoln Associates is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Lincoln Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Equipment Sales: Sales of HVAC and refrigeration equipment through manufacturer partnerships, including parts and components
- Professional Services: Consulting, custom system design, integration, installation support, repair and maintenance services
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Lincoln Associates product offering
Product offeringCore offering
Lincoln Associates is a manufacturer's representative and distributor that sells industrial and commercial HVAC and refrigeration equipment sourced from 17+ manufacturing partners, and provides engineering-led custom system integration, parts, service, and rental equipment to end users, contractors, and engineers across the Southeast US. The company combines application engineering, equipment specification, and post-sales support to deliver project-specific HVAC and refrigeration solutions rather than off-the-shelf product resale.
Product overview
Lincoln Associates provides a comprehensive portfolio of industrial and commercial HVAC & refrigeration solutions across the Southeast United States. The company operates as an equipment representative connecting customers with quality HVAC products and engineering expertise. Their core solutions include air handling, air curtains, dehumidification, energy recovery, evaporative cooling, fan walls, heating systems, humidification, indoor air quality systems, infrared heating, mission critical HVAC, process chillers, and commercial refrigeration systems. They offer specialized HVAC components including evaporator coils (available in single circuit, intertwined, and split face configurations), condenser coils, and steam coils. Additional services include parts & service support, rental equipment, and replacement coils for DX, fluid, and steam applications. The company emphasizes custom system integration and consultative sales approaches delivered by experienced engineers.
Differentiator
Problem solved
Functional benefit
Products and services
- Parts & Service Parts and service support for HVAC and refrigeration equipment, providing post-sales maintenance and replacement parts for industrial and commercial customers across the Southeast US.
- Industrial HVAC Air Curtains Industrial HVAC air curtains for temperature separation and energy efficiency in commercial and industrial facilities, supplied via partner Mars Air Systems.
- Air Handling Equipment Air handling units and equipment for industrial and commercial HVAC applications, sourced through manufacturing partners such as AboveAir and Advanced Cooling Technologies.
- Industrial HVAC Air Turnover Units Industrial air turnover units designed for air circulation and large-volume ventilation in industrial facilities.
- DOAS & Make-Up Air Systems Dedicated outdoor air systems and make-up air systems for ventilation requirements in commercial and industrial buildings.
- Industrial Dehumidification Industrial dehumidification solutions for moisture control, sourced via partner Munters.
- Energy Recovery Systems Energy recovery systems designed to improve HVAC efficiency by transferring heat or moisture between exhaust and supply airstreams.
- Evaporative Cooling Systems Evaporative cooling systems for industrial applications, supplied via partner Munters.
- Industrial & Commercial Fan Walls Fan walls for air circulation in industrial and commercial applications.
- Heating Systems Heating systems for industrial and commercial applications, sourced via partners Reznor, Roberts-Gordon, and others.
- Industrial & Commercial Humidification Industrial and commercial humidification systems for humidity control in facilities such as cleanrooms and archive document preservation environments.
- Indoor Air Quality Systems Systems for monitoring and improving indoor air quality, supplied via partner Camfil for air filtration.
- Industrial Infrared Heating Equipment Industrial infrared heating equipment for efficient space heating, sourced via partner Roberts-Gordon.
- Mission Critical HVAC Systems HVAC systems designed for mission critical applications such as data centers and other facilities requiring high reliability and redundancy.
- Process Chillers Process cooling chillers for industrial applications, supplied via partner Drake Refrigeration.
- Rental Equipment Rental HVAC equipment provided for temporary applications, emergency needs, or seasonal loads.
- Replacement DX, Fluid & Steam Coils Replacement coils for HVAC systems in DX, fluid, and steam configurations, sourced through partners including Heatcraft and Cooney Coils.
- Commercial HVAC Refrigeration Systems Commercial refrigeration systems for HVAC applications, including components and compressors from partner BITZER.
- Evaporator Coils Evaporator coils for air conditioning and refrigeration, available in single circuit, intertwined, and split face configurations, used in AHUs, central systems, or duct installations for cooling, process cooling, and dehumidification.
- Condenser Coils Condenser coils that transfer heat from refrigerant vapor to outdoor air for efficient cooling in HVAC and refrigeration systems, constructed from copper or aluminum to maximize heat transfer.
- Steam Coils Steam coils that utilize latent heat of steam for heating air, with efficient condensate management and availability for high and low-pressure applications.
Companies that use Lincoln Associates
Customer profileSegments4 records
Ideal customer profiles4 records
Lincoln Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lincoln Associates partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered featured and core.
- Applied AirfeaturedFeatured manufacturing partner for HVAC equipment solutions
- Mars Air SystemsfeaturedFeatured manufacturing partner providing air curtains and industrial HVAC solutions
- MuntersfeaturedFeatured manufacturing partner for dehumidification and evaporative cooling solutions
- Drake RefrigerationfeaturedFeatured manufacturing partner providing chiller solutions
- HeatcraftcoreManufacturing partner for custom heat transfer solutions and coils
- ThermoTekfeaturedFeatured manufacturing partner for thermal management solutions
- AboveAircoreManufacturing partner for air handling and cooling solutions
- Advanced Cooling TechnologiescoreManufacturing partner for cooling technology solutions
- BITZERcoreManufacturing partner for refrigeration and air conditioning compressors
- CamfilcoreManufacturing partner for air filtration and indoor air quality solutions
- Cooney CoilscoreManufacturing partner for custom coil solutions
- DCAcoreManufacturing partner for HVAC equipment
- ECSIcoreManufacturing partner for HVAC solutions
- HTPG & KramercoreManufacturing partner for commercial refrigeration equipment
- Johnson Thermal SystemscoreManufacturing partner for thermal systems solutions
- ReznorcoreManufacturing partner for heating equipment
- Roberts-GordoncoreManufacturing partner for infrared heating equipment
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Lincoln Associates competitors and assessment
Company assessmentBroad incumbents
- Ferguson Enterprises: Ferguson is the largest U.S. distributor of plumbing, heating, ventilation, and air-conditioning (HVAC) equipment, serving contractors with a broad product line. It is comparable to Lincoln Associates as a wholesale distributor of HVAC equipment to contractors and commercial end users, but at vastly greater national scale.
- Watsco: Watsco is the largest U.S. distributor of air conditioning, heating, and refrigeration equipment, with hundreds of branches across the country. It competes with Lincoln Associates in HVAC equipment distribution to contractors but at a national, publicly traded scale.
- Carrier Global Corporation: Carrier is one of the world's largest HVAC equipment manufacturers with broad product lines across residential, commercial, and industrial applications. It is comparable to Lincoln Associates through its represented equipment lines (and competing manufacturer relationships), but operates at vastly larger scale as an OEM.
- Trane Technologies: Trane Technologies designs, manufactures, and services HVAC systems for commercial and industrial buildings globally. It is comparable to Lincoln Associates through overlapping product categories (chillers, air handling, refrigeration) but as a global manufacturer rather than a regional rep.
Regional players
- Geary Pacific: Geary Pacific is a wholesale distributor of HVAC equipment serving the western U.S. It is structurally comparable to Lincoln Associates as a regional HVAC rep/distributor, but operates in a different geography (West Coast) rather than directly competing in the Southeast.
- ACR Supply: ACR Supply is a regional HVAC and refrigeration parts and equipment distributor serving the Carolinas and Southeast. It is comparable to Lincoln Associates in product mix, customer base, and Southeast regional focus.
Direct peers
- R.E. Michel Company: R.E. Michel is a wholesale distributor of HVAC products and parts with branch locations primarily in the eastern U.S. It is comparable to Lincoln Associates as a regional HVAC distributor serving contractors and light-commercial customers, with overlapping Southeast coverage.
- Johnstone Supply: Johnstone Supply is a cooperative wholesaler of HVAC equipment, parts, and supplies serving independent contractors across the U.S. It directly competes with Lincoln Associates in the contractor channel for HVAC distribution and technical support.
- United Refrigeration: United Refrigeration is one of the largest distributors of refrigeration, HVAC, and related parts in the U.S., serving contractors with both equipment and parts. It directly competes with Lincoln Associates in the Southeast refrigeration and HVAC distribution channel.
- Mouser Industrial Supply: Mouser Industrial Supply is a regional industrial HVAC and refrigeration equipment distributor serving Louisiana, Mississippi, Texas, and the Gulf Coast. It directly competes with Lincoln Associates in the industrial HVAC rep/distributor channel in adjacent Southeast geographies.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lincoln Associates social profiles
Digital presenceLincoln Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lincoln Associates leadership team
Management profileNumber of profiles
Profiles4 records
Lincoln Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lincoln Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lincoln Associates
What does Lincoln Associates do?
Lincoln Associates is a manufacturer's representative and distributor that sells industrial and commercial HVAC and refrigeration equipment sourced from 17+ manufacturing partners, and provides engineering-led custom system integration, parts, service, and rental equipment to end users, contractors, and engineers across the Southeast US. The company combines application engineering, equipment specification, and post-sales support to deliver project-specific HVAC and refrigeration solutions rather than off-the-shelf product resale.
Is Lincoln Associates a public or private company?
Lincoln Associates is a private company. It is classified as family owned and is currently operating.
When was Lincoln Associates founded?
Lincoln Associates was founded in 1972. It employs 1 to 10 people.
Where is Lincoln Associates based?
Lincoln Associates is headquartered in Atlanta, United States, in the North America region.
How does Lincoln Associates make money?
Two revenue lines are on record. Equipment Sales are the primary driver. The others are professional Services.
Who are Lincoln Associates's main competitors?
Broad incumbents on record are Ferguson Enterprises, Watsco, Carrier Global Corporation and Trane Technologies. Regional players are Geary Pacific and ACR Supply. Direct peers are R.E. Michel Company, Johnstone Supply, United Refrigeration and Mouser Industrial Supply.
Does Lincoln Associates have an API?
No public API is recorded for Lincoln Associates.
What industry is Lincoln Associates in?
Lincoln Associates's product category is Industrial HVAC and Refrigeration Equipment Distribution. Its primary akta.pro industry code is CRAOAFAJ, HVAC, Water Heaters & Indoor Air Quality Distribution, with a secondary code of IMAHAKAB, HVAC Equipment (Heating, Cooling & Air Handling). Its NAICS code is 42373 and its SIC code is 4961.