Brink & White Pediatric Dental Associates

What Brink & White Pediatric Dental Associates does

Brink & White Pediatric Dental Associates is a privately held pediatric dental professional corporation serving infants through adolescents across three offices in Bartlett, Lakeland, and Munford, Tennessee. Founded in 2003 by Dr. Joshua A. Brink following his pediatric residency in Memphis, the practice is co-led by Dr. Jason E. White (pediatric specialist, Chief Resident alumnus of the University of Tennessee pediatric residency), and employs Dr. Emily M. Sheppard (board-certified pediatric dentist with operating room privileges at LeBonheur Children's Medical Center) and Dr. Jessica Todd, D.D.S. (general dentist, joined 2023). Clinical scope spans preventive care (exams, cleanings, sealants, fluoride), restorative treatment (composite and amalgam fillings, NuSmile crowns), oral conscious sedation and hospital-based outpatient general anesthesia, interceptive orthodontics (space maintainers, expansion appliances, habit appliances, braces coordination), emergency dental care, growth-and-development monitoring, diet counseling, and cosmetic whitening.

The business operates a direct-to-consumer, fee-for-service model with reimbursement collected from insurance carriers in-network and from patients at time of service. The practice is an in-network provider for seven major Tennessee insurers (Aetna, Blue Cross Blue Shield of TN, Cigna, Delta Dental, Humana, MetLife, United Healthcare) and accepts TNCare (Tennessee's Medicaid program) at the Lakeland and Munford locations. CareCredit financing is offered to absorb out-of-pocket exposure, and online patient intake runs on PatientConnect365. A formal doctor referral program with digital x-ray upload extends a B2B channel to referring general dentists and physicians; this functions as the primary top-of-funnel growth mechanism alongside organic search, online reviews, and word-of-mouth rather than paid acquisition. No proprietary technology stack, no AI/ML capability, no funding history, and no institutional ownership are indicated; the practice is a stable, independently-owned regional dental services provider with a credentialed sub-specialty positioning.

Name

Brink & White Pediatric Dental Associates

Legal name

Brink & White Pediatric Dentistry

Website

https://whereyoursmileshines.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Brink & White Pediatric Dental Associates is a private pediatric dental practice operating three offices (Bartlett, Lakeland, Munford, TN) with four dentists, providing preventive, restorative, sedation, orthodontic, and emergency dental care to children from infancy through adolescence across the Memphis suburbs.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (6212)

SIC

Services-Health Services (8000)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Pediatric Orthodontics (HLABABAB), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG)

Keywords

• Pediatric dentistry services
• Children's dental care
• Preventive dental treatments
• Pediatric orthodontics
• Sedation dentistry

Headquarters

HQ city

Munford

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Pediatric Dental Services: The practice generates revenue through providing comprehensive pediatric dental care services including preventive care, restorative treatments, sedation dentistry, and orthodontic services. Payment is expected at time of service.
2. Sedation Services: Oral conscious sedation services are provided for anxious patients, with separate fees applied. Insurance coverage for sedation varies by plan.
3. Insurance Processing: The practice submits insurance claims as a courtesy to patients. They are in-network providers for major Tennessee insurance companies and accept assignment of benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Brink & White Pediatric Dental Associates is a multi-location pediatric dental practice providing comprehensive dental care for children from infancy through adolescence. Core offerings include preventive care (exams, cleanings, sealants, fluoride), restorative treatments (fillings, NuSmile crowns), sedation dentistry, early orthodontic services (braces, space maintainers, expansion appliances), emergency dental care, and hospital-based outpatient general anesthesia.

Product overview

Brink & White Pediatric Dental Associates operates as a pediatric dental practice with a unified service model rather than a software platform. The practice offers comprehensive dental care for children from infancy through adolescence across three locations in Bartlett, Lakeland, and Munford, TN. Core services include preventive care (exams, cleanings, sealants, fluoride), restorative treatments (fillings, NuSmile crowns), sedation dentistry, orthodontic services (braces, space maintainers, expansion appliances, habit appliances), emergency dental care, and hospital-based outpatient general anesthesia for extensive treatment. Additional services include tooth whitening (Zoom, bleach trays, Xantia), diet counseling, and growth monitoring. The practice also provides a doctor referral program for general dentists seeking specialized pediatric care for their patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Dental Exams and Cleanings Routine dental examinations and professional teeth cleanings tailored for children, recommended starting by the child's first birthday or when the first tooth appears.
• Dental Sealants Clear or shaded plastic applied to the chewing surfaces of back teeth (molars and premolars) to protect grooves and depressions from cavity-causing bacteria and food particles.
• Fluoride Treatment Fluoride supplements and treatments to strengthen teeth and make them more resistant to decay, evaluated based on the child's primary water source fluoride levels.
• Dental Fillings Composite (white) and amalgam (silver) fillings to restore teeth affected by cavities. The practice prefers composite fillings for permanent teeth when the area can be kept dry.
• NuSmile Crowns Stainless steel crowns with a white porcelain facing used on visible upper anterior teeth, combining the durability of stainless steel with cosmetic appeal similar to natural teeth.
• Sedation Dentistry Oral conscious sedation (OCS) services using medications such as Vistaril, Versed, Valium, and Demerol, combined with nitrous oxide (laughing gas) to help anxious children receive dental treatment comfortably.
• Outpatient General Anesthesia Hospital-based outpatient surgery at LeBonheur Children's Medical Center or LeBonheur East Surgery Center for young children, uncooperative patients, or those needing extensive dental work completed in one visit.
• Orthodontic Services / Braces Comprehensive orthodontic services including crowding assessment, serial extractions, space maintenance, expansion appliances, and coordination with braces treatment for alignment of teeth.
• Space Maintainer Appliances Appliances placed after premature loss of primary teeth to hold space for permanent teeth until they erupt. Includes unilateral (single-side) and bilateral (both sides) options, ranging from simple space maintainers to lingual arches and pediatric partials.
• Expansion Appliances Appliances used to expand or broaden a patient's upper or lower jaw to address crowding of primary or permanent teeth, improve future orthodontic treatment outcomes, and maintain proper TMJ function.
• Habit Appliances (Thumb-Sucking) Appliances to help children stop thumb-sucking habits, including devices that fit in the roof of the mouth and thumb guards to remind children not to suck their thumb.
• Emergency Dental Care Dental emergency services for knocked-out teeth, chipped or fractured teeth, severe blows to the head or jaw, and toothaches. Available during and after business hours with on-call doctors.
• Tooth Whitening Cosmetic tooth whitening services including Zoom (light-activated procedure), custom-made bleach trays for at-home use, and Xantia (bleaching material applied directly to teeth).

Quantifiable outcome

• Comprehensive pediatric dental care reduces need for extensive orthodontic treatment through early growth and development monitoring
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• AetnacoreOthersIn-network insurance provider. The practice accepts and bills Aetna insurance directly as a courtesy to patients.
• Blue Cross Blue Shield of TennesseecoreOthersIn-network insurance provider. The practice accepts and bills Blue Cross Blue Shield of TN directly as a courtesy to patients.
• CignacoreOthersIn-network insurance provider. The practice accepts and bills Cigna insurance directly as a courtesy to patients.
• Delta DentalcoreOthersIn-network insurance provider. The practice accepts and bills Delta Dental directly as a courtesy to patients.
• HumanacoreOthersIn-network insurance provider. The practice accepts and bills Humana insurance directly as a courtesy to patients.
• MetLifecoreOthersIn-network insurance provider. The practice accepts and bills MetLife insurance directly as a courtesy to patients.
• United HealthcarecoreOthersIn-network insurance provider. The practice accepts and bills United Healthcare directly as a courtesy to patients.
• TNCarecoreOthersTNCare provider at Lakeland and Munford office locations. Tennessee's Medicaid program for eligible children.
• CareCreditsupportingOthersHealthcare financing partner offering payment plans for patients. Allows families to finance dental care costs over time.
• LeBonheur Children's Medical CentercoreImplementation/ SI/ Consulting PartnerDr. Emily Sheppard has operating room privileges at LeBonheur Children's Medical Center and LeBonheur East Surgery Center for cases requiring general anesthesia.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sonrava Health: National dental support organization operating multi-brand dental practices including pediatric-focused clinics. Relevant as a large, well-capitalized DSO peer that competes for the same pediatric patient base and payor contracts, albeit at much greater scale.
• Heartland Dental: The largest U.S. dental support organization supporting thousands of dentists across general and specialty practices. Comparable as the dominant DSO model benchmark — if Brink & White were to affiliate with a DSO or be acquired, Heartland represents the most likely large-scale consolidator.
• Pacific Dental Services: National DSO supporting hundreds of dental practices including specialty offerings. Comparable as a peer DSO whose operating model and payor negotiation leverage contrast with Brink & White's independent group structure.
• Benevis: Dental support organization that operates and supports pediatric-focused dental practices (historically Kool Smiles) with a strong Medicaid-heavy patient mix. Directly comparable as a scaled peer focused on pediatric dentistry and government payor reimbursement — the same model Brink & White operates at smaller scale.
• Smile Brands: National DSO supporting hundreds of dental practices under multiple brand names including pediatric offerings. Comparable as a larger, multi-brand DSO peer competing in the same payor networks and patient demographic.
• Great Expressions Dental Centers: Large DSO operating dental practices across multiple states with both general and specialty services. Comparable as a regional/multi-state dental group peer operating with insurance-heavy revenue mix similar to Brink & White.
• Aspen Dental: National DSO brand with hundreds of supported locations across the U.S. Relevant as a broad incumbent peer demonstrating the scaled DSO model that smaller independent groups like Brink & White must compete against for patient acquisition.
• Marquee Dental Partners: Southeast-focused DSO supporting dental practices across multiple states. Comparable as a regional DSO peer with similar geographic focus to Brink & White's Tennessee footprint and similar payor-mix dynamics.
• DECA Dental Group: DSO operating multiple dental brands (including specialty pediatric brands) across the southern U.S. Comparable as a scaled multi-brand DSO peer whose pediatric dentistry strategy contrasts with Brink & White's single-brand group practice.

Direct peers

• Children's Dental Health: Pediatric dental specialty group practice operating multiple office locations across the Mid-Atlantic and beyond. Directly comparable as a multi-location pediatric-only dental group with a similar clinical and operational profile to Brink & White.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/brinkandwhite
• Facebookfacebook.com/brinkandwhite
• Instagraminstagram.com/brinkandwhite
• LinkedInlinkedin.com/company/brink-pediatric-dental-associates

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brink & White Pediatric Dental Associates