ThiesMediCenter

What ThiesMediCenter does

ThiesMediCenter GmbH is a German Sanitätshaus (medical supply and orthopedic technology provider) headquartered in Itzehoe, Schleswig-Holstein, operating seven retail and workshop locations across northern Germany (Itzehoe, Hamburg, Pinneberg, Wedel, Bargteheide). Founded in 1945 by Peter Thies to manufacture prosthetics for war veterans, the company has grown to 320+ employees delivering prescribed medical aids under German statutory health insurance (GKV) reimbursement, including mobility devices (wheelchairs, rollators, scooters), custom prosthetics and orthoses (utilizing 3D printing, carbon, Kevlar, and silicone materials), compression therapy, respiratory therapy and ventilation equipment, wound, stoma, and incontinence care, plus specialized pediatric rehabilitation products (custom seating shells, therapy bikes, care beds, ceiling lifts).

The business operates a hybrid B2C/B2B model. Direct-to-patient revenue flows through in-person consultations at the seven Sanitätshaus locations and a digital prescription upload channel that enables insurance verification. B2B revenue comes from healthcare institutions — clinics (including Klinikum Itzehoe), senior and nursing care facilities, intensive care services, and homecare providers — through direct supply, installation, training, and technical device management under MPBetreibV. Complementary revenue streams include the ThiesMediCenter Akademie (professional training and DGpW-certified respiratory therapist programs) and the SMINA Box partnership for nursing care supplies.

The company has been a wholly-owned subsidiary of the Auxilium Gruppe since joining as its first member in 2012, formed through the 2013 merger of three regional entities, and expanded via the 2020 acquisition of TEWAmed GmbH (CPM therapy). Itself positioned as part of Germany's largest complete patient-care provider network, ThiesMediCenter combines traditional craftsmanship credentials (Handwerkskammer certifications in Orthopädie-Schuhtechnik and Orthopädie-Technik) with select digital channels (Doctolib appointment booking, e-commerce via Sanitäts-Online-Shop, online prescription upload) and offers 24/7 emergency service for medical equipment failures.

Name

ThiesMediCenter

Legal name

ThiesMediCenter GmbH

Website

https://thiesmedicenter.de

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

251–500 employees

Short description

ThiesMediCenter is a German Sanitätshaus founded in 1945, supplying prescribed medical aids, orthotics, prosthetics, and rehabilitation equipment to B2C patients under statutory health insurance and to B2B healthcare institutions across seven northern German locations, as part of the Auxilium Gruppe.

Ownership category

akta.pro rank

Product category

Medical Equipment & Supplies

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112), Medical Equipment and Supplies Manufacturing (3391)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Compression Therapy & Lymphedema DME (Garments, Pneumatic Pumps) (HLAHAMAH)

akta.pro secondary industries

Home Ventilation, Oxygen Therapy & Respiratory DME Clinical Management (HLAKANAM), Noninvasive Ventilation Interfaces & Consumables (Masks, Tubing, Humidifiers, Filters) (HLAHAGAG), Anesthesia & Respiratory Gas Delivery Equipment (Breathing Circuits, Vaporizers, Gas Mixers) (HLAHAGAK), Inhalation & Nebulization Devices (Nebulizers, Spacers, Inhaler Accessories) (HLAHAGAE)

Keywords

• Medical supply retail
• Orthopedic equipment
• Rehabilitation technology
• Mobility aids
• Homecare services

Headquarters

HQ city

Itzehoe

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Sale of Medical Aids (Hilfsmittel): Revenue is generated through the sale and supply of medical aids prescribed by physicians, covered by statutory health insurance (Krankenkasse) with patient co-payments (Zuzahlung). Products include mobility aids, orthopedic devices, compression garments, homecare equipment, and rehabilitation technology.
2. Co-payment for Medical Aids: Patients pay a statutory co-payment (Zuzahlung) of 5-10 euros per medical aid item, with potential additional payments for higher-quality products beyond standard insurance coverage (wirtschaftliche Aufzahlung).
3. Professional Services for Institutions: Technical device management, training, and consulting services for clinics and care facilities, including device inspection, maintenance, and repair services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

ThiesMediCenter supplies prescribed medical aids, rehabilitation and orthopedic equipment through seven Sanitätshaus retail locations in northern Germany, complemented by in-house custom manufacturing of prosthetics, orthoses, compression garments, seating shells and pediatric devices using 3D printing, vacuum/foam impression and carbon construction. The company also provides technical device management, clinic and care-facility supply services, certified respiratory therapy training through ThiesMediCenter Akademie, and digital channels including online prescription upload and appointment booking.

Product overview

ThiesMediCenter is a comprehensive medical supply company (Sanitätshaus) operating as part of the Auxilium Group with over 80 years of experience and 320+ employees across 7 locations in northern Germany. The company offers a broad portfolio of medical aids and healthcare services organized into four main pillars: (1) Core medical products including mobility aids (wheelchairs, rollators, scooters), orthopedic devices (prostheses, orthoses, bandages), respiratory therapy (ventilation, oxygen, CPAP), compression therapy, wound and stoma care, and incontinence products; (2) Pediatric rehabilitation services with specialized children's wheelchairs, seating systems, therapy bikes, standing frames, protective helmets, care beds, and ceiling lifts; (3) Professional/institutional services for clinics, nursing homes, intensive care services, and nursing services with technical device management; (4) ThiesMediCenter Academy offering certified training programs. Digital services include online prescription upload, appointment booking, and contact forms. The company also provides home care consulting and living environment modifications including stair lifts.

Differentiator

Problem solved

Functional benefit

Brands

• SMINA Box: A nursing supplies box service offered in partnership with SMINA
• ThiesMediCenter Akademie
• ThiesMediCenter Akademie

Quantifiable outcome

• 80+ years of experience serving patients in northern Germany since 1945
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Deutsche Gesellschaft für Pneumologie und Beatmungsmedizin (DGpW)coreStrategic or Co-development Partner · 1 January 2025In cooperation with DGpW, ThiesMediCenter offers recognized certificate training programs for respiratory therapists. Programs include the 'Atmungstherapeut / Respiratory Therapist' certification (next course start 2026) and 'Qualifizierung in der pädiatrischen Atmungstherapie' (pediatric respiratory therapy qualification, course start October 2025).
• Auxilium GruppecoreOthers · 1 January 2012ThiesMediCenter joined the Auxilium Gruppe in 2012 as the first company in the group. The Auxilium Gruppe is a holding company and healthcare network comprising multiple Sanitätshaus and medical supply companies across Germany. ThiesMediCenter became part of the group through merger in 2013, combining Thies GesundheitsPartner GmbH, MediCenter Medizintechnik GmbH, and Regio Sanitätshaus GmbH Pinneberg into ThiesMediCenter GmbH.
• SMINAminorGTM or Marketing PartnerSMINA is a partner for the SMINA Box service, which allows customers to easily apply for nursing care supplies (Pflegehilfsmittel). ThiesMediCenter offers this service as part of its product portfolio, enabling simplified procurement of care supplies.
• Sanitäts Online ShopminorChannel Partner/ Reseller/ DistributorPartnership with Sanitäts Online Shop (sanitaets-online.de) for online product sales, providing additional e-commerce channel for customers to browse and purchase medical products.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• ResMed: Global manufacturer of CPAP, BiPAP, and ventilation equipment for sleep apnea and respiratory care. Directly overlaps with the equipment portion of ThiesMediCenter's respiratory therapy and Schlafapnoe / CPAP business, though ResMed sells through providers rather than operating as one.
• Ottobock: Global leader in prosthetics, orthotics, and exoskeletons headquartered in Germany. While not a retail Sanitätshaus, Ottobock competes directly in the orthopedic technology space that ThiesMediCenter's custom Hamburg workshop serves, particularly for prosthetics and high-end orthotic devices.
• Linde Healthcare: A leading pan-European provider of home respiratory care, home oxygen therapy, and ventilation services. Directly competes with ThiesMediCenter's Atmungstherapie und Beatmung offering through its larger-scale service network across multiple countries.

Emerging players

• medi GmbH & Co. KG: German manufacturer of medical compression stockings, orthoses, and orthopedic devices. Competes directly with ThiesMediCenter's compression therapy (Kompression) and bandage/orthosis portfolio as a specialty brand used both directly and through Sanitätshaus channels.

Direct peers

• reha team: A cooperative network of Sanitätshäuser and rehabilitation technology providers across Germany offering comparable medical aids, mobility equipment, and orthopedic services. Competes for the same regional prescription-driven market with a similar multi-location service model.
• Sanitätshaus Aktuell: Major German Sanitätshaus retail network offering comparable medical aids, orthopedic technology, and rehabilitation equipment. Operates a similar hybrid B2C/B2B Sanitätshaus model with multiple locations, directly competing for the same prescription-driven customer base that ThiesMediCenter serves.
• Sanitätshaus Luttermann: A sister Sanitätshaus within the Auxilium Gruppe offering the same full range of medical aids, orthopedic technology, and rehabilitation services. Provides the closest direct comparison because it shares the same parent holding structure, contracting relationships, and operating playbook as ThiesMediCenter.

Regional players

• Strehlow GmbH Sanitätshaus: A multi-location German Sanitätshaus operating in northern Germany offering comparable orthopedic, rehabilitation, and medical aid services. A direct regional competitor for prescription-based medical aids and patient fittings in overlapping northern German service areas.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ThiesMediCenterSanitaetshaus
• LinkedInde.linkedin.com/company/thiesmedicenter
• Instagraminstagram.com/sanitaetshaus_thiesmedicenter

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ThiesMediCenter