Barbieri Orthodontics - Smyrna

What Barbieri Orthodontics - Smyrna does

Barbieri Orthodontics - Smyrna is a privately-held orthodontic practice founded in 2010 and operating two clinical offices in Middle Tennessee (Smyrna and Brentwood/Nashville). The practice delivers comprehensive orthodontic care across pediatric, teen, and adult patient segments, with primary treatment modalities being Damon self-ligating braces (metal and ceramic) and Invisalign clear aligners. Supporting services include iTero digital 3D scanning for treatment planning, Opalescence Boost professional teeth whitening, TMJ/TMD treatment, custom retainers under a Lifetime Retainer Program, and a VIP Kids Club for pediatric monitoring from age 7.

The clinical technology stack is built on third-party dental hardware and software: iTero intraoral scanning for digital impressions and outcome simulation, Damon self-ligating bracket systems from Ormco, Opalescence whitening chemistry from Ultradent, and Invisalign clear aligners from Align Technology. Dr. Jason Roedig, the lead orthodontist, holds Diamond+ Invisalign provider status (top 1% nationally) and has published in peer-reviewed dental journals. The practice is HIPAA-compliant and is working toward WCAG 2.0 AA accessibility standards on its web properties.

The business model is direct-to-consumer professional services. Revenue is generated per treatment case (typical 18-24 month course of care) with flexible financing including 0% in-house monthly payments, CareCredit promotional financing (6-60 month terms), and dental insurance billing. Patient acquisition relies on free in-office and virtual consultations, community reputation (Best of Music City, Ruthie's Awards), patient referrals, and a structured dental professional referral network. The practice is owner-operated by Dr. Roedig with no disclosed venture capital, private equity, or institutional investment backing.

Name

Barbieri Orthodontics - Smyrna

Legal name

Barbieri Orthodontics

Website

https://barbieriortho.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Barbieri Orthodontics - Smyrna is a privately-held orthodontic practice founded in 2010, operating two Middle Tennessee offices and serving pediatric, teen, and adult patients with Damon braces, Invisalign, whitening, and TMJ treatment. Lead orthodontist Dr. Jason Roedig is a top-1% Diamond+ Invisalign provider.

Ownership category

akta.pro rank

Headquarters

HQ city

Smyrna

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Orthodontic Treatment Services: Primary revenue stream from comprehensive orthodontic treatment including braces (metal and clear Damon braces) and Invisalign clear aligners. Treatment typically spans 18-24 months with regular adjustment appointments. Revenue is generated through treatment contracts with flexible payment options.
2. Professional Teeth Whitening: Single-session professional teeth whitening service using Opalescence Boost. Priced at $500, includes treatment process and aftercare supplies. One-time service revenue.
3. Orthodontic Retainers: Custom-made retainers (Hawley, Essix/clear, and fixed lingual) provided post-treatment. Lifetime Retainer Program offers ongoing retainer replacement services to maintain patient relationship and generate recurring revenue.
4. TMJ/TMD Treatment: Treatment for Temporomandibular Joint Disorder, including nightguards and bite adjustment through orthodontics to relieve headaches, muscular pain, and jaw issues.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Barbieri Orthodontics delivers comprehensive orthodontic treatment for children, teens, and adults through two physical offices in Smyrna and Brentwood, Tennessee. The practice offers Damon self-ligating metal and clear braces, Invisalign clear aligners, iTero 3D digital scanning, professional teeth whitening, orthodontic retainers with a Lifetime Retainer Program, and TMJ/TMD therapy. Services begin with a complimentary consultation (in-office or virtual) and are supported by flexible 0%-interest in-house financing and CareCredit payment options.

Product overview

Barbieri Orthodontics is a orthodontic practice offering a comprehensive suite of teeth straightening and dental alignment services through two main treatment modalities: Damon Braces (self-ligating metal and clear ceramic braces) and Invisalign clear aligners. The practice serves patients of all ages—from children as young as 7 to adults—providing specialized services including Kids' Orthodontics, Adult Orthodontics, and TMJ/TMD treatment. Supporting services include iTero Digital Scanning for precise treatment planning, Opalescence Boost professional teeth whitening, and orthodontic retainers with a Lifetime Retainer Program. The practice also offers virtual consultations for remote assessments and specialized bite correction treatments for malocclusion, crossbite, underbite, and overbite conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Invisalign Clear Aligners Virtually invisible custom-made series of clear aligners used to straighten teeth for patients of all ages. Barbieri Orthodontics delivers Invisalign under the care of a Diamond+ Invisalign provider (top 1% nationally), treating overcrowded teeth, gaps, overbites, underbites, open bites, and crossbites.
• Damon Braces
• Kids' Orthodontics
• Adult Orthodontics
• Opalescence Boost Professional Teeth Whitening
• TMJ/TMD Treatment
• Orthodontic Retainers
• Virtual Consultations
• Malocclusion Correction
• Crossbite Correction
• Underbite Correction
• Overbite Correction

Quantifiable outcome

• 5,000+ smiles treated across all ages
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Opalescence (Ultradent Products)coreTechnology or IntegrationProvider of Opalescence Boost professional teeth whitening system. Barbieri Orthodontics uses Opalescence Boost for in-office teeth whitening treatments, priced at $500 including treatment and aftercare supplies.
• American Association of Orthodontists (AAO)coreOthersProfessional membership organization for orthodontists. Dr. Roedig is listed as a member. The AAO recommends children see an orthodontist by age 7. Barbieri Orthodontics follows AAO guidelines.
• American Dental AssociationminorOthersProfessional membership organization for dentists. Dr. Roedig holds membership in the ADA as part of his professional credentials following his DMD from University of Kentucky College of Dentistry.
• Nashville Dental SocietyminorOthersLocal dental society serving the Nashville/Middle Tennessee area. Professional membership for Dr. Roedig, facilitating local professional network and referral relationships.
• Southern Association of OrthodontistsminorOthersRegional orthodontic professional association serving Southern United States. Dr. Roedig holds membership.
• Tennessee Association of OrthodontistsminorOthersState-level professional orthodontic association for Tennessee. Dr. Roedig maintains membership as part of professional standing in Tennessee.
• iTero (Align Technology)coreTechnology or IntegrationiTero Intraoral Digital Scanner provider. Barbieri Orthodontics uses iTero scanning technology for digital impressions, eliminating traditional goopy impressions. Scanner captures 3D images with 100,000 laser points and 6,000 images per second, enabling outcome simulation.
• Damon System (Ormco)coreTechnology or IntegrationProvider of Damon self-ligating braces system. Barbieri Orthodontics exclusively offers Damon braces (metal and clear options), utilizing the sliding mechanism technology for more comfortable tooth movement compared to traditional braces.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smile Doctors: Largest orthodontics-focused DSO in the US with hundreds of affiliated locations offering braces and Invisalign. Comparable to Barbieri as a multi-location orthodontic specialty provider, but at significantly greater scale and with PE backing.
• Diamond Braces: Multi-location orthodontic chain across the Northeast offering braces and Invisalign with a similar all-ages, multi-office service model. Directly comparable as an independent multi-location orthodontics brand competing on convenience and brand.
• Image Orthodontics: Multi-location orthodontic practice group on the West Coast offering Damon-style braces and Invisalign with similar full-service orthodontic positioning. Comparable as a multi-office independent orthodontic brand.

Broad incumbents

• Western Dental & Orthodontics: Multi-specialty DSO offering orthodontic services alongside general dentistry, primarily in the Western US. Comparable as a large incumbent serving orthodontic patients at scale.
• Great Expressions Dental Centers: Multi-specialty DSO offering orthodontic services as part of a broader dental platform. Competes for similar patient demographics but offers a wider service portfolio.
• Aspen Dental Management: Large multi-specialty DSO offering orthodontic services among broader general and specialty dentistry. Competes for the same adult and family patient pool but is significantly larger and broader in scope.
• Heartland Dental: One of the largest DSOs in the US supporting affiliated dental practices, including orthodontics. Comparable insofar as it is a leading dental services consolidator competing for orthodontic patient demand and clinical talent.

Emerging players

• SmileDirectClub: Direct-to-consumer clear aligner company targeting price-sensitive adult orthodontic patients with a remote-treatment model. Not a direct service competitor, but targets the same adult clear-aligner patient segment Barbieri serves.
• Candid Co. Hybrid clear aligner brand combining DTC marketing with in-office orthodontist supervision for case planning. Comparable as an emerging clear-aligner competitor targeting the same adult patient segment.

Others

• Align Technology: Manufacturer of the Invisalign system and iTero scanners that Barbieri uses as core technology. A key technology vendor and ecosystem partner that also shapes competitive dynamics in clear aligners.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/BarbieriOrtho
• Instagraminstagram.com/barbieriortho
• Xx.com/barbieriortho

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barbieri Orthodontics - Smyrna