Greenwing Technology
Greenwing Technology is a bootstrapped B2B integration provider founded in 2010 that connects eCommerce suppliers to 135+ enterprise eProcurement platforms via punchout catalogs, protocol-translation middleware, and electronic invoicing APIs. It serves life sciences, government, education, healthcare, and MRO customers.
- Company typePrivate
- Founded2010
- HeadquartersWilmington, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Greenwing Technology does
Greenwing Technology is a privately held B2B integration services and SaaS company founded in 2010 and operating with a small team of 1-10 employees from its headquarters in the US. The company specializes in connecting eCommerce suppliers to enterprise eProcurement platforms via punchout catalogs, CIF catalogs, and electronic purchase order and invoicing workflows, and serves as a middleware layer between merchants and procurement systems such as Coupa, SAP Ariba, Oracle, and Unimarket.
The company's core technology stack includes an eProcurement Hub that translates between cXML, OCI, XML, and xCBL protocols, a Universal Punchout Connector API for developer-facing integrations, and a Hosted Catalog Management system. Greenwing claims integrations with 135+ eProcurement platforms and 100+ eCommerce platforms, and processes more than $10M in monthly transaction volume. In 2024 it expanded its product surface with the Managed Punchout Platform and Electronic Invoicing for Suppliers offerings, shifting incrementally from pure services toward recurring SaaS revenue. Its customer base spans life sciences, government, higher education, healthcare, IT, and MRO verticals.
The business model combines one-time setup and integration fees (typically $5K-$20K per connection), recurring monthly connector or management fees (typically $300-$2K), SaaS subscriptions for the managed platform, and ancillary professional services such as consulting, training, and compliance support. Distribution is primarily direct and partner-led, with relationships including Virto Commerce, Shopify, Magento, and ILDA membership. The company is bootstrapped, with no disclosed external funding, and its longevity since 2010 alongside sustained transaction volume suggests a profitable, capital-efficient operating profile.
Greenwing Technology firmographics
Firmographics- Name
- Greenwing Technology
- Legal name
- Greenwing Technology Inc.
- Website
- https://greenwingtechnology.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Greenwing Technology is a bootstrapped B2B integration provider founded in 2010 that connects eCommerce suppliers to 135+ enterprise eProcurement platforms via punchout catalogs, protocol-translation middleware, and electronic invoicing APIs. It serves life sciences, government, education, healthcare, and MRO customers.
- Ownership category
- akta.pro rank
Where Greenwing Technology is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Greenwing Technology business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Punchout Catalog Implementation Services: One-time setup fees for integrating punchout connectors to buyer platforms. Implementation includes technical configuration, testing, and certification support.
- Monthly Management/Connector Fees: Recurring monthly fees for connector updates, maintenance, and ongoing support. Based on service level and transaction volume.
- Managed Punchout Platform Subscription: SaaS subscription for organizations using Greenwing's managed punchout platform without their own eCommerce infrastructure.
- eProcurement Hub/cXML Translation Services: Conversion and translation services for electronic order and invoice processing, with setup and monthly management fees.
- Training and Consulting: Punchout catalog training and consulting services for organizations implementing in-house solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Setup fee per eProcurement platform integration |
| Subscription | Monthly | Monthly management and maintenance fees |
| Other | Multi-year contract | Enterprise/custom integrations |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Greenwing Technology product offering
Product offeringCore offering
Greenwing Technology develops B2B Punchout Catalogs, CIF catalogs, and electronic Purchase Order/Invoicing systems that integrate supplier eCommerce stores with buyer eProcurement and ERP systems. Its SaaS-delivered platform includes the cXML Conversion Hub middleware, Universal Punchout Connector API, Managed Punchout Platform, and pre-built connectors for major eCommerce platforms, enabling real-time cart and order transfer across cXML, OCI, XML, and xCBL protocols.
Product overview
Greenwing Technology offers a comprehensive B2B ecommerce and eProcurement integration platform centered around punchout catalog technology. The core offering consists of Punchout Catalogs that enable real-time integration between supplier ecommerce stores and buyer eProcurement systems. The product portfolio includes the Managed Punchout Platform for rapid deployment, the Greenwing Universal Punchout Connector API for custom ecommerce platforms, and 25+ pre-built eCommerce Connectors for platforms like Shopify, Magento, WooCommerce, BigCommerce, SAP Commerce Cloud, and others. Supporting services include Hosted Catalog Management, the cXML Conversion Hub for format translation, Electronic Invoicing, e-Quote/Draft Cart functionality, ERP Integration services, and consulting/training offerings. The platform connects to 130+ eProcurement systems including SAP Ariba, Coupa, Jaggaer, Oracle, Workday, and Ivalua, supporting cXML, OCI, XML, and xCBL protocols.
Differentiator
Problem solved
Functional benefit
Brands
- cXML Translation Hub: A translation hub that converts cXML, XML, EDI and xCBL purchase order formats into a standardized XML format for import into ERP/financial systems.
- Greenwing Universal Punchout Connector
- Hosted Catalog Service
Products and services
- Punchout Catalogs Real-time B2B ecommerce integration connecting supplier online stores to buyer eProcurement systems. Enables buyers to shop with contract pricing, live inventory, and seamless order transfer without leaving their procurement platform. Supports Level 1 and Level 2 punchout.
- Greenwing Universal Punchout Connector SaaS API adding punchout catalog capability to custom-developed ecommerce stores. Connects to 100+ eProcurement platforms including Ariba, Coupa, Jaggaer, Ivalua, Workday, and Oracle via cXML, OCI, XML, and xCBL protocols. Includes installation support, punchout authentication, cart return integration, customizable pricing per buying organization, and support for simple, customizable, grouped, and configurable products.
- Managed Punchout Platform Fully managed punchout-enabled solution for organizations without existing ecommerce infrastructure. Enables businesses to offer punchouts that integrate with buyer procurement systems with rapid deployment measured in weeks.
- Punchout eCommerce Connectors Pre-built connector integrations linking major ecommerce platforms (Shopify, Magento, WooCommerce, BigCommerce, SAP Commerce Cloud, Elastic Path, OroCommerce, etc.) to 130+ eProcurement and ERP systems via cXML and OCI protocols.
- cXML Conversion Hub (eProcurement Hub) Middleware service converting cXML, XML, EDI, and xCBL purchase orders and invoices to standardized formats for direct import into financial/ERP systems. Supports outbound conversions to Excel, Text, CSV, and custom APIs.
- Hosted Catalog Management Service for managing hosted catalog files across multiple eProcurement platforms (Ariba, Coupa, Jaggaer, Zycus, and others) with proprietary formats, UNSPSCs, and business validation rules. Supports automated regeneration and flexible delivery via email, SFTP, APIs, or physical media.
- Electronic Invoicing Electronic invoice transmission service supporting cXML, XML, and EDI formats for automated B2B transactions, eliminating manual data entry and reducing invoicing errors.
- e-Quote and Draft Cart Quoting system allowing sales reps to build shopping carts and send quotes to buyers, and enabling buyers to request quotes with volume discount inquiries.
- Punchout Catalog Development Services Custom punchout catalog development service building feature-rich ecommerce and order processing systems with shopping cart functionality, product configuration, and ERP integration. Includes Level 2 punchout capability where buyers land directly on specific product pages from their eProcurement search.
- eProcurement Solutions Fully managed punchout-enabled solution for organizations to connect to eProcurement systems, with rapid deployment timeline measured in weeks.
- Buyer Solutions for e-Procurement Managed services for purchasing organizations to enable supplier punchout catalogs, hosted catalogs, and electronic PO/invoice delivery with no cost to the buyer organization.
- ERP Integration Service Integration service connecting punchout catalogs to ERP systems including QuickBooks, Great Plains (Microsoft), and SAP via flexible CSV, XML, cXML, and EDI formats.
- Punchout Catalog Consulting Consulting service guiding businesses through punchout implementation, including training for business analysts, programmers, and sales teams.
- Punchout Catalog Training Training program for IT departments on cXML Punchout, cXML PO delivery, cXML Invoicing, and sales team training on selling punchout capability.
Quantifiable outcome
- 40-70% reduction in PO processing time reported by teams post-integration
- +3 more outcomes
Companies that use Greenwing Technology
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Greenwing Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration61 records
Feature5 records
Greenwing Technology partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Virto CommercecoreStrategic partnership announced June 2025 to power punchout-ready eCommerce for B2B growth. Combines Virto Commerce's modular Commerce Innovation Platform with Greenwing's punchout catalog expertise, enabling suppliers to connect with 135+ eProcurement platforms including Ariba, Coupa, Jaggaer, and Oracle.
- XngageminorXngage is a digital services firm focused on B2B commerce solutions for mid-market and enterprise clients. Partnership enables joint implementation services.
- VirtinaminorVirtina provides eCommerce services for B2B manufacturers, distributors, wholesalers, and DTC brands. Partnership for implementation services.
- American EagleminorAmerican Eagle is a web design, development, and digital marketing agency. Partnership for web development and digital marketing services.
- ConvergominorConvergo marketing agency helping companies with revenue growth through aligned sales and marketing.
- EcomitizeminorEcomitize provides complete eCommerce solutions for online merchants.
- Martini CreativeminorMartini Creative is a creative agency focused on B2B digital marketing and design.
- WebotaminorWebota is a digital agency focused on B2B eCommerce design and development.
- UnimarketcoreUnimarket automates sourcing, contract management, procurement, invoicing, and payment lifecycle. Greenwing provides punchout, hosted catalog, and cXML services for Unimarket suppliers. Dave C. from Unimarket stated 'Greenwing Technology raises the bar for providing flexible punchout, order and invoice solutions.'
- DataMapminorDataMap has completed over 100 system implementations and provides eProcurement consulting and implementation services for Coupa, Jaggaer, and other platforms.
- Independent Laboratory Distributors Association (ILDA)minorGreenwing Technology is an active and supporting member of ILDA. Membership allows networking and servicing of businesses utilizing Punchout Catalogs.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Greenwing Technology competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Greenwing Technology social profiles
Digital presenceGreenwing Technology compliance and trust
Trust signalCompliance2 records
Greenwing Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenwing Technology leadership team
Management profileNumber of profiles
Profiles2 records
Greenwing Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenwing Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenwing Technology
What does Greenwing Technology do?
Greenwing Technology develops B2B Punchout Catalogs, CIF catalogs, and electronic Purchase Order/Invoicing systems that integrate supplier eCommerce stores with buyer eProcurement and ERP systems. Its SaaS-delivered platform includes the cXML Conversion Hub middleware, Universal Punchout Connector API, Managed Punchout Platform, and pre-built connectors for major eCommerce platforms, enabling real-time cart and order transfer across cXML, OCI, XML, and xCBL protocols.
Is Greenwing Technology a public or private company?
Greenwing Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Greenwing Technology founded?
Greenwing Technology was founded in 2010. It employs 1 to 10 people.
Where is Greenwing Technology based?
Greenwing Technology is headquartered in Wilmington, United States, in the North America region.
How does Greenwing Technology make money?
Five revenue lines are on record. Punchout Catalog Implementation Services are the primary driver. The others are monthly Management/Connector Fees, managed Punchout Platform Subscription, eProcurement Hub/cXML Translation Services and training and Consulting.
Does Greenwing Technology have an API?
Yes. Greenwing Universal Punchout Connector API enables punchout catalog capability for custom ecommerce platforms. The API connects ecommerce catalogs to ERP and eProcurement systems via a gateway that transfers cart and order information. Supports cXML, OCI, XML, and xCBL protocols. Delivered as SaaS with mapping and configuration for 100+ eProcurement platforms including Ariba, Coupa, Jaggaer, Ivalua, Workday, Oracle, and many more. Setup includes installation support, punchout authentication, cart return integration, customizable pricing per buying organization, and support for simple, customizable, grouped, and configurable products. Developer documentation is at www.greenwingtechnology.com/greenwing-universal-punchout-connector.