What Xngage does

Xngage is a privately held, Cleveland, Ohio-based B2B digital services agency that has operated for more than a decade serving manufacturers, distributors, and wholesalers. The firm delivers end-to-end B2B ecommerce transformation across primary verticals including electrical distribution, industrial and safety distribution, HVAC/plumbing/PVF, hospitality distribution, and technology manufacturing. Named enterprise clients include Guest Supply, Mayer Electric, EIS, Famous Supply, First Supply, Werner Electric, McNaughton-McKay, Pacific Plumbing Supply, Fort Garry Industries, Van Meter, PACE Supply, Parts Super Center, Stauffer Glove & Safety, StoneAge, United Hardware, Marmon Link, and IPORT.

The company's core technical offering combines B2B ecommerce strategy and implementation across five platforms — Optimizely Configured Commerce (where Xngage is the largest partner by certified developers and the 2024 Commerce Partner of the Year), OroCommerce, Virto Commerce, Znode, and BigCommerce — supported by proprietary turnkey integrations (XConnect for IDEA Connector, XConnect for HawkSearch), PIM implementation with Akeneo (Gold Partner), Quable, and Viamedici, on-site search implementation with HawkSearch, Coveo, and Algonomy, and punchout/procurement integration with TradeCentric, Greenwing Technology, and Supplier Solutions. Xngage also builds custom B2B solutions (configurators, buyer guides, planogram-based ordering) and delivers a growing AI portfolio, including xAgents — an AI product expert trained on client product data, spec sheets, and terminology — and an AI-powered product data pipeline for cleansing, standardizing, and enriching product content. Underlying delivery requires deep ERP integration across Infor SX/e, Epicor Eclipse, Epicor Prophet 21, Oracle, NetSuite, SAP, PeopleSoft, Acumatica, Microsoft Dynamics 365, Infor CSD, and JD Edwards.

Xngage generates revenue primarily through professional services engagements structured as project-based implementations, retainers, and managed services, with a free ecommerce assessment serving as the lead-generation entry point. The go-to-market is consultative enterprise field sales augmented by content marketing, SEO, case-study distribution, and industry event sponsorship (NAED, AD, Akeneo Unlock, DSG Applied AI for Distributors). Pricing is not publicly disclosed; headcount is reported in the 101-250 range; the company is privately held with no disclosed funding, M&A, or parent company.

Name

Xngage

Legal name

Xngage

Website

https://xngage.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Xngage is a Cleveland-based B2B digital services agency that delivers ecommerce strategy, platform implementation, PIM, AI, and digital growth services to enterprise manufacturers, distributors, and wholesalers across electrical, HVAC/plumbing, industrial, and hospitality verticals in North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. B2B Ecommerce Strategy Services: Consulting services including business process modelling, digital ecosystem architecture, ROI modelling, product content strategy, and digital roadmap development. These are project-based or retainer engagements with manufacturers and distributors.
2. Ecommerce Implementation Services: Implementation and execution of B2B ecommerce platforms including platform setup, custom development, ERP integrations, and deployment. These are typically project-based engagements.
3. AI Solutions & Implementation: AI consultation, strategy, and custom solution development including AI agents (xAgents), process automation, and product data pipeline optimization.
4. PIM Implementation Services: Product Information Management implementation including platform selection, data migration, integration with ERP and ecommerce systems, and ongoing management.
5. Digital Growth Services: Ongoing digital marketing and analytics services including Google Analytics 4 implementation, monetization tracking, SEO, digital advertising, and conversion optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Xngage is a B2B ecommerce digital services agency that helps manufacturers, distributors, and wholesalers plan, build, integrate, and optimize their digital commerce operations. Services span strategy consulting, platform implementation across Optimizely, OroCommerce, Virto Commerce, Znode, and BigCommerce, ERP and PIM integration, custom software development, UX design, AI-powered solutions (xAgents), and ongoing digital growth services. The firm supplements delivery with proprietary connectors (XConnect for IDEA Connector and HawkSearch) and an AI product data pipeline.

Product overview

Xngage is a B2B digital services agency providing a comprehensive portfolio of services organized around strategic consulting, platform implementation, custom development, and ongoing optimization. The core offering combines B2B Ecommerce Strategy services with implementation services across major platforms including Optimizely Configured Commerce, OroCommerce, Virto Commerce, Znode, and BigCommerce. Supporting these platforms are specialized implementation services for PIM (Akeneo, Quable, Viamedici), AI Solutions (xAgents, process automation), On-Site Search (HawkSearch, Coveo, Algonomy), Punchout Integration (TradeCentric, Greenwing, Supplier Solutions), and Digital Growth Services. Custom B2B Ecommerce Solutions extend platform capabilities with tailored software for unique business challenges. The XConnect IDEA Connector provides turnkey product data syndication. All services are supported by User Experience Design and complimentary Ecommerce Assessments to guide client decisions.

Differentiator

Problem solved

Functional benefit

Brands

• xAgents: AI agent solution providing product expertise for online customers by answering questions, guiding selection, and reducing cart abandonment.
• XConnect

Products and services

• B2B Ecommerce Strategy Strategy consulting service that covers platform selection, business process modeling, ROI modeling, product content strategy, and digital roadmap development for manufacturers and distributors beginning or advancing a B2B ecommerce initiative.
• B2B Ecommerce Implementation Implementation and execution service for deploying B2B ecommerce platforms (Optimizely, OroCommerce, Virto Commerce, Znode, BigCommerce) including custom development, ERP integration, and segmented customer experiences for enterprise B2B operations.
• Custom B2B Ecommerce Solutions Custom software development service that extends beyond out-of-the-box ecommerce platform capabilities to deliver tailored buyer guides, process automation, product configurators, and specialized B2B buying tools for unique client challenges.
• User Experience Design UX/UI design service spanning user research, competitive analysis, persona creation, journey mapping, information architecture, wireframes, visual design, prototyping, usability testing, and ADA compliance for B2B ecommerce sites.
• PIM Implementation Services Product information management implementation service covering discovery, data model establishment, data migration, ERP integration, and ongoing management, delivered on partner platforms Akeneo, Quable, and Viamedici.
• AI Solutions and Implementation AI consultation and implementation service covering xAgents AI product experts, AI-powered product data pipelines, automated quoting and internal processes, and custom AI solution development for B2B operations.
• Digital Growth Services Ongoing analytics and digital marketing service covering Google Analytics 4 implementation, monetization tracking, custom reporting, SEO, digital advertising, and conversion rate optimization for B2B ecommerce.
• On-Site Search Service B2B-optimized site search implementation service using HawkSearch, Coveo, and Algonomy, delivering contextual results, predictive search, bi-directional synonyms, and AI-powered image and voice search.
• Punchout Implementation Punchout catalog implementation service that connects ecommerce storefronts to customer procurement systems via TradeCentric, Greenwing Technology, and Supplier Solutions, supporting compliance with purchasing regulations.
• XConnect IDEA Connector Integration Proprietary turnkey integration service that incorporates IDEA Connector product data syndication directly into ecommerce environments, eliminating the need for custom development for distributors using IDEA.
• Optimizely Configured Commerce Implementation Gold Partner implementation of Optimizely's API-first enterprise B2B ecommerce platform (built on the .NET Microsoft stack), including multi-site implementations and ERP integration for manufacturers and distributors.
• OroCommerce Development and Implementation Implementation service for OroCommerce, handling B2B, B2C, and B2B2X with built-in CRM, modern front-end, CMS, AI, search, multi-site buyer portal, and personalized pricing engine for distributors and manufacturers.
• Virto Commerce Development and Implementation Implementation service for Virto Commerce's enterprise-grade headless commerce platform featuring PaaS architecture, unlimited storefronts, and fast time-to-value B2B deployments.
• Znode Development and Implementation Implementation service for Znode's all-in-one B2B ecommerce platform with native CMS, PIM, digital asset management, order management, and single-system architecture for manufacturers and distributors.
• BigCommerce Development and Implementation Implementation service for BigCommerce's B2B and B2C ecommerce platform, enabling multiple storefronts, regions, and channels from a single backend with open-source buyer portal customization.
• Akeneo PIM Implementation and Management Gold Partner implementation and ongoing management of Akeneo's PIM platform, centralizing, enriching, and syndicating product information across ecommerce channels and downstream consumers.
• Free Ecommerce Assessment Complimentary entry-point service that audits a prospect's technical stack, UX, and SEO/analytics and produces recommendations for B2B ecommerce strategy, technology, and innovation.

Quantifiable outcome

• 148% increase in website transactions
• +8 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability7 records

Feature4 records

Partnerships

14 partnerships are on record, tiered flagship and core.

• OptimizelyflagshipTechnology or IntegrationXngage is an Optimizely Gold Partner and one of its first core partners. Xngage is the largest Optimizely agency partner by both number of expert certified developers and number of successful implementations (60+). They offer full-service implementation, custom solutions, high-volume demand handling, high-quality UX, and high-propensity customization for Optimizely Configured Commerce.
• AkeneoflagshipTechnology or IntegrationXngage is an Akeneo Gold Partner, certified to implement and manage Akeneo's PIM platform. They offer PIM implementation services including data domain exploration, data model establishment, data migration, system integration, and ongoing management.
• OroCommercecoreTechnology or IntegrationXngage provides OroCommerce development and implementation services. OroCommerce is built to handle B2B, B2C, and B2B2X with modern front-end, CMS, AI, search, and built-in CRM capabilities.
• Virto CommercecoreTechnology or IntegrationXngage provides Virto Commerce development and implementation services. Virto Commerce offers enterprise-grade B2B ecommerce with atomic architecture for fast implementations and low total cost of ownership.
• ZnodecoreTechnology or IntegrationXngage provides Znode development and implementation services. Znode offers an all-in-one B2B ecommerce approach with single-system architecture including CMS, PIM, and on-site search.
• BigCommercecoreTechnology or IntegrationXngage provides BigCommerce implementation services for B2B manufacturers, distributors, and wholesalers. BigCommerce offers flexibility, scalability, and multi-storefront management from one platform.
• QuablecoreTechnology or IntegrationXngage partners with Quable as a PIM solution provider. Quable offers an all-in-one PIM platform designed for multi-market businesses with pre-integrated ecommerce connections.
• ViamedicicoreTechnology or IntegrationXngage partners with Viamedici as a PIM and MDM solution provider. Viamedici offers Multi-Domain MDM, PIM 360, DAM, and Guided Selling/CPQ software for global companies.
• HawkSearchcoreTechnology or IntegrationXngage developed a connector (XConnect) for HawkSearch allowing product catalog indexing from Optimizely Configured Commerce directly into HawkSearch for B2B-compliant search results.
• CoveocoreTechnology or IntegrationXngage implements Coveo Relevance Cloud for AI-powered search, recommendations, and personalization across digital channels.
• TradeCentriccoreTechnology or IntegrationXngage implements TradeCentric punchout solutions that integrate directly into customers' procurement systems, allowing compliance with purchasing regulations while maintaining visibility into real-time specials and inventory.
• Greenwing TechnologycoreTechnology or IntegrationXngage partners with Greenwing Technology for punchout catalog implementation and eProcurement system connections.
• NAED (National Association of Electrical Distributors)coreGTM or Marketing PartnerXngage is an NAED Corporate Partner, maintaining a strong relationship with the organization and many of its member companies. They attend and sponsor NAED events.
• AD (Associated Distributors)coreGTM or Marketing PartnerXngage has a proven track record of success with AD member organizations, having helped distributors grow ecommerce and transform digital operations for more than a decade.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TA Digital: Global digital commerce services firm offering ecommerce strategy, platform implementation, PIM, and customer experience design. Comparable in delivery model and platform-agnostic approach.
• Clarity Ventures: Texas-based B2B ecommerce implementation agency focused on manufacturers, distributors, and wholesalers. Directly comparable in customer base, platform partnerships (Optimizely, BigCommerce), and custom development model.
• Pivotree: Ecommerce technology and services firm providing implementation, managed services, and platform hosting. Overlaps with Xngage's platform partnerships and ongoing managed services offerings.
• Absolunet: Canadian B2B and B2C ecommerce agency specializing in platform implementations, PIM, and digital transformation for manufacturers and distributors. Most direct comparable to Xngage in North American focus and vertical depth.
• OneMagnify: Michigan-based digital commerce and marketing agency serving enterprise B2B clients with ecommerce, analytics, and CRM services. Overlapping mid-market agency positioning and similar industry verticals.
• Avionos: Chicago-based digital commerce consultancy delivering B2B and B2C ecommerce strategy, implementation, and MarTech services. Comparable in service scope and enterprise client base.
• Optasy: Canadian B2B ecommerce implementation agency with custom development and platform integration services. Directly comparable in agency model, B2B focus, and solution customization.

Broad incumbents

• Americaneagle.com: Large US digital agency with broad ecommerce, web development, and hosting practices. Competes in B2B ecommerce but operates at a larger scale and broader portfolio than Xngage.
• Perficient: Large global IT consultancy with a commerce practice covering Optimizely, BigCommerce, and other platforms. Competes for enterprise B2B ecommerce implementations as part of a much wider technology services portfolio.
• Slalom: Global consulting firm with a commerce and digital experience practice serving enterprise clients. Competes for strategy and transformation engagements but as part of broader consulting portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/xngage
• Xx.com/xngage
• Facebookfacebook.com/xngage

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xngage