Europlas

What Europlas does

Europlas PVCu operates a network of trade-counter branches supplying uPVC windows, doors, fascias, soffits, roofing, drainage, flooring, cladding, sealants and hardware to trade professionals and homeowners across Wales, North West England, and Scotland. Confirmed branches span Blackwood, Buckley, Winsford, Merthyr Tydfil, Abergavenny, Caerphilly, East Kilbride and Livingston, with a further Pontypridd site planned. Core manufactured products are Liniar and VEKA profile-system windows and doors, including Casement, Flush Sash, Tilt & Turn, Sash Horn and Vertical Sliding styles alongside Composite, Bi-Fold, Patio and French doors, with complementary product lines from Kestrel, FloPlast, SupaLite, Soudal, Guardian, Portico Doors, Flexiproof, MultiPanel, Clever Click, Ronjack, Boniplas, Alunet and Restec.

The company is part of the Rooms & Views Group, which manufactures over 1,200 windows and doors per week from UK factories, giving Europlas in-house production capability through its parent. Its technology base combines physical trade counters offering click-and-collect, expert advice and 1-3 working day delivery, with a Shopify-based online store and an integrated Portico Doors Designer tool for custom composite door specification. Liniar products carry a 10-year guarantee and fire-rated certifications (Class 1Y/2Y) on fascias and soffits.

Revenue is generated primarily through one-time product sales at unit prices ranging from £0.15 for consumables to over £10,000 for premium door units, supplemented by a trade-account program offering exclusive pricing, priority service and trade credit. Distribution is direct via branch counters and e-commerce to a horizontally-segmented base of independent builders, fitters, installers and homeowners, with no enterprise or large-contractor customer concentration disclosed and no public funding, M&A or ownership transactions on record.

Name

Europlas

Legal name

Europlas PVCu

Website

https://europlaspvcu.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Europlas PVCu is a UK regional trade-counter distributor and manufacturer of uPVC windows, doors, fascias, roofing, drainage and building plastics, serving trade professionals and homeowners across Wales, North West England and Scotland through eight-plus branches and a Shopify-based online store, operating as part of the Rooms & Views Group.

Ownership category

akta.pro rank

Product category

Building Plastics & Fenestration Manufacturing

NAICS

Home Centers (444110), Metal Window and Door Manufacturing (332321)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Windows (IMADAIAC)

akta.pro secondary industries

Exterior Doors (IMADAIAA), Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI)

Keywords

• UPVC windows
• Composite doors
• Building plastics supply
• Roofline products
• Trade counter building materials

Headquarters

HQ city

Buckley

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: One-time sales of uPVC windows, doors, fascias, soffits, building plastics, tools, and hardware through trade counters and online store.
2. Trade Account Services: Exclusive pricing, priority service, and trade credit facilities for registered trade accounts (subject to approval).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Europlas manufactures and distributes uPVC windows, doors, fascias, soffits, and a wide range of building plastics through a UK branch network of trade counters and an online store. As part of the Rooms & Views Group, the company produces over 1,200 windows and doors per week using Liniar and VEKA profile systems, and supplies complementary products including EPDM roofing, drainage, flooring, cladding, sealants, tools, and outdoor living products to trade professionals and homeowners.

Product overview

Europlas is a trade counter business supplying building plastics and construction materials across Wales, the North West, and Scotland. As part of the Rooms & Views Group, the company manufactures over 1,200 windows and doors weekly from UK factories using Liniar and VEKA profile systems. The product portfolio centres on uPVC windows (Casement, Flush Sash, Tilt & Turn, Sash Horn, Vertical Sliding) and doors (Composite, Bi-Fold, Patio, French), complemented by a comprehensive range of building materials including Liniar and Kestrel fascias and soffits, EPDM rubber roofing, FloPlast drainage systems, Guardian slate/ridge tiles, Dry Verge and Ridge Systems, Clever Click flooring, Guardian acoustic panels, bathroom panels, internal PVC cladding, composite decking and fencing, garden rooms, Soudal sealants and adhesives, and hardware tools. The offering serves both trade professionals and homeowners through branches and an online store.

Differentiator

Problem solved

Functional benefit

Products and services

• Liniar Windows High-performance uPVC windows manufactured using the Liniar profile system. Available in Casement, Flush Sash, Tilt & Turn, Sash Horn, and Vertical Sliding styles. Energy-efficient, secure, and made to measure for trade professionals and homeowners.
• Composite Doors Strong, secure composite doors combining traditional timber aesthetics with modern performance. Available in various styles, colours, and finishes, including solid core TruCore options configured via the Door Designer tool.
• Bi-Fold Doors Modern folding door systems that create seamless transitions between indoor and outdoor spaces, flooding rooms with natural light.
• Patio Doors Space-saving sliding patio doors offering wide views of gardens with smooth operation and modern styling.
• French Doors Elegant double doors opening to gardens, providing classic style with modern thermal efficiency and security features.
• Liniar Fascias & Soffits Low-maintenance uPVC fascias and soffits designed and manufactured at the same UK extrusion facility as Liniar windows. Feature 20mm thickness for strength, matching foiled finishes, and Class 1Y/2Y fire ratings, backed by a 10-year guarantee.
• Kestrel Roofline Systems Roofline systems including fascias and soffits from Kestrel, complementing the Liniar range for complete roofline solutions.
• EPDM Rubber Roofing Complete EPDM rubber roofing systems for flat roofs, supplied as part of the roofing product range, including fleece backed and one-piece membranes plus Integra Trim accessories.
• Dry Verge & Ridge Systems Dry verge systems enabling quick finishing of tiled roofs without mortar, including Continuous Dry Verge, Uni-Verge, and Linear systems with various accessories.
• FloPlast Drainage Rainwater and soil waste systems from FloPlast including gutters, pipes, fittings, and underground drainage solutions.
• Guardian Slate & Ridge Tiles Lightweight roofing slate and ridge tile alternatives from Guardian, offering a durable and attractive roofing finish.
• Clever Click Flooring Click-fit flooring system available in wood and stone effects including Huntington Wood, Hartford Wood, Frisco Stone, and Denver Oak styles.
• Guardian Acoustic Panels Decorative wall panels with acoustic properties, available in Ebony, Light Grey, Maple, Oak, and Walnut finishes in 600mm x 2.4m dimensions.
• Bathroom Panels Waterproof wall panels including Multipanel Classic Hydro-Lock and Neptune collections for bathrooms and wet areas, available in tile, marble, and concrete effects.
• Internal PVC Cladding PVC wall and ceiling panels including Neptune Sparkle, Grey Concrete, Marble, and Proplas Decors ranges in various finishes.
• Composite Decking & Fencing Durable composite fencing and decking solutions including sculptured rail capping, posts, balustrade systems, and deck boards.
• Garden Rooms Outdoor garden room structures supplied through the Ronjack brand for extending living spaces.
• Soudal Sealants & Adhesives Professional sealants, adhesives, and cleaning products from Soudal including Fix ALL Turbo, Silirub 2, LMN, and glass/frame cleaners.
• Hardware & Tools Trade tools and hardware including Stanley FatMax spirit levels, DeWalt multi-tool blades, glazing tapes, lead dressers, gloves, and measuring tools.
• External Cladding External wall cladding systems including Durasid and Kavex with various trims and finishes for weatherproof exterior walls.

Quantifiable outcome

• 10-year guarantee on Liniar products including fascias and soffits
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• LiniarcoreTechnology or IntegrationEuroplas supplies Liniar uPVC profile systems for windows, doors, fascias, and soffits. Liniar products are exclusively available through Liniar suppliers or trade outlets. Products feature foiled woodgrain finishes factory fitted in-house, with 10-year guarantee.
• FloPlastcoreTechnology or IntegrationFloPlast is a trusted brand supplying rainwater systems, soil and waste systems, and underground drainage products distributed through Europlas branches.
• KestrelcoreTechnology or IntegrationKestrel supplies roofline products (fascias and soffits) alongside Liniar products at Europlas branches.
• SupaLitecoreTechnology or IntegrationSupaLite is a trusted brand in the Europlas portfolio for roofing and related building products.
• SoudalcoreTechnology or IntegrationSoudal (UK) Ltd supplies sealants, adhesives, and cleaning products including Fix ALL, Silirub, and window/door care kits.
• GuardiancoreTechnology or IntegrationGuardian supplies roofing products including ridge tiles and slate options for flat roofing systems.
• Portico DoorscoreTechnology or IntegrationPortico Doors supplies composite doors and solid core (TruCore) doors, with a Door Designer tool integrated into Europlas website.
• FlexiproofcoreTechnology or IntegrationFlexiproof supplies EPDM rubber roofing products including fleece backed and one-piece EPDM membranes, along with Integra Trim accessories.
• VEKAcoreTechnology or IntegrationEuroplas manufactures windows using VEKA profile system, one of the most trusted names in the industry alongside Liniar.
• Rooms & Views GroupflagshipStrategic or Co-development PartnerEuroplas is part of the Rooms & Views Group, which manufactures over 1,200 windows and doors every week from UK factories. This parent relationship provides in-house manufacturing capability and product expertise.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Selco Builders Warehouse: UK trade-only builders' merchant with branches selling building materials, timber, and landscaping products. Comparable trade-only customer model and physical branch network approach.
• Wickes: UK home improvement retailer serving both trade and DIY customers with kitchens, bathrooms, building materials, and outdoor products. Comparable multi-channel (store + online) trade and homeowner customer model.
• Travis Perkins: Largest UK builders' merchant group serving trade professionals with building materials, windows, doors, and landscaping products. Broad incumbent offering overlapping SKUs at national scale with trade account programs.
• Keyline Builders Merchants: UK specialist builders' merchant (part of Travis Perkins group) focused on civils, infrastructure, and general building materials. Overlapping trade customer base and product categories in roofing, drainage, and building plastics.
• Jewson: National UK builders' merchant selling building materials, roofing, drainage, and timber to trade customers. Comparable trade-focused distribution model and broad product range similar to Europlas's fascia/roofline/drainage categories.
• Buildbase: UK builders' merchant chain supplying building materials, kitchens, bathrooms, and landscaping to trade customers. Comparable trade-counter distribution and multi-category product range.
• Howden Joinery: UK trade-only supplier of kitchens, joinery products, and building materials to tradespeople. Comparable trade-counter distribution strategy and B2B recurring revenue model.

Direct peers

• Eurocell: UK manufacturer and trade counter retailer of uPVC windows, doors, fascias, soffits, and roofline products. Direct competitor with a similar trade-counter distribution model and overlapping product portfolio across England and Wales.

Regional players

• Ridgeons: East of England regional builders' merchant with branches selling building materials, timber, kitchens, and landscaping. Comparable regional trade-counter business model serving trade professionals in defined UK geography.
• Bradfords Building Supplies: South West UK regional builders' merchant selling building materials, roofing, landscaping, and timber to trade and DIY customers. Comparable regional trade counter model, with geographic overlap limited to certain UK regions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EuroplasPVCu
• Facebookfacebook.com/europlaspvcu
• Instagraminstagram.com/europlaspvcu
• TikToktiktok.com/@europlaspvcu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Europlas