What eMinds does

eMinds srl is a privately held Italian software company founded in 2000 and headquartered in Bisceglie (Puglia), specializing in vertical software solutions for the travel industry under Italy's PMI Innovativa (innovative SME) classification. The company serves tour operators, destination management companies (DMCs), travel agencies, and travel management companies (TMCs), operating across Italy, France, the Netherlands, and the UK. eMinds' product portfolio is organized into two distinct lines: leisure products for tour operators built around the flagship TMT (Tailor Made Tour) itinerary builder, supplemented by the simplified STMT variant and the ETE emotional quoting tool; and business travel products led by the SBT (Self Booking Tool), enhanced by the EBI (Extraordinary Business Interaction) NLP-powered conversational booking module launched in 2023.

The platform is built on a Java, PHP, and Spring Boot stack running on AWS infrastructure with MongoDB and Docker, using RabbitMQ for messaging. eMinds maintains over 90 certified travel supplier integrations through Sabre and Travelport GDS networks, including hotel aggregators (Hotelbeds, Booking.com, Expedia EAN, HRS), rail (Trenitalia, NTV Italo), car rental (Hertz, AutoEurope), low-cost carrier aggregation (Travelfusion), NDC (Lufthansa Group), and activity providers (Viator). The architecture supports multi-user enterprise deployments with CRM, ERP, and CMS integrations (Navision, Zucchetti), and incorporates applied AI/NLP/ML capabilities for conversational booking, search optimization, and immersive VR travel previews.

eMinds operates a B2B enterprise software licensing model with recurring subscription revenue complemented by custom development and consulting services. Pricing is quote-based with no public disclosure, requiring demo requests and direct sales engagement. The company employs a consultative field-sales motion for large enterprise accounts, supplemented by industry events (WTM, IPW, BIT Milano), content marketing via the eMinds Journal blog, and a Tech Partner Program for ecosystem recruitment. The company expanded internationally from Italy into France (2015), the Netherlands (2016), and the UK (2017), and completed a full corporate rebranding to eMinds in 2023.

Name

eMinds

Legal name

eMinds srl

Website

https://eminds.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

eMinds srl is an Italian B2B SaaS company providing specialized travel software—including itinerary builders, self-booking tools, and NLP-powered conversational booking modules—to tour operators, DMCs, travel agencies, and TMCs across Europe.

Ownership category

akta.pro rank

Product category

Travel Software

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO), Corporate Travel & Expense (T&E) Management Platforms (THAKANAA)

Keywords

• Travel software platforms
• Itinerary builder software
• Tour operator solutions
• Corporate travel management
• Self booking tools

Headquarters

HQ city

Bisceglie

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise Software Licensing & Subscription: eMinds licenses its travel software platforms (TMT, STMT, ETE, SBT, EBI) to tour operators, DMCs, agencies, and TMCs. As a 'PMI Innovativa' (Italian innovative SME), the company operates on a software-as-a-service model with recurring licensing fees, evidenced by the absence of listed pricing and focus on demos and custom engagements.
2. Custom Development & Consulting: The company offers tailored software development and infrastructure evolution consulting, adapting and customizing software to client requirements. This professional services component supports the core licensing revenue.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

eMinds develops and licenses B2B travel software platforms for tour operators, DMCs, travel agencies, and Travel Management Companies. Its portfolio includes the TMT itinerary builder with 80+ supplier integrations, the SBT self-booking tool for corporate travel, and AI/NLP-powered modules (ETE, EBI) for emotional proposal generation and conversational booking.

Product overview

eMinds is a travel technology software company offering two distinct product lines for the travel industry: (1) Leisure products for Tour Operators — centered on the TMT (Tailor Made Tour) itinerary builder platform, supplemented by the STMT simplified version, and the ETE emotional quoting tool for enhanced proposal engagement; (2) Business Travel products — the SBT (Self Booking Tool) platform for corporate travel management, enhanced by the EBI (Extraordinary Business Interaction) NLP-powered conversational booking module. The portfolio operates as a suite of specialized solutions targeting different travel segments rather than a single modular platform.

Differentiator

Problem solved

Functional benefit

Products and services

• TMT - Tailor Made Tour Flagship itinerary builder software for long-haul tour operators enabling rapid construction of customized tour packages with unlimited XML connections to 80+ suppliers, CRM/ERP/CMS integration, cross-selling functionality, and built-in emotional proposal generation.
• STMT - Simple Tailor Made Tour Streamlined version of the itinerary builder offering pre-defined travel scenarios, an intuitive interface, and simplified configuration for tour operators and travel agencies handling less complex booking requests.
• ETE - Emotional Travel Estimate Tour engagement add-on that converts travel quotes into navigable, emotionally-driven storytelling presentations with images and descriptions for each itinerary stop, aimed at improving conversion from quote to confirmed booking.
• SBT - Self Booking Tool Self-service corporate travel booking platform for Travel Management Companies that enables single-process booking across flights, trains, hotels, cars, and transfers, with travel policy enforcement, price comparison, and expense reporting.
• EBI - Extraordinary Business Interaction NLP-powered conversational interface module integrated with SBT that enables text-based travel booking requests using natural language processing, facilitating faster booking and service request handling within the corporate travel workflow.

Quantifiable outcome

• 400,000 passengers/year customize long-haul trips via eMinds platforms
• +4 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability7 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• SabrecoreTechnology or IntegrationCertified Sabre network developer with national leadership certification in Italy for Sabre development. eMinds integrates Sabre GDS content including hotel programs, flight bookings, and car rental into its travel software platforms. The partnership enables connectivity to Sabre's global travel inventory for tour operators and TMCs using eMinds solutions.
• TravelportcoreTechnology or IntegrationCertified Travelport developer and one of the best developers in the Travelport network. eMinds leverages Travelport Galileo and Universal API (GUAPI) integrations for flight, hotel, and car content aggregation. The partnership provides access to Travelport's global distribution network spanning travel agents and operators worldwide.
• 90+ Travel Service ProviderscoreTechnology or IntegrationeMinds maintains over 90 technology partnerships with travel suppliers including Hotelbeds, Amadeus, Lufthansa Group (NDC), Trenitalia, Italo, Flixbus, major ferry operators (Grimaldi, GNV, Moby), cruise lines (Carnival), car rental (Hertz, Alamo, AutoEurope), activity providers (Viator, Jonview), and GDS hotel programs. These integrations enable the multi-supplier booking capabilities of TMT and SBT platforms.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Others

• Sabre:

Broad incumbents

• Travelport: Global GDS with a developer network similar to Sabre's, serving travel agencies, tour operators, and TMCs with booking APIs and middleware. Direct comparable because eMinds is a certified developer within the Travelport network and is exposed to its evolution as both a partner and a competitive platform.
• Amadeus: Global GDS and travel technology company powering travel agencies, airlines, hotels, and tour operators. Comparable because Amadeus provides itinerary, booking, and content aggregation tools that overlap with eMinds' TMT and SBT products, and is an integration partner for eMinds.

Direct peers

• Traveltek: UK-based travel technology provider focused on tour operators and OTAs with booking platforms, cruise, and dynamic packaging APIs. Comparable because Traveltek directly competes with eMinds' TMT itinerary builder in the tour operator segment with similar multi-supplier content aggregation.
• Dolphin Dynamics: Travel management software provider for TMCs and corporate travel agencies, with booking, reporting, and policy compliance functionality. Comparable because it directly competes with eMinds' SBT/EBI platform in the business travel and TMC segment.
• Tramada: TMC software platform offering online booking, itinerary management, and corporate travel policy tools. Comparable because Tramada serves the same TMC and corporate travel customer base as eMinds' SBT and offers a functionally similar booking experience.
• Lemax: Travel agency and tour operator software platform providing booking, quotation, itinerary building, and back-office tools. Closely comparable to eMinds' TMT/STMT as it serves tour operators with multi-supplier package creation and management workflows.
• Atriis: Tour operator technology platform offering booking engines, content aggregation, and B2B/B2C booking workflows. Comparable because it directly competes with eMinds in the tour operator segment with similar GDS connectivity and white-label booking capabilities.
• Serko: Corporate travel and expense management platform with a SaaS booking tool and expense automation business (Zeno). Comparable because Serko competes with eMinds' SBT in the corporate travel booking space and serves TMCs globally.

Emerging players

• TravelPerk: Modern business travel booking and expense management platform with direct customer and TMC distribution. Comparable to eMinds' SBT as a newer, AI-enabled self-booking tool for corporate travel, though TravelPerk is more B2C-direct and serves larger enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@eMindssrl
• Facebookfacebook.com/emindssrl
• LinkedInlinkedin.com/company/eminds-srl
• Instagraminstagram.com/emindssrl

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eMinds