Starfish Ad Age

Name

Starfish Ad Age

Legal name

Starfish Ad Age LLC

Website

https://starfishadage.agency

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Longview

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Monthly Retainer Engagements: Primary revenue model. Most clients on 12-month retainer engagements with monthly fees ranging from $1,500 (foundational local SEO) to $8,000 (full-stack GEO plus paid media). Bossier City engagements run $1,500–$5,000/month. Retainers include ongoing execution, weekly cadence deliverables, and monthly reporting.
2. Project-Based Engagements: Discovery/audit engagements billed as paid two-week engagements. Audit document delivered regardless of outcome. Subsequent plan and execution billed per Statement of Work. Change orders billed at specified rates.
3. Third-Party Platform Pass-Throughs: Ad spend, software subscriptions, and stock media billed separately and passed through at cost, per Terms of Service. Not a margin revenue stream but a billing mechanism for client-direct costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Starfish Ad Age is an AI marketing agency that builds marketing systems for small and mid-sized owner-operator businesses ($1M–$20M revenue) across East Texas and Shreveport-Bossier. It delivers six core services — Generative Engine Optimization (GEO), SEO & SEM, Social Media Marketing, Web Development, Branding, and the StarLeads CRM — through 12-month monthly retainer engagements, anchored by an in-person local presence across five cities.

Product overview

Starfish Ad Age is an AI marketing agency offering six core services organized around Generative Engine Optimization (GEO) as the flagship capability. The service portfolio consists of Generative Engine Optimization (using Lingua AI branding), SEO & SEM, Social Media Marketing, Web Development, Branding, and StarLeads CRM—a proprietary CRM platform built on GoHighLevel with Twilio SMS integration. These six services function as modular, interlocking systems rather than isolated deliverables; GEO optimizes content for AI citation, SEO/SEM drives traditional search rankings and paid acquisition, Social Media Marketing builds audience and engagement, Web Development provides the conversion-optimized substrate with schema markup, Branding establishes identity credibility, and StarLeads CRM closes the loop by tracking leads from every source through to revenue. The agency also operates proprietary methodologies including the Starfish GEO Framework, Search Stack, Signal Loop, Substrate, Local Pack Playbook (7-step), Conversion Formula (6-step), and Author Authority Method that underpin delivery across all service lines.

Differentiator

Problem solved

Functional benefit

Brands

• StarLeads CRM: One dashboard for the whole funnel. Leads in, revenue out. CRM and lead automation infrastructure.
• Starfish GEO Framework
• Starfish Search Stack
• Starfish Signal Loop
• Starfish Substrate
• Starfish Identity System
• Starfish Funnel OS
• Starfish Local Pack Playbook
• Starfish Conversion Formula
• Starfish Author Authority Method

Products and services

• Generative Engine Optimization (GEO) Flagship service that positions client businesses in AI-generated answers on ChatGPT, Claude, Perplexity, and Google AI Overviews via content structure, schema markup, llms.txt deployment, and citation authority building. Uses Lingua AI as the branded component.
• SEO & SEM Organic search engine optimization and paid search management on Google Ads. Includes keyword ranking, local pack optimization, competitive gap analysis, paid media calibration, negative keyword maintenance, landing page build, and bid strategy tuning. Delivered with a GEO-first approach.
• Social Media Marketing Platform strategy and content management across Instagram, Facebook, LinkedIn, and TikTok. Includes Meta Ads Manager campaign management, content cadence, community management, Reels and Stories ads, and the Starfish Signal Loop methodology to align paid and organic.
• Web Development Conversion-focused website development engineered for AI citation and revenue. Prioritizes page speed, mobile performance, local schema markup, and clear conversion paths. Implements LocalBusiness, FAQPage, Service, and Person schema, with sites deployed on Vercel or Netlify.
• Branding Identity systems for businesses competing credibly against larger regional and national brands. Uses the Starfish Identity System methodology: Audit, Archetype, Build, Verify, Defend — including the Defend phase for crisis protocol and response templates.
• StarLeads CRM Proprietary CRM platform built on GoHighLevel with Twilio SMS integration. One dashboard for the entire marketing funnel with lead tracking, automated email and SMS follow-up sequences, missed-call text-back within 60 seconds, review request workflows, and revenue reporting by source, campaign, and month. Also referred to as the Funnel OS.

Quantifiable outcome

• 472% increase in lead conversions (5-year dental partnership)
• +10 more outcomes

Named customers1 record

Segments11 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability8 records

Feature8 records

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Scorpion: Technology-enabled marketing and customer experience provider serving local and SMB businesses. Comparable SMB vertical with overlapping AI-driven marketing technology investments.
• WebFX: Large incumbent digital marketing agency offering SEO, PPC, social, web design, and CRO. Comparable service portfolio to Starfish but at much larger scale and national reach; represents the kind of competitor Starfish could face if expanding beyond Texas/Louisiana.
• Thrive Internet Marketing Agency: Full-service digital agency offering SEO, PPC, social media, web design, and reputation management for SMBs. Comparable end-to-end service model with similar SMB customer profile.

Direct peers

• SmartSites: Full-service digital marketing agency offering SEO, PPC, social media, and web design for small and mid-sized businesses. Direct comparable on service mix and SMB target customer, though SmartSites operates nationally rather than regionally.
• Ignite Visibility: Performance digital marketing agency specializing in SEO, paid media, social media, email, and CRO. Comparable multi-channel service offering with proprietary methodology positioning similar to Starfish's framework stack.
• KlientBoost: Performance marketing agency focused on PPC, paid social, and conversion rate optimization with a strong methodology-driven brand. Comparable emphasis on proprietary processes and revenue-accountability positioning.
• Directive: B2B and SaaS-focused performance marketing agency offering SEO, PPC, and content. Comparable methodology-led positioning though skewing toward larger B2B clients rather than local SMBs.
• Main Street ROI: Digital marketing agency specifically focused on small and mid-sized local businesses, offering SEO, PPC, and web design. Closely comparable on customer profile ($1M-$20M owner-operators) and local-market positioning.
• LYFE Marketing: Social media and digital marketing agency focused on small businesses. Comparable SMB target segment and emphasis on social media management plus paid social execution.

Others

• GoHighLevel: All-in-one marketing and CRM platform that Starfish's StarLeads CRM is built upon. Strategic partner/enabler rather than competitor, but represents both an asset (CRM functionality) and a dependency (platform lock-in).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/starfishadage
• Facebookfacebook.com/STARFISHadage
• LinkedInlinkedin.com/company/starfish-ad-age-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starfish Ad Age