Al Nasher
- Company typePrivate
- Founded1990
- HeadquartersAmman, Jordan
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Al Nasher does
Al Nasher is a full-service advertising, public relations, and marketing agency founded in 1990, headquartered in Al Bireh/Ramallah (Palestine) with regional offices in Amman (Jordan) and Dubai (UAE). The company operates across six core service lines: marketing and communications (advertising strategy, brand design for print and web), media services (press relations and journalistic content), technical services (multimedia, audio-visual systems, exhibition design), event management (full logistics and visual identity), research and training, and outdoor billboard advertising across nine major Palestinian cities. Through its subsidiary Dar Al Nasher, the firm also publishes Arabic and English literary works including titles by Mahmoud Darwish and translations of Palestinian cultural heritage. Headcount is reported at 51–100 employees.
The agency serves a diversified client base spanning enterprise, government, and international development segments. Marquee enterprise clients include Samsung Electronics (for whom Al Nasher organizes product launches and Innovation Lab events), Bank of Jordan, Tamkeen Insurance (three-year contract renewal), and Al Mashreq Insurance. Government and institutional clients include the Palestinian Monetary Authority, the Palestinian Investment Promotion Agency (PIPA), and Wafa News Agency. International development partners include USAID, UNDP, GTZ, DAI, ARD, and PalTrade. Notable project credentials include the design of the Palestine Pavilion at Expo 2020 Dubai (Bronze Award for Best Interior Design, 2022), the Mahmoud Darwish Museum, and the ExpoTech Palestine ICT Exhibition.
Al Nasher's business model is professional services-led, generating revenue through quote-based, project-based engagements with both corporate and institutional clients, supplemented by advertising revenue from its owned billboard network and one-time publishing license revenue from Dar Al Nasher. Distribution is direct enterprise sales through its three offices, targeting clients who need integrated marketing communications support in a region with limited professional communications infrastructure and where operating in conflict-affected areas is a recurring requirement. The agency has no disclosed funding rounds, no parent company, and is independently owned under the leadership of CEO Saad Abdel-Hadi.
Al Nasher firmographics
Firmographics- Name
- Al Nasher
- Legal name
- Al Nasher
- Website
- https://enasher.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Al Nasher industry classification
Industry- Product category
- Advertising and Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Athlete Brand Management & Public Relations (Image, Media, Crisis) (MPAKAMAD)
Keywords
Where Al Nasher is headquartered
LocationHeadquarters
- HQ city
- Amman
- HQ country
- Jordan
- HQ region
- Middle East
Offices2 records
Markets served
Al Nasher business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Marketing and Communications Services: Comprehensive marketing and communications services including advertising strategy, brand design for print and web, marketing consultation, and public relations for corporate and institutional clients.
- Media Services: Media production and media services for clients across various sectors.
- Technical Services: Technical services including multimedia production, audio-visual systems, exhibition design, and digital solutions.
- Event Management: Organization and logistics management of corporate events, product launches, and institutional ceremonies.
- Billboard Advertising: Outdoor billboard advertising services across Palestinian cities including Bethlehem, Hebron, Jenin, Jericho, Nablus, Qalqilyah, Ramallah, Salfeet, and Tulkarem.
- Publishing (Dar Al Nasher): Book publishing under the Dar Al Nasher imprint, including works by Mahmoud Darwish, Zakaria Mohamed, Khaled Jabran, and translations of international works.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Al Nasher product offering
Product offeringCore offering
Al Nasher is a full-service advertising, public relations, and marketing agency delivering integrated marketing communications, media relations, brand design, technical/AV services, event management, research and training, and outdoor billboard advertising to corporate, government, NGO, and cultural clients across Palestine, Jordan, and Dubai. The agency also operates Dar Al Nasher, a publishing imprint producing Arabic and English literary and cultural books.
Product overview
Al Nasher is a full-service advertising, public relations, and marketing agency founded in 1990, operating with offices in Ramallah, Amman, and Dubai. The company's offerings span six core service areas: Marketing & Communications (advertising campaigns and brand design), Media Services (press and media relations), Technical Services (technology-enabled event support), Event Management (full event execution and logistics), Research & Training, and Billboards (outdoor advertising across Palestinian cities). A subsidiary publishing arm, Dar Al Nasher, publishes books in Arabic and English. The portfolio is organized as a services-led agency model rather than a software product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing & Communications Strategic marketing and communications services including advertising campaigns, brand design for print and web, and digital marketing solutions for corporate, government, and institutional clients.
- Media Services Media relations, press coverage coordination, and journalistic content production for clients across various sectors.
- Technical Services Technical and technological services supporting events, exhibitions, and digital projects, including multimedia production and audio-visual system implementation.
- Event Management Full event planning and execution including logistics coordination, visual identity design, photography, and media engagement for corporate and institutional events, product launches, and government ceremonies.
- Research & Training Research studies and professional training services in advertising, public relations, presentation skills, and communication practices for clients and professionals.
- Billboards Outdoor advertising through a billboard network spanning major cities across Palestine including Ramallah, Bethlehem, Hebron, Jenin, Jericho, Nablus, Qalqilyah, Salfeet, and Tulkarem.
- Dar Al Nasher Publishing Book publishing imprint publishing works in Arabic and English, including literary works by Mahmoud Darwish, Zakaria Mohamed, Khaled Jabran, and translations of international works on Palestinian cultural heritage.
Quantifiable outcome
- Bronze Award for Best Interior Design at Expo 2020 Dubai for the Palestinian Pavilion
- +1 more outcomes
Companies that use Al Nasher
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Al Nasher technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Al Nasher partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- Kheetan Gaza ProjectminorAl Nasher oversaw the complete execution of the Kheetan Gaza project ceremony, which aimed to enhance economic integration for women and youth through interventions in fashion and renewable energy sectors.
- Jerusalem Foundation for Technology (JHF)minorAl Nasher oversaw the complete execution of the First Digital Tourism Hackathon in Palestine, organized by JHF and the Palestinian Technology Park with participation from over 100 technology tourism activists.
- Tamkeen InsurancecoreTamkeen Insurance renewed its advertising and media consulting contract with Al Nasher for the third consecutive year (2020), covering brand management, digital and traditional marketing communications, and visibility enhancement across the West Bank and Gaza.
- USAIDcoreAl Nasher has worked with USAID on public relations and community outreach projects as part of international development initiatives in Palestine. The partnership involves implementing participatory programs that allow civil society organizations to direct community development.
- UNDPcoreAl Nasher has cooperated with UNDP on various projects including organizing events such as the Digital Palestine launch, Courts Complex inauguration in Hebron (sponsored by UNDP and the Canadian Representative Office), and Kheetan Gaza project.
- GTZ (German Agency for Technical Cooperation)minorAl Nasher has worked with GTZ on sector development projects including stone and marble sector and wood and furniture sector initiatives.
- PalTrade (Palestine Trade Center)minorAl Nasher has partnered with PalTrade on trade promotion activities and marketing communications for the Palestinian trade sector.
- Palestinian Investment Promotion Agency (PIPA)minorAl Nasher implemented highly successful public relations, advertising, and branding projects for PIPA to promote Palestinian investment opportunities.
- DAI (Development Alternatives Inc.)minorAl Nasher worked with DAI on the DAI-PED project as part of international development cooperation in Palestine.
- ARD (Associates in Rural Development)minorAl Nasher participated in the ARD-Rafeed Project implementing public relations and community outreach components.
- Samsung ElectronicscoreAl Nasher has served as the organizing partner for Samsung product launches in Palestine, including Galaxy Z Flip3, Z Fold3, S21 Series, A Series, and Galaxy A57 campaigns targeting university students. The agency has also organized Samsung workshops graduation ceremonies in Jenin and Samsung Innovation Lab inaugurations.
- Bank of JordancoreAl Nasher has maintained an ongoing relationship with Bank of Jordan, executing campaigns including savings account awards, signing events, Birzeit Nights Festival pavilions, and industrial zone branch opening events.
- Palestinian Monetary AuthorityminorAl Nasher provided communications and marketing services for the Palestinian Monetary Authority, including launch events for the iBuraq digital banking initiative.
- Palestinian Agribusiness Partnership Activity (PAPA)minorAl Nasher implemented highly successful public relations, advertising, and community outreach projects for the PAPA project supporting Palestinian agribusiness.
- Wafa News AgencyminorAl Nasher provided logistics and communications support for the opening ceremony of the Wafa News Agency headquarters in Ramallah.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Al Nasher competitors and assessment
Company assessmentBroad incumbents
- FP7 McCann MENA / McCann Worldgroup: Global advertising network with significant MENA presence offering integrated creative, media, and PR services to corporate clients. Comparable as a full-service agency competing for the same brand-building, product-launch, and government-facing briefs Al Nasher serves across the Arab world.
- Ogilvy Middle East: WPP-owned global advertising and PR network with longstanding MENA operations (formerly Memac Ogilvy). Competes with Al Nasher on integrated marketing communications, brand design, and event-led campaigns for enterprise and government clients across the region.
- Leo Burnett MEA: Publicis-owned global creative network with Middle East/Africa operations. Direct comparison to Al Nasher in delivering large-scale brand campaigns, event activations, and award-winning creative work for multinational and regional clients in MENA.
- J. Walter Thompson (JWT) MENA: Global full-service advertising agency with established Middle East operations (now part of VMLY&R/WPP). Competes for regional brand strategy, media planning, and integrated marketing mandates similar to those won by Al Nasher.
- Grey Group Middle East: WPP-owned global advertising network operating in the Middle East. Comparable to Al Nasher in providing full-service advertising, brand strategy, and integrated communications for multinational brands and government entities in MENA.
- BBDO Middle East: Omnicom-owned global creative network with Middle East operations. Competes with Al Nasher for brand-building campaigns, event activations, and creative awards-driven work for enterprise and government clients in the Arab region.
Direct peers
- TBWA\RAAD: Regional MENA advertising agency headquartered in the Middle East, offering integrated creative, digital, and PR services. Closest peer to Al Nasher in scale, regional footprint, and culturally-attuned campaign work for government and corporate clients.
Regional players
- Serviceplan Arabia: European-origin independent agency group with MENA presence offering creative, media, and digital services. Comparable as a full-service integrated agency competing for international and regional enterprise briefs across the Arabic-speaking markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Al Nasher social profiles
Digital presenceAl Nasher compliance and trust
Trust signalCompliance1 record
Al Nasher financial estimates
Financial estimateRevenue estimate
Valuation estimate
Al Nasher leadership team
Management profileNumber of profiles
Profiles1 record
Al Nasher funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Al Nasher M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Al Nasher
What does Al Nasher do?
Al Nasher is a full-service advertising, public relations, and marketing agency delivering integrated marketing communications, media relations, brand design, technical/AV services, event management, research and training, and outdoor billboard advertising to corporate, government, NGO, and cultural clients across Palestine, Jordan, and Dubai. The agency also operates Dar Al Nasher, a publishing imprint producing Arabic and English literary and cultural books.
Is Al Nasher a public or private company?
Al Nasher is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Al Nasher founded?
Al Nasher was founded in 1990. It employs 51 to 100 people.
Where is Al Nasher based?
Al Nasher is headquartered in Amman, Jordan, in the Middle East region.
How does Al Nasher make money?
Six revenue lines are on record. Marketing and Communications Services are the primary driver. The others are media Services, technical Services, event Management, billboard Advertising and publishing (Dar Al Nasher).
Who are Al Nasher's main competitors?
Broad incumbents on record are FP7 McCann MENA / McCann Worldgroup, Ogilvy Middle East, Leo Burnett MEA, J. Walter Thompson (JWT) MENA, Grey Group Middle East and BBDO Middle East. TBWA\RAAD is listed as a direct peer. Serviceplan Arabia is listed as a regional player.
Does Al Nasher have an API?
No public API is recorded for Al Nasher.
What industry is Al Nasher in?
Al Nasher's product category is Advertising and Marketing Services. Its primary akta.pro industry code is MPAKAMAD, Athlete Brand Management & Public Relations (Image, Media, Crisis). Its NAICS code is 54181 and its SIC code is 7311.