Al Nasher

What Al Nasher does

Al Nasher is a full-service advertising, public relations, and marketing agency founded in 1990, headquartered in Al Bireh/Ramallah (Palestine) with regional offices in Amman (Jordan) and Dubai (UAE). The company operates across six core service lines: marketing and communications (advertising strategy, brand design for print and web), media services (press relations and journalistic content), technical services (multimedia, audio-visual systems, exhibition design), event management (full logistics and visual identity), research and training, and outdoor billboard advertising across nine major Palestinian cities. Through its subsidiary Dar Al Nasher, the firm also publishes Arabic and English literary works including titles by Mahmoud Darwish and translations of Palestinian cultural heritage. Headcount is reported at 51–100 employees.

The agency serves a diversified client base spanning enterprise, government, and international development segments. Marquee enterprise clients include Samsung Electronics (for whom Al Nasher organizes product launches and Innovation Lab events), Bank of Jordan, Tamkeen Insurance (three-year contract renewal), and Al Mashreq Insurance. Government and institutional clients include the Palestinian Monetary Authority, the Palestinian Investment Promotion Agency (PIPA), and Wafa News Agency. International development partners include USAID, UNDP, GTZ, DAI, ARD, and PalTrade. Notable project credentials include the design of the Palestine Pavilion at Expo 2020 Dubai (Bronze Award for Best Interior Design, 2022), the Mahmoud Darwish Museum, and the ExpoTech Palestine ICT Exhibition.

Al Nasher's business model is professional services-led, generating revenue through quote-based, project-based engagements with both corporate and institutional clients, supplemented by advertising revenue from its owned billboard network and one-time publishing license revenue from Dar Al Nasher. Distribution is direct enterprise sales through its three offices, targeting clients who need integrated marketing communications support in a region with limited professional communications infrastructure and where operating in conflict-affected areas is a recurring requirement. The agency has no disclosed funding rounds, no parent company, and is independently owned under the leadership of CEO Saad Abdel-Hadi.

Name

Al Nasher

Legal name

Al Nasher

Website

https://enasher.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Athlete Brand Management & Public Relations (Image, Media, Crisis) (MPAKAMAD)

Keywords

• Advertising services
• Public relations
• Marketing communications
• Event management
• Brand design

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Marketing and Communications Services: Comprehensive marketing and communications services including advertising strategy, brand design for print and web, marketing consultation, and public relations for corporate and institutional clients.
2. Media Services: Media production and media services for clients across various sectors.
3. Technical Services: Technical services including multimedia production, audio-visual systems, exhibition design, and digital solutions.
4. Event Management: Organization and logistics management of corporate events, product launches, and institutional ceremonies.
5. Billboard Advertising: Outdoor billboard advertising services across Palestinian cities including Bethlehem, Hebron, Jenin, Jericho, Nablus, Qalqilyah, Ramallah, Salfeet, and Tulkarem.
6. Publishing (Dar Al Nasher): Book publishing under the Dar Al Nasher imprint, including works by Mahmoud Darwish, Zakaria Mohamed, Khaled Jabran, and translations of international works.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Al Nasher is a full-service advertising, public relations, and marketing agency delivering integrated marketing communications, media relations, brand design, technical/AV services, event management, research and training, and outdoor billboard advertising to corporate, government, NGO, and cultural clients across Palestine, Jordan, and Dubai. The agency also operates Dar Al Nasher, a publishing imprint producing Arabic and English literary and cultural books.

Product overview

Al Nasher is a full-service advertising, public relations, and marketing agency founded in 1990, operating with offices in Ramallah, Amman, and Dubai. The company's offerings span six core service areas: Marketing & Communications (advertising campaigns and brand design), Media Services (press and media relations), Technical Services (technology-enabled event support), Event Management (full event execution and logistics), Research & Training, and Billboards (outdoor advertising across Palestinian cities). A subsidiary publishing arm, Dar Al Nasher, publishes books in Arabic and English. The portfolio is organized as a services-led agency model rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing & Communications Strategic marketing and communications services including advertising campaigns, brand design for print and web, and digital marketing solutions for corporate, government, and institutional clients.
• Media Services Media relations, press coverage coordination, and journalistic content production for clients across various sectors.
• Technical Services Technical and technological services supporting events, exhibitions, and digital projects, including multimedia production and audio-visual system implementation.
• Event Management Full event planning and execution including logistics coordination, visual identity design, photography, and media engagement for corporate and institutional events, product launches, and government ceremonies.
• Research & Training Research studies and professional training services in advertising, public relations, presentation skills, and communication practices for clients and professionals.
• Billboards Outdoor advertising through a billboard network spanning major cities across Palestine including Ramallah, Bethlehem, Hebron, Jenin, Jericho, Nablus, Qalqilyah, Salfeet, and Tulkarem.
• Dar Al Nasher Publishing Book publishing imprint publishing works in Arabic and English, including literary works by Mahmoud Darwish, Zakaria Mohamed, Khaled Jabran, and translations of international works on Palestinian cultural heritage.

Quantifiable outcome

• Bronze Award for Best Interior Design at Expo 2020 Dubai for the Palestinian Pavilion
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Kheetan Gaza ProjectminorStrategic or Co-development Partner · 30 June 2022Al Nasher oversaw the complete execution of the Kheetan Gaza project ceremony, which aimed to enhance economic integration for women and youth through interventions in fashion and renewable energy sectors.
• Jerusalem Foundation for Technology (JHF)minorStrategic or Co-development Partner · 8 June 2022Al Nasher oversaw the complete execution of the First Digital Tourism Hackathon in Palestine, organized by JHF and the Palestinian Technology Park with participation from over 100 technology tourism activists.
• Tamkeen InsurancecoreGTM or Marketing Partner · 12 November 2019Tamkeen Insurance renewed its advertising and media consulting contract with Al Nasher for the third consecutive year (2020), covering brand management, digital and traditional marketing communications, and visibility enhancement across the West Bank and Gaza.
• USAIDcoreStrategic or Co-development PartnerAl Nasher has worked with USAID on public relations and community outreach projects as part of international development initiatives in Palestine. The partnership involves implementing participatory programs that allow civil society organizations to direct community development.
• UNDPcoreStrategic or Co-development PartnerAl Nasher has cooperated with UNDP on various projects including organizing events such as the Digital Palestine launch, Courts Complex inauguration in Hebron (sponsored by UNDP and the Canadian Representative Office), and Kheetan Gaza project.
• GTZ (German Agency for Technical Cooperation)minorStrategic or Co-development PartnerAl Nasher has worked with GTZ on sector development projects including stone and marble sector and wood and furniture sector initiatives.
• PalTrade (Palestine Trade Center)minorStrategic or Co-development PartnerAl Nasher has partnered with PalTrade on trade promotion activities and marketing communications for the Palestinian trade sector.
• Palestinian Investment Promotion Agency (PIPA)minorStrategic or Co-development PartnerAl Nasher implemented highly successful public relations, advertising, and branding projects for PIPA to promote Palestinian investment opportunities.
• DAI (Development Alternatives Inc.)minorStrategic or Co-development PartnerAl Nasher worked with DAI on the DAI-PED project as part of international development cooperation in Palestine.
• ARD (Associates in Rural Development)minorStrategic or Co-development PartnerAl Nasher participated in the ARD-Rafeed Project implementing public relations and community outreach components.
• Samsung ElectronicscoreGTM or Marketing PartnerAl Nasher has served as the organizing partner for Samsung product launches in Palestine, including Galaxy Z Flip3, Z Fold3, S21 Series, A Series, and Galaxy A57 campaigns targeting university students. The agency has also organized Samsung workshops graduation ceremonies in Jenin and Samsung Innovation Lab inaugurations.
• Bank of JordancoreGTM or Marketing PartnerAl Nasher has maintained an ongoing relationship with Bank of Jordan, executing campaigns including savings account awards, signing events, Birzeit Nights Festival pavilions, and industrial zone branch opening events.
• Palestinian Monetary AuthorityminorGTM or Marketing PartnerAl Nasher provided communications and marketing services for the Palestinian Monetary Authority, including launch events for the iBuraq digital banking initiative.
• Palestinian Agribusiness Partnership Activity (PAPA)minorStrategic or Co-development PartnerAl Nasher implemented highly successful public relations, advertising, and community outreach projects for the PAPA project supporting Palestinian agribusiness.
• Wafa News AgencyminorGTM or Marketing PartnerAl Nasher provided logistics and communications support for the opening ceremony of the Wafa News Agency headquarters in Ramallah.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FP7 McCann MENA / McCann Worldgroup: Global advertising network with significant MENA presence offering integrated creative, media, and PR services to corporate clients. Comparable as a full-service agency competing for the same brand-building, product-launch, and government-facing briefs Al Nasher serves across the Arab world.
• Ogilvy Middle East: WPP-owned global advertising and PR network with longstanding MENA operations (formerly Memac Ogilvy). Competes with Al Nasher on integrated marketing communications, brand design, and event-led campaigns for enterprise and government clients across the region.
• Leo Burnett MEA: Publicis-owned global creative network with Middle East/Africa operations. Direct comparison to Al Nasher in delivering large-scale brand campaigns, event activations, and award-winning creative work for multinational and regional clients in MENA.
• J. Walter Thompson (JWT) MENA: Global full-service advertising agency with established Middle East operations (now part of VMLY&R/WPP). Competes for regional brand strategy, media planning, and integrated marketing mandates similar to those won by Al Nasher.
• Grey Group Middle East: WPP-owned global advertising network operating in the Middle East. Comparable to Al Nasher in providing full-service advertising, brand strategy, and integrated communications for multinational brands and government entities in MENA.
• BBDO Middle East: Omnicom-owned global creative network with Middle East operations. Competes with Al Nasher for brand-building campaigns, event activations, and creative awards-driven work for enterprise and government clients in the Arab region.

Direct peers

• TBWA\RAAD: Regional MENA advertising agency headquartered in the Middle East, offering integrated creative, digital, and PR services. Closest peer to Al Nasher in scale, regional footprint, and culturally-attuned campaign work for government and corporate clients.

Regional players

• Serviceplan Arabia: European-origin independent agency group with MENA presence offering creative, media, and digital services. Comparable as a full-service integrated agency competing for international and regional enterprise briefs across the Arabic-speaking markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/al_nasher
• YouTubeyoutube.com/channel/UCA_ER3lWAiYhPSFEoYQ20Gw
• Facebookfacebook.com/enasher
• Instagraminstagram.com/enasher_com
• LinkedInlinkedin.com/company/al-nasher

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Nasher