What Staley Payments does

Staley Payments (legal entity: Staley Technologies Payment Solutions, LLC) is a Little Rock, Arkansas-based, female-owned merchant services provider founded in August 2020 by Jessica Casto and Andrew Faulkner. The company delivers payment processing across online, mobile, and in-person channels, alongside a portfolio of merchant-facing software and hardware products distributed under the "Staley Payments" brand. It targets small and mid-sized merchants across all 50 states, organized around vertical specializations including restaurants, specialty retail, high-risk industries (CBD, hemp, cannabis dispensaries, firearms, vape, tobacco, fantasy sports), lawn & garden, and nonprofits.

Name

Staley Payments

Legal name

Staley Technologies Payment Solutions, LLC

Website

https://staleypayments.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Female-owned, Little Rock-based merchant services provider founded in 2020, delivering payment processing, POS hardware (Clover), restaurant OS (Tabit), retail management (NCR Counterpoint), and high-risk merchant solutions to SMBs across all 50 U.S. states.

Ownership category

akta.pro rank

Product category

Payment Processing Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

akta.pro primary industry

EMV Chip, Magstripe & PIN Debit Acceptance (FSAMADAG)

akta.pro secondary industry

Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)

Keywords

• Payment processing services
• Merchant services
• POS hardware solutions
• High-risk merchant processing
• Restaurant POS systems

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Payment Processing Fees: Transaction-based fees for processing credit and debit card payments across in-person, mobile, and e-commerce channels.
2. WAVit Monthly Subscription: Fixed monthly subscription model allowing merchants unlimited processing for a set price, eliminating variable transaction fees.
3. Payroll Services: Recurring payroll processing services with dedicated specialist support, tax filing, direct deposit, and compliance management.
4. POS Hardware Sales: Sale of POS hardware including Clover devices (Mini, Station, Flex, Go) and related peripherals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Staley Payments is a merchant services provider delivering credit and debit card payment processing for online, mobile, and in-person transactions across all 50 U.S. states. The company resells and integrates Clover POS hardware, Tabit restaurant operating system, NCR Counterpoint retail management, CardPointe payment gateway, and its own WAVit cash-discount program that allows merchants to eliminate card processing fees via a fixed monthly subscription.

Product overview

Staley Payments is a female-owned merchant services provider offering a portfolio of payment processing and technology solutions. The core offering includes payment processing for online, mobile, and in-person transactions with 0% card processing fees via the WAVit platform. The product lineup features Clover POS hardware (Mini, Station, Flex, Go), Tabit restaurant operating system with multiple integrated modules, and NCR Counterpoint retail management system. Additional services include payroll processing, high-risk merchant solutions, e-commerce gateway services through CardPointe, and specialty solutions for cannabis dispensaries. The company operates through a network of strategic partners including Staley Technologies, CardConnect, and Auction Frogs.

Differentiator

Problem solved

Functional benefit

Products and services

• Clover POS Hardware Point-of-sale hardware lineup featuring Clover Mini, Station, Flex, and Go devices that enable merchants to securely accept in-person card payments and manage operations. Targeted at SMBs across retail, restaurant, and general merchant verticals needing secure terminal hardware.
• Tabit Restaurant Operating System All-in-one mobile-first restaurant operating system that replaces legacy POS systems. Includes modules such as tableside service (TabitPad), kitchen display (TabitKitchen), delivery management (TabitWheels), online ordering (TabitOrder), reservations (TabitGuest), business intelligence (TabitInsight), owner app (TabitChef), and guest feedback (TabitFeedback). Designed for full-service and quick-service restaurants seeking to eliminate third-party delivery fees and modernize front-of-house operations.
• NCR Counterpoint Retail Management System Specialty retail management system integrating front-end point-of-sale and back-office operations, with vertical-specific features for apparel, gift shops, lawn and garden, sporting goods, and wine and liquor retailers.
• WAVit Cash Discount Program Proprietary payment platform that allows merchants to charge different prices for cash and credit card transactions, paying a fixed monthly price for unlimited processing and effectively eliminating variable card processing fees. Targets merchants seeking predictable monthly payment processing costs.
• Payroll Services Cloud-based payroll processing service including remote payroll entry, direct deposit, tax filing, W-2 and 1099 generation, employee self-service portal, and QuickBooks compatibility, paired with a dedicated payroll specialist for SMB customers.
• High-Risk Merchant Processing Specialized payment processing, payment gateway, fraud protection, and chargeback management services for merchants in regulated high-risk verticals who have difficulty obtaining stable merchant accounts with mainstream processors.
• CardPointe Payment Gateway Integrated payment gateway providing secure transaction processing, tokenization, and 24/7 CardConnect support for merchants' online and in-person payment acceptance.
• Holistic Dispensary Solutions End-to-end dispensary operations bundle including Text to Pay, Cashless ATM, POS systems, cash recyclers, cash management, digital signage, and installation services tailored for cannabis dispensary merchants.
• Spark Factory Online Ordering Mobile online ordering solution that integrates with restaurant websites to enable contactless ordering for restaurants.

Quantifiable outcome

• Nonprofit clients have achieved fundraising goals during COVID-19 using virtual events
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Staley TechnologiescoreStrategic or Co-development Partner · 10 August 2020Strategic partnership with Staley Technologies, owned and operated by Andrew Faulkner, CEO. Creates full coverage solution providing POS systems and kiosks, CCTV and access controls, digital signage, network infrastructure, payment processing, sales, and customer support. Nearly 200 field technicians available across the United States.
• CardConnect (CardPointe)coreTechnology or IntegrationStrategic partnership providing CardPointe payment gateway integration with 24/7 CardConnect support. Offers secure transaction processing, tokenization, and comprehensive merchant support.
• ClovercoreTechnology or IntegrationClover POS hardware partner offering Clover Mini, Station, Station Pro, Flex, and Go devices for merchants requiring mobile POS solutions.
• TabitcoreTechnology or IntegrationRestaurant technology partner providing Tabit restaurant operating system including tableside service, kitchen display, delivery management, online ordering, and guest management modules.
• NCR CounterpointcoreTechnology or IntegrationPOS partner offering NCR Counterpoint specialty retail management system integrating front end and back office operations, with features for apparel, gift, lawn & garden, sporting goods, wine & liquor retail.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• North American Bancard: Independent sales organization (ISO) and payment processor offering merchant services, POS solutions, and cash discount programs to SMBs nationally. Closely comparable to Staley in business model, agent/ISO channel structure, and target merchant segment.
• Helcim: Payment processor offering transparent interchange-plus pricing, POS tools, and e-commerce solutions to small and mid-sized merchants. Comparable to Staley in SMB focus, transparent pricing positioning, and multi-channel payment acceptance.
• Toast Inc. Cloud-based restaurant POS with integrated payment processing, online ordering, and delivery management targeting full-service and quick-service restaurants. Directly comparable to Staley's Tabit-based restaurant offering and payments bundle.
• Block (Square): Integrated payments and POS provider offering card processing, hardware, software, and merchant lending to SMBs. Comparable to Staley across Clover-style hardware, processing fees, and omnichannel SMB merchant services.
• SpotOn: Payments and POS platform combining restaurant and retail software with merchant processing, including cash discount/surcharging programs for SMBs. Highly comparable to Staley's WAVit model and restaurant vertical focus.

Broad incumbents

• Heartland Payment Systems (Global Payments): Large merchant acquirer providing card processing, POS, payroll, and lending to SMBs across the U.S. Comparable parent stack (Clover, payroll) and SMB target, but operates at far greater scale than Staley.
• Stripe: Online payment processing platform with Terminal hardware and growing in-person POS capabilities. Comparable to Staley's e-commerce gateway and mobile payment offerings, though primarily developer-led and software-first.
• Fiserv (Clover): Major merchant acquirer whose Clover platform powers Staley's hardware line. As both a partner and the dominant SMB acquiring franchise, Fiserv sets the ecosystem economics in which Staley competes.

Emerging players

• Lightspeed Commerce: Cloud-based retail and restaurant POS with integrated payments targeting specialty retail and hospitality SMBs. Comparable to Staley's NCR Counterpoint retail and restaurant verticals, though with stronger software DNA.

Regional players

• Cayan (Fiserv): Payment technology provider for in-person, online, and mobile channels serving SMB merchants. Comparable in scope of payment processing integration and SMB focus, now operating under the broader Fiserv merchant services umbrella.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xtwitter.com/staleypayments
• Facebookfacebook.com/Staley-Payments-101086165032033
• LinkedInlinkedin.com/company/staley-payments
• Instagraminstagram.com/staleypayments

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Staley Payments