Urbanbiker
UrbanBiker is a Spanish privately-held ebike manufacturer (founded 2011) based in León that designs, assembles, and sells electric bicycles — urban, mountain, trekking, folding, and children's models — through its own multilingual e-commerce platform, a dealer network, and a B2B renting program.
- Company typePrivate
- Founded2011
- HeadquartersValdelafuente, Spain
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Urbanbiker does
UrbanBiker is a Spanish privately-held manufacturer of electric bicycles, founded in 2011 and headquartered in Valdelafuente (León, Spain). The company designs, assembles, and commercializes its own line of ebikes at an 18,000+ square meter production facility covering production lines, assembly, and storage. Its product portfolio spans five categories — urban (UB100B, UB110B, UB200B), mountain (UB300B, UB310B, UB400B, UB410B), trekking (UB300B FE), folding (Mini), and children's (Berna) — with public retail prices ranging from €1,599 to €2,799.
The technical stack is electromechanical rather than digital: UrbanBiker integrates Bafang central motors (including a 250W variant for children's models), lithium battery systems (e.g., 36V 10Ah / 360Wh), hydraulic disc brakes, and double-suspension frames on several SKUs. No proprietary software, APIs, or AI/ML features are disclosed; the closest digital dependency is the WooCommerce-style multilingual storefront and the MultiSafepay payment integration announced in August 2023.
The business model rests on three revenue streams: (1) direct-to-consumer ebike sales through a multilingual e-commerce platform (Spanish, English, German, Dutch, French, Italian, Portuguese); (2) wholesale through a network of official distributors and dealers (Distribuidores Oficiales) with a public store locator; and (3) a B2B renting program (Renting empresas) for Spanish companies and autónomos. Aftermarket revenue from original spare parts — batteries, motors, controllers, displays, cabling, wheels, transmission, brakes, steering, lighting, and accessories — provides a secondary recurring stream. Customers are segmented across urban commuters, mountain and trekking enthusiasts, families, and corporate fleet buyers.
Urbanbiker firmographics
Firmographics- Name
- Urbanbiker
- Legal name
- UrbanBiker
- Website
- https://urbanbiker.es
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UrbanBiker is a Spanish privately-held ebike manufacturer (founded 2011) based in León that designs, assembles, and sells electric bicycles — urban, mountain, trekking, folding, and children's models — through its own multilingual e-commerce platform, a dealer network, and a B2B renting program.
- Ownership category
- akta.pro rank
Urbanbiker industry classification
Industry- Product category
- Electric Bicycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- Bicycle Retail (New Bikes) (CRAMAHAA), Bike Parts & Components Retail (CRAMAHAB)
Keywords
Where Urbanbiker is headquartered
LocationHeadquarters
- HQ city
- Valdelafuente
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Urbanbiker business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Electric Bicycle Sales: UrbanBiker designs, manufactures, and commercializes electric bicycles. They sell a range of ebike models including urban, mountain, trekking, folding, and children's bikes at various price points (€1,599 to €2,799). This is the primary revenue stream.
- Original Components and Spare Parts: UrbanBiker sells replacement and spare components for their ebikes including batteries, motors, controllers, displays, wiring, wheels, transmission, brakes, steering, lighting, and accessories.
- B2B Bicycle Renting: UrbanBiker offers renting programs specifically designed for companies and self-employed professionals (autónomos), providing fleet management solutions for business mobility needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Urban Ebikes (UB100B, UB110B, UB200B) - €1,699 to €1,999 |
| Unit Pricing | Pay-as-you-go | Mountain Ebikes (UB300B to UB410B) - €1,799 to €2,799 |
| Unit Pricing | Pay-as-you-go | Folding Ebike (Mini) - €1,599 |
| Unit Pricing | Pay-as-you-go | Children's Ebike (Berna) - Price not publicly listed |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Urbanbiker product offering
Product offeringCore offering
UrbanBiker designs, manufactures, and commercializes electric bicycles in five categories — urban, mountain, trekking, folding, and children's — equipped with Bafang central motors, lithium batteries, hydraulic disc brakes, and optional double suspension. The company sells its ebike lineup directly via its own multilingual e-commerce store (€1,599 to €2,799 per unit), through a network of official distributors and dealers, and via a B2B renting service for companies and autónomos. It also sells original spare parts and components for its ebike range.
Product overview
UrbanBiker is a Spanish manufacturer of electric bicycles with an 11-year history, operating from León, Spain. The company designs, manufactures, and commercializes electric bicycles through both distributors and online channels. Their product portfolio spans five main ebike categories: Urban (UB100B, UB110B, UB200B), Mountain (UB300B, UB310B, UB400B, UB410B), Trekking (UB300B FE), Folding (Mini), and Children's (Berna) models. All models feature Bafang motors, with power options ranging from 250W to central motors, and utilize lithium battery technology. The company also offers a complete range of original spare parts including batteries, motors, controllers, displays, cabling, wheels, transmission, brakes, steering components, lighting, accessories, and complements. They provide B2B renting services for businesses and self-employed professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- UB110B | Ebike Urbana | Motor Central Urban electric bike equipped with a Bafang central motor, available in multiple color variants, priced at €1,999. Targeted at city commuters seeking reliable motor-assisted pedaling.
- UB100B | Ebike Urbana Entry-level urban electric bike available in Blue and Red color options, priced at €1,699. Designed for daily city commuting.
- UB200B | Ebike Urbana Doble Suspensión Versatile urban electric bike with double (front and rear) suspension, available in Blue and Red, priced at €1,899. Positioned for urban riders who also traverse rougher surfaces.
- UB410B | Ebike Montaña Doble Suspensión | Motor Central Premium mountain electric bike with double suspension and Bafang central motor, priced at €2,799. Targeted at off-road and trail riders; currently listed as sold out.
- UB310B | Ebike Montaña | Motor Central Mountain electric bike with Bafang central motor, priced at €2,299. Designed for riders tackling varied off-road terrain.
- UB300B | Ebike Montaña Mountain electric bike priced at €1,799. Positioned as the entry point to UrbanBiker's mountain e-bike lineup.
- UB400B | Ebike Montaña Doble Suspensión Mountain electric bike featuring double suspension for trail and rough-terrain use. Targeted at mountain biking enthusiasts seeking comfort and control.
- UB300B FE | Ebike Trekking Equipada Fully equipped trekking/all-terrain electric bike built for multi-surface touring, countryside exploration, and adventure rides.
- Mini | Ebike Plegable Compact folding urban electric bike available in White and Black, priced at €1,599. Designed for city dwellers with limited storage and commuters combining cycling with public transport.
- Berna | Ebike Infantil Children's electric bike with 24-inch wheels, 39cm frame, Bafang 250W motor, 36V 10Ah (360Wh) lithium battery, hydraulic disc brakes, and front suspension. Designed for riders 1.35–1.50m tall, marketed as stable, precise, and safe.
- Original Spare Parts and Components Complete range of UrbanBiker original replacement components, including batteries, motors, controllers, displays, cabling, wheels, transmissions, brakes, steering components, lighting, complements, and accessories, supporting the post-sale maintenance and lifecycle of the company's ebikes.
- B2B Renting Program (Renting empresas) Fleet electric-bicycle renting service targeted at Spanish companies and self-employed professionals (autónomos), providing corporate mobility and employee transportation solutions through dedicated fleet packages.
Companies that use Urbanbiker
Customer profileSegments5 records
Ideal customer profiles4 records
Urbanbiker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Urbanbiker partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MultiSafepaycoreMultiSafepay provides UrbanBiker with payment processing solutions for their international e-commerce operations. The partnership enables UrbanBiker to offer seamless checkout experiences for customers globally, supporting their goal of bringing cycling to daily life for everyone regardless of age or physical condition.
- BafangcoreBafang is the motor supplier for UrbanBiker electric bicycles. UrbanBiker uses Bafang central motors (250W for children's models) in their ebikes, providing reliable electric pedaling assistance across their product range.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Urbanbiker competitors and assessment
Company assessmentDirect peers
- BH Bikes (Beistegui Hermanos): Spanish heritage bicycle and e-bike manufacturer with a multi-category range (urban, mountain, road, e-bikes) and own-brand motors. Closest country and category peer to UrbanBiker — both Spanish OEMs selling across Europe with mid-market positioning.
- Orbea: Spanish bicycle manufacturer with deep e-mountain, e-urban and e-trekking lines. Competes head-to-head with UrbanBiker in the same Iberian and broader European markets, with similar price-tier offerings.
- Cube Bikes: German mass-premium bicycle and e-bike manufacturer with broad e-MTB, e-trekking and e-urban ranges distributed across Europe. Directly comparable product mix, price band and dealer-led GTM to UrbanBiker.
- Kalkhoff: German e-bike specialist focused on urban, trekking and e-commuter bicycles for the European market. Comparable product categories, price band and dealer-driven distribution model to UrbanBiker.
- Lapierre: French bicycle manufacturer with established e-bike range (urban, mountain, trekking) distributed across Europe. Competes in the same mid-market e-bike segments as UrbanBiker with similar component sourcing approach.
- Moma Bikes: Spanish-origin e-bike brand with online-led sales focused on urban and folding e-bikes at accessible price points. Directly comparable DTC-first model and price band to UrbanBiker’s urban/folding lineup.
- Riese & Müller: German premium e-bike manufacturer focused on urban, cargo and trekking e-bikes with Bosch/Yamaha drivetrains. Comparable product mix and European dealer model, positioned above UrbanBiker’s price band.
Broad incumbents
- Decathlon (Btwin / Triban / Riverside): Global sporting-goods retailer with large in-house e-bike brands (Btwin Elops, Riverside e-MTB) sold at lower price points. Overlaps with UrbanBiker on urban and mountain e-bikes but competes on scale and price.
- Giant Bicycles: One of the world’s largest bicycle manufacturers with extensive e-bike lineup (Giant, Liv, Momentum). Competes across UrbanBiker’s price band globally with significantly greater scale and dealer reach.
Emerging players
- VanMoof: European urban e-bike brand with direct-to-consumer focus, app-integrated connected bikes and premium positioning. Comparable urban e-bike focus and DTC distribution to UrbanBiker, but in a different (premium-connected) niche.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Urbanbiker social profiles
Digital presenceUrbanbiker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urbanbiker leadership team
Management profileNumber of profiles
Profiles1 record
Urbanbiker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urbanbiker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urbanbiker
What does Urbanbiker do?
UrbanBiker designs, manufactures, and commercializes electric bicycles in five categories — urban, mountain, trekking, folding, and children's — equipped with Bafang central motors, lithium batteries, hydraulic disc brakes, and optional double suspension. The company sells its ebike lineup directly via its own multilingual e-commerce store (€1,599 to €2,799 per unit), through a network of official distributors and dealers, and via a B2B renting service for companies and autónomos. It also sells original spare parts and components for its ebike range.
Is Urbanbiker a public or private company?
Urbanbiker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Urbanbiker founded?
Urbanbiker was founded in 2011. It employs 11 to 50 people.
Where is Urbanbiker based?
Urbanbiker is headquartered in Valdelafuente, Spain, in the Europe region.
How does Urbanbiker make money?
Three revenue lines are on record. Electric Bicycle Sales are the primary driver. The others are original Components and Spare Parts and B2B Bicycle Renting.
Who are Urbanbiker's main competitors?
Direct peers on record are BH Bikes (Beistegui Hermanos), Orbea, Cube Bikes, Kalkhoff, Lapierre, Moma Bikes and Riese & Müller. Broad incumbents are Decathlon (Btwin / Triban / Riverside) and Giant Bicycles. VanMoof is listed as an emerging player.
Does Urbanbiker have an API?
No public API is recorded for Urbanbiker.
What industry is Urbanbiker in?
Urbanbiker's product category is Electric Bicycles. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRAMAHAA, Bicycle Retail (New Bikes). Its NAICS code is 336991 and its SIC code is 3751.