Peter Reed International

What Peter Reed International does

Peter Reed International Limited is a British luxury textile manufacturer founded in 1861 in Lancashire, England. The company produces made-to-order bed, bath, and table linens, operating from Butterworth Mill in Nelson, Lancashire, with blanket weaving contracted to the Isle of Bute. Core products span duvet covers, sheets, and pillowcases in cotton percale, cotton sateen, and linen at thread counts from 200 to 1,000; 650gsm zero-twist cotton towels and bathrobes; wool and cashmere blankets; cushions and throws using Traceable British Wool; and embroidered table linen. All products are finished and quality-checked at Butterworth Mill, with fabrics sourced from long-term Italian mill partners. The company's technical differentiation rests on a corded finish technique unchanged since 1861, hand-guided embroidery drawn from a 6,000-page heritage archive, and use of extra-long-staple cotton. Peter Reed holds Royal Warrants from both Queen Elizabeth II (2008) and King Charles III (2024) and is a member of Walpole, the UK luxury sector body.

The company serves three primary customer groups: ultra-high-net-worth individuals and Royal Households purchasing through direct-to-consumer channels, the interior design and architecture trade serving residential projects, and the hospitality sector (luxury hotels, superyachts, private jets) requiring bespoke sizing and embroidery. Revenue derives from three streams: direct-to-consumer e-commerce via peterreed.com with global multi-currency shipping, a full bespoke service for custom sizing, monogramming, and embroidery, and a trade/designer program offering professional pricing with no minimum order quantities. Co-branded collaborations include the SAVED NY x Peter Reed collection and the Highclere Castle napkin line. The business holds GOTS, British Wool, Planet Mark, and Positive Luxury certifications, and is a Living Wage employer.

Peter Reed International Limited is a privately held company incorporated in England and Wales (Company Registration Number 07690911), with no disclosed parent company, venture capital backing, or institutional investment rounds. The company employs 11–50 people and operates as a single unified brand with no subsidiaries.

Name

Peter Reed International

Legal name

Peter Reed International Limited

Website

https://peterreed.com

Company type

Private

Founded year

1861

Operating status

Operating

Headcount range

11–50 employees

Short description

Peter Reed International is a British luxury linen manufacturer founded in 1861, producing made-to-order bed, bath, and table linens in Lancashire for ultra-high-net-worth consumers, interior designers, and luxury hospitality clients.

Ownership category

akta.pro rank

Product category

Luxury Bed Linens

NAICS

Textile Furnishings Mills (3141)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)

akta.pro secondary industries

Table & Dining Textiles Manufacturing (Tablecloths/Napkins/Placemats/Runners) (IMAOAKAF), Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG)

Keywords

• Luxury bed linens
• Embroidered home textiles
• Made-to-order bedding
• Cotton linen manufacturing
• Bespoke table linens

Headquarters

HQ city

Nelson

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer sales of luxury bed linen, bath linen, table linen, blankets, and cushions through owned e-commerce platform. Products are made-to-order with prices ranging from $10 (wash cloth) to over $900 (blankets, throws). Standard items dispatched within approximately 20 working days.
2. Bespoke/Custom Orders: Fully customized linens tailored to exact specifications including sizing, fabric choice, embroidery, monogramming, and color detailing. Services include made-to-measure bed linen, custom duvet covers, embroidered pillowcases, bespoke table linens, and custom bath towels/robes. Crafted entirely to order in Lancashire.
3. Trade/Designer Program: Professional trade program for interior designers, architects, and hospitality sector providing access to full collection with professional pricing. Supports complex projects including hospitality suites, multi-property developments, and large-scale orders with no minimums.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Peter Reed International is a British luxury textile manufacturer founded in 1861 that produces made-to-order bed, bath, and table linens at Butterworth Mill in Lancashire, England. The company crafts products using extra-long-staple cotton and linen fabrics sourced from specialist Italian mills, featuring traditional corded finish techniques and hand-guided embroidery. Sales are made direct-to-consumer via the peterreed.com e-commerce platform and through a dedicated trade program for interior designers, architects, and hospitality clients.

Product overview

Peter Reed International is a British luxury bed linen house founded in 1861, operating as a single unified brand centred on handmade, made-to-order linens. The core portfolio spans bed linens (duvet covers, fitted sheets, flat sheets, pillowcases) in cotton percale, cotton sateen, and linen across multiple thread counts (200–1000) and weave types, complemented by pillows and duvets (British Wool certified), cushions and throws (Italian fabric with Traceable British Wool), wool and cashmere blankets (woven on the Isle of Bute), bath linen (zero-twist cotton towels and robes), and table linen (including the Highclere Castle embroidered napkin collection). Special collections include the SAVED NY x Peter Reed collaboration and the Highclere Castle partnership. An add-on bespoke service enables made-to-measure and monogrammed pieces for homes, hotels, and yachts. All products are crafted in Lancashire, England, with fabrics sourced from Italy.

Differentiator

Problem solved

Functional benefit

Brands

• SAVED NY x Peter Reed: Limited-edition luxury bedding collection created in collaboration with SAVED New York, featuring heritage embroidery across linen, cotton sateen, and percale. Includes designs such as Calligraphy, String of Pearls, and Cornucopia.
• Highclere Castle Collection

Products and services

• Bed Linen Luxury bed linens in cotton (percale and sateen) and linen with thread counts from 200 to 1000, including corded borders and embroidered designs. Each piece is made to order in Lancashire and includes duvet covers, fitted sheets, flat sheets, and pillowcases. Pricing ranges from $70 for pillowcases to $961 for duvet covers.
• Pillows & Duvets Bedding fillers including wool pillows and wool duvets certified by British Wool. Crafted for sumptuous comfort and enduring quality, using 100% Traceable British Wool fillings.
• Cushions & Throws

Quantifiable outcome

• Second-largest weaving mill in the world by 1891 (748 shuttle looms)
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and secondary.

• SAVED New YorkcoreStrategic or Co-development PartnerLimited-edition luxury bedding collection created in collaboration with SAVED New York. Heritage embroidery introduced across linen, cotton sateen, and percale with motifs interpreted through Peter Reed's precise techniques. Collection includes Calligraphy, String of Pearls, and Cornucopia designs in bed linen and cashmere blankets.
• SAVED New YorkcoreStrategic or Co-development PartnerExtension of SAVED NY collaboration featuring Peter Reed's signature embroidered designs translated into luxury Mongolian cashmere blankets, throws, and pillows. Each piece made in Mongolia at a family-owned workshop.
• Highclere CastlecoreStrategic or Co-development PartnerInspired by Highclere Castle and its historic follies, this embroidered napkin collection reimagines afternoon tea as a way of life. Woven from linen and cotton blend with Gütermann thread embroidery. Made in England.
• Celine InteriorssecondaryStrategic or Co-development PartnerCreated for the restoration of the Bluebird of Chelsea yacht, featuring Peter Reed linens embroidered throughout from table settings to bedding. Also collaborated on Ramadan table linen collection.
• Giles DeaconsecondaryStrategic or Co-development PartnerCollaboration bringing Giles Deacon's distinctive illustrations to life through fine British linens. Designs include Parsonage Key and Plume Quill, reflecting shared approach to craftsmanship.
• House of HackneysecondaryStrategic or Co-development PartnerCollaboration featuring House of Hackney's bold, painterly prints at Castle of Trematon. Combines their commitment to British craftsmanship with Peter Reed's heritage.
• WalpolecoreOthersProud member of Walpole, the official sector body for UK luxury. Founded in 1992, Walpole represents more than 250 of Britain's most respected luxury brands, championing excellence in craftsmanship, heritage and sustainable growth.
• Planet MarkcoreStrategic or Co-development PartnerPartnership with Planet Mark to measure carbon footprint since 2021 and support further reduction. Annual independent reviews and sustainability certification.
• Italian Fabric MillscoreStrategic or Co-development PartnerLong-term partnerships with specialist mills and longstanding partners in Italy to source the finest fabrics. Fabrics include extra-long-staple cotton and linen from Italy.
• British WoolcoreStrategic or Co-development PartnerCertified by British Wool for pillows and duvets. Uses 100% Traceable British Wool in bedding fillers and cushion/throw fills.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Frette: Italian luxury linen maker founded in 1860, supplying bed, bath, and table linens to royal households, luxury hotels, and cruise lines worldwide. Directly comparable to Peter Reed in heritage, product mix, premium positioning, and hospitality trade program.
• Pratesi: Italian luxury bed linen and home textiles brand with a heritage focus on embroidery and craftsmanship. Direct competitor in the ultra-luxury bed linen segment, with similar made-in-Italy positioning and high-end hospitality clientele.
• Sferra: American luxury bed, bath, and table linen maker founded in 1891, known for Italian-sourced fabrics and premium thread counts. Direct competitor in the high-end linen category with overlapping hospitality and residential customer base.
• Matouk: American luxury linen brand manufacturing bed, bath, and table linens with a focus on craftsmanship, customization, and direct consumer relationships. Directly comparable to Peter Reed in bespoke service, premium pricing, and trade/designer programs.
• Yves Delorme: French luxury bed and bath linen brand with retail and trade channels across Europe and North America. Directly comparable on product mix, premium positioning, and international luxury department store distribution.
• D. Porthault: French heritage linen maker founded in 1933, famous for bespoke embroidered table linens and luxury bedding. Closest competitor in the bespoke table linen and embroidered bed linen category that Peter Reed competes in.
• Signoria di Firenze: Italian luxury linen maker specializing in jacquard and damask table linens, bed linens, and bath towels. Directly comparable in craftsmanship-led Italian luxury positioning with table linen as a flagship category.

Broad incumbents

• Christy: British heritage towel and home textile brand founded in 1850, known as the original inventor of the terry towel. Comparable on British heritage and bath linen category but operates across mass and mid-market rather than ultra-luxury.

Regional players

• Libeco: Belgian linen maker with European heritage focus on flax-based home textiles. Comparable on linen craftsmanship and sustainability positioning, but serves primarily European and B2B/contract markets rather than Peter Reed's UK + US luxury consumer focus.

Emerging players

• House of Hackney: British luxury home textile and interiors brand with bold printed fabrics and bedding. Peter Reed has a documented collaboration with House of Hackney, making it a directly adjacent luxury British textile peer with overlapping design-led customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/peterreedint
• LinkedInlinkedin.com/company/peter-reed-international-limited

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peter Reed International