Sool Nua
- Company typePrivate
- Founded2014
- HeadquartersDún Laoghaire, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingServices
Sool Nua firmographics
Firmographics- Name
- Sool Nua
- Legal name
- Sool Nua
- Website
- https://soolnua.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Sool Nua industry classification
Industry- Product category
- Business Events Consulting
- NAICS
- Management Consulting Services (54161), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising (7310)
- akta.pro primary industry
- Venue Sourcing & Contract Negotiation Specialists (THAHACAH)
- akta.pro secondary industry
- Training, Enablement & Talent Development Summits (THAHAMAH)
Keywords
Where Sool Nua is headquartered
LocationHeadquarters
- HQ city
- Dún Laoghaire
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Sool Nua business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Professional Services: Strategy, marketing, and training services for the business events industry, delivered through consulting engagements with enterprise clients
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Sool Nua product offering
Product offeringCore offering
Sool Nua is a specialist MICE (Meetings, Incentives, Conferences, and Exhibitions) agency that delivers strategy, marketing, and training services to destinations, hotels, and venues within the business events industry. The firm operates as a consulting practice offering three integrated service lines: Strategy, Marketing, and Training, delivered through direct client engagement with managing partners leading key accounts.
Product overview
Sool Nua provides a unified suite of professional services for the business events industry, encompassing Strategy, Marketing, and Training as interconnected service lines. The company functions as a consultancy rather than a software product provider. No individual named products or modules were identified in the source material — the offering is described in service-category terms (strategy, marketing, training) without branded product subdivisions.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services Strategy consulting for destinations, hotels, and venues operating in the business events industry, covering strategic planning and positioning for MICE clients.
- Marketing Services Marketing services for the business events industry including PR and media, digital development, and design-led marketing execution for destinations, hotels, and venues.
- Training Services Professional training programs for business events professionals, delivered to upskill teams within the MICE sector on industry-relevant practices.
Companies that use Sool Nua
Customer profileSegments1 record
Ideal customer profiles1 record
Sool Nua technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sool Nua partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights3 records
Sool Nua competitors and assessment
Company assessmentBroad incumbents
- BI WORLDWIDE: Global engagement and events company offering incentive programs, meetings and event strategy services to large corporates. Overlaps with Sool Nua on the MICE strategy/training and corporate buyer side but at much larger enterprise scale.
- BCD Meetings & Events: Large global corporate meetings and events agency offering strategy, sourcing and program management. Overlaps with Sool Nua on the strategy and MICE advisory layer but operates at much greater scale and as a full-service meetings management player.
- Freeman: Global event experiences company spanning strategy, creative, digital and logistics services for live and hybrid events. Comparable to Sool Nua's marketing and strategy offerings for the business events buyer base, but at much larger scale and scope.
- Maritz Global Events: Established global events and incentive management company offering strategy, design and execution services to corporate clients. Broad incumbent serving the same business events buyer set as Sool Nua with a significantly wider service portfolio.
- IMEX Group: Operator of major MICE industry trade shows (IMEX Frankfurt, IMEX America) plus associated industry research, training and content. Comparable to Sool Nua as an industry-education and training provider serving the same buyer set, but via events rather than consulting.
Emerging players
- Cvent: Event management technology platform with growing event marketing and sourcing solutions for venues and corporate planners. Adjacent/emerging player to Sool Nua — Cvent enables the buyers Sool Nua serves (venues, destinations, corporate planners) and competes for some of the same wallet share via technology rather than services.
Direct peers
- Rob Davidson Event Industry Consultancy: Independent consultant and trainer specializing in the events and MICE industry, delivering strategy advice, training and industry research. Closely comparable to Sool Nua's training and thought-leadership service line for business events professionals.
- GainingEdge: Specialist MICE consultancy providing strategy, bidding and training services to destinations, venues and industry bodies globally. Directly mirrors Sool Nua's strategy + training positioning for the business events sector.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Sool Nua social profiles
Digital presenceSool Nua financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sool Nua leadership team
Management profileNumber of profiles
Profiles8 records
Sool Nua funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sool Nua M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sool Nua
What does Sool Nua do?
Sool Nua is a specialist MICE (Meetings, Incentives, Conferences, and Exhibitions) agency that delivers strategy, marketing, and training services to destinations, hotels, and venues within the business events industry. The firm operates as a consulting practice offering three integrated service lines: Strategy, Marketing, and Training, delivered through direct client engagement with managing partners leading key accounts.
Is Sool Nua a public or private company?
Sool Nua is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sool Nua founded?
Sool Nua was founded in 2014. It employs 1 to 10 people.
Where is Sool Nua based?
Sool Nua is headquartered in Dún Laoghaire, Ireland, in the Europe region.
How does Sool Nua make money?
One revenue line is on record: professional Services.
Who are Sool Nua's main competitors?
Broad incumbents on record are BI WORLDWIDE, BCD Meetings & Events, Freeman, Maritz Global Events and IMEX Group. Cvent is listed as an emerging player. Direct peers are Rob Davidson Event Industry Consultancy and GainingEdge.
Does Sool Nua have an API?
No public API is recorded for Sool Nua.
What industry is Sool Nua in?
Sool Nua's product category is Business Events Consulting. Its primary akta.pro industry code is THAHACAH, Venue Sourcing & Contract Negotiation Specialists, with a secondary code of THAHAMAH, Training, Enablement & Talent Development Summits. Its NAICS code is 54161 and its SIC code is 8742.