Luis Palau Association
Palau (formerly Luis Palau Association) is a U.S. nonprofit Christian evangelism ministry conducting festivals, city Gospel movements, digital evangelism, and a Global Network of Evangelists across 80+ nations, serving local churches, individual believers, and unchurched seekers through donation-funded programs and multi-platform content distribution.
- Company typePrivate
- Founded1960
- HeadquartersBeaverton, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Luis Palau Association does
Palau (formerly Luis Palau Association) is a U.S.-based nonprofit Christian evangelism ministry headquartered in Beaverton/Portland, Oregon, founded in 1960 and operating under the legal name Palau with ECFA accreditation. The ministry executes its mission across four core expressions: large-scale Festivals and Outreaches conducted in partnership with 9,550+ local churches worldwide; a Global Network of Evangelists coordinated across continents; City Gospel Movements that coordinate cross-denominational urban evangelism campaigns; and Digital Evangelism delivered through strategic online advertising and multi-platform content distribution. Its core constituents are local churches seeking turnkey evangelism capacity, individual believers seeking spiritual formation resources, and unchurched seekers encountered through both physical events and digital outreach.
The ministry's technology footprint centers on the Hope with God digital platform, which has built an online community of 20 million people through audio devotionals, video series, and email engagement; a distribution partnership with the YouVersion Bible App reaching 1.7 million users with daily devotionals; the Luis Palau Legacy Library archiving 90+ of the founder's messages on podcast platforms; and a decision-tracking system that processes thousands of Gospel-response communications daily. Discipleship sub-products include the Made New, Know Me, Fully Alive, Easter Hope, A Better Day, and Light Your World series, distributed across video, podcast, and email channels, with physical resources sold through a Shopify storefront.
The revenue model is donation-based, with no pricing for core ministry services. Funding flows from individual supporter contributions (via the website 'Give' section) and in-kind resource contributions from partnering churches that host, volunteer for, and provide follow-up care after festivals. The 2024 rebrand from 'Luis Palau Association' to 'Palau' signaled a deliberate institutional transition from founder-led identity to movement-led identity under President Andrew Palau and Wendy Palau's co-leadership. The organization holds ECFA accreditation, maintains an active operations footprint across North America, Latin America, Africa, Europe, and Asia, and has documented a forward festival pipeline through 2027 alongside a planned multi-language expansion of the Hope with God digital platform for 2030.
Luis Palau Association firmographics
Firmographics- Name
- Luis Palau Association
- Legal name
- Palau
- Website
- https://palau.org
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Palau (formerly Luis Palau Association) is a U.S. nonprofit Christian evangelism ministry conducting festivals, city Gospel movements, digital evangelism, and a Global Network of Evangelists across 80+ nations, serving local churches, individual believers, and unchurched seekers through donation-funded programs and multi-platform content distribution.
- Ownership category
- akta.pro rank
Luis Palau Association industry classification
Industry- Product category
- Religious/Evangelism Ministry Services
- NAICS
- Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business, Professional, Labor, Political, and Similar Organizations (8139)
- SIC
- Services-Membership Organizations (8600), Services-Social Services (8300)
- akta.pro primary industry
- Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)
- akta.pro secondary industry
- Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)
Keywords
Where Luis Palau Association is headquartered
LocationHeadquarters
- HQ city
- Beaverton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Luis Palau Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donations from Individual Supporters: The organization operates as a U.S. nonprofit ministry funded through donations from individual supporters who believe in their evangelism mission. The website features a 'Give' section for making contributions.
- Partnership with Local Churches: Palau partners with local churches worldwide who contribute resources and volunteers to execute festivals and outreach campaigns in their communities.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Luis Palau Association product offering
Product offeringCore offering
Palau (formerly Luis Palau Association) is a Christian evangelism ministry that proclaims the gospel through large-scale festivals, city gospel movements, a global network of evangelists, and digital evangelism. The organization works with local churches to deliver turnkey evangelism campaigns and provides discipleship resources including devotionals, video series, audio content, and printed materials. It is funded through donations from individual supporters and church partners.
Product overview
Palau (formerly Luis Palau Association) operates as a multi-platform evangelism ministry organized around four core expressions: Festivals and Outreaches, Global Network of Evangelists, City Gospel Movements, and Digital Evangelism. The digital product portfolio centers on Hope with God (an online community of 20 million), supplemented by audio content through Hope with God Radio and the Luis Palau Legacy Library (90+ archived messages). Discipleship resources include YouVersion devotionals (1.7M impacted), Made New, Know Me, Fully Alive, and A Better Day video series. Content is distributed across video platforms, podcast channels, and the YouVersion Bible App, while physical products are available through the Shopify-based online shop.
Differentiator
Problem solved
Functional benefit
Brands
- Hope with God Radio: Online community of 20 million people growing closer to Jesus with audio devotionals from Andrew and Wendy Palau
- Palau YouVersion Devotionals
- Luis Palau Legacy Library
- A Better Day
- Made New
- Know Me
- Fully Alive
- Easter Hope
- Light Your World
- Digital Evangelism
- CityFest Movements
- City Gospel Movements
- Global Network of Evangelists
Products and services
- Festivals and Outreaches (CityFest)
- City Gospel Movements
- Global Network of Evangelists
- Digital Evangelism
- Hope with God Online Community
- YouVersion Devotionals
- Luis Palau Legacy Library
- Proclaim Magazine
- Palau Online Shop
Quantifiable outcome
- 4,870,000+ decisions for Christ recorded in 2025 alone
- +4 more outcomes
Companies that use Luis Palau Association
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Luis Palau Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature4 records
Luis Palau Association partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- African EnterprisecoreAfrican Enterprise mobilizes evangelists across Africa to serve alongside Palau at festivals and campaigns. At Chinhoyi Festival Zimbabwe, 77 evangelists from 12 nations were mobilized through this partnership. The partnership enables cross-cultural evangelism deployment and local church mobilization across African nations.
- Local Churches (9,550+)corePalau partners with over 9,550 churches worldwide to execute festivals, city Gospel movements, and evangelism training. Churches provide venues, volunteers, prayer support, and follow-up for new believers. The partnership model emphasizes church unity across denominations.
- Global Network of EvangelistscoreThe Global Network of Evangelists creates communities of evangelists committed to completing the Great Commission together. Desmond Henry serves as Global Network Director. The network facilitates collaboration among evangelists across nations for mutual support and campaign deployment.
- City Gospel MovementscoreCity Gospel Movements empower local leaders to reach their cities together through unified Gospel movements. Operating at citygospelmovements.org, this initiative coordinates multi-church, cross-denominational evangelism efforts in urban centers globally.
- YouVersion Bible AppcorePalau distributes daily devotional content through YouVersion Bible app partnership, reaching 1.7 million users with Gospel-centered daily encouragement and Bible reading plans from Andrew and Wendy Palau.
Scale indicators17 records
Recent moves7 records
Expansion highlights5 records
Luis Palau Association competitors and assessment
Company assessmentBroad incumbents
- Samaritan's Purse: Large evangelical humanitarian organization with comparable global footprint and donor base; shares audience overlap, leadership lineage (Billy Graham family), and faith-driven mission-driven GTM.
- Compassion International: Large Christian child-sponsorship nonprofit with global field operations across many of the same emerging markets Palau serves (Latin America, Africa) and a comparable donor-supported fundraising machine.
- Cru (formerly Campus Crusade for Christ): One of the largest U.S.-headquartered evangelical parachurch organizations; runs global evangelism, discipleship, and leadership-training programs with a comparable mix of conferences, digital content, and field staff.
- CBN (Christian Broadcasting Network): Major evangelical media ministry that distributes content across TV, digital, and podcast platforms - comparable distribution-channel strategy to Palau's digital evangelism arm.
Direct peers
- The Navigators: International Christian ministry focused on discipleship and evangelism training; comparable mix of one-on-one follow-up, leadership equipping, and global field operations.
- Billy Graham Evangelistic Association: Closest comparable: large-scale, multi-generational evangelistic organization conducting city-wide crusades, broadcasting content globally, and partnering with local churches - same operating playbook as Palau.
- Luis Palau UK / Palau UK: UK affiliate of the same ministry operating as a separate registered charity; included as the most direct territorial/operational comparable for cross-border festival execution.
- Youth for Christ: Faith-based nonprofit conducting evangelistic campaigns, training, and digital outreach globally, partnering with local churches - a comparable event-and-discipleship model to Palau's festivals.
Emerging players
- Trinity Broadcasting Network (TBN): Faith-based broadcast and digital media ministry that competes for the same evangelical audience and donor dollars, particularly via online video and streaming platforms.
- Focus on the Family: Evangelical media and discipleship organization distributing podcasts, devotionals, and video content; comparable digital-content production and donor-supported nonprofit model.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Luis Palau Association social profiles
Digital presenceLuis Palau Association compliance and trust
Trust signalCompliance1 record
Luis Palau Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luis Palau Association leadership team
Management profileNumber of profiles
Profiles5 records
Luis Palau Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luis Palau Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luis Palau Association
What does Luis Palau Association do?
Palau (formerly Luis Palau Association) is a Christian evangelism ministry that proclaims the gospel through large-scale festivals, city gospel movements, a global network of evangelists, and digital evangelism. The organization works with local churches to deliver turnkey evangelism campaigns and provides discipleship resources including devotionals, video series, audio content, and printed materials. It is funded through donations from individual supporters and church partners.
Is Luis Palau Association a public or private company?
Luis Palau Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Luis Palau Association founded?
Luis Palau Association was founded in 1960. It employs 51 to 100 people.
Where is Luis Palau Association based?
Luis Palau Association is headquartered in Beaverton, United States, in the North America region.
How does Luis Palau Association make money?
Two revenue lines are on record. Donations from Individual Supporters are the primary driver. The others are partnership with Local Churches.
Who are Luis Palau Association's main competitors?
Broad incumbents on record are Samaritan's Purse, Compassion International, Cru (formerly Campus Crusade for Christ) and CBN (Christian Broadcasting Network). Direct peers are The Navigators, Billy Graham Evangelistic Association, Luis Palau UK / Palau UK and Youth for Christ. Emerging players are Trinity Broadcasting Network (TBN) and Focus on the Family.
Does Luis Palau Association have an API?
No public API is recorded for Luis Palau Association.
What industry is Luis Palau Association in?
Luis Palau Association's product category is Religious/Evangelism Ministry Services. Its primary akta.pro industry code is BPAGAJAE, Faith-Based Missions & Evangelism Organizations (Domestic & International), with a secondary code of BPAGAJAG, Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling). Its NAICS code is 8131 and its SIC code is 8600.