What Goodshop does

Goodshop is a consumer-facing coupon and deals aggregation platform operated by Goodsearch LLC, a private U.S. company headquartered in San Francisco and founded in 2006. The platform aggregates promotional codes, exclusive deals, and discounts from over 7,000 merchant partners spanning roughly 50 retail categories including fashion, electronics, beauty, home goods, baby products, travel, and restaurants. Goodshop's distinctive feature is a charitable giving layer: historically users could direct a portion of merchant commissions to user-selected causes, with cumulative donations exceeding $13 million since inception; effective 1/1/2025 the model pivoted to an annual donation to a single partner charity. The platform is free to consumers and monetizes exclusively through performance-based affiliate commissions, typically at 1–10% of referred transactions, paid by merchants when purchases are routed through Goodshop's tracked links. Distribution is product-led and self-serve: consumers discover the site primarily via organic search and SEO-optimized merchant landing pages, with supplementary acquisition through email newsletters and social channels (Facebook, Instagram, X, Pinterest). The company holds U.S. Patent No. 7,769,738 covering its search and coupon aggregation technology, and operates as a sister product to Goodsearch.com, a charitable search engine under the same parent entity. Geographic scope is explicitly stated as the United States, Canada, and the United Kingdom, with no mobile app and no documented public API, SDK, or AI-driven features.

Name

Goodshop

Legal name

Goodsearch LLC

Website

https://goodshop.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Goodshop is a consumer coupon and deals aggregator operated by Goodsearch LLC, serving shoppers in the U.S., Canada, and the U.K. with promo codes from 7,000+ merchants. The platform is free to users and monetizes through affiliate commissions, with a charitable donation component.

Ownership category

akta.pro rank

Product category

Online Coupon and Deals Aggregation

NAICS

Office Supplies, Stationery, and Gift Retailers (4594), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Online coupon codes
• Cashback deals
• Charitable shopping
• Affiliate deals
• Discount marketplace

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Affiliate Commissions: Goodshop earns a percentage commission (typically 1-10% donation rate) from merchants when users make purchases through their affiliate links. The platform operates on a performance-based affiliate model where merchants pay for successful transactions driven by Goodshop's coupon codes and deals.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Goodshop is an online coupon and deals aggregation platform that provides promo codes, exclusive discounts, and cashback offers from over 7,000 merchant partners across categories including fashion, electronics, beauty, home, and travel. The platform is distinguished by its charitable giving feature, which lets shoppers earn donations for causes with every purchase routed through Goodshop's affiliate links. It is operated by Goodsearch LLC and monetizes via affiliate commissions paid by merchants.

Product overview

Goodshop is a single unified coupon aggregation platform offering coupon codes, exclusive deals, and discounts across over 7000 merchant partners. The platform features category-based browsing (Accessories, Art, Automotive, Baby, Beauty, Books, Clothing, Crafts, Electronics, Entertainment, Fitness, Food & Beverage, Furniture, Gifts, Health, Home & Garden, Jewelry, Office Supplies, Pets, Restaurants, Services, Shoes, Software, Sporting Goods, Travel, and more), along with savings types including Free Shipping, Coupon Codes, Sitewide Deals, Goodshop Exclusive deals, Gift Cards, In-Store Coupons, and Free Samples. The core product enables users to find and apply coupon codes while earning charitable donations from purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Goodshop Coupon and Deals Platform A web-based coupon aggregation platform offering verified promo codes, sitewide deals, free shipping offers, in-store coupons, gift cards, and free samples from over 7,000 merchant partners. Designed for individual consumers who want to save money while shopping online across categories such as apparel, electronics, beauty, home goods, and travel.
• Goodshop Donation (Charitable Giving) Feature A donation-tracking feature that allocates a percentage of qualifying purchases (typically 1-10%) to charitable causes chosen by the user, with no minimum or maximum and no expiration on accumulated donations. Targets cause-driven shoppers who want their everyday spending to generate charitable impact.
• Goodshop Category and Merchant Browsing A discovery interface that lets consumers browse coupons and deals by category (Accessories, Art, Automotive, Baby, Beauty, Books, Clothing, Crafts, Electronics, Fitness, Food, Furniture, Gifts, Health, Home & Garden, Jewelry, Office Supplies, Pets, Restaurants, Services, Shoes, Software, Sporting Goods, Travel) or by individual merchant.

Quantifiable outcome

• Over $13 million in charitable donations earned for users
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• GoodsearchcoreOthersGoodshop is operated by Goodsearch LLC, a company that also operates Goodsearch.com, a search engine that donates to charity. The two platforms share branding and operate under the same corporate entity. Goodsearch LLC holds U.S. Patent No. 7,769,738.
• 7000+ Merchant PartnerscoreChannel Partner/ Reseller/ DistributorGoodshop partners with over 7000 merchants including major retailers like Kohl's, Best Buy, Nike, Sephora, and many others. These merchants provide exclusive coupon codes and deals to Goodshop users in exchange for driving sales through the affiliate program.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Groupon: Public deals marketplace offering local and online merchant discounts. Broader incumbent operating across experiences, travel, and goods with overlapping affiliate/deal dynamics, though focused more on local experiences than coupon code aggregation.

Direct peers

• Swagbucks: Rewards and cashback platform owned by Prodege that pays users for shopping, surveys, and other online activities. Overlaps with Goodshop on cashback/shopping rewards and the same broad consumer audience, with a multi-vertical engagement model.
• Slickdeals: Community-driven deals and coupons platform with strong user-generated content layer. Comparable in serving deal-seeking consumers across thousands of merchants, with greater emphasis on community voting and forums.
• Capital One Shopping: Browser-based price comparison and coupon tool from Capital One (acquired Wikibuy). Competes head-to-head with Goodshop on auto-coupon application, price comparison, and rewards, with the backing of a major financial institution.
• Honey: Browser extension and app that auto-applies coupon codes at checkout; acquired by PayPal in 2020 for ~$4B. Direct competitor to Goodshop's coupon aggregation model with stronger mobile presence and funding.
• Rakuten: Cashback and coupon platform operating a similar affiliate-commission model with thousands of merchant partners. Closely comparable business model, customer base (value-conscious shoppers), and category breadth.
• Ibotta: Cashback app offering rebates at grocery and online retailers. Comparable affiliate-based revenue model targeting the same value-conscious shopper segment, with a stronger mobile-first product experience.
• RetailMeNot: Long-standing digital coupon and deals aggregator covering thousands of merchants. Direct competitor with overlapping merchant coverage, similar SEO-driven GTM motion, and shared value-conscious consumer audience.
• Coupons.com: Digital coupon platform (owned by Quotient Technology / Neptune Retail Solutions) offering printable and digital grocery and retail coupons. Direct overlap in coupon aggregation, with greater emphasis on grocery and CPG categories.
• DealNews: Editorially curated deals aggregation site covering hundreds of merchants. Overlaps with Goodshop on category breadth and value-conscious audience, with stronger editorial curation and lower reliance on crowdsourced coupon codes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/goodshop
• Facebookfacebook.com/goodshop
• Instagraminstagram.com/goodshopofc
• Pinterestpinterest.com/goodshop
• LinkedInlinkedin.com/company/goodsearch-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodshop