Chaparral Boats
Chaparral Boats is a privately held U.S. manufacturer of recreational fiberglass powerboats, founded in 1965 and headquartered in Nashville, Georgia. It produces five lines of sport, sport-outboard, luxury, and wake surf boats (19-31 ft) for families and individual watersports enthusiasts, sold exclusively through an authorized dealer network across North America, Europe, and Australia.
- Company typePrivate
- Founded1965
- HeadquartersNashville, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Chaparral Boats does
Chaparral Boats, Inc. is a privately held U.S. manufacturer of recreational fiberglass powerboats, founded in 1965 in Fort Lauderdale, Florida, and headquartered since 1976 in Nashville, Georgia. The company operates over 1 million square feet of manufacturing capacity and employs over 800 full-time workers, making it one of South Georgia's largest employers. Its product portfolio is organized into five series spanning roughly 19 to 31 feet: SSi and SSi-OB (sport and sport-outboard bowriders, 19-23 ft); SSX (luxury sport boats 24-30 ft); OSX (luxury outboard boats 25-31 ft); and GTS-SURF (wake surf boats incorporating Malibu Surf Gates, Volvo Penta Forward Drive, and ballast systems). All boats are built around Chaparral's patented Extended V-Plane hull, and the 2026 model year uniformly adopts proprietary Envision SiO silicone upholstery.
Chaparral monetizes through one-time boat sales priced at MSRP between approximately $48,895 (entry-level 19 SSi OB) and $99,195+ (premium GTS 3), with dealer-installed options, freight, and prep added at the dealer level. Sales are executed exclusively through an authorized dealer network covering the United States, Canada, Mexico, the European Union, Australia/New Zealand, and other international markets; the dealer locator is the primary commercial front door on chaparralboats.com. Lead conversion is reinforced by the Chaparral ONE transparent-pricing program and promotional consumer financing through Yamaha Motor Finance (e.g., 0% down, 3.99% APR for 60 months). Technology and component partnerships span Volvo Penta, Mercury Marine, Yamaha, Simrad, JL Audio, and Malibu, with additional after-sales engagement through an owner portal, owners forum, warranty coverage, and apparel/accessory commerce.
There is no public revenue disclosure, no external funding history, no M&A activity, and no public leadership bios on file. Operating geographies and product lines are stable and active into the 2026 model year, consistent with a mature, family-influenced private business optimizing within the mid-to-premium recreational powerboat category rather than pursuing venture-backed scale.
Chaparral Boats firmographics
Firmographics- Name
- Chaparral Boats
- Legal name
- Chaparral Boats, Inc.
- Website
- https://chaparralboats.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Chaparral Boats is a privately held U.S. manufacturer of recreational fiberglass powerboats, founded in 1965 and headquartered in Nashville, Georgia. It produces five lines of sport, sport-outboard, luxury, and wake surf boats (19-31 ft) for families and individual watersports enthusiasts, sold exclusively through an authorized dealer network across North America, Europe, and Australia.
- Ownership category
- akta.pro rank
Chaparral Boats industry classification
Industry- Product category
- Recreational Powerboats
- NAICS
- Boat Building (336612), Ship and Boat Building (3366)
- akta.pro primary industry
- Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)
- akta.pro secondary industry
- Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)
Keywords
Where Chaparral Boats is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Chaparral Boats business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Boat Sales: Chaparral generates revenue primarily through the sale of recreational powerboats across multiple product lines. Pricing is MSRP-based with actual transaction prices determined by dealers. Base prices range from approximately $48,000 to over $120,000 depending on model and configuration. Dealer prep and freight charges are additional.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level outboard sport boat - 19 SSi OB |
| One time/ perpetual license | Pay-as-you-go | SSi Sport Boats - 21 SSi |
| One time/ perpetual license | Pay-as-you-go | SSi Ski & Fish - 21 SSi Ski & Fish |
| One time/ perpetual license | Pay-as-you-go | SSi OB Outboard - 21 SSi OB |
| One time/ perpetual license | Pay-as-you-go | SSi OB Ski & Fish - 21 SSi Ski & Fish OB |
| One time/ perpetual license | Pay-as-you-go | SSi Sport Boats - 23 SSi |
| One time/ perpetual license | Pay-as-you-go | SSi OB Outboard - 23 SSi OB |
| One time/ perpetual license | Pay-as-you-go | GT Surf Series - GTS 1 |
| One time/ perpetual license | Pay-as-you-go | GT Surf Series - GTS 3 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Chaparral Boats product offering
Product offeringCore offering
Chaparral Boats is a U.S. manufacturer of recreational powerboats producing sport boats, luxury sport boats, outboard boats, and wake surf boats across five product lines (SSi, SSi-OB, SSX, OSX, GTS-SURF) ranging from 19 to 31 feet. All boats feature the company's proprietary Extended V-Plane hull design, and the 2026 lineup incorporates Envision SiO silicone upholstery. The company sells exclusively through a global authorized dealer network spanning North America, Europe, Australia/New Zealand, and international markets.
Product overview
Chaparral Boats is a manufacturer of recreational powerboats founded in 1965, headquartered in Nashville, Georgia. The company produces a portfolio of sport boats and luxury sport boats through five main product series: SSi (standard sterndrive sport boats 19-23 feet), SSi Outboard (outboard-powered sport boats), SSX (luxury sport boats 24-30 feet with premium features like arch towers and advanced audio), OSX (luxury outboard boats 25-31 feet), and the GTS/Surf Series (wake surf boats with Malibu Surf Gates technology). All boats feature Chaparral's patented Extended V-Plane hull design for efficient performance, and the 2026 lineup incorporates Envision SiO silicone upholstery technology. Products are available through a global dealer network across North America, Europe, Australia, and international markets. The company employs over 800 people in over 1 million square feet of manufacturing facilities.
Differentiator
Problem solved
Functional benefit
Brands
- SSi: Sport boats line featuring bowrider designs ranging from 19-23 feet.
- SSi-OB
- SSX
- OSX
- GTS-SURF
Companies that use Chaparral Boats
Customer profileSegments1 record
Ideal customer profiles1 record
Chaparral Boats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Chaparral Boats partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- MalibucoreMalibu Surf Gates are integrated into Chaparral's surf boat models (GTS and Surf Series). The patented, hydraulically operated surf gate system transforms wakes into customizable surfable waves.
- Volvo PentacoreVolvo Penta provides Forward Drive propulsion systems and V-8 engines for Chaparral boats. The Forward Drive offers forward-facing technology for versatility, passenger comfort, efficiency, and performance.
- Mercury MarinecoreMercury Marine provides sterndrive engines (including 4.5L DTS, 6.2L DTS, and 8.2L DTS models) and outboard engines (Verado line) for Chaparral boats.
- YamahacoreYamaha provides outboard motors for Chaparral's SSi-OB line, including VF250 and F250/F300 four-stroke models with digital electric steering options.
- SimradmajorSimrad provides touchscreen navigation and control displays for Chaparral boats, including NSX9 and NSS4 chartplotter/multifunction displays with GPS, WiFi, engine data integration, and surf gate control.
- JL AudiomajorJL Audio provides premium sound system upgrades including speakers, subwoofers, and amplifiers for Chaparral boats, available as optional packages.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Chaparral Boats competitors and assessment
Company assessmentDirect peers
- Malibu Boats: Malibu Boats is a publicly traded manufacturer of performance wake-surf and sport boats. It is both Chaparral's technology partner for the Surf Gate system used in the GTS/Surf series and a direct competitor in the wake/surf segment with comparable price points and customer demographics.
- MasterCraft Boat Holdings: MasterCraft designs and manufactures premium inboard wake-surf, ski, and luxury sport boats under the MasterCraft, Crest, and Aviara brands. It directly competes with Chaparral's GTS-Surf and SSX/OSX lines in the premium towboat and luxury sport segments.
- Boston Whaler (Brunswick Corporation): Boston Whaler builds unsinkable recreational boats including sport boats, dual consoles, and center consoles. It competes with Chaparral's SSi and OSX lines for family-oriented recreational buyers who value quality and warranty strength.
- Crownline Boats: Crownline manufactures family bowriders and sport boats in the 19–32 ft range, overlapping Chaparral's SSi and SSX lines in the mid-market recreational bowrider segment with similar price points and dealer-driven distribution.
- Bayliner (Brunswick Corporation): Bayliner produces entry-level to mid-range runabouts, bowriders, and deck boats competing directly with Chaparral's SSi and SSi-OB lines on price and dealer channel, particularly for first-time recreational boat buyers.
- Regal Boats: Regal Boats is a family-owned manufacturer of sport boats, yachts, and bowriders with comparable 19–40 ft coverage. It competes head-to-head with Chaparral's SSX and OSX lines in the mid-luxury bowrider and outboard segments.
- Sea Ray (Brunswick Corporation): Sea Ray, owned by Brunswick, manufactures luxury sport boats, bowriders, and cruisers in overlapping 19–32 ft size ranges with comparable MSRPs to Chaparral's SSX and OSX lines, making it a direct competitor in the family-recreational luxury segment.
- Cobalt Boats: Cobalt Boats manufactures premium sport boats and runabouts from 22–30+ feet. It competes directly with Chaparral's SSX and OSX lines for buyers seeking premium finish, ride quality, and family-friendly layouts.
- Monterey Boats: Monterey Boats builds sport boats, bowriders, and outboard models in the 19–32 ft range, overlapping Chaparral's SSi, SSi-OB, and OSX series on price, propulsion, and target customer.
- Tiara Yachts: Tiara Yachts builds luxury sport yachts and outboard models in the 39–53 ft range. It competes with Chaparral's higher-end OSX and SSX lines for buyers moving up from sport boats into premium outboard-equipped cruisers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Chaparral Boats social profiles
Digital presenceChaparral Boats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chaparral Boats leadership team
Management profileNumber of profiles
Chaparral Boats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chaparral Boats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chaparral Boats
What does Chaparral Boats do?
Chaparral Boats is a U.S. manufacturer of recreational powerboats producing sport boats, luxury sport boats, outboard boats, and wake surf boats across five product lines (SSi, SSi-OB, SSX, OSX, GTS-SURF) ranging from 19 to 31 feet. All boats feature the company's proprietary Extended V-Plane hull design, and the 2026 lineup incorporates Envision SiO silicone upholstery. The company sells exclusively through a global authorized dealer network spanning North America, Europe, Australia/New Zealand, and international markets.
Is Chaparral Boats a public or private company?
Chaparral Boats is a private company. It is classified as unknown and is currently operating.
When was Chaparral Boats founded?
Chaparral Boats was founded in 1965. It employs 501 to 1,000 people.
Where is Chaparral Boats based?
Chaparral Boats is headquartered in Nashville, United States, in the North America region.
How does Chaparral Boats make money?
One revenue line is on record: boat Sales.
Who are Chaparral Boats's main competitors?
Direct peers on record are Malibu Boats, MasterCraft Boat Holdings, Boston Whaler (Brunswick Corporation), Crownline Boats, Bayliner (Brunswick Corporation), Regal Boats, Sea Ray (Brunswick Corporation), Cobalt Boats, Monterey Boats and Tiara Yachts.
Does Chaparral Boats have an API?
No public API is recorded for Chaparral Boats.
What industry is Chaparral Boats in?
Chaparral Boats's product category is Recreational Powerboats. Its primary akta.pro industry code is IMAJAEAM, Semi-Custom & Series Production Yacht Manufacturing, with a secondary code of IMAJAEAH, Recreational Fishing & Sportfishing Boat Manufacturing. Its NAICS code is 336612.