Crownline Boats
Crownline Boats is a privately held Illinois-based recreational powerboat manufacturer founded in 1990, producing a diversified lineup of bowriders, cruisers, and fishing boats sold through an independent dealer network across the United States and Canada.
- Company typePrivate
- Founded1990
- HeadquartersWest Frankfort, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Crownline Boats does
Crownline Boats is a privately held recreational powerboat manufacturer founded in 1990 and headquartered in West Frankfort, Illinois, operating as Leisure Properties LLC. The company designs, produces, and distributes a diversified portfolio of boats across seven product lines — SS Series (bowriders), XSS Series (outboard), LPX Series (stern drive), EXS Series (crossover outboards), E Series/Eclipse (inboard sport boats), Cruisers (cabin models), and the Finseeker fishing sub-brand (center console, dual console, and walk-around models). All models incorporate the company's patented F.A.S.T. Tab hull design, which uses vented chines and fin-like tabs to improve slow-speed stability, time-to-plane acceleration, and fuel economy. Additional patented features include an electric retractable swim step and a boarding-assist sundeck handle. Standard equipment bundles premium third-party components including Garmin navigation systems and Wet Sounds audio.
Crownline generates revenue primarily through the sale of new boats via an independent dealer network spanning the United States and Canada. Base pricing ranges from approximately $80,000 for entry-level Finseeker and EXS models to over $200,000 for fully configured cruisers, with optional upgrades for gelcoat patterns, interior packages, arch/tower options, audio upgrades, canvas, and trailers. An ancillary Crownline Apparel online store provides a secondary merchandise revenue stream. The company's go-to-market relies entirely on channel partners — there is no direct-to-consumer sales channel — supplemented by an online Build a Boat configurator, a Find a Dealer locator, catalog downloads, video content, social media (Facebook), and boat show participation.
The company holds NMMA certification for compliance with marine manufacturing safety standards and markets to four primary customer segments: watersport enthusiasts, fishing buyers, family cruisers, and luxury/performance buyers. The active 'Become a Dealer' page and recent Finseeker product launches indicate ongoing channel expansion and product line extension, while the absence of disclosed revenue, funding rounds, leadership profiles, and broad social media presence reflects the closely held nature of the business.
Crownline Boats firmographics
Firmographics- Name
- Crownline Boats
- Legal name
- Leisure Properties LLC d/b/a Crownline Boats
- Website
- https://crownline.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crownline Boats is a privately held Illinois-based recreational powerboat manufacturer founded in 1990, producing a diversified lineup of bowriders, cruisers, and fishing boats sold through an independent dealer network across the United States and Canada.
- Ownership category
- akta.pro rank
Crownline Boats industry classification
Industry- Product category
- Recreational Powerboats
- NAICS
- Boat Building (336612), Ship and Boat Building (3366)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)
- akta.pro secondary industries
- Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM), Fishing Vessels (Trawlers, Longliners, Purse Seiners) (IMAJADAE)
Keywords
Where Crownline Boats is headquartered
LocationHeadquarters
- HQ city
- West Frankfort
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crownline Boats business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- New Boat Sales: Crownline generates revenue primarily through the sale of new recreational powerboats. The company offers multiple boat series (SS, LPX, XSS, E, EXS, Cruisers, Finseeker) with various propulsion systems (inboard/stern drive, outboard). Pricing is configured through a dealer network with base prices ranging from approximately $79,995 for entry models to over $200,000 for larger configurations, plus optional upgrades.
- Aftermarket Parts and Accessories: The company operates a Crownline Apparel online store (crownline-apparel.myshopify.com) and likely generates revenue from genuine parts and accessories through the dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Entry-level bowriders (SS/LPX Series 20-24 ft) |
| Unit Pricing | Multi-year contract | Mid-size bowriders (SS Series 25-29 ft) |
| Unit Pricing | Multi-year contract | Outboard models (XSS/EXS Series 22-30 ft) |
| Unit Pricing | Multi-year contract | Customization Options |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Crownline Boats product offering
Product offeringCore offering
Crownline Boats manufactures and sells recreational powerboats through an independent dealer network in the U.S. and Canada. The portfolio spans the SS, XSS, LPX, EXS, and E Series bowriders and sport boats, the Cruisers cabin line, and the Finseeker fishing sub-brand of center-console and dual-console models. Every model is built on the patented F.A.S.T. Tab hull design and is configured by customers through an online Build a Boat tool, with final sale, financing, delivery, and service executed by dealers.
Product overview
Crownline Boats is a boat manufacturer offering a diversified portfolio of recreational watercraft across multiple series. The product lineup includes SS Series (bowriders), XSS Series (outboard), LPX Series (stern drive), EXS Series (crossover outboard), E Series/Eclipse (inboard sport boats), Cruisers (cabin models), and the Finseeker fishing sub-brand. All models incorporate the proprietary patented F.A.S.T. Tab hull design. The company provides an online Build a Boat tool for customer customization. Products range from 21-foot entry-level models to 30-foot luxury cruisers, serving families interested in water sports, fishing, and recreational cruising.
Differentiator
Problem solved
Functional benefit
Brands
- Finseeker: Fishing boat brand offering center console (CC) and dual console (DC) models including 210 CC, 220 CC, 230 CC, and 260 DC with fishing-focused features
- SS Series
- LPX Series
- XSS Series
- EXS Series
- E Series
- Cruisers
Products and services
- SS Series Bowriders Stern-drive bowrider boats for watersports and family cruising, including the 240 SS, 260 SS, 278 SS, 288 SS, and 298 SS configurations, built on the patented F.A.S.T. Tab hull with MerCruiser engine options.
- XSS Series Super Sport Outboards Outboard-powered Super Sport bowriders with pointed-nose styling and versatile layouts, including the 250 XSS, 260 XSS, 270 XSS, 288 XSS, and 298 SS configurations.
- LPX Series Stern Drive Bowriders Stern-drive bowriders with elegant low-profile LPX windscreen styling, including the 220 SS LPX and 240 SS LPX models with MerCruiser engine options.
- EXS Series Eclipse Cross Sport Outboards Crossover outboard boats (E210 XS, E220 XS, E230 XS, E240 XS, E260 XS, E280 XS, E290 XS) offering versatility for watersports, fishing, and family use with Mercury outboard power, including available Fish packages.
- E Series Eclipse Inboard Sport Boats Inboard sport boats (E235, E255, E275, E285) equipped with F.A.S.T. Tab hull design for tow-sports performance and family cruising.
- Crownline Cruisers Cabin Boats Cabin cruiser boats including the 270 CR with air conditioning, galley amenities, and overnight sleeping accommodations for extended cruising.
- Finseeker Fishing Boats Fishing boat sub-brand offering center-console (CC) and dual-console (DC) models with Garmin navigation, fish boxes, livewells, rod storage, and trolling motor integration for freshwater and saltwater fishing with crossover family usability.
- Crownline Apparel Store Online store selling Crownline-branded apparel and merchandise to boat owners and enthusiasts via a Shopify storefront.
Quantifiable outcome
- Time-to-plane acceleration improved through F.A.S.T. Tab hull design
- +1 more outcomes
Companies that use Crownline Boats
Customer profileSegments4 records
Ideal customer profiles4 records
Crownline Boats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Crownline Boats partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Crownline Boats competitors and assessment
Company assessmentDirect peers
- Grady-White Boats: Premium saltwater center console and dual console fishing boat manufacturer. Direct peer for Crownline's Finseeker fishing line, competing for the same family-fishing buyer with comparable premium positioning.
- Regal Boats: Family-owned bowrider, cruiser, and sport boat manufacturer competing head-to-head in the premium recreational segment. Comparable dealer-led go-to-market and overlapping propulsion offerings (stern drive and outboard).
- Boston Whaler: Brunswick-owned unsinkable boat specialist with strong bowrider and center console fishing lines that directly compare to Crownline's Finseeker CC/DC sub-brand. Direct competitor for fishing-segment boat buyers and dealers.
- Four Winns: Bowrider and runabout brand owned by Groupe Beneteau, covering the same family-recreational use case as Crownline's SS and LPX series. Direct overlap in product type, pricing band, and dealer distribution.
- Chaparral Boats: Privately held recreational boat manufacturer headquartered in Nashville, Georgia, producing bowriders, cruisers, and sport boats that directly overlap Crownline's SS, XSS, and Cruisers series. Closely comparable in size, channel (independent dealer network), and ASP tier.
- Monterey Boats: Privately held manufacturer of bowriders, cruisers, and sport boats positioned in the premium family-recreational tier. Overlaps Crownline's SS, XSS, and Cruisers ranges with similar ASPs and dealer-led sales.
- Cobalt Boats: Premium bowrider and cruiser manufacturer competing in the same upper-tier recreational segment. Comparable bundling of premium standard features and a similar dealer distribution model.
- Stingray Boats: Recreational bowrider and runabout manufacturer positioned in the family/watersports segment directly adjacent to Crownline's SS and E series. Similar size, pricing, and dealer-channel orientation.
Broad incumbents
- Bayliner: Mass-market Brunswick-owned recreational boat brand covering entry-level bowriders, deck boats, and fishing. While positioned at lower ASPs than Crownline, it competes for the same family-recreational buyer across overlapping dealer floors.
- Sea Ray Boats: One of the largest recreational boat brands (Brunswick-owned), offering an extensive lineup that spans the bowrider, cruiser, and sport boat categories where Crownline competes. Significantly larger scale and dealer footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Crownline Boats social profiles
Digital presenceCrownline Boats compliance and trust
Trust signalCompliance1 record
Crownline Boats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crownline Boats leadership team
Management profileNumber of profiles
Crownline Boats funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crownline Boats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crownline Boats
What does Crownline Boats do?
Crownline Boats manufactures and sells recreational powerboats through an independent dealer network in the U.S. and Canada. The portfolio spans the SS, XSS, LPX, EXS, and E Series bowriders and sport boats, the Cruisers cabin line, and the Finseeker fishing sub-brand of center-console and dual-console models. Every model is built on the patented F.A.S.T. Tab hull design and is configured by customers through an online Build a Boat tool, with final sale, financing, delivery, and service executed by dealers.
Is Crownline Boats a public or private company?
Crownline Boats is a private company. It is classified as family owned and is currently operating.
When was Crownline Boats founded?
Crownline Boats was founded in 1990. It employs 11 to 50 people.
Where is Crownline Boats based?
Crownline Boats is headquartered in West Frankfort, United States, in the North America region.
How does Crownline Boats make money?
Two revenue lines are on record. New Boat Sales are the primary driver. The others are aftermarket Parts and Accessories.
Who are Crownline Boats's main competitors?
Direct peers on record are Grady-White Boats, Regal Boats, Boston Whaler, Four Winns, Chaparral Boats, Monterey Boats, Cobalt Boats and Stingray Boats. Broad incumbents are Bayliner and Sea Ray Boats.
Does Crownline Boats have an API?
No public API is recorded for Crownline Boats.
What industry is Crownline Boats in?
Crownline Boats's product category is Recreational Powerboats. Its primary akta.pro industry code is IMAJAEAI, Day Cruiser, Bowrider & Runabout Manufacturing, with a secondary code of IMAJAEAM, Semi-Custom & Series Production Yacht Manufacturing. Its NAICS code is 336612 and its SIC code is 3730.