The Birth Poster
The Birth Poster is a Stockholm-based, founder-owned direct-to-consumer e-commerce company that sells personalized 1:1 scale birth posters and nursery décor to new parents and gift buyers in 20+ countries, with over 400,000 customers served since 2013.
- Company typePrivate
- Founded2013
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
The Birth Poster firmographics
Firmographics- Name
- The Birth Poster
- Legal name
- The Birth Poster
- Website
- https://thebirthposter.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Birth Poster is a Stockholm-based, founder-owned direct-to-consumer e-commerce company that sells personalized 1:1 scale birth posters and nursery décor to new parents and gift buyers in 20+ countries, with over 400,000 customers served since 2013.
- Ownership category
- akta.pro rank
Where The Birth Poster is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
The Birth Poster business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Physical Product Sales: One-time purchase of personalized birth posters and nursery décor items. Customers pay upfront for custom-printed artwork. No subscription or recurring revenue components. Products include The Birth Poster (single, duo, trio, quattro variants), The Stars Above, Photo Poster, Letter Poster, My Milestones, Nursery Banners, and Frames. Gift cards sold as digital delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | The Birth Poster (Single Baby) - Aquarelle #2 |
| Unit Pricing | Pay-as-you-go | The Birth Poster Duo (Twins) - AQUARELLE DUO |
| Unit Pricing | Pay-as-you-go | The Birth Poster Trio (Triplets) |
| Unit Pricing | Pay-as-you-go | The Birth Poster Quattro (Four Babies) |
| Unit Pricing | Pay-as-you-go | The Stars Above |
| Unit Pricing | Pay-as-you-go | The Photo Poster |
| Unit Pricing | Pay-as-you-go | The Letter Poster |
| Unit Pricing | Pay-as-you-go | My Milestones |
| Unit Pricing | Pay-as-you-go | Nursery Banners |
| Unit Pricing | Pay-as-you-go | Digital Gift Cards |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
The Birth Poster product offering
Product offeringCore offering
The Birth Poster is a direct-to-consumer e-commerce business that designs, personalizes, prints, and ships custom birth posters and nursery decor. Its flagship offering is a 1:1 scale illustration rendered to match a newborn's exact birth length, with variants for twins, triplets, and quadruplets. The portfolio also includes photo posters, star-themed art, letter posters, milestone blankets, nursery banners, frames, and digital gift cards.
Differentiator
Problem solved
Functional benefit
Products and services
- The Birth Poster (Single) Customizable 1:1 scale birth poster for a single baby, with the illustration scaled proportionally to the baby's actual birth length. Customers personalize with name, birth date, weight, length, time and place of birth; available in multiple design styles (Aquarelle, Continuous Line, Sketch, Form, Chunky Line). For new parents and gift buyers.
- The Birth Poster Duo 1:1 scale birth poster featuring two babies side by side, each illustration scaled to its own birth length. Designed for parents of twins.
- The Birth Poster Trio 1:1 scale birth poster for three babies, each scaled to its actual birth length. Designed for parents of triplets.
- The Birth Poster Quattro 1:1 scale birth poster for four babies, each scaled to its actual birth length. Designed for parents of quadruplets.
- The Photo Poster Custom poster that displays the customer's own photograph as nursery wall art, allowing personalization with custom imagery.
- The Stars Above Star-themed illustrated poster designed for nursery wall decoration.
- The Letter Poster Personalized letter poster with custom text rendered in elegant typography, intended as nursery wall art.
- My Milestones Premium milestone blanket designed to photograph and track a baby's developmental milestones.
- Nursery Posters Collection of themed illustrated nursery posters including designs such as 'You Are My Sunshine', 'Our Tiny Miracle', 'Cool Cheetah', and other children's illustrations.
- Nursery Banners Wall art banners for nurseries featuring inspirational text quotes such as 'Dream big, little one', 'You are my Sunshine', and 'You're Magic!'.
- The Note Posters Decorative posters featuring text quotes and messages intended as nursery wall decoration.
- Frames
Quantifiable outcome
- 400,000+ happy customers served since 2013
- +2 more outcomes
Companies that use The Birth Poster
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
The Birth Poster technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Birth Poster partnerships and signals
Strategic signalScale indicators4 records
The Birth Poster competitors and assessment
Company assessmentDirect peers
- Paper Culture: Paper Culture sells eco-friendly personalized stationery, birth announcements, and nursery art via DTC. Closely comparable on sustainability positioning (FSC paper, plant-based printing), premium pricing, and direct-to-parent customer base, though broader in stationery than nursery art.
- Minted: Minted is a direct peer operating a DTC marketplace for personalized art prints, greeting cards, and stationery from independent designers. Highly comparable to The Birth Poster on personalization, artist-driven supply, premium pricing, and direct-to-consumer e-commerce model — but spans more occasions than just birth.
- Artifact Uprising: Artifact Uprising sells premium personalized photo prints, books, and nursery/kids' décor via DTC e-commerce. Comparable in sustainability positioning (FSC paper, US manufacturing), premium price points, and emotionally-driven keepsake use cases, though focused on photo rather than illustrated personalization.
- SleeperHoldings / Wonderbly: Wonderbly creates personalized children's books and print keepsakes via global DTC e-commerce. Comparable on personalization technology, emotional gifting use case, premium pricing, and global shipping infrastructure for the new-parent segment.
Emerging players
- Pehr Designs: Pehr Designs sells curated nursery décor and baby textiles through DTC and select retail. Comparable in the new-parent target segment and premium nursery positioning, though focused on physical home goods rather than personalized art prints.
- Not On The High Street: Not On The High Street is a curated UK marketplace for personalized gifts including nursery art and baby keepsakes. Comparable on personalization, premium positioning, and new-parent gift buyer overlap, though as a marketplace rather than a single DTC brand.
Broad incumbents
- Tiny Prints (Shutterfly brand): Tiny Prints specializes in personalized birth announcements, invitations, and nursery stationery under Shutterfly. Comparable product category and new-parent customer base, but operates as a sub-brand of a much larger personalized-print conglomerate.
- Shutterfly: Shutterfly is a broad incumbent in personalized photo products, birth announcements, and nursery décor with massive paid acquisition infrastructure. Comparable product category (personalized keepsakes) but operates at a much larger scale, lower price points, and broader occasion coverage than The Birth Poster.
- Crate & Kids (Land of Nods): Crate & Kids is the children's/nursery vertical of Crate & Barrel, selling nursery furniture, wall art, and décor. Comparable nursery décor category and parent demographic, but a much broader incumbent portfolio with limited personalization capabilities versus The Birth Poster's bespoke offering.
- Etsy (personalized nursery art sellers): Etsy hosts thousands of independent sellers offering personalized birth posters and nursery art at varied price points. Comparable product category but operates as a marketplace rather than a single DTC brand, providing both direct competition and a potential wholesale/distribution channel.
Market position
Customer concentration
The Birth Poster social profiles
Digital presenceThe Birth Poster compliance and trust
Trust signalCompliance1 record
The Birth Poster financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Birth Poster leadership team
Management profileNumber of profiles
Profiles2 records
The Birth Poster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Birth Poster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Birth Poster
What does The Birth Poster do?
The Birth Poster is a direct-to-consumer e-commerce business that designs, personalizes, prints, and ships custom birth posters and nursery decor. Its flagship offering is a 1:1 scale illustration rendered to match a newborn's exact birth length, with variants for twins, triplets, and quadruplets. The portfolio also includes photo posters, star-themed art, letter posters, milestone blankets, nursery banners, frames, and digital gift cards.
Is The Birth Poster a public or private company?
The Birth Poster is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Birth Poster founded?
The Birth Poster was founded in 2013. It employs 1 to 10 people.
Where is The Birth Poster based?
The Birth Poster is headquartered in Stockholm, Sweden, in the Europe region.
How does The Birth Poster make money?
One revenue line is on record: physical Product Sales.
Who are The Birth Poster's main competitors?
Direct peers on record are Paper Culture, Minted, Artifact Uprising and SleeperHoldings / Wonderbly. Emerging players are Pehr Designs and Not On The High Street. Broad incumbents are Tiny Prints (Shutterfly brand), Shutterfly, Crate & Kids (Land of Nods) and Etsy (personalized nursery art sellers).
Does The Birth Poster have an API?
No public API is recorded for The Birth Poster.