Exquisite Designs
Exquisite Designs is a full-service interior design firm founded in 2004 by Paulanne Gregson, serving residential and commercial clients in the Washington DC Metro Area through project-based design, renovation, and procurement services.
- Company typePrivate
- Founded2004
- HeadquartersGadsden, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Exquisite Designs does
Exquisite Designs is a full-service interior design firm headquartered in the Washington DC Metro Area (DMV), founded in 2004 by principal designer Paulanne Gregson. The firm provides end-to-end design services for residential and commercial spaces, including color consultation, furniture space planning, kitchen and bath design, custom build-outs, closet design, fixture and finish specification, product selection and procurement, custom furniture, window treatments, and gut renovations. Services are delivered by a small team (11-50 employees) under a single integrated offering rather than modular products, leveraging partnerships with local and nationally recognized vendors for procurement and execution.
The business model is project-based professional services: the firm earns design fees and project management charges, supplemented by procurement markups on furniture, fixtures, and finishes specified for client projects. Pricing is quoted on a per-project basis and is not publicly disclosed. The go-to-market is sales-led and referral-driven, anchored by a portfolio website, active Instagram presence, earned-media coverage in Northern Virginia Magazine, and reviews on Houzz and Angie's List. Direct client contact is handled via phone (703-930-8388) and email ([email protected]).
The primary customer segment is mid-market and high-net-worth residential homeowners in the DMV region, with a secondary commercial-space segment. The firm has accumulated eight industry recognitions over nine years, including four Best of Houzz Awards (2015, 2017, 2018, 2019) and four consecutive Best Home Experts Awards from Northern Virginia Living's Magazine (2020-2023). The company operates as a private LLC with no disclosed institutional investors, funding rounds, or acquisitions.
Exquisite Designs firmographics
Firmographics- Name
- Exquisite Designs
- Legal name
- Exquisite Designs, LLC
- Website
- https://exquisitedesignshome.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Exquisite Designs is a full-service interior design firm founded in 2004 by Paulanne Gregson, serving residential and commercial clients in the Washington DC Metro Area through project-based design, renovation, and procurement services.
- Ownership category
- akta.pro rank
Exquisite Designs industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141)
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Full Bathroom Remodel (Design-Build) (HSAPABAA), Custom Cabinet Design & Build (HSAPAIAA)
Keywords
Where Exquisite Designs is headquartered
LocationHeadquarters
- HQ city
- Gadsden
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Exquisite Designs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Interior Design Services: Project-based interior design consulting services for residential and commercial spaces. Revenue generated through design fees, project management, and product procurement markups on furniture, fixtures, and finishes specified for client projects.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Exquisite Designs product offering
Product offeringCore offering
Exquisite Designs is a full-service interior design firm offering color consultation, furniture space planning, kitchen and bath design, custom build-outs, closet design, furniture and fabric selection, fixture and finish specification, product selection and procurement, custom furniture, window treatments, and gut renovations. The firm provides end-to-end project management for residential and commercial spaces, primarily serving homeowners in the DC Metro Area (DC, Maryland, Virginia).
Product overview
Exquisite Designs is a full-service interior design firm that offers a comprehensive suite of design and renovation services. The company provides a unified service portfolio centered on interior design consultation and project execution, including Color Consultation for Interiors & Exteriors, Furniture Space Planning, Kitchen & Bath Design, Custom Build Outs, Closet Design, Furniture & Fabric Selections, Fixture & Finish Specification, Product Selection & Procurement, Custom Furniture, Window Treatments, and Gut Renovations for both residential and commercial spaces. These services are delivered through a single integrated offering rather than as separate modular products, with the firm specializing in refined and elegant interiors primarily for residential spaces in the DC Metro area.
Differentiator
Problem solved
Functional benefit
Companies that use Exquisite Designs
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Exquisite Designs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Exquisite Designs partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights3 records
Exquisite Designs competitors and assessment
Company assessmentBroad incumbents
- Restoration Hardware (RH): Luxury home furnishings retailer with integrated interior design services through RH Interiors, comparable in high-end residential aesthetic and full-service design offerings but operating at much broader national scale.
- Ethan Allen: National furniture retailer with in-house interior design services, comparable in offering residential design + furniture selection but with broader scale and a different delivery model than Exquisite Designs.
- Pottery Barn: National home furnishings retailer offering free in-store and online interior design services, representing a mass-market competitor that addresses a more accessible price tier than Exquisite Designs' premium positioning.
Direct peers
- FORMA Design: Washington DC-based interior design firm offering full-service residential and commercial design, directly comparable to Exquisite Designs in scope, geography, and high-end client positioning within the DMV market.
- Case Design/Remodeling: DC-area design-build firm providing integrated interior design and renovation services for residential clients, with comparable end-to-end project delivery and similar affluent DMV clientele.
- BOWA: Northern Virginia-based design-build and remodeling firm serving high-end residential clients in the DMV, comparable in luxury positioning and full-service design + renovation offerings.
Regional players
- Decora Interior Design: DC Metro area interior design firm serving residential clients with similar full-service design offerings, representing a local competitor in the same regional market.
Emerging players
- Modsy: Online interior design service that pairs customers with remote designers for 3D-rendered room designs, representing a digital-first competitor that could disrupt traditional service-based design firms like Exquisite Designs.
- Havenly: Online interior design platform offering affordable design services for residential clients, directly competing for the middle-market segment that Exquisite Designs and other traditional design firms serve.
- Decorilla: Online interior design marketplace connecting clients with designers for virtual and in-person consultations, presenting a tech-enabled alternative to traditional DMV-based design firms.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Exquisite Designs social profiles
Digital presenceExquisite Designs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exquisite Designs leadership team
Management profileNumber of profiles
Profiles1 record
Exquisite Designs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exquisite Designs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exquisite Designs
What does Exquisite Designs do?
Exquisite Designs is a full-service interior design firm offering color consultation, furniture space planning, kitchen and bath design, custom build-outs, closet design, furniture and fabric selection, fixture and finish specification, product selection and procurement, custom furniture, window treatments, and gut renovations. The firm provides end-to-end project management for residential and commercial spaces, primarily serving homeowners in the DC Metro Area (DC, Maryland, Virginia).
Is Exquisite Designs a public or private company?
Exquisite Designs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Exquisite Designs founded?
Exquisite Designs was founded in 2004. It employs 11 to 50 people.
Where is Exquisite Designs based?
Exquisite Designs is headquartered in Gadsden, United States, in the North America region.
How does Exquisite Designs make money?
One revenue line is on record: interior Design Services.
Who are Exquisite Designs's main competitors?
Broad incumbents on record are Restoration Hardware (RH), Ethan Allen and Pottery Barn. Direct peers are FORMA Design, Case Design/Remodeling and BOWA. Decora Interior Design is listed as a regional player. Emerging players are Modsy, Havenly and Decorilla.
Does Exquisite Designs have an API?
No public API is recorded for Exquisite Designs.
What industry is Exquisite Designs in?
Exquisite Designs's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of HSAPAEAI, Luxury Whole-Home Renovation (High-End Finishes & Custom Build). Its NAICS code is 54141 and its SIC code is 5712.