RAD Industries

What RAD Industries does

RAD Industries Parts Store (legal name RAD Industries Parts Store) is a privately held, founder-owned e-commerce retailer specializing in high-performance automotive parts and racing accessories, founded in 2014 and headquartered in Inglis, Florida, with a Santa Ana, California mailing presence. The company operates a BigCommerce storefront offering more than 3,489 SKUs across 13 categories, including proprietary CNC billet aluminum and carbon fiber components, engine building supplies, drivetrain parts, forced induction hardware, fuel systems, titanium fabrication materials, and branded merchandise. Its core differentiation is deep specialization in the Toyota 2JZ/1JZ engine platform and MKIV Supra, with products designed by founder Rad Dan Burkett and validated through his ongoing Formula Drift competition program.

RAD Industries monetizes primarily through direct-to-consumer online transactions, with one-time purchases ranging from $4 accessories to $15,850 SAMSONAS transmissions, supplemented by phone-based sales for high-value items and a RAD Rewards Member loyalty program. The company serves two principal customer segments: performance automotive enthusiasts building or modifying high-horsepower Toyota Supras and JZ-platform vehicles, and a smaller cohort of professional and semi-professional racing teams requiring competition-grade components. Distribution extends globally via the e-commerce storefront, with marketing concentrated on a YouTube channel (87K subscribers, 543 videos, 7.3M views), Instagram, and Facebook, all anchored to the Rad Dan personal brand.

Strategic relationships include co-development partnerships with Rywire (engine harnesses) and Billet Speed Works (billet main caps), a merchandise collaboration with Leen Customs, and a distribution arrangement with BOSCH Motorsports. The company is founder-led, has no disclosed institutional investment, and operates without any documented AI/ML capabilities or proprietary software products.

Name

RAD Industries

Legal name

RAD Industries Parts Store

Website

https://rad-industries.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

RAD Industries is a founder-owned e-commerce retailer specializing in high-performance automotive parts for Toyota 2JZ/1JZ engine platforms and MKIV Supra builds, serving enthusiast and professional racing customers globally through a BigCommerce storefront and Formula Drift brand presence.

Ownership category

akta.pro rank

Product category

Performance Automotive Parts

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Transmission and Power Train Parts Manufacturing (33635)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Electric Motors & Actuators Manufacturing (EPS/Brake-by-wire/Seat/Window) (IMACAJAL)

akta.pro secondary industries

Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC), Vehicle Wiring Harnesses & Cable Assemblies Manufacturing (IMACAJAA), Transmission & Transaxle Manufacturing (Manual/Automatic/DCT/CVT) (IMACAHAE)

Keywords

• Performance auto parts
• Drift racing components
• Toyota Supra parts
• JZ engine parts
• Automotive fabrication supplies

Headquarters

HQ city

Santa Ana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Parts and Accessories Sales: Direct sales of high-performance automotive parts and accessories through e-commerce platform. Products include engine components, drivetrain parts, fabrication materials, tools, and branded merchandise. Revenue generated through one-time product transactions with varying price points from $4 to $15,850.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

RAD Industries manufactures and sells high-performance automotive parts and accessories for drift racing and street performance applications, with a specialization in Toyota 2JZ/1JZ engine platforms and MKIV Supra builds. The company sells proprietary CNC billet aluminum parts, carbon fiber race covers, high-output alternators, fabrication materials including titanium tubing, nitrous oxide systems, forced induction components, fuel systems, drivetrain parts, brakes, suspension, and racing apparel via a direct-to-consumer e-commerce storefront, with phone-order inside sales for high-value items.

Product overview

RAD Industries Parts Store is a specialized e-commerce platform serving the high-performance automotive and racing community. The core offering centers on performance parts for Toyota Supra (2JZ/1JZ engines) and drift racing applications, featuring RAD Industries' proprietary billet parts and kits designed by founder Rad Dan Burkett. The product portfolio includes three main pillars: (1) RAD Parts & Kits - proprietary components including alternators, billet parts, fabrication hardware, and power steering solutions; (2) Engine & Drivetrain components - comprehensive engine building supplies from cooling systems, fuel delivery, forced induction, nitrous systems, LINK ECU management, to drivetrain components; and (3) Fabrication materials - titanium tubing, flanges, and welding supplies. Supporting categories include SUNEX Tools equipment, brake systems, suspension components, interior/safety gear, and RAD Merch branded apparel. The store operates on BigCommerce e-commerce platform and primarily serves performance racing enthusiasts and professional racing teams.

Differentiator

Problem solved

Functional benefit

Products and services

• RAD Parts & Kits Proprietary billet parts, alternators, fabrication components, and power steering solutions designed by Rad Dan for high-performance automotive applications, primarily targeting Toyota 2JZ and JZ engine platforms and MKIV Supra builds.
• Engine Components Comprehensive engine building solutions including cooling systems (radiators, water pumps, AN fittings), engine parts (camshafts, valvetrain, gaskets, stroker kits), crankshafts, electrical systems, and cylinder heads for performance engine builds.
• Nitrous Outlet Systems Complete nitrous oxide injection systems including plate systems (4150/4500), EFI nitrous systems, X-Series components, bottles, valves, and plumbing hardware for performance applications.
• LINK ECU Engine management systems including WireIn ECUs, PlugIn ECUs, and accessories (boost control, CAN keypads, sensors, tuning tools) for high-performance engine control.
• Fuel Systems Complete fuel delivery solutions including fuel cells, surge tanks, filters, injectors, pumps, pressure regulators, and fuel rails from brands like Deatschwerks and Radium Engineering.
• Forced Induction Turbocharger systems, blow-off valves, turbo manifolds, external wastegates, boost control, turbo oil management, and silicone hose/clamp solutions for forced induction applications.
• Drivetrain Performance drivetrain components including clutches, flywheels, limited slip differentials, quick change differentials (Winters, DMI), driveshafts, and Samsonas transmissions.
• Titanium Fabrication Materials Titanium tubing, pie sections, bends, mufflers, flanges, bungs, welding supplies, and miscellaneous fabrication components for exhaust and intake system construction.
• Brakes Performance braking solutions including big brake kits, dual caliper kits, brake pads, and rotors for high-performance and racing applications.
• Suspension Handling upgrades including control arms, steering components, and Wisefab steering lock kits for various vehicle platforms (BMW, Chevrolet, Lexus, Mazda, Nissan, Scion, Subaru, Toyota).
• Interior & Safety Racing interiors including race seats, steering wheels, plus safety gear such as gloves, harnesses, and helmets.
• RAD Merch Branded merchandise including apparel (hoodies, t-shirts, jerseys), decals, prints, Leen Customs collectible pins, Reezen eyewear, and team-branded accessories.
• SUNEX Tools Professional-grade hand tools, equipment, and AL MAR knives sold through the RAD Industries store, serving the automotive service and racing community.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Leen CustomscoreGTM or Marketing PartnerCollaboration on limited edition enamel pins featuring RAD DAN Supra and Helmet designs. Partnership produces collectible merchandise for fans and customers, including Formula Drift championship series highlights.
• RywirecoreTechnology or IntegrationCo-developed RAD Industries/Rywire MKIV Supra Mil-Spec Engine Harness. Partnership combines RAD Industries' brand and market presence with Rywire's wiring harness expertise for a race car grade wiring solution.
• Billet Speed WorkscoreStrategic or Co-development PartnerCollaboration on RAD Industries billet main caps for 2JZ engines. Products are put to test in Rad Dan's Formula Drift competition vehicle.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Summit Racing Equipment: Largest US mail-order/DTC retailer of performance aftermarket parts across nearly every vehicle platform. Comparable to RAD Industries as a direct-to-consumer parts storefront with a broad enthusiast catalog, though Summit races across all makes rather than specializing in Toyota/JZ.
• Holley Performance Products: Public performance parts manufacturer and brand consolidator (Holley, MSD, Weiand, etc.) selling carburetors, EFI, ignition, and drivetrain components. Comparable to RAD Industries as a multi-category performance auto parts brand with both proprietary products and distribution.

Direct peers

• Titan Motorsports: Long-standing Toyota performance specialist selling engines, transmissions, ECU, and forced induction primarily for Supra, MR2, and other Toyota platforms. The closest direct comparable to RAD Industries given the same core Toyota 2JZ/JZ customer base and proprietary engine package offerings.
• Real Street Performance (RSP): Online retailer and builder specializing in Nissan, Infiniti, and adjacent Japanese performance platforms with proprietary cooling, fuel, and engine components. Directly comparable to RAD Industries as a niche, platform-focused DTC performance parts retailer combining proprietary and distributed SKUs.
• Boost Logic: Boutique Toyota Supra and JZ-focused performance shop designing and selling billet parts, turbo kits, and engine components. Highly comparable to RAD Industries given the overlapping focus on Toyota 2JZ platforms, billet aluminum proprietary products, and drift/race use cases.
• GrimmSpeed: Performance aftermarket brand designing and manufacturing proprietary intake, boost control, and exhaust components primarily for Subaru, with growing Toyota/Scion coverage. Comparable to RAD Industries as a brand-led DTC retailer combining proprietary product design with curated multi-brand distribution.
• Drift Motion: Drift-specific performance retailer selling angle kits, suspension components, steering racks, and supporting parts for popular drift chassis. Comparable to RAD Industries as a focused enthusiast segment retailer with product depth around drift racing use cases.
• AEM Performance Electronics: Independent performance electronics manufacturer producing ECUs, wideband controllers, gauges, and intake systems for ICE and racing vehicles. Comparable to RAD Industries on the engine management and electrical product axis, with similar positioning as a performance-electronics specialist selling through enthusiast channels.
• Turbosmart: Manufacturer of aftermarket boost controllers, wastegates, blow-off valves, and related forced-induction hardware. Comparable to RAD Industries as a performance parts manufacturer whose products RAD actively distributes, sharing the same drift/track enthusiast end customer.
• Samsonas Technologies: Manufacturer of high-end sequential and H-pattern motorsport transmissions that RAD Industries distributes at premium price points. Closely comparable to RAD on the high-value transmission/performance component distribution relationship on the 2JZ/MKIV platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmBjuEZomfLwlYf2wMGWLdg
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/rad_industries

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAD Industries