What Heartland Video Systems does

Heartland Video Systems (HVS), founded in 1990 and headquartered in Wisconsin, is a private broadcast systems integrator serving TV stations, public broadcasters, sports producers, educational institutions, and corporate customers across North America. The company designs, supplies, and deploys professional video, AV, and streaming infrastructure, with deep specialization in ATSC 3.0/NextGen TV implementations (60+ lighthouse deployments, 50+ additional markets), IP-based video contribution and distribution, and live AI-enabled language translation for over-the-air broadcast signals.

HVS generates revenue through four interlocking streams: hardware distribution from a partner ecosystem of 170+ industry brands, project-based system integration services (design, installation, testing, training), 24/7 recurring support and maintenance contracts, and reseller/license revenue from authorized partnerships with software vendors including MNC Software (Mosaic monitoring, Tapestry orchestration) and Zixi (IP contribution). The proprietary product surface has expanded with the January 2025 acquisition of Videstra, and the company has integrated third-party AI translation (LingoPal) with Ateme encoding for multilingual ATSC 3.0 delivery.

Go-to-market is executed through a direct field sales organization of seven named regional sales managers covering all U.S. states, augmented by authorized reseller and technology integration partnerships. Anchor enterprise customers include Nexstar Media Group, The CW Network, New Mexico PBS, and New Hampshire PBS, with additional deployments at Kent State University and KSMQ. The company operates with 51-100 employees and has no disclosed external funding.

Name

Heartland Video Systems

Legal name

Heartland Video Systems, Inc.

Website

https://hvs-inc.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Heartland Video Systems is a U.S. broadcast systems integrator founded in 1990, specializing in ATSC 3.0/NextGen TV deployments, IP video contribution, and AV system integration for TV station groups, public broadcasters, sports producers, and educational institutions.

Ownership category

akta.pro rank

Product category

Broadcast Video Systems Integration

NAICS

Other Motion Picture and Video Industries (512199), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Allied To Motion Picture Distribution (7829), Services-Computer Programming Services (7371)

akta.pro primary industry

Playout Infrastructure & Hardware (Servers, Storage, SDI/IP Gateways) (MPAHAKAJ)

Keywords

• Broadcast systems integration
• ATSC 3.0 solutions
• Video production equipment
• IP video contribution
• NextGen TV deployment

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Broadcast Equipment Sales: HVS supplies new and used professional broadcasting equipment from over 170 partner brands, including encoding, signal processing, and studio infrastructure equipment. Equipment selection is aligned to customer budgets and operational needs.
2. System Integration Services: HVS provides design, installation, and testing of broadcast, AV, and streaming systems, integrating new solutions into existing infrastructure. Includes installation, training, and commissioning.
3. 24/7 Support and Maintenance Services: Ongoing support services including troubleshooting, repairs, and software upgrades, provided on a 24/7 basis. Contact-based service model with HVS sales representatives for details.
4. Reseller / Distribution Revenue: As an authorized North American reseller for MNC Software's broadcast automation and orchestration platforms (including Mosaic and Tapestry), HVS generates revenue through the resale and deployment of these software solutions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Heartland Video Systems (HVS) supplies, integrates, and supports professional video systems for broadcast, AV, and streaming customers. Its core activities include ATSC 3.0/NextGen TV implementation, broadcast system integration (design, installation, testing), equipment resale from 170+ partner brands, IP-based video contribution engineering, and 24/7 technical support services.

Product overview

Heartland Video Systems offers a portfolio of video systems and solutions for Broadcast, AV, and Streaming technologies. Their product lineup includes Videstra, ATSC 3.0/NextGen TV Solutions, LEX-2000, and SAF products. They complement their product offerings with services including Broadcast System Integration (design, installation, testing), Equipment Sales (new and used broadcasting equipment from 170+ partner brands), Comprehensive Engineering (installation, training, troubleshooting, repairs, upgrades), and 24/7 Support Services. HVS positions itself as ATSC 3.0 pioneers having completed 60+ Lighthouses and supported 50+ other markets.

Differentiator

Problem solved

Functional benefit

Brands

• Videstra: A product/platform offered by HVS as part of their product and service offerings.

Products and services

• Videstra A product/platform offered by HVS as part of their video systems portfolio, accessed via its own product website.
• ATSC 3.0 / NextGen TV Solutions Cutting-edge NextGen TV technologies for over-the-air broadcast signals and digital internet content delivery, including signal signing, digital rights management, virtual channels, HDR, Single Frequency Networks, and Ultra High Definition. HVS has completed 60+ lighthouse ATSC 3.0 deployments and supported 50+ additional markets.
• LEX-2000 A product offering listed in HVS's product navigation menu.
• SAF (SAF Tehnika) Products SAF Tehnika products distributed by HVS as part of their partner portfolio of over 170 top industry brands.
• Broadcast System Integration System integration services that build new broadcast systems or integrate new solutions into existing infrastructure, handling design, installation, testing, and optimal performance for broadcast, AV, and streaming customers.
• Equipment Sales Budget-minded equipment selection, partnering with top manufacturers to supply new and used broadcasting equipment from over 170 partner brands, aligned to customer operational needs and budget.
• Comprehensive Engineering Complete engineering support, from system installation and training to troubleshooting, repairs, and software upgrades, ensuring broadcast and video production systems function seamlessly.
• 24/7 Support Services Round-the-clock technical support for broadcast and video production systems, with contact-based service model via HVS sales representatives.
• MNC Software Broadcast Automation and Orchestration Solutions (Mosaic and Tapestry) Authorized North American resale, deployment, and support of MNC Software's broadcast automation and orchestration platforms, including the Mosaic monitoring platform and the Tapestry platform for dynamic broadcast environments.
• Zixi IP Contribution and Signal Distribution Solutions Engineering, deployment, and first-line customer service for Zixi's software-defined IP contribution and signal distribution solutions, enabling broadcast-quality live video delivery over IP networks.

Quantifiable outcome

• 60+ lighthouse ATSC 3.0 deployments and 50+ additional markets supported in the US and abroad
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ZixicoreTechnology or Integration · 21 October 2025HVS announced a partnership with Zixi to enable broadcast-quality live video delivery over IP networks for the U.S. broadcast market. Under the agreement, HVS engineers, deploys, and provides first-line customer service for Zixi's software-defined IP contribution and signal distribution solutions. The partnership leverages HVS's existing customer relationships with major station groups including Nexstar and the CW Network, and aligns with the broadcast industry's accelerated transition toward IP-based workflows.
• MNC SoftwarecoreChannel Partner/ Reseller/ DistributorMNC Software appointed HVS as its authorized reseller for North America, covering MNC Software's broadcast automation and orchestration solutions including the Mosaic monitoring platform and the newly introduced Tapestry platform for dynamic broadcast environments such as live sports and event-based production. HVS also secured a major deployment of MNC Software's Mosaic platform with one of the largest U.S. broadcast station groups. MNC Software is building global momentum with deployments across North America, Latin America, and Africa, and recently appointed Marcotec as its European partner.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• AVI Systems: National AV and broadcast systems integrator with a broad portfolio spanning collaboration, broadcast, and control rooms, serving enterprise, education, and government clients that overlap with HVS's non-broadcast segments.
• Diversified: Large, established U.S. AV and broadcast systems integrator offering end-to-end design, integration, and managed services across enterprise, media, and government—a much larger incumbent competing in the same end markets as HVS.

Direct peers

• HB Communications: Systems integrator delivering professional AV, broadcast, and streaming solutions with design, installation, and managed services, competing for similar higher-education and broadcast clients as HVS.
• Key Code Media: U.S. broadcast and AV system integrator of comparable size, providing design, integration, and support of professional video systems for TV stations, networks, and production facilities—closely overlapping HVS in core offerings and customer base.
• Digital Video Group: Broadcast and post-production systems integrator serving production companies, broadcasters, and corporate clients with facility design, integration, and ongoing support, comparable in scale and customer mix.
• Advanced Broadcast Solutions: Specialized broadcast systems integrator focused on station buildouts, control rooms, and IP-based workflows, sharing HVS's core customer segment of U.S. broadcasters and station groups.
• TEKVOX: AV and broadcast systems integrator offering design, installation, and support services for corporate, education, and government clients—comparable to HVS's professional services motion outside of pure broadcast TV.
• Alpha Video: Broadcast and AV systems integrator serving media, sports, education, and government clients with design, integration, and 24/7 support, directly competing with HVS for the same broadcaster and station group customers.

Others

• Zixi: Software-defined video delivery platform whose IP contribution and distribution solutions HVS engineers and supports; comparable as a technology supplier whose direct customer relationships could compete with HVS's integration layer.

Emerging players

• MNC Software: Broadcast automation and orchestration software vendor whose Mosaic and Tapestry platforms HVS resells in North America—relevant as a technology partner whose direct sales motion could partially disintermediate HVS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/heartland-video-systems-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Video Systems