Concordia Forsikring

What Concordia Forsikring does

Concordia Forsikring A/S is a privately held Danish insurance company headquartered at Tietgens Allé 112-114 in Odense M, Denmark, founded in 2009 and operating with 51-100 employees. The company provides a comprehensive portfolio of personal and commercial insurance products to Danish consumers and small-to-medium businesses, anchored on four core personal lines: Bilforsikring (car insurance), Indboforsikring (contents insurance), Ulykkesforsikring (accident insurance), and Husforsikring (house insurance). These anchors are combined into the Totalkunde bundle, which delivers a 10% cross-product discount plus friskade zero-deductible claim treatment after two claim-free years and is offered in three variants (PrivatTotal, BoligTotal, LandboligTotal). Adjacent personal lines cover caravan, holiday home, rural property, construction, motorcycle, moped, bicycle, boat, greenhouse, horse, dog, and cat risks, while a separate Erhvervsforsikring platform addresses SMEs across trades, retail, housing associations, and agriculture.

The company's distribution model is hybrid: a direct sales force of insurance advisors delivers free personalized consultations and quote callbacks, while existing customers self-serve through the proprietary Mit Concordia online portal and mobile application (available on iOS App Store and Google Play) for policy management, claims filing, document access, and medical pre-assessment. Niche categories (pet, horse, greenhouse) are extended through white-label channel partnerships with Dyrekassen Danmark, Dansk Hesteforsikring, and Dansk Glasforsikring, and roadside and international emergency assistance are delivered via partnerships with SOS Dansk Autohjælp and SOS International (Rødt Kort scheme). Direct-bill auto-glass repair is integrated through CarGlass.dk, with invoices routed to Concordia for seamless claims processing.

Revenue is generated primarily through recurring insurance premiums across personal and commercial lines, with pricing varying by individual risk profile, coverage selection, and bundling status under the Totalkunde program. A 2024 product launch introduced age-indexed pricing under the UNG sub-brand for customers aged 18-30, and the company maintains a referral program (Anbefal os og få en gave) plus content marketing via blog and social channels. Operations are domestic to Denmark, with coverage extensions into European travel destinations through partner networks only. No external funding, ownership structure details, or revenue figures are publicly disclosed.

Name

Concordia Forsikring

Legal name

Concordia Forsikring A/S

Website

https://concordia.dk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Concordia Forsikring is a privately held Danish insurance company offering personal and commercial coverage — including car, home, contents, and accident policies — to Danish individuals, families, and SMEs through direct advisory sales and a digital self-service portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Premiums: Recurring insurance premiums collected from policyholders for coverage across personal insurance products including auto, home, contents, accident, travel, and specialty lines

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Concordia Forsikring is a Danish insurance company that sells personal and commercial insurance products directly to Danish customers. Its core personal lines include car (bilforsikring), house (husforsikring), contents (indboforsikring), accident (ulykkesforsikring), travel (rejseforsikring), and specialty insurance for vehicles, animals, and properties, distributed through personal advisors and the Mit Concordia digital portal. A separate commercial platform (erhvervsforsikring) covers small and medium businesses across trades, retail, housing associations, and agriculture.

Product overview

Concordia Forsikring is a Danish insurance company offering a comprehensive portfolio of personal and commercial insurance products. The core personal insurance offering consists of Bilforsikring (car insurance), Indboforsikring (contents insurance), Ulykkesforsikring (accident insurance), and Husforsikring (house insurance), which form the foundation of the Totalkunde bundled package that provides 10% discount and favorable terms. Specialty personal insurance products include Hundeforsikring and Katteforsikring (pet insurance via partner Dyrekassen Danmark), Hesteforsikring (horse insurance via partner Dansk Hesteforsikring), Bådforsikring (boat insurance), Motorcykelforsikring (motorcycle insurance), Knallertforsikring (moped insurance), Cykelforsikring (bicycle insurance as indboforsikring add-on), Campingvognsforsikring (caravan insurance), Fritidshusforsikring (holiday home insurance), Landboligforsikring (rural property insurance), Drivhusforsikring (greenhouse insurance via partner Dansk Glasforsikring), and Entrepriseforsikring (construction insurance). Rejseforsikring (travel insurance), Retshjælpsforsikring (legal aid), and ID-tyveri (ID theft) are add-on modules to the core indboforsikring. The UNG sub-brand targets young adults aged 18-30 with age-indexed pricing. A separate Erhvervsforsikring (business insurance) platform covers commercial customers including tradespeople, retailers, housing associations, and agriculture. The product architecture follows a modular approach where core insurance products can be extended with specialized add-on coverages, with some products offered through branded white-label partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Totalkunde: A customer loyalty program offering 10% discount on insurance products when customers bundle multiple insurance policies with Concordia Forsikring.
• PrivatTotal
• BoligTotal
• LandboligTotal
• UNG-forsikring

Products and services

• Bilforsikring (Car Insurance) Motor vehicle insurance covering mandatory liability plus optional kasko (comprehensive), driver, glass, bonus protection, parking damage, and roadside assistance, with an online pricing calculator and quote request form. Sold to Danish vehicle owners, including those with Totalkunde bundling eligibility.
• Indboforsikring (Contents Insurance) Home contents insurance covering household belongings against theft, fire, water damage, and liability, including annual travel insurance (up to 60 days), ID theft protection, psychological crisis support, and add-ons for electronics, bicycle kasko, glasses, golf equipment, and extended water damage. Sold to Danish homeowners and renters.
• Ulykkesforsikring (Accident Insurance) Personal accident insurance paying compensation for permanent disability from 5% disability degree (double compensation from 30%), dental and chewing injuries, physiotherapy/chiropractic treatment, dangerous sports, and motorcycle riding, available as 24/7 or leisure-only coverage. Sold to Danish individuals and families.
• Rejseforsikring (Travel Insurance) Annual travel insurance covering worldwide trips up to 60 days including medical treatment, trip interruption, baggage delay, evacuation, and search/rescue, with optional cancellation and ski add-ons. Offered as an add-on to indboforsikring and to UNG customers.
• Husforsikring (House Insurance) Residential building insurance covering structural damage from fire, lightning, storm, flooding, theft, vandalism, pipe bursts, glass/sanitary breakage, liability, legal aid, and temporary housing, with optional extensions for fungus/rot/insect damage, hidden pipes/cables, and pest control. Sold to Danish homeowners.
• Hundeforsikring (Dog Insurance) Dog liability insurance (mandatory by law in Denmark) offered directly by Concordia, with health, accident, and life insurance for dogs provided through partner Dyrekassen Danmark covering up to 80% of veterinary expenses. Sold to Danish dog owners.
• Katteforsikring (Cat Insurance) Cat health insurance covering up to 80% of veterinary expenses (diagnostics, treatment, surgery, hospitalization, prescription medication, rehabilitation) delivered through partner Dyrekassen Danmark. Sold to Danish cat owners.
• Motorcykelforsikring (Motorcycle Insurance) Motorcycle insurance with mandatory liability plus optional kasko, legal aid, full-year riding, and roadside assistance, with kasko default March–November and optional year-round extension, and bonus-regulated premiums with elite status for claim-free riders. Sold to Danish motorcycle owners.
• Knallertforsikring (Moped/Scooter Insurance) Moped and scooter insurance with mandatory liability coverage, fixed premium, no self-risk, and no premium increase upon claims, covering third-party liability for damage caused by the moped. Sold to Danish moped/scooter owners.
• Campingvognsforsikring (Caravan/Trailer Insurance) Caravan and trailer insurance covering kasko, theft, liability (via car insurance), contents, and legal aid in Denmark and Green Card countries, with optional roadside assistance via SOS Dansk Autohjælp (free when attached to an insured car). Sold to Danish caravan and trailer owners.
• Bådforsikring (Boat Insurance) Boat and yacht insurance with optional liability and kasko coverage (sailing April 1 – November 15, on-land year-round, optional full-year extension), covering liability, theft, damage, and legal aid in Nordic and Baltic waters. Sold to Danish boat/yacht owners.
• Hesteforsikring (Horse Insurance) Horse insurance covering liability (mandatory by law), life insurance, health insurance (veterinary expenses), ride-unemployability, breeding-unemployability, foal, and stud farm coverage, delivered through partner Dansk Hesteforsikring for horses, ponies, and Icelandic horses. Sold to Danish horse owners.
• Drivhusforsikring (Greenhouse Insurance) Greenhouse and conservatory insurance covering sudden unforeseen damage from storms, snow load, breakage, theft, and vandalism, delivered through partner Dansk Glasforsikring. Available to Danish homeowners, renters, housing cooperative members, and allotment holders.
• Fritidshusforsikring (Holiday Home Insurance) Holiday cottage and summer house insurance covering building, contents, liability, legal aid, rental income loss, and temporary accommodation, with optional extensions for fungus/insect damage, rot damage, hidden pipes/cables, and pest control. Sold to Danish holiday-home owners.
• Landboligforsikring (Rural Property Insurance) Insurance for former farms without commercial agricultural operations, covering buildings, movable property, machinery, livestock, liability (including up to 15 horses and working dogs), legal aid, and optional extensions for fungus/rot/insects, hidden pipes, utilities, extended water, pest control, and construction coverage. Sold to Danish rural-property owners.
• Entrepriseforsikring (Construction Insurance) All-risk construction insurance for private individuals building, renovating, or extending, covering construction works, materials, existing structures, liability, and theft of building materials, with optional 12-month rectification-period extension. Sold to Danish homeowners undertaking building projects.
• Totalkunde (Total Customer Package) Bundled insurance package for customers consolidating multiple policies (minimum bilforsikring, indboforsikring, and ulykkesforsikring), delivering a 10% total discount across all policies plus friskade (zero-deductible claim) after 2 years of claim-free membership, in three variants: PrivatTotal (apartment), BoligTotal (house/summer house), LandboligTotal (rural property). Sold to Danish households eligible for multi-policy bundling.
• UNG-forsikring (Young Person's Insurance) Insurance package for Danish young adults aged 18-30, combining Indboforsikring UNG (contents insurance from 60 kr/month for ages 18-25, scaling upward), optional annual travel insurance (40 kr/month), Ulykkesforsikring UNG (70 kr/month), electronics insurance, extended bicycle coverage, and sudden damage coverage, with age-indexed pricing and no binding period. Sold to first-time insurance buyers aged 18-30.
• Erhvervsforsikring (Business Insurance) Commercial insurance platform covering Danish small and medium-sized businesses across trades (håndværk), retail (butik), housing associations (andelsboligforening), and agriculture, with product categories including løsøreforsikring (movable property), bygningsforsikring (buildings), arbejdsskadeforsikring (workers' compensation), varebilsforsikring (commercial vehicles), mobile equipment, andelsboligforsikring, erhvervsansvarsforsikring (business liability), produktansvarsforsikring (product liability), all risks, maskinkasko, transportforsikring, påhængsvognsforsikring, and retshjælpsforsikring. Sold to Danish SMEs through a dedicated business sales channel ([email protected]).

Quantifiable outcome

• 10% discount on all insurance policies for bundled Totalkunde customers
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• SOS Dansk AutohjælpcoreTechnology or IntegrationPartnership with SOS Dansk Autohjælp for roadside assistance services. Concordia customers with comprehensive auto insurance receive discounted subscription rates (47 kr/month). Services include emergency response within 35 minutes, 24/7 coverage, towing, fuel delivery, and hotel accommodation assistance in Denmark and Europe.
• SOS InternationalcoreTechnology or IntegrationPartnership with SOS International for international emergency assistance through the Red Card (Rødt Kort) program. Provides rescue and repatriation services for customers with comprehensive auto insurance when traveling abroad in Europe.
• Dyrekassen DanmarkcoreChannel Partner/ Reseller/ DistributorPartnership with Dyrekassen Danmark for dog and cat insurance products. Concordia refers customers to Dyrekassen for pet health and accident insurance covering up to 80% of veterinary expenses. Dyrekassen is a specialized pet insurance provider offering comprehensive coverage for dogs and cats.
• Dansk HesteforsikringcoreChannel Partner/ Reseller/ DistributorPartnership with Dansk Hesteforsikring for horse insurance products. Concordia refers customers to Dansk Hesteforsikring for comprehensive horse coverage including liability, health, life, and infertility insurance. Partner specializes in insurance for horses, ponies, and Icelandic horses.
• Dansk GlasforsikringcoreChannel Partner/ Reseller/ DistributorPartnership with Dansk Glasforsikring for greenhouse insurance products. Concordia refers customers to Dansk Glasforsikring for specialized coverage of greenhouses and conservatories against storm damage, theft, vandalism, and sudden accidental damage.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Købstædernes Forsikring: Danish mutual insurance company focused on personal lines. Direct peer for similar mutual structure and personal insurance product focus, with comparable regional Danish market positioning.
• GF Forsikring: Danish mutual insurance company offering personal insurance products including auto, home, contents, and accident. Direct peer given similar mutual-style structure and personal lines focus serving Danish consumers.
• Nordjysk Forsikring: Smaller Danish mutual insurance company focused on personal lines products. Direct peer due to similar regional mutual insurance model and comparable personal insurance product offerings in Denmark.
• Tryg: Largest Scandinavian general insurance company offering personal and commercial lines including auto, home, contents, and accident insurance. Direct competitor with substantially larger scale, operating the same product categories for Danish consumers.
• Topdanmark: Major Danish P&C insurance company (owned by Sampo Group) offering personal and commercial lines across motor, home, contents, accident, and travel. Closely overlaps Concordia's product portfolio and target customers within Denmark.
• Alm. Brand: Danish insurance and banking group offering personal and commercial P&C insurance products alongside life and pension. Comparable in Danish market presence and personal lines product scope.
• Codan: Danish P&C insurer (owned by Intact Financial) offering personal and commercial insurance across auto, home, contents, and accident. Direct competitor with very similar product mix and Danish customer focus.

Regional players

• Gjensidige: Major Norwegian P&C insurer with significant Nordic presence. Comparable personal and commercial lines product set, but primarily serves Norway rather than competing directly in the Danish market.
• If P&C Insurance: Major Nordic P&C insurer (owned by Sampo Group) operating across Sweden, Norway, Finland, and Denmark. Offers similar personal and commercial insurance products but with multi-country scale advantages over Concordia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/concordiaforsikring
• LinkedInlinkedin.com/company/concordia-forsikring

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concordia Forsikring