Colle McVoy

What Colle McVoy does

Colle McVoy is a Minneapolis-based, full-service creative advertising agency founded in 1935 and now operating as a subsidiary of Stagwell within the DonerColle Partners alliance (formed January 2026 with sister agency Doner). The firm delivers integrated services spanning brand strategy, creative advertising, digital and social marketing, experiential activations, retail experience design, media planning and buying, and earned creative/PR. Its client roster comprises more than two dozen named enterprise brands across retail (Target), food and beverage (McCormick, Hershey's Salty Snacks, Frank's RedHot, Caribou Coffee, Perdue, DQ, Land O'Lakes), beauty (Revlon), healthcare (Zoetis Equine, Invisalign), manufacturing (3M Command Strips, Scotch Painter's Tape, CRAFTSMAN, Northern Tool, Cub Cadet), furniture (La-Z-Boy, Value City), travel (Jackson Hole), media (Minnesota Star Tribune), and nonprofit (Recreational Boating & Fishing Foundation) categories.

The agency's go-to-market is relationship-based enterprise field sales targeting forward-thinking consumer brands, with lead generation driven by industry awards, PR coverage, and referrals. Revenue is generated through project-based and retainer professional services fees tailored to client scope; pricing is not publicly disclosed. The firm maintains offices in Minneapolis (headquarters) and Chicago and operates a hybrid work model. Notable recent work includes the La-Z-Boy brand identity refresh (1.1B media impressions, 200% web traffic lift), the Frank's RedHot GOAT campaigns (5.39B impressions, 69% YoY sales lift), and the Minnesota Star Tribune rebrand ranked #3 on Fast Company's 2025 Most Innovative in Media + News.

Colle McVoy positions itself as a "perfectly midsized" agency offering integrated capabilities typically associated with larger networks while retaining cultural agility. Its competitive differentiators include 15 consecutive years of Top Workplace recognition, B Corp certification, and a distributed roster of award-winning campaigns. Following the DonerColle Partners alliance, the combined entity aims to achieve greater media scale, shared AI investment, and improved competitiveness against coastal holding-company networks for larger enterprise budgets. Mariana O'Kelly was appointed as the alliance's first Chief Creative Officer in June 2026.

Name

Colle McVoy

Legal name

Colle McVoy

Website

https://collemcvoy.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

251–500 employees

Short description

Colle McVoy is a Minneapolis-based full-service creative advertising agency and Stagwell subsidiary, now operating within the DonerColle Partners alliance, serving enterprise consumer brands across retail, food and beverage, beauty, healthcare, and manufacturing with integrated brand strategy, creative, media, and experiential services.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Marketing Services: Professional services revenue generated through integrated advertising and marketing services including creative development, brand strategy, media planning and buying, digital, social, experiential campaigns, and brand consulting for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Colle McVoy is a full-service creative advertising agency that develops integrated brand campaigns, brand strategy, media planning and buying, experiential marketing, retail experience design, and earned creative/PR for national enterprise consumer brands. Services are delivered through project-based and retainer engagements and span paid, earned, owned, and experiential media across consumer goods, retail, beauty, food and beverage, healthcare, financial services, and nonprofit categories.

Product overview

Colle McVoy is a full-service creative advertising agency headquartered in Minneapolis, MN, operating as part of the DonerColle Partners alliance (formed January 2026). The agency offers an integrated portfolio of services including creative advertising, brand strategy, experiential marketing, retail experience design, media planning and buying, and earned creative/PR. The agency serves national brands across consumer goods, retail, beauty, food/beverage, and healthcare categories, with notable client work including Revlon's 'Be Unforgettable' campaign, Target's retail experience design, Frank's RedHot game-day campaigns, La-Z-Boy brand refresh, and McCormick's flavor campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Advertising Services Full-service creative advertising including brand campaigns, digital marketing, social media strategy, and content creation for national enterprise consumer brands.
• Brand Strategy Strategic brand positioning, brand identity systems, and brand architecture development to help clients build enduring relationships with consumers.
• Experiential Marketing Immersive brand experiences, pop-up activations, retail experiences, and event marketing that create cultural moments for brands.
• Retail Experience Design In-store experience design, environmental graphics, visual merchandising, and store transformation services for major retailers such as Target.
• Media Planning and Buying Strategic media planning, buying, and campaign optimization across digital, broadcast, out-of-home, and social channels.
• Earned Creative + PR PR strategy, earned media campaigns, influencer partnerships, and public relations designed to generate organic brand coverage and cultural buzz.

Quantifiable outcome

• 91% video completion rate on women's fishing campaign
• +6 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• DonerflagshipStrategic or Co-development Partner · 29 January 2026Doner and Colle McVoy, both Stagwell-owned agencies, formed DonerColle Partners strategic alliance combining leadership, capabilities, and back offices while maintaining separate brands and clients. Jessica Henrichs (Colle McVoy CEO) leads the new entity as CEO with David DeMirth (Doner CEO) as executive chairman. The partnership aims to achieve greater media scale and shared AI investment to compete for larger budgets, positioning as Midwest alternative to big coastal agency networks.
• Code and TheorycoreStrategic or Co-development PartnerColle McVoy collaborated with its Stagwell sister agency Code and Theory alongside boutique design arm 10 Thousand Design to deliver The Minnesota Star Tribune's comprehensive rebrand including strategy, brand identity system, mascot design, and digital product overhaul.
• GwoopminorGTM or Marketing PartnerEducation gaming platform partnership for Take Me Fishing campaign. Integration with Gwoop reached 14 million+ students across thousands of partner schools, using the animated fishing film as a facilitator for wellbeing conversations with teachers and caregivers.
• TargetcoreGTM or Marketing PartnerHouston White brand partnership with Target brought the entrepreneur's unique style and inclusive sportswear brand to mass retail through apparel and lifestyle product collection available at Target stores.
• RetrayageminorStrategic or Co-development PartnerPartnership with sustainable design house Retrayage to curate 'Second Catch Collection,' a fishing-inspired fashion line upcycled from donated clothing for the Take Me Fishing women's initiative.
• Teen VogueminorGTM or Marketing PartnerTeen Vogue partnership for Second Catch Collection upcycled fashion line featuring mentorship from Retrayage owner with contributions from up-and-coming designers.
• eViteminorGTM or Marketing PartnerPartnership with eVite for Father's Day fishing date campaign leveraging their highest-traffic moment to set up custom Evite designs for fishing experiences between daughters and caregivers.
• Food & Wine MagazineminorGTM or Marketing PartnerCustom scratch and sniff print ad partnership in Food & Wine magazine's holiday issue pairing McCormick content with flavor experiences to help consumers explore flavors.
• Vanity FairminorGTM or Marketing PartnerMedia partnership featuring Ellie Kemper learning to fish for Vanity Fair video content to promote fishing as accessible sport.
• Complex MagazineminorGTM or Marketing PartnerExclusive fishing-inspired fashion line created in partnership with actor King Keraun and Complex magazine for angler lifestyle content.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fallon: Long-standing Minneapolis-headquartered creative advertising agency with a similar full-service profile (creative, media, digital) and comparable Midwest enterprise client roster; the most directly comparable geographic and structural peer to Colle McVoy.
• Doner: Sibling Stagwell-owned agency now combined with Colle McVoy into DonerColle Partners (January 2026); a direct peer in capabilities and scale prior to the alliance and now the explicit co-lead of the combined entity.
• Carmichael Lynch: Minneapolis-based creative agency of similar scale offering brand strategy, advertising and PR; operates in the same talent pool and competitive Midwestern pitch environment as Colle McVoy.
• Mother: Independent creative agency network with comparable brand-platform-led approach on consumer and culture-led work; a direct creative peer operating at similar positioning.
• Anomaly: Independent creative-and-media agency known for integrated brand strategy, content, and media work on major CPG and consumer brands; directly comparable in offering and client type to Colle McVoy.

Broad incumbents

• Droga5: Award-winning creative agency (now part of Accenture Song) with similar full-service creative, brand strategy and integrated media capabilities on A-list consumer accounts.
• Leo Burnett: Global creative agency network (Publicis) and previous employer of newly appointed DonerColle CCO Mariana O'Kelly; comparable creative-services offering but with much larger scale and global footprint.
• Wieden+Kennedy: Independent global creative network known for brand-platform work and emotional storytelling; comparable creative capabilities and AOR-style client engagements as Colle McVoy, but at meaningfully larger scale.
• BBDO: Global creative-network holding-company agency (Omnicom) with broad portfolio of CPG, retail and consumer-brand AOR engagements; competes with Colle McVoy for the same category-leading client roster.

Emerging players

• R/GA: Digital-and-experiential creative agency (IPG) with overlapping digital, experiential and brand-transformation capabilities; overlaps with Colle McVoy on tech-enabled and design-led client work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/collemcvoy
• LinkedInlinkedin.com/company/colle-mcvoy
• Instagraminstagram.com/collemcvoy
• Xx.com/collemcvoy

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colle McVoy