BlackWing Creative
BlackWing Creative (also known as Hodgson/Meyers Advertising) was a Seattle-based, privately held B2B advertising agency founded in 1994 by Gary Meyers and Tim Hodgson, serving world-class brand clients until its permanent closure in 2025 after 31 years.
- Company typePrivate
- Founded1994
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What BlackWing Creative does
BlackWing Creative, also known by its trade name Hodgson/Meyers Advertising, was a privately held B2B advertising agency based in Seattle, Washington. Founded in 1994 by co-founders Gary Meyers and Tim Hodgson, the firm operated for 31 years providing advertising and marketing services to what its founders described as "world-class brands." The agency operated with a headcount in the 11–50 employee range and positioned itself around long-term brand stewardship rather than disclosed productized offerings, pricing models, or technology platforms.
The business operated under classic creative-agency economics: project-based and retainer engagements with brand clients, founder-led creative direction, and no disclosed external investors, parent company, or institutional backers. No specific client logos, revenue figures, pricing structure, marketing channels, partnerships, or proprietary technology were disclosed in the available source material. The agency did not maintain a documented product line, API, integrations, or AI/ML capabilities.
In 2025, the company announced it was permanently ceasing operations, with the founders posting a farewell message on its website stating "after 31 years (310 in ad years), we've reached the end of the proverbial road." This positions BlackWing Creative as a closed, founder-owned creative-services boutique with no remaining going-concern operations, making it unsuitable as an active investment, acquisition, or growth-financing target.
BlackWing Creative firmographics
Firmographics- Name
- BlackWing Creative
- Legal name
- BlackWing Creative, Hodgson/Meyers Advertising
- Website
- https://blackwingcreative.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- BlackWing Creative (also known as Hodgson/Meyers Advertising) was a Seattle-based, privately held B2B advertising agency founded in 1994 by Gary Meyers and Tim Hodgson, serving world-class brand clients until its permanent closure in 2025 after 31 years.
- Ownership category
- akta.pro rank
BlackWing Creative industry classification
Industry- Product category
- Advertising Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where BlackWing Creative is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
BlackWing Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
BlackWing Creative product offering
Product offeringCore offering
BlackWing Creative (also doing business as Hodgson/Meyers Advertising) was a Seattle-based advertising agency that provided B2B advertising, brand stewardship, and creative marketing services to world-class brands for 31 years. The firm produced advertising campaigns and marketing communications work on behalf of its brand clients, operating independently under founder ownership before ceasing operations in 2025.
Product overview
BlackWing Creative was an advertising agency operating under the trade name Hodgson/Meyers Advertising. The company provided advertising and marketing services to brands but has ceased operations as of 2025, having announced its closure after 31 years in business.
Differentiator
Problem solved
Functional benefit
Products and services
- Advertising and Marketing Services B2B advertising and marketing services provided to world-class brand clients, including campaign development and related creative work.
- Brand Stewardship Ongoing stewardship and management of brand identity and advertising needs for world-class brands, delivered as a long-term agency relationship.
Companies that use BlackWing Creative
Customer profileSegments1 record
Ideal customer profiles1 record
BlackWing Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BlackWing Creative partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
BlackWing Creative competitors and assessment
Company assessmentDirect peers
- Anomaly: Independent creative agency with brand strategy, advertising, and content capabilities serving major brands. Comparable to BlackWing as an independent full-service creative firm in the same product category.
- 72andSunny: Independent, full-service creative agency known for brand storytelling and campaign work for major global brands. Directly comparable to BlackWing's positioning as a creative-led agency serving world-class brand clients.
- Mekanism: Independent creative agency combining brand storytelling, advertising, and content production. Comparable to BlackWing as a mid-sized independent creative shop serving well-known consumer brands.
- Duncan Channon: Independent, full-service creative agency based in San Francisco serving major brands. Comparable to BlackWing as a similarly-sized independent creative firm competing for West Coast brand work.
Regional players
- Wexley School for Girls: Seattle-based independent creative/advertising agency serving major brands. Comparable to BlackWing as a similarly positioned Pacific Northwest creative shop of similar scale competing for the same regional brand work.
- Creature: Seattle-based independent creative agency producing brand campaigns for well-known clients. Directly comparable to BlackWing's creative agency positioning in the same Seattle market.
Broad incumbents
- Publicis Groupe: Global advertising and communications holding company with creative agency networks. Comparable to BlackWing as the broader incumbent ecosystem in which agencies like BlackWing compete for brand creative work.
- Droga5: Independent creative agency (now part of Accenture Song) producing award-winning work for global brands. Comparable to BlackWing as a creative-led agency serving world-class brand clients with a similar full-service offering.
- Ogilvy: Iconic global advertising agency network offering brand strategy, creative, and integrated marketing. Comparable to BlackWing as a competing source of creative services for the same world-class brand clients.
- Wieden+Kennedy: Iconic independent creative agency headquartered in Portland with global offices. Comparable to BlackWing as an independent, founder-led creative shop serving world-class brands with full-service creative capabilities.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights3 records
Customer concentration
BlackWing Creative social profiles
Digital presenceBlackWing Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
BlackWing Creative leadership team
Management profileNumber of profiles
BlackWing Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BlackWing Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BlackWing Creative
What does BlackWing Creative do?
BlackWing Creative (also doing business as Hodgson/Meyers Advertising) was a Seattle-based advertising agency that provided B2B advertising, brand stewardship, and creative marketing services to world-class brands for 31 years. The firm produced advertising campaigns and marketing communications work on behalf of its brand clients, operating independently under founder ownership before ceasing operations in 2025.
Is BlackWing Creative a public or private company?
BlackWing Creative is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was BlackWing Creative founded?
BlackWing Creative was founded in 1994. It employs 1 to 10 people.
Where is BlackWing Creative based?
BlackWing Creative is headquartered in Seattle, United States, in the North America region.
Who are BlackWing Creative's main competitors?
Direct peers on record are Anomaly, 72andSunny, Mekanism and Duncan Channon. Regional players are Wexley School for Girls and Creature. Broad incumbents are Publicis Groupe, Droga5, Ogilvy and Wieden+Kennedy.
Does BlackWing Creative have an API?
No public API is recorded for BlackWing Creative.
What industry is BlackWing Creative in?
BlackWing Creative's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 541430 and its SIC code is 7311.