2C Media

What 2C Media does

2C Media (also branded as '2C 2.0' at 2c.tv) is a privately held, boutique creative agency headquartered in North Miami, Florida, founded in 2008 and led by owners Chris Sloan and Carla Kaufman-Sloan. The firm provides end-to-end audiovisual content production services to major US broadcast and streaming networks, functioning as an 'out-of-house in-house team' for clients rather than as a high-volume vendor. Its offering spans writing, directing, editing, motion graphics, sound design, color grading, and full campaign production across unscripted/documentary, true crime, sports, scripted series, movies, branded content, social campaigns, events, upfronts, podcasts, and digital 360 work.

The company's underlying capability is its ~14-person roster of Emmy-winning and award-winning ex-network creatives drawn from NBC, CBS, TLC, FX, USA/Syfy, CMT, and Telemundo/Univision, supported by a craftsmanship-focused production model that emphasizes quality over volume and dedicated focus per project. There is no proprietary technology platform, software product, or AI tooling disclosed; the business is fundamentally a services organization differentiated by talent pedigree and deep network relationships.

2C Media operates a professional-services revenue model with custom project-based pricing (no publicly disclosed rates or MSAs) and earns via promotional-content, branded-content, and A/V production engagements. Its go-to-market is enterprise field sales driven by warm relationships between its senior creatives and network counterparts at FX, MTV Networks, SYFY, USA, and NBC. Named enterprise clients span roughly 20 major US networks including NBC, CNN/HLN, Disney+, Discovery/Discovery+, Peacock, ESPN, FX/FXX, Hulu, A+E, Hallmark, Lifetime, Nat Geo, NFL Network, Nickelodeon, TBS, Turner, Oxygen, History Channel, CNBC, Sinclair Broadcast Group, and Telepictures. The firm is bootstrapped and founder-owned, with no disclosed funding rounds, M&A activity, or institutional investors.

Name

2C Media

Legal name

2C Media

Website

https://2c.tv

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

2C Media is a North Miami-based boutique creative agency providing end-to-end promotional and audiovisual content production (writing, editing, motion graphics, sound design) for major US broadcast and streaming networks, functioning as an out-of-house in-house team.

Ownership category

akta.pro rank

Product category

Broadcast Creative Production Services

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAAAG

Video/Film Creative Agencies (Concept-to-Creative)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAIAJ

Content Studio & Creative Resourcing (In-house/Embedded Teams)

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

Keywords

• Broadcast content production
• Promotional video creation
• Creative agency services
• Post-production services
• TV network marketing

Headquarters

HQ city

North Miami Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Agency Services: Boutique creative agency providing promotional content, marketing materials, branded content, and A/V production services for TV networks and streaming platforms. Services include writing, directing, editing, motion graphics, sound design, and color grading for promotional campaigns and branded content.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

2C Media is a boutique creative agency providing full-service audiovisual content production for major US broadcast and streaming networks. The firm supplies curated teams of writers, directors, editors, motion graphic artists, sound designers, colorists, and producers to deliver promotional campaigns, branded content, documentaries, sports marketing, true crime programming, movie marketing, and social media campaigns. It positions itself as an "out-of-house in-house" creative partner for network clients such as NBC, CNN, Disney+, ESPN, Discovery, and FX.

Product overview

2C Media (2C 2.0) is a boutique creative agency offering a comprehensive suite of audiovisual content production services. The company operates as an out-of-house in-house team, providing curated teams of designers, animators, copywriters, directors, editors, and producers for network partners. Their service portfolio spans brand design and rebranding, unscripted and documentary content, true crime programming, sports promos and campaigns, branded content, movie marketing, scripted series promotion, social media campaigns, events, upfronts and sizzle reels, digital featurettes, podcasts, and digital 360 campaigns. The company works with major broadcast and streaming networks including A+E, NBC, CNN, CBS, Discovery+, Disney+, ESPN, FX, Hallmark, HGTV, Hulu, Lifetime, NatGeo, NBC Universal, NFL Network, Nickelodeon, Oxygen, TBS, and Turner. The company emphasizes craftsmanship over volume, focusing on A/V content production regardless of screen.

Differentiator

Problem solved

Functional benefit

Products and services

• Promotional Campaigns (Promos) End-to-end promo creation for broadcast and streaming clients covering seasonal events (holidays, Shark Week, Black History Month), sports championships (MLB Wild Card, NFL Honors, College Bowl), syndicated series tune-ins, and streaming launches such as Disney+ Day. Each campaign is delivered by a curated team of writers, directors, editors, motion graphic artists, and producers and is designed to function as an out-of-house in-house extension of a network's marketing department.
• Branded Content Production Original branded content for advertisers and network partners, integrating sponsor messaging into entertainment formats such as Progressive Sponsored Franchise content on TBS and holiday-movie branded integrations on Hallmark and Lifetime. Buyers are network marketing departments seeking advertiser-funded content outside traditional ad sales.
• Unscripted, Documentary, and True Crime Programming Production of unscripted, documentary, and true crime featurettes and series for networks including CNN/HLN, Oxygen, National Geographic, History Channel, and Discovery. Deliverables range from short-form digital featurettes to full episodic content such as The Last Tepui, Real Murders, and Pete McBride Water Crisis, packaged for both linear broadcast and streaming distribution.
• Sports Marketing & Event Content Sports promo and event content production for sports broadcasters, including ESPN, NFL Network, and NFL Honors clients. Deliverables include season marketing campaigns, live-event teasers and wraps, franchise spots, and championship tune-ins designed around marquee sports moments throughout the calendar.
• Movie Marketing & Scripted Series Promotion Marketing and promotional content for scripted movies and series across cable and streaming platforms. The offering spans holiday movie promotions on Hallmark and Lifetime, scripted-series campaigns such as The Handmaid's Tale on Hulu, and feature-film promotional content on FX/FXX, packaged for both theatrical-style awareness and streaming tune-in.
• Brand Design & Rebranding Brand identity design, rebranding, and on-air brand systems for TV networks and FAST channels, including logo systems, on-air packaging, and upfront presentation design. Recent projects include Sinclair Broadcast Group's Roar Rebrand and The Nest Brand Design, plus FAST channel launches on A+E networks such as Perform and Unexplained Zone.
• Social Media & Digital 360 Campaigns Social-first and digital 360 campaigns designed to extend linear programming onto social platforms, covering short-form cuts, creator-ready assets, and digital featurettes. Buyers are network and streaming marketing teams that need production partners fluent in platform-native storytelling beyond traditional on-air promos.
• Events, Upfronts & Sizzle Reels Production support for industry events, upfront presentations, and live events including sizzle reels, opening videos, show opens, and editorial pieces used at major industry moments. Deliverables are designed to function as flagship sales and content pieces at network upfronts and brand events.
• Podcast Production Podcast production service for broadcast and streaming clients seeking audio extensions of their editorial franchises. The offering leverages the agency's existing writing, producing, and sound design capabilities to deliver companion audio content tied to network programming.

Quantifiable outcome

• 60 Promax Awards since 2011
• +2 more outcomes

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• The Refinery: Creative agency producing on-air promotion, campaigns, and content for entertainment clients across broadcast and streaming. Comparable in service mix and target buyer (TV network promo leads) to 2C Media.
• Buddha Jones: Boutique entertainment creative agency producing on-air promotion, brand campaigns, and main titles for film, TV, and streaming clients (Netflix, Amazon, Hulu, HBO). Direct competitor to 2C Media in network promo and entertainment marketing creative.
• Cutters Studios: Post-production and creative services studio serving advertising, entertainment, and broadcast clients with editing, motion graphics, sound design, and color. Overlaps with 2C Media on the post-production portion of the promo workflow.
• Ignition Creative: Entertainment branding and creative agency producing logos, key art, motion graphics, and on-air promotion for streamers, networks, and studios. Direct overlap with 2C Media's brand design and motion design capabilities.
• Aspect Ratio: Boutique creative agency delivering brand design, motion graphics, and on-air promo for entertainment clients. Closely mirrors 2C Media's boutique, craft-focused, ex-network talent model.
• Crew Creative: Entertainment creative agency providing on-air promotion, branding, and integrated campaigns for networks, streamers, and studios. Direct competitor for the same network promo budgets 2C Media serves.
• Big Star: Entertainment marketing and creative agency specializing in TV promo, show launches, and upfront campaigns for cable networks and streamers. Closely comparable boutique creative positioning to 2C Media.
• Haymaker: Creative agency producing film/TV marketing campaigns, main titles, and network promos. Comparable in client mix (studios, streamers, networks) and creative scope to 2C Media.
• MOCEAN: Entertainment marketing and creative agency serving broadcast, cable, and streaming networks with promo, brand design, and main title work. Highly comparable service offering and client base to 2C Media.

Broad incumbents

• Trailer Park Group: Larger entertainment marketing agency offering creative, AV, and content services across film, TV, gaming, and streaming. Competes with 2C Media in network promo work but operates at meaningfully greater scale and breadth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/2cmediatv
• LinkedInlinkedin.com/company/2c-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2C Media