Big Star Production Group

What Big Star Production Group does

Big Star Production Group is a woman-owned, founder-led creative agency headquartered in the Los Angeles metropolitan area (Tujunga, CA, serving Glendale, Pasadena, and surrounding communities). The firm designs custom WordPress websites, develops visual brand identities, and delivers search engine optimization and pay-per-click advertising services to small businesses, entrepreneurs, creatives, and authors. Its technology stack is built on the WordPress CMS with supporting tooling such as Adobe Photoshop, Canva, and recommended hosting and performance partners (Bluehost, SiteGround, ShortPixel, WP Super Cache).

The agency generates revenue primarily through project-based professional services engagements, with quote-based pricing per engagement rather than disclosed pricing tiers. It supplements services with low-priced digital downloadable workbooks (Brand Strategy Workbook at $9.99, plus Marketing Strategy and Self Discovery workbooks) sold through its own e-commerce platform and an Amazon Shop storefront. Go-to-market is a hybrid of consultative sales (Calendly-scheduled introductory calls, direct email, portfolio showcasing) and content-led demand generation (blog, Instagram #WordPressWednesday, free brand strategy guides as lead magnets).

Founded by Becky Rickett, Big Star Production Group operates with a team of 1-10 employees, has produced "dozens" of websites for SMB clients across fitness, hospitality, accounting, nonprofit, wellness, and motorsports segments, and has accumulated third-party recognition including a Pandia Top Graphic Design Firms listing and DesignRush Top PPC Agencies and Accredited Agency designations. Note: firmographics state a 1996 founding date, while company-history material records 2021; this discrepancy is unresolved in the source data.

Name

Big Star Production Group

Legal name

Big Star Production Group

Website

https://bigstarproductions.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Big Star Production Group is a woman-owned, founder-led creative agency in the Los Angeles area that designs custom WordPress websites, builds brand identities, and delivers SEO and PPC services primarily to small businesses, solopreneurs, and authors.

Ownership category

akta.pro rank

Headquarters

HQ city

Tujunga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Website Design & Development Services: Custom website design and development projects for small businesses and entrepreneurs. One-time project-based service with potential for ongoing maintenance contracts.
2. Branding & Brand Strategy Services: Brand stylization, logo design, and brand strategy consulting services.
3. SEO Services: Search engine optimization services for improved online visibility.
4. PPC Advertising Services: Pay-per-click advertising campaign management.
5. Digital Workbooks: Sale of digital downloadable workbooks including Brand Strategy Workbook ($9.99), Marketing Strategy Workbook, and Self Discovery Workbook.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Big Star Production Group designs and develops custom WordPress websites, creates brand identities (logos, color schemes, and graphics), and provides search engine optimization and pay-per-click advertising management for small businesses, authors, and creative professionals primarily in the Los Angeles metropolitan area. The agency also sells digital workbook downloads covering brand strategy, marketing strategy, and self-discovery directly through its own storefront.

Product overview

Big Star Production Group is a woman-owned creative agency offering a unified suite of digital marketing and branding services. The core offering centers on Website Design & Development (custom WordPress websites), Brand Stylization, Search Engine Optimization, and PPC Advertising, supplemented by Author Success services. The company also sells digital educational products through its Shop, including the Brand Strategy Workbook, Marketing Strategy Workbook, and Self Discovery Workbook. The agency primarily serves small businesses and creative entrepreneurs seeking to elevate their digital footprint.

Differentiator

Problem solved

Functional benefit

Brands

• LOFT513: A Poshmark shop operated by Becky Rickett selling designer jeans and clothing items, mentioned in the Brands Blue Jeans and Besties blog post.

Products and services

• Website Design & Development Bespoke custom websites built on the WordPress platform, crafted to be visually striking and optimized for search engine rankings; sold primarily to small businesses, entrepreneurs, authors, and creative professionals in the Los Angeles area.
• Brand Stylization Visual brand identity services including logo design, color schemes, and graphics that mirror the client's identity; created using Adobe Photoshop and Canva for small businesses and creative clients.
• Search Engine Optimization (SEO) SEO services to improve website visibility and rankings on major search engines such as Google and Bing, sold to small businesses seeking higher organic discoverability.
• PPC Advertising Pay-per-click advertising campaign management across multiple advertising platforms at budget-friendly price points, offered to small businesses wanting paid acquisition.
• Author Success Specialized branding and website services tailored for authors to build their online presence and support book marketing, including author websites and personal branding.
• Brand Strategy Workbook A 26-page digital downloadable workbook designed to help entrepreneurs discover their brand vision and define their creative voice, covering brand purpose, goals, mission, and vision; sold as a one-time purchase for $9.99.
• Marketing Strategy Workbook A 33-page self-guided marketing workbook with prompts for creating actionable marketing strategies, including ideal client profiles, pricing strategies, marketing funnels, and content planning; sold as a digital download.
• Self Discovery Workbook A 24-page self-guided workbook for coaches, mentors, and entrepreneurs covering psychology, patterns, emotions, talents, and barriers to success; sold as a digital download.
• Shop LOFT513 Online retail shop featuring curated products including name-brand jeans and lifestyle items, operated through the Big Star Amazon Shop and the founder's Poshmark LOFT513 account.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• GaaiaHubminorStrategic or Co-development Partner · 1 May 2024Collaboration with GaaiaHub for brand storytelling and web design. Big Star created GaaiaHub's brand narrative emphasizing handcrafted, artisanal products. The partnership highlights craftsmanship and sustainability values shared between both brands.
• S4 Motorsports MarketingminorStrategic or Co-development PartnerPartnership where Big Star served as the 'graphic pit crew' for racecar branding and visual design for S4 Motorsports. Created custom graphics for racecar #25.
• AmazonminorGTM or Marketing PartnerBig Star Production Group has an Amazon Shop featuring curated business and creative essentials for entrepreneurs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WebFX: Large, established full-service digital marketing agency offering web design, SEO, PPC, and content marketing. Operates broadly across the same services as Big Star but at significantly larger scale, serving as the scaled incumbent benchmark.
• Blue Fountain Media: Long-established creative and digital agency offering branding, web design, and digital marketing. Provides a comparable service portfolio from a much larger, more mature platform — useful as an upper-bound scaling reference.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, PPC, and social media marketing to SMB and enterprise clients. Overlapping service bundle and SMB positioning, but operating across a national footprint versus Big Star's regional focus.

Direct peers

• SmartSites: Web design and digital marketing agency offering website design, SEO, and PPC services to small and mid-sized businesses. Directly comparable service mix and SMB customer orientation, though operating at a meaningfully larger scale.
• Lounge Lizard: Boutique creative and web design agency specializing in brand identity, website design, and digital marketing. Closely aligned on the boutique creative positioning, branding-led offering, and SMB/mid-market customer base.
• Coalition Technologies: Los Angeles-based digital agency offering web design, SEO, PPC, and branding services to SMB and mid-market clients. Highly comparable given shared LA footprint, similar service bundle (design + SEO + PPC), and SMB focus.
• 1SEO Digital Agency: Digital marketing agency specializing in SEO, web design, and PPC services for small businesses. Comparable service bundle and SMB target customer, providing a direct competitive benchmark in the SEO/PPC space.
• Digital Silk: Digital agency offering custom website design, branding, and digital marketing services. Closely comparable on the custom web design + branding bundle aimed at growth-stage SMBs and mid-market clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bigstarproductiongroup
• LinkedInlinkedin.com/company/big-star-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Star Production Group