Goodwill of Central and Coastal Virginia

What Goodwill of Central and Coastal Virginia does

Goodwill of Central and Coastal Virginia is a 501(c)(3) nonprofit social enterprise headquartered in Richmond, Virginia, with a regional office in Hampton. It was formed in 2006 through the merger of the Richmond Goodwill (operating since 1923) and the Hampton Roads Goodwill (since 1925); both trace their lineage to the broader Goodwill movement founded by Rev. Edgar J. Helms in Boston in 1902. The organization runs 36+ thrift retail locations across central and coastal Virginia, employs approximately 1,300 team members, and processed more than 50 million pounds of donated goods annually, diverting over 23 million pounds from Virginia landfills in 2025. It is one of 152 autonomous Goodwill organizations across North America that together represent a $7 billion social enterprise.

Name

Goodwill of Central and Coastal Virginia

Legal name

Goodwill of Central and Coastal Virginia

Website

https://goodwillvirginia.org

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

101–250 employees

Short description

Richmond-based 501(c)(3) nonprofit operating 36+ thrift retail stores across central and coastal Virginia, with a workforce development division that enrolled 8,700+ job seekers and placed candidates at 1,000+ employers last year.

Ownership category

akta.pro rank

Product category

Workforce Development Services

NAICS

Used Merchandise Retailers (459510)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Donation, Consignment & Resale Coordination (HSAFAFAG)

Keywords

• Thrift retail stores
• Workforce development services
• Vocational rehabilitation programs
• Electronics recycling services
• Staffing agency services

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Store Sales: Revenue generated from the sale of donated clothing, household items, electronics, and other goods through 36 retail locations across central and coastal Virginia, as well as outlet stores. The organization also sells items through shopgoodwill.com, the first nonprofit Internet auction site.
2. Contract Services: Goodwill provides business services including janitorial/cleaning services to employers and organizations, generating revenue through contractual agreements.
3. Philanthropic Contributions: Individual donations and corporate donations support the organization's mission and workforce development programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Operates a network of thrift retail stores selling donated clothing, household goods, and refurbished electronics across central and coastal Virginia, complemented by an online auction (shopgoodwill.com). Provides workforce development services including job training, vocational rehabilitation, supported employment, AbilityOne federal programs, and staffing solutions connecting job seekers facing employment barriers with employers. Funds these mission-driven programs through retail sales, business services such as janitorial contracts, and philanthropic contributions.

Product overview

Goodwill of Central and Coastal Virginia operates a multi-channel retail and workforce development social enterprise. The retail operation includes 36+ thrift stores, two outlet stores, two E-Recycle electronics stores, a live auction program, and an online auction platform (shopgoodwill.com). The workforce development division centers on Goodwill Academy™ of Virginia and four Community Employment Centers offering vocational training, supported employment for individuals with disabilities, AbilityOne federal employment programs, and staffing services through Goodwill Staffing Solutions (GSS). Business services include janitorial and Books for Kids programs. A loyalty program (GoodPerks) enhances the retail customer experience.

Differentiator

Problem solved

Functional benefit

Brands

• Goodwill Academy™ of Virginia: Workforce training and certification programs offered by Goodwill of Central and Coastal Virginia
• Goodwill Staffing Solutions (GSS)
• Goodwill Skills Training Program
• GoodPrep
• GoodPerks
• Second Debut
• Something Blue

Products and services

• Retail Stores Affordable thrift retail selling donated clothing, household goods, and unique items across 36+ stores in central and coastal Virginia. Prices vary by item and location.
• E-Commerce (shopgoodwill.com) Online auction of donated jewelry, electronics, and collectibles through shopgoodwill.com in partnership with 100+ Goodwill organizations.
• E-Recycle Stores Refurbished electronics stores in Richmond and Hampton selling computers, laptops, tablets, TVs, smartphones, and gaming consoles with DoD-compliant data destruction.
• Outlet Stores Discount outlets in Richmond and Hampton selling donated shoes, clothing, and home goods by the pound.
• Live Auctions Live auction events at the Richmond Midlothian Turnpike location featuring 200+ lots per auction of bikes, furniture, toys, vehicles, and antiques/collectibles.
• Goodwill Academy of Virginia Workforce training and certification program providing paid training, career support, resume/interview coaching, and credentialing in high-demand fields.
• Goodwill Staffing Solutions (GSS) Staffing agency that connects employers with qualified candidates sourced through Goodwill's workforce development programs.
• Vocational Services Employment support for individuals with disabilities covering job placement, skills training, workplace coaching, and supported employment in community settings.
• Community Employment Centers Four regional centers providing workforce development enrollment, skills training, job readiness programming, and placement support at no charge to job seekers.
• Janitorial Services Commercial janitorial and custodial services delivered to employer and organization clients through Business Solutions contracts.
• Donation Centers Collection points where community members donate clothing, household goods, and electronics to supply the retail and E-Recycle operations.

Quantifiable outcome

• 8,700+ individuals enrolled in community employment centers annually, with many on the path to success working for 1,000+ employers
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Virginia Department of CorrectionscoreStrategic or Co-development Partner · 1 October 2025Government partner for the Richmond Reentry Opportunity Fair (October 2025). Collaborated to provide reentry services, job placement, and awareness of support systems available to individuals with justice involvement when referred to Goodwill.
• Richmond Parole and Probation OfficecoreStrategic or Co-development Partner · 1 October 2025Government partner co-organizing the Richmond Reentry Opportunity Fair. Helped bring DOC officers, state representatives, and Henrico Department of Social Services staff to learn about Goodwill's services for returning citizens.
• Northstar AcademyminorStrategic or Co-development Partner · 1 January 2018Educational partnership providing vocational services to Northstar Academy students. Goodwill staff work with students, particularly those with autism, to provide skills training and employment preparation.
• Conner IndustriesminorChannel Partner/ Reseller/ Distributor · 1 January 2017Manufacturing company in Chester, VA that makes crates and pallets. Partnered with Goodwill Staffing Solutions (GSS) to hire job seekers. Hired Jeremiah Mayo as a temporary material handler, promoting him to permanent position after 90 days.
• LogisticareminorOthersTransportation provider that enables employees with disabilities to travel to work. Essential resource for individuals overcoming employment barriers, such as Anthony Southall who travels 21 miles from home to work.
• FREE FoundationminorStrategic or Co-development PartnerCommunity partner featured in Goodwill's marketing materials. Supports the local workforce development mission through community collaboration.
• Reconnect (Dell Program)minorOthersNational partnership for electronics recycling. Devices that cannot be restored are broken down securely through this program, keeping harmful chemicals and metals out of the environment.
• Sinclair and AssociatesminorImplementation/ SI/ Consulting PartnerProfessional auctioneer company that runs Goodwill's live auctions in Richmond, guiding through 200+ lots per auction and creating an engaging atmosphere.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• ThredUp: Public online resale marketplace (NASDAQ: TDUP) for secondhand apparel and accessories. Partial overlap with Goodwill's shopgoodwill.com and thrift retail channel — both serve value-conscious shoppers seeking secondhand clothing — but ThredUp is digital-first and unrolled nationally at scale, increasingly diverting both donation supply and shopper demand from physical thrift.
• The RealReal: Public online luxury consignment marketplace (NASDAQ: REAL) for authenticated pre-owned luxury goods. Competes for higher-value donated/used items that Goodwill typically routes to its Second Debut boutique in Carytown or weekly live auctions, diverting premium-margin supply away from Goodwill's higher-yield channels.
• Poshmark: Peer-to-peer social resale marketplace acquired by Naver Group in 2023. Diverts consumer-to-consumer resale — and by extension the supply pool Goodwill relies on for donations — away from thrift stores via digital convenience to both sellers and buyers across apparel and accessories categories.

Others

• Winmark Corporation: Public franchisor of resale concepts (NASDAQ: WINA) including Play It Again Sports, Once Upon A Child, Music Go Round, and Style Encore. Operates in the broader resale ecosystem as a franchisor rather than direct competitor, focused on category-specific consignment rather than donated-goods thrift, but indicative of the institutional capital flowing into resale.
• Express Employment Professionals: Largest privately-held staffing franchise in the U.S., placing both skilled industrial and office/admin job seekers across industries. Adjacent to Goodwill Staffing Solutions (GSS) in providing staffing services, though operates as a for-profit franchise system without the pre-employment training and barrier-removal component that defines GSS.
• BrightSpring Health Services: Public provider of home and community health, pharmacy, and behavioral health services (NASDAQ: BTSG) including workforce and vocational programs for individuals with disabilities and complex needs. Adjacent to Goodwill's vocational services and AbilityOne-supported employment, serving similar client populations through a for-profit services model.

Direct peers

• The Salvation Army: National charitable organization operating thrift retail stores alongside social services, rehabilitation programs, and workforce support for underserved populations. Directly comparable to Goodwill of Central and Coastal Virginia in combining donated-goods resale with employment and community rehabilitation services, at significantly larger national scale.
• Habitat for Humanity ReStores: Charity-affiliated home goods resale stores operated by Habitat for Humanity affiliates across the U.S. to fund nonprofit housing programs. Comparable to Goodwill in operating donated-goods retail that funds a broader social mission, but focused on furniture, appliances, and home furnishings rather than apparel and general household goods.
• Goodwill Industries of the Valleys: Autonomous regional Goodwill serving Western Virginia (Roanoke, Lynchburg, New River Valley). Direct peer given shared Goodwill brand identity, mission-aligned thrift retail, workforce development programs, and the same nonprofit employment services operating model in an adjacent Virginia geography.

Broad incumbents

• Savers: Largest for-profit thrift retailer in North America operating the Savers, Value Village, and 2degrees banners across the U.S., Canada, and Europe. Competes directly with Goodwill thrift stores for both shoppers and donation supply but as a for-profit chain with broader geographic scale and centralized buying operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goodwillcvandhr
• YouTubeyoutube.com/@GoodwillCCVA
• Facebookfacebook.com/GoodwillCVAandHR
• Instagraminstagram.com/goodwillccva
• Pinterestpinterest.com/goodwillccva

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwill of Central and Coastal Virginia