Autolina

What Autolina does

Autolina (legally autolina.ch ag) is a Swiss online automotive marketplace headquartered in Weinfelden, Switzerland, founded in 2015 by Ibrahim Yildiz. The company operates autolina.ch as a two-sided platform connecting private vehicle sellers and professional car dealers with car buyers across Switzerland, with localized websites in German, French, Italian, and English. The platform lists over 90,000 vehicles on any given day and publishes more than 350,000 vehicles annually, encompassing new cars, used cars, ex-demonstrators, classic cars, youngtimers, and commercial vehicles.

The product stack centers on a marketplace core supplemented by native iOS and Android applications, a car configurator, and a dealer directory with quality-certification filters. The platform's technology differentiation is concentrated in AI-driven listing presentation tools, including the autofox-powered AI Photo Guide for smartphone-optimized vehicle photography and AI Showrooms that place vehicles in one of six 3D virtual environments using computer vision and generative AI. Professional dealer workflows are supported by data import integrations with auto-i-dat, Eurotax, AMAG CRM, and Stieger Software, plus cross-listing distribution on the Comparis price-comparison platform.

The business model is hybrid freemium-plus-subscription. Private sellers list for free under a Basic tier (CHF 19 for 14 days) or upgrade to Plus, Premium, or Unlimited packages at CHF 59, 99, and 149 respectively, each adding duration, Top-Listing placement, Comparis exposure, AI Showroom access, and protected contact details. Professional dealers and garages subscribe monthly on six tiered SKUs ranging from CHF 105 (up to 5 vehicles) to CHF 635 (up to 100 vehicles), with progressively lower per-vehicle economics at higher tiers. A Quality1 partnership generates incremental affiliate or referral revenue from embedded vehicle guarantee (repair cost insurance) offerings. The company operates as a privately held Swiss Aktiengesellschaft with no disclosed external funding beyond a 2016 AVP-related event, a 11-50 employee base, and a Switzerland-only geographic footprint.

Name

Autolina

Legal name

autolina.ch ag

Website

https://autolina.ch

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Autolina operates autolina.ch, Switzerland's online automotive marketplace connecting private sellers and professional dealers with car buyers across 90,000+ daily vehicle listings. It monetizes via tiered private seller listings and recurring dealer subscriptions, differentiated by AI-powered listing presentation tools.

Ownership category

akta.pro rank

Product category

Online Automotive Marketplace

NAICS

Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Vehicles & Parts C2C (CRAFAKAE)

Keywords

• Online automotive marketplace
• Vehicle classifieds platform
• Car listing service
• Dealer subscription platform
• Used car marketplace

Headquarters

HQ city

Weinfelden

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Private Seller Listings (Freemium): Free basic listings for private sellers with optional paid upgrades. Basic tier is free with 20 photos and 14-day listing duration (public after 4 days). Premium tiers (Plus, Premium, Unlimited) offer faster exposure, top listings, and extended durations.
2. Professional Dealer Subscriptions: Monthly subscription model for car dealers and garages with tiered pricing based on inventory size (0-5, 0-15, 0-30, 0-50, 0-75, 0-100 vehicles). Higher tiers provide more listings at progressively lower per-vehicle cost.
3. Vehicle Guarantee Services: Partnership with Quality1 for vehicle guarantee/repair cost insurance offerings, available to both dealers and private sellers, potentially generating referral or commission revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Autolina operates autolina.ch, Switzerland's online automotive marketplace connecting private sellers and professional car dealers with vehicle buyers. The platform lists over 90,000 vehicles daily, including new cars, used cars, ex-demonstrators, classics, youngtimers, and commercial vehicles, supported by AI-powered photo guide and 3D showroom technology. It monetizes through freemium private seller listings with paid upgrade tiers (Plus 59 CHF, Premium 99 CHF, Unlimited 149 CHF) and monthly subscriptions for professional dealers tiered by inventory size (105-635 CHF/month).

Product overview

Autolina operates autolina.ch as Switzerland's leading online automotive marketplace, connecting buyers with over 90,000 vehicles from both private sellers and professional dealers. The platform functions as a unified marketplace with tiered pricing modules for private sellers (Basic, Plus, Premium, and Unlimited packages ranging from 19-149 CHF) and monthly subscription plans for dealers (105-635 CHF based on inventory size). Core offerings include the marketplace itself, mobile apps for iOS and Android, AI-powered Photo Guide and Showrooms (powered by AutoFox), dealer directory search, car configurator, and vehicle guarantee partnership with Quality1. Data import integrations with auto-i-dat, Eurotax, CRM AMAG, and Stieger Software enable dealers to efficiently manage listings.

Differentiator

Problem solved

Functional benefit

Products and services

• autolina.ch Marketplace Switzerland's online automotive marketplace connecting private sellers and professional car dealers with car buyers, offering over 90,000 daily vehicle listings including new, used, ex-demonstrator, classic, and commercial vehicles across four languages (German, French, Italian, English).
• Private Seller Listings Tiered listing service for private individuals to advertise vehicles for sale, with a free Basic tier (14 days, 20 photos) and paid upgrades (Plus 59 CHF for 30 days, Premium 99 CHF for 60 days, Unlimited 149 CHF until sold) offering faster exposure, AI Showroom placement, Top-Listing, Comparis syndication, and protected phone numbers.
• Professional Dealer Subscriptions Monthly subscription tiers for professional car dealers and garages priced by inventory size from 105 CHF/month (0-5 vehicles) up to 635 CHF/month (0-100 vehicles), including data import interfaces from auto-i-dat, Eurotax, CRM AMAG, and Stieger systems, virtual showroom pages, and Quality1 warranty offerings.
• Mobile App (iOS/Android) Native iOS and Android applications enabling users to search vehicles, publish listings, and manage their Autolina account on mobile devices, distributed via the Apple App Store and Google Play.

Quantifiable outcome

• 350,000+ vehicles published per year on the platform
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• autofoxcoreTechnology or Integrationautofox provides AI-powered photo guide technology integrated into Autolina's listing creation process. The technology enables users to capture professional-quality vehicle photos using smartphones, with the AI automatically placing vehicles in realistic 3D showrooms. Over 35 million vehicle images are processed annually through autofox.
• Quality1coreStrategic or Co-development PartnerQuality1 provides vehicle guarantee (repair cost insurance) services offered through the Autolina platform. Private sellers and dealers can offer warranties that increase vehicle resale value and build buyer trust. This partnership enhances the platform's value proposition for both buyer and seller segments.
• AGVS|UPSA (Garage Association)minorStrategic or Co-development PartnerSwiss automotive trade association providing quality certification displayed on dealer listings. Dealers with AGVS|UPSA certification display quality seals on their listings, building trust with buyers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AutoScout24: Largest pan-European online automotive marketplace with a dedicated Swiss site (autoscout24.ch). Directly competes in the same product category — used/new car listings from dealers and private sellers — and is the most direct head-to-head competitor for Autolina in Switzerland.
• Ricardo.ch: Switzerland's largest general online classifieds platform (owned by Tamedia/Axel Springer). Operates a substantial vehicles sub-vertical with both private and dealer listings, competing directly for inventory and audience in the Swiss market.
• Tutti.ch: Major Swiss C2C classifieds platform with strong used car category, serving both private sellers and small dealers. Closely comparable on the consumer/private listing model and Swiss-only focus.
• Comparis: Swiss price-comparison portal covering vehicles, insurance, and telecom. Autolina already distributes Plus-tier listings through Comparis, evidencing direct overlap. Comparis is both a competitor (auto vertical) and a distribution partner for Autolina.
• Anibis: Swiss classifieds platform (formerly independent, now under TX Group/Tutti orbit) with a dedicated vehicles category. Competes for both private sellers and small dealers in the same Swiss used-car marketplace segment.

Broad incumbents

• Carwow: European online car-buying comparison platform with a Swiss site, focused on dealer competition/aggregation of new car offers. Comparable on aggregating dealer offers toward consumers but lighter on private-seller/used inventory.
• CarGurus: Large international automotive marketplace with a Swiss presence. Operates broadly across the same used-car discovery category at greater scale, though it is less localized than Autolina within the Swiss four-language structure.
• Spoticar: Stellantis-owned certified-used-vehicle program with Swiss portal. Reaches into the dealer inventory aggregation space Autolina covers, but constrained to Stellantis brands rather than acting as an open marketplace.
• AMAG Retail: Switzerland's largest automotive retailer and importer (Volkswagen Group). Operates its own dealer inventory and configurator portal — overlapping with Autolina on dealer listings and lead generation, but as a captive retailer rather than an open marketplace.

Emerging players

• Auto1.com: European C2B/B2B used-car platform, operating across multiple European markets. Comparable on cross-border automotive marketplace mechanics though it is more trade-focused and far larger than Autolina.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/auto_lina
• Facebookfacebook.com/autolina.ch
• LinkedInlinkedin.com/company/autolina.ch-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autolina