HEARTLAND WORKFORCE SOLUTIONS
- Company typePrivate
- Founded2011
- HeadquartersOmaha, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
HEARTLAND WORKFORCE SOLUTIONS firmographics
Firmographics- Name
- HEARTLAND WORKFORCE SOLUTIONS
- Legal name
- Heartland Workforce Solutions
- Website
- https://hws-ne.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
HEARTLAND WORKFORCE SOLUTIONS industry classification
Industry- Product category
- Workforce Development Services
- NAICS
- Employment Services (5613), Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Employment Agencies (7361), Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Public Workforce Development Programs (WIOA/One-Stop Career Centers) (EDAAAOAA)
- akta.pro secondary industries
- Incumbent Worker Training & Upskilling (EDAAAOAE), Workforce Readiness, Career Pathways & Youth Employment Nonprofits (BPAGADAF), Dislocated Worker & Rapid Response / Reemployment Programs (EDAAAOAF)
Keywords
Where HEARTLAND WORKFORCE SOLUTIONS is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
HEARTLAND WORKFORCE SOLUTIONS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Government Grants and Public Funding: HWS operates as a non-profit organization funded through government programs including the Omaha American Rescue Plan Act Community Grant Program. Revenue is derived from public funding to operate American Job Centers and workforce development programs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
HEARTLAND WORKFORCE SOLUTIONS product offering
Product offeringCore offering
Heartland Workforce Solutions is a non-profit organization that operates the American Job Center network for the Greater Omaha area. It delivers free workforce development services to job seekers (adults, dislocated workers, youth, veterans) including job placement assistance, skills training, GED preparation, career counseling, apprenticeships, and digital literacy. It also provides employer-facing services such as incumbent worker training, employer spotlight events, job fairs, and a business newsletter, all funded through public grants including the Omaha American Rescue Plan Act Community Grant Program and WIOA.
Product overview
Heartland Workforce Solutions (HWS) is a non-profit organization that operates the American Job Center network in the Greater Omaha area of Nebraska. The organization offers a portfolio of workforce development programs and services organized around three core service lines: (1) Job Seeker Services, which include WIOA-funded Adult & Dislocated Worker Services, Youth Services, GED preparation courses, career readiness workshops, mock interviews, digital literacy training, and financial education workshops; (2) Employer Services, including incumbent worker training, business newsletter, and employer spotlight events; and (3) Community Resource Events, such as job fairs, hiring events, and apprenticeship resources. The organization operates two physical locations (Ames Ave and 24th Street) in Omaha and hosts multiple community partner organizations co-located at both sites to provide integrated services.
Differentiator
Problem solved
Functional benefit
Products and services
- American Job Center Services One-stop workforce center providing job search assistance, career counseling, training referrals, and placement services for job seekers; also offers recruiting and training support for employers.
- WIOA Adult & Dislocated Worker Services Workforce Innovation and Opportunity Act (WIOA) funded employment and training services for adults and dislocated workers, including orientations, career planning, and job placement assistance.
- WIOA Youth Services WIOA-funded workforce services for youth ages 14-24, including career exploration, educational support, and job training opportunities.
- Free GED Courses Free GED preparation classes held at the Ames location computer lab, provided in partnership with Learning for ALL, offered Monday-Thursday evenings 6-8 PM.
- Employer Spotlight Events Recurring employer networking events where organizations showcase their opportunities, provide on-site information about careers, training, and education pathways.
- CRED Program Career development program providing orientation and support services, with both in-person and virtual RSVP-only options.
- Veteran Services Specialized workforce services for veterans, connecting them with employment resources and career development opportunities.
- Apprenticeship Resources Information and support for individuals seeking apprenticeship opportunities and career pathways in skilled trades.
- Job Fair Events Hiring events bringing together employers from various industries with job seekers, including sector-specific events like construction and manufacturing.
- NorthStar Digital Literacy Digital skills training program helping individuals develop computer and technology proficiency.
- Incumbent Worker Program Training program for current employees to help businesses upgrade workforce skills and remain competitive.
Companies that use HEARTLAND WORKFORCE SOLUTIONS
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles3 records
HEARTLAND WORKFORCE SOLUTIONS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HEARTLAND WORKFORCE SOLUTIONS partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- DHHS (Nebraska Department of Health and Human Services)coreNebraska Department of Health and Human Services co-located at HWS locations to provide integrated social services and workforce support.
- DWFS (Division of Workforce Development Services)coreWorkforce development services division providing employment and training programs co-located at HWS facilities.
- NDOL (Nebraska Department of Labor)coreState labor department partner providing unemployment services and workforce training programs.
- MCC (Metropolitan Community College)coreLocal community college providing educational and training resources through HWS locations.
- Job CorpsmajorFederal workforce training program for youth co-located to provide career development services.
- VR (Vocational Rehabilitation)majorState vocational rehabilitation services for individuals with disabilities, co-located at HWS.
- EducationQuestmajorNon-profit providing GED programs, college options, financial aid resources, and FAFSA assistance. Participates in employer spotlight events.
- NOAH ClinicminorNorth Omaha Area Health community health organization providing healthcare services information through employer spotlight events.
- Goodwill-YBUILDmajorGoodwill Industries workforce development program providing employment services and training.
- 75 NorthminorLocal workforce development organization providing employment services in the Omaha area.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
HEARTLAND WORKFORCE SOLUTIONS competitors and assessment
Company assessmentDirect peers
- Goodwill Industries International: Goodwill Industries International operates a global network of nonprofit workforce development, job training, and career placement services — most directly comparable in mission, federal-grant funding model, and target populations (dislocated workers, youth, people with barriers to employment). Goodwill-YBUILD is explicitly a co-located partner of HWS, underscoring structural similarity.
- Equus Workforce Solutions: Equus Workforce Solutions is a national provider of WIOA-funded workforce development, career counseling, and employer-hiring services delivered through contracted operating sites. Equus is also listed as a co-located partner of HWS, indicating highly overlapping programs and operating model.
- San Diego Workforce Partnership: San Diego Workforce Partnership is a nonprofit operator of an American Job Center serving a single metro area with WIOA-funded Adult, Dislocated Worker, and Youth programs — near-identical service mix, funder mix, and co-located-partner model as HWS, but in a different metro geography.
- Per Scholas: Per Scholas is a national nonprofit providing tuition-free technical skills training and employer-connection services for adults facing barriers to employment, comparable to HWS's NorthStar Digital Literacy and Incumbent Worker programs in model, funder mix, and employer outcomes focus.
- Worksystems Inc: Worksystems Inc is the Portland-metro workforce development board operating American Job Center functions for a single metro area, with WIOA Adult/Youth/Dislocated Worker programs, employer-hiring services, and community-partner co-location — direct functional analog in a different geographic market.
- Year Up: Year Up is a national nonprofit providing workforce training, employer-based internships, and career placement for young adults (18–24), directly comparable to HWS's WIOA Youth Services line, with the same federal/corporate funding blend and employer-spotlight model.
- ResCare / Kepro Workforce Solutions: ResCare (now part of Kepro) is a national provider of workforce development, vocational rehabilitation, and community-based employment services, operated under government contracts. Highly comparable to HWS's service mix including vocational rehabilitation, youth, and dislocated worker programs delivered under contract.
Broad incumbents
- Jobs for the Future (JFF): Jobs for the Future is a national nonprofit focused on workforce and education transformation, providing research, technical assistance, and program design to state/local workforce systems including WIOA operators like HWS. Comparable in funder mix (federal/philanthropic) and target populations but at a policy/intermediary level rather than direct service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
HEARTLAND WORKFORCE SOLUTIONS social profiles
Digital presenceHEARTLAND WORKFORCE SOLUTIONS financial estimates
Financial estimateRevenue estimate
Valuation estimate
HEARTLAND WORKFORCE SOLUTIONS leadership team
Management profileNumber of profiles
HEARTLAND WORKFORCE SOLUTIONS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HEARTLAND WORKFORCE SOLUTIONS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HEARTLAND WORKFORCE SOLUTIONS
What does HEARTLAND WORKFORCE SOLUTIONS do?
Heartland Workforce Solutions is a non-profit organization that operates the American Job Center network for the Greater Omaha area. It delivers free workforce development services to job seekers (adults, dislocated workers, youth, veterans) including job placement assistance, skills training, GED preparation, career counseling, apprenticeships, and digital literacy. It also provides employer-facing services such as incumbent worker training, employer spotlight events, job fairs, and a business newsletter, all funded through public grants including the Omaha American Rescue Plan Act Community Grant Program and WIOA.
Is HEARTLAND WORKFORCE SOLUTIONS a public or private company?
HEARTLAND WORKFORCE SOLUTIONS is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was HEARTLAND WORKFORCE SOLUTIONS founded?
HEARTLAND WORKFORCE SOLUTIONS was founded in 2011. It employs 1 to 10 people.
Where is HEARTLAND WORKFORCE SOLUTIONS based?
HEARTLAND WORKFORCE SOLUTIONS is headquartered in Omaha, United States, in the North America region.
How does HEARTLAND WORKFORCE SOLUTIONS make money?
One revenue line is on record: government Grants and Public Funding.
Who are HEARTLAND WORKFORCE SOLUTIONS's main competitors?
Direct peers on record are Goodwill Industries International, Equus Workforce Solutions, San Diego Workforce Partnership, Per Scholas, Worksystems Inc, Year Up and ResCare / Kepro Workforce Solutions. Jobs for the Future (JFF) is listed as a broad incumbent.
Does HEARTLAND WORKFORCE SOLUTIONS have an API?
No public API is recorded for HEARTLAND WORKFORCE SOLUTIONS.
What industry is HEARTLAND WORKFORCE SOLUTIONS in?
HEARTLAND WORKFORCE SOLUTIONS's product category is Workforce Development Services. Its primary akta.pro industry code is EDAAAOAA, Public Workforce Development Programs (WIOA/One-Stop Career Centers), with a secondary code of EDAAAOAE, Incumbent Worker Training & Upskilling. Its NAICS code is 5613 and its SIC code is 7361.