What Dibby does

Dibby (legal entity dibby Polska sp. z o.o.) is a privately held Polish IT services firm founded in 2011 and headquartered in Warsaw at ul. Rydygiera 8. The company designs and implements websites, custom information systems, and integrations for small, medium, and large businesses in Poland, with selective international engagement via a US subsidiary (GatsbyNinja.com). It reports more than 400 satisfied clients and 1,200+ completed projects since inception, and is registered with share capital of approximately PLN 1.61M (~$370K).

Technically, Dibby's flagship offering is ultra-fast, SEO-optimized website development using JAMstack architecture (Astro, GatsbyJS, TinaCMS, TypeScript, Node.js), with pages served from CDN edge nodes. Beyond websites, the company builds bespoke server, web, desktop, and mobile applications in PHP, C#/.NET, and related stacks, and provides API-level integrations across ERP (e.g., Exact Globe), HR/payroll (e.g., Sagem Symfonia Kadry i Płace), e-commerce (PrestaShop, osCommerce, Shoper), and accounting systems. It has also developed proprietary products: Cennik Off-Line (an integrator of e-commerce platforms with Polish wholesalers such as Action SA), System Umów (a contract management system with payroll and PIT-11 generation), Moje CV (a CV-builder web app), and 2Lisy.pl (an educational applications package for iOS, Android, and PC). The newest product is AI Generator WWW, an AI-powered website builder launched in 2023.

Commercially, Dibby operates a sales-led, project-based professional services model with revenue streams spanning website development, custom IT systems, system integration, brand identity, online marketing, and online survey tools. Pricing is quote-based and not publicly disclosed, with entry-level customizations starting at PLN 500. The go-to-market is direct sales via website inquiries, phone, and email, supported by content marketing, SEO, and social channels. Customer segments span Polish SMBs, large enterprises, and (via AI Generator WWW) startups. Notable clients include Pearson, the London Chamber of Commerce and Industry (LLCI), Action SA, FSM Polska, Tracer/Megabajt, Norel, and Pałac Lasotów. The firm does not publicly report revenue, has no disclosed external funding, and has a workforce of 1–10 employees.

Name

Dibby

Legal name

dibby Polska sp. z o.o.

Website

https://dibby.pl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Dibby is a Warsaw-based Polish IT services firm designing JAMstack websites, custom software, and API-level system integrations for SMBs and enterprises, with select proprietary products including an AI website generator and e-commerce and contract-management tools.

Ownership category

akta.pro rank

Product category

IT Services and Custom Software Development

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

akta.pro secondary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Website development services
• Custom IT systems
• System integration services
• JAMstack web development
• E-commerce platform integration

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Website Development Services: Design and development of responsive websites including simple business card sites, CMS-powered sites, e-commerce stores, and complex web portals. Pricing starts from 500 PLN for basic e-commerce customizations.
2. Custom IT Systems Development: Development of bespoke desktop, web, and mobile applications tailored to client specifications. Includes ERP integrations, CRM systems, and specialized business automation solutions.
3. Systems Integration Services: Integration of disparate business systems including e-commerce platforms with wholesalers, HR systems with accounting software, and custom API connections between various enterprise systems.
4. Brand Identity and Design Services: Visual identity creation including logos, marketing materials, business cards, corporate stationery, and promotional items.
5. Online Marketing Services: Internet campaigns, SEO optimization, Google Adsense campaigns, and mailing services for brand building.
6. Survey and Poll Solutions: Custom online survey and poll tools with proprietary framework for market research and customer satisfaction measurement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Dibby designs and builds responsive websites (from business card sites to e-commerce stores and large portals) on JAMstack architecture, develops custom IT systems (web, desktop, mobile applications), and integrates disparate business systems such as ERP, CRM, e-commerce platforms, and HR/payroll software via APIs. The firm also offers AI-powered website generation, brand identity design, internet marketing campaigns, and standalone proprietary tools including Cennik Off-Line (e-commerce/wholesaler integration) and System Umów (contract management).

Product overview

Dibby (dibby Polska sp. z o.o.) is a Polish IT company offering a portfolio of services and products. Core offerings include Strony WWW (website development using JAMstack/Astro/GatsbyJS), Systemy Dedykowane (custom system development for web, desktop, and mobile), Integracje Systemów (system integration services connecting disparate business systems), and AI Generator WWW (AI-powered website generation). The company also provides brand building services including visual identity, internet campaigns, online surveys, and social media management. Notable standalone products include Cennik Off-Line (e-commerce integration tool for PrestaShop/osCommerce/Shoper with wholesalers), System Umów (contract management system), and Moje CV (professional CV creator). Mobile application development services are also offered. The company operates primarily in the Polish market from Warsaw, serving over 400 clients since 2011.

Differentiator

Problem solved

Functional benefit

Products and services

• Strony WWW (Website Development) Design and implementation of responsive, SEO-optimized websites including simple business card sites, CMS-powered sites, e-commerce stores, and large web portals, built on JAMstack architecture for ultra-fast performance. Targeted at Polish SMBs and enterprises needing a professional online presence.
• Systemy Dedykowane (Custom IT Systems) Custom development of server, web, desktop, and mobile applications tailored to client specifications, including ERP integrations, CRM systems, and specialized business automation solutions. Targeted at large Polish companies requiring bespoke software.
• Integracje Systemów (System Integration Services) Integration of disparate business systems including e-commerce platforms with wholesalers, HR systems with accounting software, and custom API connections across ERP, CRM, e-commerce, HR, and accounting platforms to eliminate manual data entry. Targeted at Polish businesses with disconnected IT systems.
• AI Generator WWW AI-powered website generator that accepts basic information from users and automatically creates a complete, functional website. Targeted at startups and new businesses needing a quick, cost-effective online presence.
• Identyfikacja Wizualna (Visual Identity Services) Brand identity creation service including logo design, corporate colors, business cards, letterhead, promotional materials, and comprehensive visual identity systems. Targeted at Polish SMBs and enterprises building their brand.
• Kampanie Internetowe (Internet Marketing Campaigns) Internet marketing campaign service including Google Adsense, directory listings, banner ads, email marketing, and SEO optimization. Targeted at Polish businesses seeking online visibility.
• Ankiety i Sondaże (Online Surveys and Polls) Custom online survey and poll tools built with a proprietary framework for market research, customer satisfaction measurement, and brand awareness studies. Targeted at Polish businesses conducting market research.
• Cennik Off-Line Desktop application integrating e-commerce platforms (osCommerce, PrestaShop, Shoper) with wholesale distributor databases (Action SA, PartnerTelekom), automating product catalog, pricing, stock level, and image updates. Targeted at e-commerce retailers using these platforms.
• System Umów (Contract Management System) Web-based contract management system for employment contracts, B2B agreements, and work orders, including automated contract generation from templates, employee database, automatic PIT-11 generation, payment deadline reminders, and integration with Sagem Symfonia Kadry i Płace HR/payroll and Exact Globe ERP. Targeted at Polish businesses managing contract workflows.
• Moje CV (CV Creator) Professional CV creator web application that guides users through building modern resumes, exporting to HTML or PDF, or sharing via web with password protection. Targeted at individual job seekers and professionals.

Quantifiable outcome

• 12-month warranty on all completed projects
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Netguru: Large Polish software house offering custom web, mobile, and system integration services to SMB and enterprise clients across Europe and the US. Directly comparable in offering portfolio (custom dev + integrations) but at materially larger scale than Dibby.
• Future Processing: Established Polish IT services company delivering custom software, system integration, and consulting to enterprise clients. Closely aligned in terms of services mix and Polish-roots, but with a much larger engineering bench.
• Software Mind: Poland-based software development and integration services firm serving enterprise and scale-up clients globally. Overlaps with Dibby on custom systems, integrations, and AI-enabled development, but at significantly greater scale.
• Droptica: Polish Drupal-focused web and integration agency similar in size to Dibby, delivering CMS-based websites, e-commerce, and system integrations. Closely matches Dibby's mid-market web/SMB focus and toolset.
• Ideo: Polish digital agency providing website design, custom web systems, branding, and online marketing — essentially the same service mix as Dibby, including a strong SEO/performance orientation.
• Makolab: Polish IT services and custom software developer with experience in enterprise integrations and web platforms. Comparable to Dibby on integration-heavy system delivery for mid-market and enterprise clients.
• BinarApps: Polish web and mobile development studio focused on SMB and mid-market custom builds. Similar scale and service scope to Dibby, with comparable focus on bespoke rather than off-the-shelf solutions.
• 10Clouds: Poland-based software house building custom web applications, integrations, and AI-enabled products for startups and SMBs. Strong overlap with Dibby's system integration and AI/ML enablement work, slightly larger scale.
• Brainhub: Polish software development company building web apps, integrations, and AI-enabled systems for SMB and enterprise clients. Similar bespoke-service model with comparable technology breadth to Dibby.

Regional players

• Crafton: Poland-rooted digital agency with custom development, design, and integration services for SMB clients. Highly comparable in service mix and customer profile but operates from different regional hubs within Poland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dibby-sp.-z-o.o.

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dibby