LesPAC.com
LesPAC.com, operated by TRADER Corporation, is Quebec's first and longest-running horizontal classified-ads marketplace, serving roughly 2.7 million members across the province with vehicle, real estate, service, job, and general goods listings, monetized via freemium post fees, monthly PRO Packages for merchants, and banner advertising.
- Company typePrivate
- Founded1996
- HeadquartersLongueuil, Canada
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What LesPAC.com does
LesPAC.com, operated by TRADER Corporation (a private Canadian company headquartered at 405 The West Mall, Suite 110, Etobicoke, Ontario), is Quebec's first and longest-running horizontal classified-ads marketplace, connecting roughly 2.7 million registered members across the province for peer-to-peer and professional transactions. The platform supports five primary verticals — vehicles, real estate, services, employment, and household/other goods — and serves all major Quebec metros including Montréal, Québec, Laval, Longueuil, Sherbrooke, and Gatineau, publishing approximately 50,000 new ads per week over a ~20-year operating history. Sub-brand LesPAC immo (immo.lespac.com) is operated as a specialized real estate vertical with integration into the provincial Centris MLS system.
The technology stack is a web-based marketplace (lespac.com) accessible via desktop and native iOS and Android applications, with merchant-facing automation delivered through a documented REST API (ws.lespac.com), an Excel file template for ad imports, and an FTP bulk-synchronization channel that allow professional sellers to programmatically publish, update, activate, and deactivate listings. Distinct product features include a side-by-side ad comparison tool, Facebook-powered social connections that surface listings from a user's extended social graph, Carfax Canada vehicle-history integration, a "Buy Online" button that passes marketplace traffic directly to merchants' external e-commerce checkouts, and a layered set of visibility add-ons (Tags, Bump Up, Home Page placement, Pinned Ad, Amplified Ad) sold on top of subscription packages. The trade name "LesPAC" and domain "LesPAC.com" are registered trademarks.
Monetization is freemium-plus-paid: individuals post listings for free, while commercial users subscribe to category-specific PRO Packages priced $34.99–$69.99/month (Vehicles, Real Estate Buy/Sell, Real Estate Rental, Tires/Parts/Equipment, Products & Services) with volume discounts and refresh-frequency add-ons. Secondary revenue streams include custom banner advertising (with category and regional exclusivity options) and feature-tier promotion add-ons. Customer mix is hybrid: a long tail of individual sellers and buyers on the consumer side, and a more concentrated set of professional suppliers on the supply side — including vehicle dealers, the licensed real estate brokerage ecosystem (Re/Max, Royal LePage, Via Capitale, Century 21, Groupe Sutton and 50+ other brokerages), and retail merchants with external e-commerce stores.
LesPAC.com firmographics
Firmographics- Name
- LesPAC.com
- Legal name
- TRADER Corporation dba LesPAC
- Website
- https://lespac.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LesPAC.com, operated by TRADER Corporation, is Quebec's first and longest-running horizontal classified-ads marketplace, serving roughly 2.7 million members across the province with vehicle, real estate, service, job, and general goods listings, monetized via freemium post fees, monthly PRO Packages for merchants, and banner advertising.
- Ownership category
- akta.pro rank
LesPAC.com industry classification
Industry- Product category
- Online Classifieds
- NAICS
- Retail Trade (44-45), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310), Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Brand Direct-to-Consumer (DTC) Stores & Storefront Platforms (BPAMAGAC)
- akta.pro secondary industry
- Home, Furniture & Appliances C2C (CRAFAKAD)
Keywords
Where LesPAC.com is headquartered
LocationHeadquarters
- HQ city
- Longueuil
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
LesPAC.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- PRO Subscription Packages: Monthly subscription plans for merchants and professionals to advertise in specific categories. Packages include a base number of ad placements with optional refresh frequency upgrades. Categories include Cars & Recreational Vehicles ($69.99/month base), Real Estate Buy/Sell ($44.95/month base), Real Estate Rental ($59.99/month base), Tires/Parts/Equipment, and Products & Services ($34.99/month base).
- Banner Advertising: Custom banner advertising sold to businesses wanting to reach LesPAC's qualified customer base. Includes category exclusivity and region exclusivity options.
- Ad Promotion Add-ons: Additional fees for visibility-enhancing features such as Tags, Home Page placement, Pinned Ads, Amplified Ads, and Bump Ups that increase ad views significantly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cars & Recreational Vehicles PRO - Starting at $54.99/5 ads |
| Subscription | Monthly | Real Estate Buy/Sell PRO - Unlimited listings at $44.95/month |
| Subscription | Monthly | Real Estate Rental PRO - Starting at $59.99/month |
| Subscription | Monthly | Products & Services PRO - Starting at $34.99/month for 20 spots |
| Subscription | Monthly | Tires, Parts & Equipment PRO packages |
| Freemium | Pay-as-you-go | Free Individual Listings |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
LesPAC.com product offering
Product offeringCore offering
LesPAC.com is Quebec's first classified ads marketplace, operated by TRADER Corporation, where individuals and merchants post free or paid listings across categories such as vehicles, real estate, furniture, electronics, services, and jobs. The platform serves both individual consumers posting peer-to-peer ads and commercial sellers using paid PRO subscription packages with bulk upload, API, and visibility enhancement tools. With 2.7 million members and approximately 50,000 new ads published weekly, it functions as the dominant local digital marketplace in Quebec.
Product overview
LesPAC.com is Quebec's first classified ads marketplace operated by TRADER Corporation, offering a multi-category platform for individuals and merchants to buy and sell vehicles, real estate, furniture, electronics, services, and more. The core product provides free basic ad posting with a freemium model, while commercial users can subscribe to PRO Packages for bulk ad management, promotional tools (Tag, Bump Up, Pinned Ad, Amplified Ad), and automatic inventory synchronization via Excel, FTP, or API. Specialized sub-brands include LesPAC immo for real estate listings, mobile apps for iOS and Android, and custom banner advertising for merchants. The platform supports over 2.5 million users with features including social connections via Facebook, comparison tools, and integrated 'Buy Online' buttons linking to merchants' external e-commerce stores.
Differentiator
Problem solved
Functional benefit
Brands
- LesPAC immo: Real estate focused section of the platform for property listings
Products and services
- LesPAC.com Marketplace Quebec's first classified ads marketplace enabling individuals and merchants to buy, sell, and trade goods and services across categories including vehicles, real estate, furniture, electronics, sports equipment, services, and jobs. Free ad posting with optional paid PRO Packages for merchants.
- LesPAC PRO Packages Paid monthly subscription plans for merchants and commercial advertisers providing bulk ad placements, automatic ad refresh, inventory management, and promotional features. Categories include Cars & Recreational Vehicles, Real Estate (Buy/Sell), Real Estate (Rental), Tires/Parts/Equipment, and Products & Services.
- LesPAC immo Specialized real estate sub-brand platform within LesPAC for property listings including residential, cottages, land, income properties, commercial/industrial, farms, and companies for purchase or sale, as well as housing, commercial, and cottage rentals.
- LesPAC Mobile App (iOS/Android) Native mobile applications for iOS (App Store) and Android (Google Play, package com.mediagrif.lespac.app) enabling users to browse, post, and manage classified ads on the LesPAC marketplace from mobile devices.
- Banner Advertising Custom banner advertising solutions for merchants offering category exclusivity, regional exclusivity, and tailor-made ad creation to reach LesPAC's 2.5+ million user community, including 50+ real estate brokerage banners such as Re/Max, Royal LePage, Via Capitale, Century 21, and Groupe Sutton.
Quantifiable outcome
- Tag feature delivers 5x more views for ads
- +4 more outcomes
Companies that use LesPAC.com
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
LesPAC.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
LesPAC.com partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
LesPAC.com competitors and assessment
Company assessmentDirect peers
- OfferUp: Mobile-first U.S. C2C marketplace with strong local-market positioning. Comparable business model (free listings + paid promotions, dealer subscriptions) and a useful benchmark for mobile-first classifieds UX evolution.
- Kijiji: Canada's largest classifieds marketplace, owned by eBay. Direct competitor across vehicles, real estate, and general merchandise categories with national footprint and similar self-serve + paid-promotion model.
- Mercari: Consumer-to-consumer marketplace with national shipping model. Comparable self-serve listing experience and competing for the same 'sell your used stuff' use case that powers LesPAC's individual-side traffic.
- Centris: Quebec's dominant real estate MLS and brokerage platform. LesPAC integrates with Centris via Transfer functionality, but Centris itself competes for broker advertising spend and listing traffic in Quebec real estate.
- Craigslist: Pioneer of online classifieds with city-based listings. Operates a Montreal section that competes directly with LesPAC for general merchandise, housing, and services categories.
- AutoTrader.ca: Canada's leading automotive marketplace, also operated by TRADER Corporation. Competes for vehicle dealer advertising budgets and represents both an internal synergy and a peer benchmark for vertical monetization.
Broad incumbents
- eBay: Global e-commerce marketplace that owns Kijiji. Sets the strategic benchmark for cross-border C2C/B2C commerce and represents the long-term competitive ceiling for national classifieds players.
- Realtor.ca: Canada's national real estate listings portal operated by CREA. Competes for Quebec real estate listing visibility and brokerage advertising spend alongside LesPAC immo and Centris.
- Facebook Marketplace: Free, social-graph-enabled C2C marketplace embedded in the world's largest social network. Competes head-on with LesPAC for buyers and sellers of used goods, vehicles, and rentals across Quebec.
Regional players
- DuProprio: Quebec-focused real estate platform specializing in for-sale-by-owner listings. Direct competitor in Quebec real estate category with similar self-serve listing model and complementary commission-savings value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
LesPAC.com social profiles
Digital presenceLesPAC.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
LesPAC.com leadership team
Management profileNumber of profiles
LesPAC.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LesPAC.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LesPAC.com
What does LesPAC.com do?
LesPAC.com is Quebec's first classified ads marketplace, operated by TRADER Corporation, where individuals and merchants post free or paid listings across categories such as vehicles, real estate, furniture, electronics, services, and jobs. The platform serves both individual consumers posting peer-to-peer ads and commercial sellers using paid PRO subscription packages with bulk upload, API, and visibility enhancement tools. With 2.7 million members and approximately 50,000 new ads published weekly, it functions as the dominant local digital marketplace in Quebec.
Is LesPAC.com a public or private company?
LesPAC.com is a private company. It is classified as corporate owned and is currently operating.
When was LesPAC.com founded?
LesPAC.com was founded in 1996. It employs 11 to 50 people.
Where is LesPAC.com based?
LesPAC.com is headquartered in Longueuil, Canada, in the North America region.
How does LesPAC.com make money?
Three revenue lines are on record. PRO Subscription Packages are the primary driver. The others are banner Advertising and ad Promotion Add-ons.
Who are LesPAC.com's main competitors?
Direct peers on record are OfferUp, Kijiji, Mercari, Centris, Craigslist and AutoTrader.ca. Broad incumbents are eBay, Realtor.ca and Facebook Marketplace. DuProprio is listed as a regional player.
Does LesPAC.com have an API?
Yes. LesPAC offers a REST API for automated ad management. The API allows users to create, update, delete, activate, and deactivate listings programmatically. Authentication is done via HTTP request header using an API token/identifier. The official environment is at https://ws.lespac.com and the test environment is at https://ws.lespacstaging.com. Supported operations include GET /sell-api/v1.0/listings, POST /sell-api/v1.0/listings, PUT /sell-api/v1.0/listings/vendorId/{vendorId}, DELETE /sell-api/v1.0/listings/vendorId/{vendorId}, and activate/deactivate operations. Developer documentation is at www.lespac.com/en/public/listing/import/technical-documentation.
What industry is LesPAC.com in?
LesPAC.com's product category is Online Classifieds. Its primary akta.pro industry code is BPAMAGAC, Brand Direct-to-Consumer (DTC) Stores & Storefront Platforms, with a secondary code of CRAFAKAD, Home, Furniture & Appliances C2C. Its NAICS code is 44-45 and its SIC code is 7310.