Sunball Tennis

What Sunball Tennis does

Sunball Tennis (legal entity: Sunball Reisen GmbH) is a German private company that operates as both a specialized travel agency and an international tennis school, headquartered in Frechen with tennis school operations in Pulheim. The company sells bundled tennis vacation packages through its website sunball-tennis.de, combining flights, accommodation at partner hotels and resorts, court reservations, and professional coaching across a network spanning 12 countries and 300+ tennis courts in Europe, North Africa, the Middle East, and the Maldives. The technology stack is a standard website-based booking platform with Google Analytics and AdWords tracking; no APIs, mobile applications, or AI capabilities are disclosed.

The core product portfolio includes Sunball Tennis Reisen (package holidays), Sunball Tenniscamps (group and individual training camps), Sunball Star Coach Events (premium camps with former ATP professionals priced €1,149–€1,629 per person), and Sunball LK-Turniere (Leistungsklasse ranking tournaments). Sub-brands Sunball Deluxe (luxury 5–6 star resorts) and Sunball Aldiana Club Resorts (club holiday partnerships) target the premium and club segments, while a recently launched Sunball Padel line extends into the adjacent padel sport. The go-to-market is direct-to-consumer, with referral flows from partner hotel brands (Aldiana, Hipotels, Falkensteiner, Grecotel, Mangia's, Borgo Egnazia, The Standard, Niva, Schloss Elmau).

Revenue is generated through travel package sales (commission and transaction-fee model), tennis training services (professional services billing), and premium Star Coach event packages. Customer segments span individual tennis enthusiasts, families seeking active beach holidays, organized tennis clubs and groups, and premium tennis-aficionado travelers. The business is bootstrapped, with shareholders Arik Vollmer and Frank-Alexander Henze and Managing Director Heiko Simmendinger; no institutional capital, acquisitions, or external funding are disclosed.

Name

Sunball Tennis

Legal name

Sunball Reisen GmbH

Website

https://sunball-tennis.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunball Tennis is a German private company operating as a specialized tennis travel agency and international tennis school, selling bundled vacation packages, training camps, and premium Star Coach events across 300+ courts in 12 countries to individual enthusiasts, families, and tennis clubs in the DACH market.

Ownership category

akta.pro rank

Product category

Tennis Travel Services

NAICS

Fitness and Recreational Sports Centers (713940), All Other Amusement and Recreation Industries (71399)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industries

Tennis & Racquet Sports Facilities (MPAKAEAE), Tennis Leagues & Team Competitions (MPAKAAAJ)

Keywords

• Tennis vacation packages
• Tennis travel agency
• Tennis training camps
• Tennis coaching services
• Sports resort booking

Headquarters

HQ city

Frechen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Travel Package Sales: Sunball Reisen GmbH operates as a travel agency selling complete tennis vacation packages including flights, accommodation, and tennis training. Revenue is generated through package holiday sales with commissions from hotel partners and included training packages.
2. Tennis Training Services: As an international tennis school, Sunball provides tennis coaching services through their network of certified coaches at partner hotels and resorts. Training is offered as individual lessons, partner training, or group training.
3. Star Coach Event Packages: Premium training camps with former ATP professional players, offered at higher price points (€1149-1629) including accommodation and exclusive coaching sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sunball Tennis operates an international tennis school and travel agency (Sunball Reisen GmbH) that sells complete tennis vacation packages — flights, accommodation, court reservations, and optional tennis coaching — at more than 300 partner courts across 12 countries. The portfolio spans budget-to-luxury hotels, group and individual training camps, LK-ranking tournaments, padel camps, and premium Star Coach Events featuring former ATP professionals (Florian Mayer, Tomas Smid, Dustin Brown, Andrei Pavel).

Product overview

Sunball Tennis is a German-based international tennis travel company offering a unified booking platform for tennis vacations, training camps, and tournaments. The core offering combines Sunball Tennis Reisen (travel booking), Sunball Tenniscamps (training programs), and Star Coach Events (training with ex-ATP professionals), supported by a network of over 250 partner courts across 12 countries. The portfolio includes sub-brands for luxury travel (Sunball Deluxe), premium club holidays (Aldiana Club Resorts), and padel services. Sunball operates as both a travel agency and international tennis school, providing coaching through a network of professional instructors at partner hotels and resorts throughout Europe, North Africa, Oman, and the Maldives.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunball Tennis Reisen Tennis vacation packages booking service covering more than 250 tennis courts across 12 countries, including hotel reservations, flight booking, and court reservations at partner resorts. Targeted at tennis enthusiasts seeking complete tennis holidays.
• Sunball Tenniscamps Group and individual tennis training camps offered at partner hotels and resorts, featuring professional coaching and structured training programs.
• Sunball Star Coach Events Premium training experiences with former ATP professional players including Florian Mayer, Tomas Smid, Dustin Brown, Andrei Pavel, Rogier Wassen, Lisa Rauch, Patrick Baur, and others at luxury and Aldiana resort locations, priced €1,149–€1,629 per person.
• Sunball LK-Turniere & Tenniscamps Tennis tournaments and training camps with LK (Leistungsklasse) ranking matches, combining competitive play with professional coaching across European and North African destinations.
• Sunball Padel Padel court access and coaching at select partner locations, including Padel camp weeks with professional instructors at venues such as Aldiana Club Fuerteventura, Aldiana Club Naga Bay, Aldiana Club Rocca Nettuno, and Aldiana Club Andalusia.
• Sunball Deluxe - Luxushotels Luxury 5-6 star tennis vacation offerings at premium resorts including Borgo Egnazia Resort (Italy, €1,449 starting) and Cap St Georges Hotel & Resort (Cyprus, €1,239 starting).
• Sunball Aldiana Club Resorts Premium all-inclusive holiday club packages at Aldiana Club properties offering tennis vacations with on-site coaching, including Fuerteventura, Andalusia, Djerba Atlantide, Naga Bay Egypt, and Ampflwang Austria.
• Sunball Tennis School / Tennisschule International tennis school operations with professional coaches deployed at partner hotels and resorts across Europe, North Africa, and the Maldives, providing individual, partner, and group coaching services.

Quantifiable outcome

• 300+ tennis courts available across partner network
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Aldiana ClubcoreStrategic or Co-development Partner · 1 January 2017Long-standing strategic partnership with Aldiana Club premium all-inclusive resort chain. Sunball operates tennis schools at multiple Aldiana properties including Fuerteventura, Andalusia, Djerba Atlantide, Naga Bay Egypt, and Ampflwang Austria. Aldiana awarded Sunball 'Best Select Premium Partner' status in 2017.
• HipotelscoreStrategic or Co-development PartnerPartnership with Hipotels hotel group featuring multiple Mallorca properties (Cala Millor, Eurotel Punta Rotja, Sa Coma, Barrosa Garden/Park/Palace) with dedicated tennis facilities.
• GrecotelminorStrategic or Co-development PartnerPartnership with Grecotel group for Lux Me Costa Botanica resort in Corfu, Greece, featuring 2 artificial grass courts and 1 padel court.
• Falkensteiner HotelsminorStrategic or Co-development PartnerPartnership with Falkensteiner hotel group including properties in Croatia (Diadora, Iadera) and Italy (Club Funimation Garden Calabria) with tennis facilities.
• Mangia's Hotels (Sicily & Sardinia)minorStrategic or Co-development PartnerPartnership with Mangia's hotel collection in Sicily and Sardinia including Brucoli, Costa Ragusa, Pollina, Sardinia Resort, and Torre del Barone properties.
• Borgo Egnazia ResortminorStrategic or Co-development PartnerLuxury resort in Apulia, Italy - designated 'Leading Hotel of the World' with Sunball tennis services.
• The Standard HotelsminorStrategic or Co-development PartnerPartnership with The Standard hotel brand for Huruvalhi Maldives property featuring artificial grass tennis court and complimentary training sessions.
• Niva Resorts (Maldives)minorStrategic or Co-development PartnerPartnership with Niva resort group for Velassaru and Kurumba Maldives properties featuring professional hard courts.
• Schloss ElmauminorStrategic or Co-development PartnerPartnership with luxury German resort Schloss Elmau in Bavaria, featuring 3 red clay courts and half-board accommodation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Club Med: Premium all-inclusive resort operator with a long-established tennis school and sports academy program across European and international destinations. Directly comparable to Sunball in combining high-end resort stays with structured coaching, court access, and event-style programming for tennis-focused guests.
• Robinson Club: German-market all-inclusive club resort brand (TUI Group) offering tennis schools, group courses, and sports-emphasis holidays. Closely aligned with Sunball's all-inclusive tennis holiday model in the DACH region and overlapping customer base of active family and adult tennis travellers.
• Aldiana Club Resorts: Premium all-inclusive German club resort chain where Sunball operates its tennis schools at multiple properties. Comparable as a high-end, sports-rich resort concept competing for the same tennis-holiday guest; also a core commercial partner, so competitive overlap is real at the resort level.

Broad incumbents

• TUI: Europe's largest integrated tour operator offering sports and active-holiday packages (including via Robinson Club). Comparable as a scaled incumbent that bundles flights, accommodation, and activities — competing for the same tennis-holiday wallet but as part of a much broader portfolio.
• DERTOUR: Major German tour operator (REWE Group) with broad holiday offerings including sports and club resort packages. Comparable as a DACH-focused incumbent distributing resort packages that partially overlap with Sunball's tennis holiday inventory.
• Schauinsland-Reisen: German tour operator with a strong portfolio of club-style and sports-oriented holidays in the Mediterranean. Comparable as a DACH tour operator serving the same family and active-holiday customer that Sunball targets with its tennis-led product.
• FTI Group: Large German tour operator with significant Mediterranean and North African resort inventory. Comparable in destination mix (Tunisia, Egypt, Turkey, Greece) and customer base, competing for the same tennis-active holidaymaker via generalist rather than specialist packaging.
• Pierre & Vacances (Center Parcs): European holiday resort operator with sports and activity programming at village-style properties. Comparable as a multi-country resort brand offering family and active-sport stays, including tennis, that intersects with Sunball's core family tennis holiday segment.

Emerging players

• Playtomic: Fast-growing padel and tennis court booking and community platform with significant traction in Europe. Comparable in the padel and tennis player engagement layer, and a potential partner or competitive channel for court booking and player community that Sunball's tennis school network could plug into.
• Padel Haus: Premium padel club operator in Germany with coaching, camps, and community programming. Comparable as a specialist racquet-sports operator pursuing the same growth tailwind in padel and an emerging threat/adjacent in the German-speaking tennis and padel consumer market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sunballtennis
• Instagraminstagram.com/sunball_tennis
• Xx.com/sunballtennis
• LinkedInlinkedin.com/company/sunball-tennis

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunball Tennis