Roswell OB/GYN

What Roswell OB/GYN does

Roswell OB/GYN, LLC is a privately held, physician-owned obstetrics and gynecology practice operating across four locations in the Atlanta metropolitan area (Alpharetta headquarters, Atlanta/Peachtree Dunwoody, Canton, and Cumming, Georgia). The practice delivers comprehensive women's healthcare across the full life cycle — from adolescence through post-menopause — including routine gynecologic care (annual exams, Pap smears, STD/STI testing, contraception), obstetric services spanning low- and high-risk pregnancies, in-office diagnostics (digital mammography at the co-located AWHG Breast Center, 3D ultrasound, nonstress and biophysical testing), minimally invasive gynecologic surgery (laparoscopic, hysteroscopic, robotic, and vaginal myomectomy), infertility workup, childbirth education, and 24/7 in-house hospitalist coverage for labor and delivery.

The practice's clinical capacity comprises 9 board-certified OB/GYN physicians with FACOG credentials, 4 Women's Health Nurse Practitioners, 8 Certified Nurse Midwives, and a separate hospitalist team dedicated to inpatient labor and delivery coverage. Technology infrastructure centers on the eClinicalWorks EMR system (transitioned in October 2023) and the healow patient portal for online scheduling, prescription refills, and records access. Diagnostic capabilities include 3D mammography, advanced prenatal testing (NIPT, nuchal translucency, amniocentesis, CVS), and in-office lab integrations with Quest Diagnostics, LabCorp, Genzyme, and Phytest.

Roswell OB/GYN generates revenue primarily through professional fees for office visits, prenatal care, deliveries, and surgical procedures billed through insurance, supplemented by ancillary streams: an optional $75 administrative services fee for obstetrical patients, $100-$125 childbirth classes, a $75 form-completion fee, and a $75 cancellation/no-show fee (effective June 2026). Lab services are billed separately through partner laboratories. Patient acquisition is direct-to-consumer via phone scheduling, the healow online booking platform, patient referrals, and digital marketing managed by The Ad Firm, with a strong local SEO focus on the Atlanta/Alpharetta OB/GYN search market. The practice is physician-owned (no PE/VC ownership indicated), operates as an LLC domiciled in Georgia, and competes primarily on provider expertise, continuity of care, and local brand reputation.

Name

Roswell OB/GYN

Legal name

Roswell OB/GYN, LLC

Website

https://roswellobgyn.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Roswell OB/GYN, LLC is a physician-owned obstetrics and gynecology practice operating four locations across the Atlanta metro (Alpharetta, Atlanta, Canton, Cumming), serving women from adolescence through post-menopause with prenatal care, gynecologic services, mammography, minimally invasive surgery, and 24/7 hospitalist labor and delivery coverage.

Ownership category

akta.pro rank

Product category

Obstetrics and Gynecology Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Labor & Delivery / Obstetric Hospitalist (OB Hospitalist) Services (HLAKAJAK), General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA), Gynecology (General Non-Obstetric Care) (HLAKAJAL), Midwifery & Birth Centers (HLAFAJAC)

Keywords

• Obstetrics gynecology services
• Prenatal care
• Women's health services
• Gynecological surgery
• Mammography screening

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Professional Medical Services: Office visit fees for obstetrics and gynecology services including prenatal care, annual exams, and gynecological treatments
2. Childbirth Education Classes: In-person and recorded Zoom childbirth classes at $125 and $100 respectively, taught by certified nurse midwives
3. Administrative Services Fee: Optional one-time $75 Administrative Services Fee for obstetrical patients to cover non-covered administrative services
4. Laboratory Services: Lab tests billed through Quest Diagnostics, LabCorp, Genzyme, or Phytest laboratory billing services
5. Cancellation/No-Show Fees: $75 fee for missed appointments or cancellations with less than 24 hours notice

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Roswell OB/GYN provides comprehensive obstetrics and gynecology care to women across the Atlanta metropolitan area from four office locations in Alpharetta, Atlanta, Canton, and Cumming, Georgia. Services span routine and high-risk prenatal care, delivery with 24/7 hospitalist coverage, annual gynecologic exams, Pap smears, STD screening, contraception, infertility workup, mammography and breast imaging, and minimally invasive gynecologic surgery. Care is delivered by board-certified OB/GYN physicians, women's health nurse practitioners, and certified nurse midwives.

Product overview

Roswell OB/GYN is a women's healthcare practice offering a comprehensive range of obstetrics and gynecology services across four locations in the Atlanta metropolitan area (Alpharetta, Atlanta, Canton, and Cumming, GA). The practice operates as a unified healthcare service rather than a modular software platform. Core services include obstetrics (prenatal care, delivery, high-risk pregnancy management), gynecology (annual exams, Pap smears, STD testing, birth control), mammography and breast imaging, myomectomy and gynecological surgery, childbirth education classes, and hospitalist services. Patient engagement is facilitated through the healow patient portal and the eClinicalWorks EMR system (transitioned in 2023).

Differentiator

Problem solved

Functional benefit

Products and services

• Obstetrics Services Prenatal care and delivery services for women, including routine prenatal care, high-risk pregnancy management with nuchal translucency and NIPT testing, in-office ultrasound, and nurse midwifery. Targets expectant mothers in the Atlanta metro area seeking comprehensive pregnancy care.
• Gynecology Services Annual wellness visits, Pap smears, HPV screening, STD screening, adult immunizations, evaluation and management of gynecological conditions, infertility treatment, and placement of long-acting contraceptive devices. For women seeking preventive and routine gynecologic care.
• Mammography Services Digital mammography and breast imaging services provided through the AWHG Breast Center, including 2D and 3D mammography for breast cancer screening and early detection. For women seeking breast cancer screening.
• Myomectomy Procedures Surgical fibroid removal procedures including hysteroscopic, laparoscopic, robotic, and vaginal myomectomy approaches for treating uterine fibroids while preserving the uterus. For women diagnosed with symptomatic fibroids.
• Gynecological Surgery Minimally invasive surgical procedures including laparoscopic hysterectomy, vaginal hysterectomy, hysteroscopies, endometrial ablation, LEEP procedures, and tubal ligation. For women requiring surgical treatment of gynecologic conditions.
• Pap Smear Testing Cervical cancer screening through Pap smear tests for early detection of abnormal cervical cells, paired with HPV testing. For women seeking routine cervical cancer screening.
• STD/STI Testing Services Comprehensive STI testing including routine screening, comprehensive panel tests, targeted diagnostic tests, and advanced molecular PCR testing for accurate diagnosis. For women seeking STI screening or diagnosis.
• Prenatal Care Comprehensive prenatal testing including ultrasound imaging, non-invasive prenatal testing (NIPT), blood tests, amniocentesis, chorionic villus sampling (CVS), glucose tolerance testing, and Group B strep screening. For pregnant patients requiring routine or specialized prenatal testing.
• Childbirth Classes One-day childbirth preparation classes led by certified nurse midwives, covering labor, delivery, pain management, and postpartum topics. Offered both in-person ($125 per couple) and as recorded Zoom ($100 per couple). For expectant parents preparing for childbirth.
• High Risk Pregnancy Care Specialized perinatal care for high-risk pregnancies including management of pre-existing conditions, multiple gestation, and advanced maternal age, with more frequent monitoring and testing. For women whose pregnancies carry elevated medical risk.
• Hospitalist Services In-house hospitalists providing 24-hour care for patients in labor and delivery, ensuring attentive monitoring throughout hospitalization at partner hospitals. For Roswell OB/GYN patients delivering at partner hospitals.
• Birth Control Services Contraception counseling and services including hormonal contraception, long-acting reversible contraception (IUDs, implants), barrier methods, and permanent contraception options. For women seeking contraception counseling or contraceptive procedures.
• Infertility Services Infertility diagnosis and treatment services including Clomid information, infertility workup, and Letrozole guidelines for recurrent pregnancy loss and fertility issues. For women experiencing infertility or recurrent pregnancy loss.

Quantifiable outcome

• Minimally invasive myomectomy recovery time of a few days to one week for laparoscopic/hysteroscopic procedures
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

One partnership is on record.

• eClinicalWorkscoreTechnology or Integration · 1 October 2023Roswell ObGyn is transitioning to eClinicalWorks EMR system (announced October 2023). This upgraded electronic medical records system will bring improved communication features including online check-in and a dedicated patient portal. The transition involves staff training with potential slight delays in response time through mid-November 2023 during the implementation period.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Atlanta Women's Health Group (AWHG): Affiliated/parent group also operating OB/GYN practices in the Atlanta metro. The healow portal URL and the on-site AWHG Breast Center link Roswell OB/GYN directly to AWHG, making this the closest peer and likely network partner of the practice.
• Peachtree Women's Clinic: Long-standing Atlanta OB/GYN group delivering prenatal, delivery, and gynecologic care across the same metro market. Same specialty, same patient demographic, and overlapping provider referral patterns.
• Women's Health Associates (Atlanta): Independent multi-physician OB/GYN practices serving the Atlanta metro area in similar suburban locations, directly competing for obstetric and gynecologic patients in overlapping zip codes.

Broad incumbents

• Northside Hospital Women's Services: Large regional health system operating labor & delivery and women's health services across Atlanta. Several Roswell OB/GYN providers have prior Northside tenure. Competes for the same patients via hospital-employed OB/GYNs.
• Axia Women's Health: National OB/GYN practice management and care-delivery platform with multi-state footprint. Provides a comparable multi-site independent OB/GYN operating model at much larger scale, often a partner or acquirer of independent groups.
• Unified Women's Healthcare: Large OB/GYN-focused practice support and clinical platform operating many affiliated practices nationwide. Representative of the consolidator model independent OB/GYN groups increasingly join for scale and payer leverage.
• Emory Women's Center: Academic-system affiliated women's health service in metro Atlanta offering OB/GYN specialty and maternal-fetal medicine. Competes for high-acuity patients and the same Emory-trained nurse practitioner talent pool.

Regional players

• North Atlanta OB/GYN: Independent suburban Atlanta OB/GYN practice overlapping service area, particularly Alpharetta and Cumming. Comparable multi-provider model with similar prenatal, GYN, and surgical offerings.

Others

• Ob Hospitalist Group: National OB hospitalist staffing company that partners with hospitals to provide in-house labor & delivery coverage. Adjacent participant to Roswell's 24/7 hospitalist model rather than a direct competitor for office-based OB/GYN care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCsSKt9h4yOjWcSgytDtQtBg/featured
• Facebookfacebook.com/roswellobgyn
• LinkedInlinkedin.com/company/roswell-ob-gyn/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roswell OB/GYN